...第一部分 旅游行为 (请在对应答案旁边的方格打上‘ √’) 1. 您这次旅游的主要目的是什么? □ 商务/会议 □ 休闲 □ 探亲访友 □ 其他__________ 2. 通常由谁支付您的旅游费用? □ 自己 □ 工作单位 □ 家庭成员 □ 其他__________ 3. 您通常会入住在哪一类型的酒店? □ 经济型酒店或者旅舍 □ 中低档酒店 (3星级) □ 中高档酒店 (4星级) □ 高档奢华酒店 (5星级) ★请列出今次/上次您入住酒店的名称和城市 ____________________________________ 4. 您一年内入住酒店的次数是: □ 1-3 次 □ 4-6 次 □ 7-9 次 □ 多于10次 5. 您平均每次入住的天数: □ 1 天 □ 2-3 天 □ 4-5 天 □ 6-7 天 □ 超过一周 6. 您通常会在入住之前提前多少天预订酒店房间:_______________________________ 7. 您会怎样描述您的旅游经验? □ 毫无经验---这是我的第一次旅行 □ 没有什么经验 □ 一般 □ 有经验 □ 非常有经验 8. 请在下列选项中勾出您经常用来预订和评价酒店的渠道:(单选) □ 酒店官网 □ 在线旅游网站 (比如:携程,等等) □ 客户忠诚计划网站 □ 在线酒店评价网站(比如,去哪儿,等等 ) □ 朋友和家人推荐 □ 直接给酒店打电话 (收集信息) □ 旅游杂志/期刊 □ 信用卡旅游资源 □ 旅游书籍 □ 旅行社职员 □ 电子版旅游书籍 □ 社会媒体推荐 (比如:新浪微博,等等) 9. 请在下列选项中勾出您在选择旅游产品时使用的网站数量: □ 1 □ 2 □ 3 □ 4 □ 其他_______ 第二部分 情景排序 假设您身处以下情景: 您计划去香港旅行,需要预订酒店客房。您在预订客房的时候被告知,酒店房价会随着您选择的预订条件不同而发生变化。这些条件包括:提前预订的天数,提前预定时是否支付房款,取消预订时是否退款以及更改预订的相关条件。本调查问卷为您提供16种酒店房价和客房预订相关条件的组合,请您为这些房价组合进行排序,即最喜欢的组合为1,次喜欢的组合为2,第三喜欢的组合为3,如此类推。 本次调查共选择了四种预订条件: 1. 提前预订的天数:您可以选择提前7天,14天,21天或者30天预订酒店客房。 2. 提前预定时是否支付房款:您可以选择提前预订时支付房款或者不支付房款。 ...
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...Localization Strategies of Transnational Retailers in China A DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF BACHELOR OF ARTS By Wang Yue (王玥) Supervised by Prof. Yang Zuxian (杨祖宪) Southern Yangtze University, Wuxi, Jiangsu, China June, 2006 Contents Acknowledgements----------------------------------------------------------------------------------------i Abstract & Key Words-----------------------------------------------------------------------------------ii 1. Introduction---------------------------------------------------------------------------------------------1 1.1The Problem and the Study Objective----------------------------------------------------------1 1.2 Current Study-------------------------------------------------------------------------------------1 2. Localization----------- ---------------------------------------------------------------------------------3 2.1 The Definition of Localization ----------------------------------------------------------------3 2.2 The Importance of Localization Strategy to Transnational Retailing---------------------3 2.3 Three Layers of Localization for Transnational Retailing----------------------------------4 3. Retail Transnational in China------------------------------------------------------------------------7 3.1 The Status Quo of Chinese Retail Environment --------------------------------------------7 ...
