Problem Solution: Remington Peckinpaw Davis Inc.
Remington Peckinpaw Davis began more than 35 years ago as a trading firm. RPD has since been a Wall Street force to be reckoned with. The company was founded by legendary Wall Street buccaneer Sam Remington, who was instrumental in shaping the stock market as it exists today.
RPD was successful by targeting the 2% of American families who hold 80% of the country’s assets. This strategy that served the company well through the early 1990s was not faring so well by the mid-1990s. A new layer of wealth was created which in turn created new target audience for RPD and for their competitors.
In 2005, RPD developed their first attempt at an online trading site called eRPD. The site has had major issues and a multitude of customer complaints. The following paragraphs, and accompanying tables, will review the problem RPD is facing and offer a potential solution for its executive leadership team.
Describe the Situation
Issue and Opportunity Identification
RPD started over 35 years ago. It has since focused on America’s richest families however, the progress of the internet and the recent real estate booms, there has been a lot of change and RPD must also change if it wishes to remain successful. RPD has hired many ambitious employees who, with their knowledge and understanding, can help RPD move forward in its next challenge: eRPD. RPD wants to take this new idea for eRPD and create an internet site that will allow their customers to trade at the touch of their finger. The idea is creative and has much potential but has one problem. In an article dated September 18, 2006, it was reported that users of the eRPD system were unable to log onto their investment accounts. To intensify the problem, it was reported that in January 2006 a hardware crash forced RPD to pay $1.7 million in fines to problems relating to the eRPD