Porters Five Forces Analysis for Industry Attractiveness-

Competitive Rivalry With-in the Industry-
Though there are many local and international companies in the industry, namely IOCL, HPCL, BPCL (All Government Owned), and Essar but none of them operates at the scale and integration levels which RIL operates. IOCL is selectively downward integrated, in terms of utilizing Naptha product to other Petrochemical products like PTA, MEG, PP & LLDPE, however the product range is not so diverse as RIL has. RIL on one hand has even further downward integrated its PTA & MEG product to become largest Polyester manufacturer and on the other hand PP and LLDPE production of Reliance is among the Asia’s highest.
In terms of downward integration Reliance has gone beyond IOCL in aromatic products and plans to be sole player in many new products like Phenol etc.
Haldia petrochemicals and another state owned firm GAIL are present in the downstream petrochemical business, however their scale of operation is non-threatening, or are hindered by feed-stock complications.
Lastly the prices of fuels in India are regulated hence Reliance does not compete in domestic market in Diesel category, however it has a presence in Petrol and Aviation Fuel, and in select cases it competes.
International players do not compete with Reliance, as they cannot match Reliance’s scale of operations and thus operate in non-competing niche product categories. However in some cases international player do try to compete but their presence is at minuscule levels.

Bargaining Power of Suppliers-
The main raw material for Reliance is crude, but due to scale of Nelson complexity Index at which it can operate its refineries, it offers Reliance a wide choice to choose from different origins of Crude, including both sour and sweet crude. Hence Reliance is not too affected by