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...Weibo Monthly Rate | | Increase in Follower | Engagement | Jan - Feb | 5.21% | 7.71% | Feb - Mar | 3.34% | 7.73% | | | | Renren Monthly Rate | | Increase in Follower | Engagement | Jan - Feb | 10.00% | 10.00% | Feb - Mar | 17.50% | 6.40% | | | | Chase Dream | | Increase in Visiting | Engagement | Jan 22 - Feb 4 | N/A | 3% | Feb 5 - Mar 23 | 166.42% | 1.64% | Jan 22 – Feb 4 ChaseDream: Engagement Rate: 33/1099 = 3% Weibo: Engagement: 13+4/356=4.7% Renren: Engagement: 3/38 = 7.8% ChaseDream: Feb 5 – Mar 23 Engagement Rate: 30/1829 = 1.64% (Total number of reading: 2928 and reply: 63; 2928-1099=1829; 63-33= 30) Since CD only provides the total number of reading, it is not able to track the number of reading in the individual month. In order to know the engagement rate after Feb 4, it can only track the percentage change after Feb 4. Therefore, use total number of reading subtracts the number of reading during Jan 22 – Feb 4, and then we can get the number of reading after that period. (Eg. The total number of reading is2928 and reply is 63; 2928-1099=1829; 63-33= 30). Why drop? The application season for the upcoming fall 2013 trimester is just ended (the largest incoming MS students), but there are several questions asked by incoming students who got an offer from Thunderbird. Weibo Jan 22 – Feb 22 (Monthly Data) Weibo: Engagement: 20+8/363=7.71% Increased from 345 to 363 Growth Rate of Followers:...
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...Trade-related Challenge: Facebook in China Loretta F. Clark University of Maryland University College Executive Summary As the world is evolving and is also becoming flat, we see how national companies are looking to expand to different regions of the world. Global expansion has a number of complexities and processes. With this expansion there are times when companies hit roadblocks. To overcome the roadblocks, companies should develop entrant strategies including acquiring assistance from their government to negotiate with foreign nations. Facebook is currently witnessing a roadblock in China. China will not allow the Internet social networking site to enter the Chinese market. This trade barrier presents Facebook with challenges; however, the company has options it may pursue to overcome the obstacles. Options include: * Pursuing a partnership with an established Chinese company * Customizing Facebook to isolate the Chinese market * Entering neighboring countries outside of China * Enlisting the assistance of government agencies * Enlisting the help of Non-Government Organizations (NGO’s) Implementing these options gives Facebook differing entrant strategies into the Chinese market. The company may reluctantly have to make some compromises and may have to weigh the cost versus the benefit for entering China. Even though cost is typically financial, Facebook will have to consider what other concessions it will have to make such as filtering content...
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...A social networking service is a platform to build social networks or social relations among people who, for example, share interests, activities, backgrounds or real-life connections. A social network service consists of a representation of each user (often a profile), his social links, and a variety of additional services. Social networking is web-based services that allow individuals to create a public profile, to create a list of users with whom to share connection, and view and cross the connections within the system.[1] Most social network services are web-based and provide means for users to interact over the Internet, such as e-mail and instant messaging.Social network sites are varied and they incorporate new information and communication tools such as, mobile connectivity, photo/video/sharing and blogging.[1] Online community services are sometimes considered as a social network service, though in a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to share ideas, pictures, posts, activities, events, and interests with people in their network. The main types of social networking services are those that contain category places (such as former school year or classmates), means to connect with friends (usually with self-description pages), and a recommendation system linked to trust. Popular methods now combine many of these, with American-based...
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...When beginning Tee Leaves, we had a vision but didn’t know where to begin. Through the process, we became educated on digital software like Photoshop and Illustrator. We played around with many different designs and concepts before we decided on what is now our final product. We also began coming up with creative ways to market our Namaste Tank. And from this, we learned a great deal about online marketing, particularly through Facebook and Chinese micro blog. We also saw firsthand the importance of knowing your target audience. We struggled through this a bit before really figuring out whom it is that we are targeting and how to best communicate with them. Renren—students and friends: ("on-campus network") is a Chinese social networking service that exists as the Chinese remake of Facebook. It has been called the Facebook of China, popular amongst college students. In April 2011, it had to update its statement accurately to "a total of 31 million active monthly users." Mircoblog—sina: fashion and yoga people Sina Weibo ("New-wave Microblog") is a Chinesemicroblogging (weibo) website. Akin to a hybrid of Twitter and Facebook, it is one of the most popular sites in China, in use by well over 30% of Internet users. It has 503 million registered users as of Dec 2012.[4] About 100 million messages are posted each day on Sina Weibo. Taobao—ebay: everyone Taobao Marketplace is a Chinese language web site for online shopping, similar to eBay and Amazon. Taobao Marketplace...
