...The Affects Facebook Has on Romantic Relationships Over the last decade social media has exploded in our society. Almost everyone has been affected in some way by smart phones, Internet, streaming videos, and social networking sites. Facebook.com is the top visited site in the United States, Europe, and Asia. There are just under 1 billion users subscribed to Facebook (Pring, 2010). This research paper will look into how Facebook affects romantic relationships. We as a society have incorporated so much of our daily lives to correspond with Facebook. For the people that use Facebook daily, it is inevitable that Facebook will have a negative affect on their romantic relationships. There are many reasons why people would use Facebook daily. Many people use it as a way to keep in contact with family and friends around the world, for sharing interests and keeping up to date with their surroundings or events going on around them. Many people in some way are interested in someone on their friends list or may be friends with someone that they would like to impress (i.e. an ex partner, family members, coworkers or “the one that got away”). Because there is that ‘audience’ through Facebook, almost everyone who uses Facebook puts his or her “best foot forward” so to speak. People don’t want to air out their dirty laundry in front of family and friends so people are sure to post the best of themselves from their quirks to exciting pictures. It’s in human nature to want to present...
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...increasing use of social media for communication between consumers and health care providers. The use of social media has advantages as well as disadvantages. Medical information can be disseminated quickly, over distances, and cost effectively through the use of social media like Facebook Pages. Marketing of health care products and services is made possible through the use of social media. Confidentiality and security are issues with the use of social media. Due to a need for regulations, recent policy has set guidelines for the use of social media by physicians. American Medical Association Policy The American Medical Association (AMA) released new policy in 2010 to assist physicians in the use of social media. The AMA Board Member Mary Anne McCaffrey, M.D. said, “Using social media can help physicians create a professional presence online, express their personal views and foster relationships, but it can also create new challenges for the patient-physician relationship” (American Medical Association, 2013, para. 2). The AMA policy on social media guidelines for physicians suggests: 1) The use of privacy settings 2) Routine monitoring of their online presence 3) Maintenance of boundaries 4) Keeping separate personal and professional accounts 5) Being aware of the consequences of online actions and content (American Medical Association, 2013) Social Media For social media communication to succeed it is suggested by Matthew Ellis (2013) “to integrate...
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...Online Marketing Plan for Doe Furniture Doe Furniture is a new business venture that will be located in State. The business wants to focus on building custom heirloom quality furniture however; there is a current customer base that also knows Doe Furniture for its custom kitchen and kitchen refinishing. The focus of the online presence is building custom furniture without ignoring the current customer base that is previously purchased custom kitchen cabinetry. Viability Doe Furniture does not currently have a website but it is looking to create one to drive business to its brick and mortar location. Having an online presence for a brick and mortar store would allow Doe Furniture to have an online portfolio to showcase their work, have a place for previous customers to drive referrals, and allow the company to find new customers and interact with current customers. The initial plan of the website would not be to actually sell furniture because each item is custom made. The customer niche that Doe Furniture is trying to fill is for customers who want high-end quality custom furniture. When working at this caliber a website would be useful to schedule appointments and show previous examples of work, but when it comes to a discussion of what will actually be built a personal consultation is more effective and less confusion about style and detail arises. The market for higher-end furniture can be tapped into most easily by interior designers and customer referrals...
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...Bulletin of Education and Research December 2012, Vol. 34, No. 2 pp.19-28 Pattern of Facebook usage and its Impact on Academic Performance of University Students: A Gender Based Comparison Ahsan ul Haq & Sohail Chand _______________________________________________________________ Abstract This paper explores the popularity and usage pattern of the Facebook among the University students. A self-administered questionnaire is used for collecting data from a sample of 384 students. The study reveals that 87.5% of the students have account on the Facebook and no gender differences found. Male and female on the average spend equal time on internet. Though female users spend more time on Facebook than their counterparts but male users have more Facebook friends. Facebook use, in general, adversely affecting the academic performance of students but this adverse effect is observed greater for male students. The social interaction with the existing friends is found the most common use of the Facebook among students. Keywords: Facebook; Academic performance; Social networking. * Corresponding Author Pattern of Facebook Usage and its Impact on Academic Performance 20 Introduction Among the vast variety of online tools which are available for communication, social networking sites have become the most modern and attractive tools for connecting people throughout the world (Aghazamani, 2010). The first social networking site was created in 1997 in the name of Sixdegree.com, and now there...
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...has been selling hardware supplies to the local market for the past thirty years. It derives most of its revenue from electrical supplies and tools. Sales have been consistent for the store, and Sage Hardware would like to expand its current customer base by targeting a specific niche of customers. Sage Hardware will like to target the DIY home maintenance market. These are individuals who are doing a DIY project for the first time. After careful consideration it was proposed that an online store can open another distribution channel by catering to the Home Maintenance Industry especially to the DIY customers not just locally but internationally. Current trends show that the DIY customer is no longer just the male but more and more females are trying their hands at home improvement projects. Another trend points to, that more customers are looking at products made in the USA. Sage Hardware wants to focus mainly on a strategy that can control the cost of expanding at the current location, and at the same time provides a new source of income. The online presence will create awareness of the retail store amongst the local Home Maintenance industry which will eventually increase foot traffic to the retail store as well. The online store will also allow Sage Hardware expand its global presence by allowing international customers to purchase American made products The Benefits of having an online store as a growth strategy for the current retail store are numerous. Some of the few...
