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Google internal and external factors
Mark Gray, Christian Silva, Joseph DeRuntz
MGT/230
July 23, 2012
Ogwo Umeh

Google internal and external factors As we evolve as managers of Google if there is anything that is stead fast and unchanging, it is change itself. Change is inevitable, and as one of the leading organizations in the internet world if we do not keep up with change our company will become unstable, with long-term survivability in question.
At Google there are internal and external driving forces that can help or hurt our business. The internal forces are things, situations, or events that occur inside of our business, and are generally under the control of every management staff member which our.
• Organization
• Technology
• Management systems
• Financial
• Employees
External factors that we face are those things, situations or events that occur outside of the company and are large beyond the control of us as the management staff. Examples of these types of situations that we may face is the
• Economy
• Demographics
• Competition
• Political interference
In addition to these two driving internal and external driving forces that affect the four functions of our management staff Diversity and Ethics will be an integral part of us being able to run a successful and profitable business. With such a diverse culture it is imperative that we have a diverse work force no matter of race, sex, national origin, and disability. “Communities admire employers that strive to increase diversity”(Mayhew,2009). Internal and external workplace relationships will possess unique strengths derived from the different diverse groups in the work place, and it would also afford employees to grow personally as well as professionally.
Ethics along with a diverse workforce will also pay an integral part in the success of our company. Ethics and Ethical

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