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...CIS610-Foundations of Management Information Systems Case: Netflix Leading with Data: The Emergence of Data-Driven Video Question: What advice would you give to the CEO of Netflix? Ruohua Cui, Yang Cheng, Tien-Ni Kuo, Yitian Ren Digital distribution market is undoubtedly the future of the video rental industry. Netflix has already taken a good lead in it but must have fresh ideas to keep its advantage in the industry. Beating its competitors in the domestic market is important, however, Netflix should jump out of its own circle into a new market to gain the first mover advantage. Looking at the global market, China is a good choice for Netflix’s next station. Using the Porter’s Five Forces model, Netflix can examine its advantages and disadvantages see whether entering China is good choice: * Bargaining power of customers China has a growing economy with a large group of new middle-class, who are able and willing to consume on entertainment. Nowadays, Chinese usually watch films on free websites with a low picture quality and slow Internet speed. While the number of people watching films are increasing, the picture quality is becoming more important for the viewing experience. Providing a fast, flexible and high-quality service, Netflix can persuade many customers into its subscription model. * Bargaining power of suppliers: China’s film and TV show makers have been facing a major problem: plagiarizing (including unpaid online watching), which substantially...
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...Public Relations Program for OVAL International Business Contest for Students I. Situation OVAL International Business Contest for Students is a competition of creative business ideas for university students from China, Japan and Korea. Once a year, the committees of the three countries take turns to hold the Contest in Beijing, Tokyo and Seoul. During the seven-day contest, participants join in intercultural communication, develop a comprehensive understanding of different cultures and adopt an international outlook while writing a complete business plan of a designated subject. The Contest’s participants mainly come from top universities such as Peking University, Tsinghua University, Renmin University of China, Beijing Normal University, University of International Business and Economics, Beijing Foreign Studies University in China, University of Tokyo, Waseda University, Keio University in Japan and Seoul National University, Korea University, Yonsei University in Korea. Only 30 participants from each country can take part in the final contest after the selection organized by the three committees respectively. As a university famous for business studies, University of International Business and Economics has been a major source of participants for the Contest. According to statistics provided by Program Manager of 11th OVAL China Committee, 636 participants applied for the Contest in 2011 among which 195 participants were from University of International Business and...
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...Now discuss the impact of Mark Zuckerberg on Social Media. You should also include some thoughts on why FB would purchase WhatsApp. This is a real application of structure and process of an organization. Your posting and any responses should be posted by March 22 at 6 pm Its hard to believe but Facebook is only 11 years old and it connects more people than any other company ever has. The number of people using Facebook is staggering. They claim more than 1.2 billion with more and more signing up everyday and this is without most of China. Unfortunately for folks in main land China the government continues to block Facebook and instead they are using knock off versions of Facebook. Two of the more popular Chinese versions called QQ and Renren. Facebook has changed the way we keep in touch. First the Internet connected the world and then Facebook has made the world smaller. People use it to stay in touch with loved ones and old friends but also use it to contact with new acquaintances. Some people say that nothing is “free” but for the most part the individual user pays nothing…at least for now. It has changed the way we share our lives with others and is a unique way in which people can express themselves. In addition to expression, it also changed the way people consume information. Facebook users get up-to-date information on friends but it has also become an outlet for news, politics, sports, references, and entertainment. Since the information on Facebook goes both...
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...Few people will have failed to notice the recent emergence of social media—especially much-publicized applications such as Facebook, Twitter, YouTube and Wikipedia. Even the most casual of internet users will now be aware of the notion of social network sites and blogs, maybe even wikis and virtual worlds. Since being declared Time Magazine‘s ‘Person of the Year’ at the end of 2006, social media have come to dominate the ways in which digital technology is now used around the world. Of course, there are distinct geographical and cultural variations within this global adoption—whereas people in the USA may log on to Facebook and Twitter, Chinese users are more likely to access Renren and NetEase. Yet in all these guises, the general principles of social media remain the same. These are internet applications that rely on openly shared digital content that is authored, critiqued and re-configured by a mass of users. Social media applications therefore allow users to converse and interact with each other; to create, edit and share new forms of textual, visual and audio content; and to categorize, label and recommend existing forms of content. Perhaps the key characteristic of all these social media practices is that of ‘mass socialization’—i.e. harnessing the power of the collective actions of online user communities rather than individual users (see Shirky, 2008). The growth of social media over the past five years has transformed the ways in which the internet...