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...things to different people, it affect both personal and business. As individuals, we need some amount of privacy to succeed. As a person we need to protect our thoughts from intruders because if others new our must intimate thoughts they could use that information to manipulate our decision making process. Business, need to protect their trade secret and information they collect from their customer to succeed. My objectives for this week e-activity consist of, evaluating the circumstances that contributed to the privacy violation, the consequence to the company to the breach, and management’s response to the breach, indicating the appropriateness of the response. Facebook is an online social network that allows users to create detailed online profiles and connect with other users, with an emphasis on social relationships such as friendship. This network let users share information with other approved users, such as one’s gender, age, interests, educational background and employment, as well as files and links to music, photos and videos. As concerns about online privacy grow, users of social media sites are increasingly looking for new way to improve their social media...
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...to participate or not. According to oxforddictionaries.com, the Social Web, or the Social Network, is a “…dedicated website or other application which enables users to communicate with each other by posting information, comments, messages, images, etc.”. The current top five social networking sites are Facebook, Twitter, LinkedIn, Pinterest, and MySpace. All of these are places where you can connect with others to share opinions, play games, share interests, and overall, it is a place to be social. This is a place where someone who has more of an introverted personality or low self-esteem can be popular or outgoing; a place where a person can connect with people from different countries that they may never visit. Some people compare how many “friends”, or contacts, they have made on these sites; many may be people that you have not actually met face to face but share similar interests with online. Studies following the advantages and disadvantages of social networking have shown a connection between the relationship of Facebook and other social network sites and the development and maintenance of social capital, or social relations with productive benefits. Facebook usage was found to interact with measures of psychological well-being,...
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...E-BUSINESS: Company name: Air Central HVAC; this company started about a year ago. Before starting this business the owners (a husband and wife team) stated they did a lot of research and reading before launching their business. A1: The public needs a business with the knowledge and integrity to service their heating and air systems. The company’s mission statement is to provide the highest quality service with integrity as a provider for residential and commercial customers. This company initially did a basic website to start, now they are interested in updating the website and make it more appealing to viewers. The website will also serve as a source for gathering information regarding what the customer wants and will help compete with other competitors as well. Additionally, the website will offer another way to get in touch with us besides calling. The advantages for going online it allows for a broad access to varying populations, especially in this technologic age. One of the challenges for online is how consuming it can be to maintain the website, to make sure pricing is updated, adding any specials or promotions for new or existing customers, and can be costly. A2: Current online competitor assessment a. The trends in HVAC industry depend largely on the economy. The economy influences whether a customer is going to repair or replace problem and in some cases ignore the problem until there is no other choice but to take care of the problem. Another trend...
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...E-BUSINESS: Company name: Air Central HVAC; this company started about a year ago. Before starting this business the owners (a husband and wife team) stated they did a lot of research and reading before launching their business. A1: The public needs a business with the knowledge and integrity to service their heating and air systems. The company’s mission statement is to provide the highest quality service with integrity as a provider for residential and commercial customers. This company initially did a basic website to start, now they are interested in updating the website and make it more appealing to viewers. The website will also serve as a source for gathering information regarding what the customer wants and will help compete with other competitors as well. Additionally, the website will offer another way to get in touch with us besides calling. The advantages for going online it allows for a broad access to varying populations, especially in this technologic age. One of the challenges for online is how consuming it can be to maintain the website, to make sure pricing is updated, adding any specials or promotions for new or existing customers, and can be costly. A2: Current online competitor assessment a. The trends in HVAC industry depend largely on the economy. The economy influences whether a customer is going to repair or replace problem and in some cases ignore the problem until there is no other choice but to take care of the problem. Another...
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...innovative products and lack of time for going to stores. For your business to be known, the internet via the web is the solution. This however, is not enough; you need to know how to make online exposure to work for your business. There are ideas and strategies that can help improve your online business and increase your advert via the web. Ideas and Strategies for Improving Online Business and Increasing Advertisement via the Web There are many ideas and strategies for improving online business and increasing advertisement via the web, they include: search engine optimization (SEO), search engine marketing (SEM) – also known as pay-per-click (PPC), social media, post marketing advertisements in blogs, email marketing, website design, web maintenance, web metrics analysis, and indulging clients strategy. Search Engine Optimization (SEO) As...
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...E-Business Online Business Expansion Proposal Viability This proposal is in response to the assignment to develop an online presence for our current business Quick Service. Quick Service is an automotive oil and lube service. In the past we have focused on word of mouth, newspaper ads, and the Yellow Pages to drive our business. In the past we have been very successful using these marketing methods. But in today’s business climate it has become very apparent that we need to pursue offering our services online. The viability of offering our service online is very strong. Reliable statistics from 2007 show that there were over 254 million registered passenger vehicles in the United States (Research and Innovative Technology Administration Bureau of Transportation Statistics, 2010). No doubt at least that number still holds true in 2011. For the sake of obtaining some numbers that are realistic and that make sense let’s consider only half of those vehicles will have their oil changed once each quarter. Half of 254 million is 127 million. Each of those should have the oil changed at least four times each year. 127 million times 4 oil changes amounts to 508 million oil changes. While the potential “oil change” market is difficult to accurately estimate. This is a very conservative estimate that is likely to be 20% lower than actual. By expanding to offer our services online we will gain exposure and make it easier for us to gain...
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...“How the Facebook age has influenced changes in human behavior.” In the past, many people were limited to who they were able to interact with, and most online communication occurred through electronic mails. The amount of information exchanged was very limited because many computers were not yet capable of holding vast amounts of data and the speed in which the information was transferred was not fast enough. But with the advancement in broadband technology, also came the expansion of communication channels. The thirst for instant communication resulted in the creation of social networks such as Facebook. After its beginning in 2004, Facebook revolutionized the way people interacted with each other online, and gave users the opportunity to directly connect and communicate in a much faster way. Companies can now use the social media platform as a way to advertise their products; people can now instantly let everyone know how they feel, what they ate for breakfast, and that great show they attended the night before with even a picture, and the map of the place it was taken from. Even presidential candidates have used Facebook to promote their campaigns. By being able to connect with more people outside of one’s social circles, people can now expand their network and take their opinion to a much wider audience. Facebook has played an important role in shaping the current generations by creating a direct web of communications between its users all over the world; but with the...
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...WESTERN GOVERNORS UNIVERSITY E-BUSINESS JBT Task 1 CJ’S AUTO BODY Internet Business Expansion Strategy Angie M. Roman WESTERN GOVERNORS UNIVERSITY E-BUSINESS JBT Task 1 This report outlines the business expansion strategy for CJ’s Auto Body in Lewisburg, Ohio. The company was founded in 2004 at its present location in Lewisburg. The company currently has a very limited online presence with no products available for purchase and only one page; there are no active links or details of the business showing. This marketing strategy is targeted at increasing1 the customer base through targeted advertising and new product sales. Viability of Product or Service. CJ’s Auto Body is primarily a service provider and not an online retailer or “brick and mortar” store. The Company would greatly benefit by having an online presence. The Company does not have a very strong on-line foothold and has dedicated very few resources towards marketing; primarily the business is sustained locally by word of mouth. Increasing the online presence will allow the Company to better compete with similar service providers in the Indianapolis and surrounding areas. “Super Cool Media” recently published an article that said a website can generate revenue increases of 5% to 40%. A 5% increase in revenue would easily cover the cost of creating a stronger web presence. One major factor included in this revenue increase and expanded web presence is the customers’ ability to find CJ’s on-line...
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...Collaborators 9 e. Climate 9 i. PEST Analysis App. B ii. SWOT Analysis App. C IV. Market Segmentation 9 a. Segment 1 9 b. Segment 2 9 c. Segment 3 10 d. Segment 4 10 V. Alternative Marketing Strategies 10 VI. Online Marketing Strategy 10 a. Search Engine Optimization 10 b. Web Analytics Plan 11 c. Social Media 11 d. Maintaining Online Customer Satisfaction 12 e. E-Commerce Solutions 13 f. Sitemap App. D g. Website Mock-ups App. E h. Web Development and Maintenance Budget 13 VII. International Consideration 15 VIII. Marketing Strategy 15 a. Product 15 b. Price 15 c. Place 16 d. Promotion 16 IX. Short and Long Term Projections 16 X. Conclusion 16 ABSTRACT This paper will outline the viability and marketing...
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...integral part of the marketing plan for companies so much that 92% of marketers in 2014 believed that social media marketing played an important role in the business. The big name social media websites such as Facebook, Instagram, and Twitter are only a few of the many ways that marketers take advantage of such a growing marketplace. Although Instagram and Snapchat are on the rise in the social media world, Facebook and Twitter will be the primary focus of social media promotion for Pirates Disc Golf & Recreation. Social media marketing is being referred to as, "the next big thing" and most definitely needs to be taken advantage of (DeMers, 2014). Facebook Facebook provides an incredible opportunity as a social media website for business to promote and create company exposure. Business would not believe some of the ridiculous facts and statistics about Facebook usage and activity. Currently there are over 1 billion Facebook users and because of this crazy statistic Facebook's importance in marketing cannot be overlooked (Noyes, 2015). Since there are so many users on Facebook and so many businesses currently using Facebook as a marketing and advertising marketplace there is no time for Pirates Disc Golf & Recreation to sit out. The main advantages of using Facebook as a promotional technique for business are: broad target customer reach, specific target...
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