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...Topic Paper: Social Media Trends In China Investigate the Microblogging—Sina Weibo Heng Zhang Digital Strategic Communication East Tennessee State University Introduction Social media channels continue to grow in popularity across China in recent years. For a country with over 1.35 billion inhabitants, using social media has become a key way for individuals and businesses to communicate. Of all the Chinese social media products to join the market in the last few years, none has had as great effects as Sina's Weibo. Sina Weibo is a Chinese microblogging website. It was launched by SINA Corporation on 14 August 2009. Similar to a hybrid of Twitter and Facebook, it is one of the most popular sites in China, with a market penetration similar to what Twitter has established in the USA. Sina Weibo presenting a relatively unfettered space for speech. In just four years, the site has attracted over 500 million members, more than the population of all but two countries in the world. For all its success, though, Weibo has confined itself to China; until 2013, when Sina introduced an English-language version and allowed users to login via Facebook, Weibo made virtually no effort to expand to foreign market and focused instead on recruiting users from within China. Given the country's large population -- and still-modest level of Internet penetration -- this strategy makes sense; however, there are still plenty of people in China who don't use Weibo. Weibo as the most...
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...Taming Chinese Cyberspace -- a vision from Weibo Yicheng Zhu Reg. No. 110136970 Course: JNL 6032 Media Censorship Course leader: Dr. John Steel Abstract In this essay the recent fashion of Weibo in Chinese media is discussed, especially on the Chinese authorities and government's attitude towards it, moreover and more importantly, the way of how Weibo is being censored is explained. According to previous theories, internet cannot be regarded as a safe and free place for ideas and liberated speeches, Weibo is a good and exaggerated example as it is born in China--a nation long been considered to be less democratic. But is it really true? Was the limit of speech and media censorship really necessary? How does China want to assert them? Introduction As the 'Arab Spring' had cause enormous shake in the Middle East and north Africa, we had witnessed other great overthrows of regimes, and internet undoubtedly participated as a important role in the movement. When another civic protest took place in numerous western countries, we can also sense the huge power emanated by the social networks. The Chinese government was well aware of this, and they had foreseen the danger and unrest that these social networks could bring, 2 years earlier Twitter was officially shut sown---possibly because of the riot in Xinjiang one month before the blocking--and Weibo appeared as a Chinese replica to replace it. As theories have been...
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...Information technology (IT) is a critical resource for today’s businesses. It both supports and consumes a significant amount of an organization’s resources. Just like the other three major types of business resources—people, money, and machines—it needs to be managed wisely. IT spends a significant portion of corporate budgets. Worldwide IT spending topped $3.7 trillion in 2011, a jump of almost 8% from the previous year. It’s projected to continue to increase.5 More than 350 companies each plan to invest more than $1 billion in IT, particularly in cloud, social, mobile and big data. Companies in a Gartner study reported that cloud services will grow five times faster than overall IT enterprise spending annually through 2015. These resources must return value, or they will be invested elsewhere. The business manager, not the IS specialist, decides which activities receive funding, estimates the risk associated with the investment, and develops metrics for evaluating the performance of the Reasons IS must be managed as a critical resource IS enable change in the way people work together IS are part of almost every aspect of business IS enable or inhibit business opportunities and new strategies IS can be used to combat business challenges from competitors FIGURE I-1 Reasons why business managers should participate in information systems decisions. 5 http://www.gartner.com/technology/research/it-spending-forecast/ (accessed on February 12, 2012). 4 c Introduction ...
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...First off, social media is mostly only accessible to Western countries. Countries such as China, North Korea, Cuba, and Turkey all have restricted access to certain websites, and banned access to others (Iosifidis, 2011; Fuchs, 2014). In China, domestic equivalents – Weibo, Baidu, Renren, Taobao, etc. – of popular social media websites such as Facebook, YouTube, and Twitter have been set up so that online interactions and information can be more controlled and monitored by the state (Iosifidis, 2011). There have also been, at times, concerns about censorship of social media in Western countries. After the September 11th, 2011 attacks on the United States, panic brought about the quick passing of the Patriot Act, which gave the United States government and law enforcement greater surveillance and investigation powers. Unchecked power to search through personal Internet usage and private social media accounts (without warning or need of a warrant) allowed the United States government to become a “big brother” (ACLU, 2015)...
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...UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS International General Certificate of Secondary Education * 0 4 6 7 4 2 5 9 0 1 * GLOBAL PERSPECTIVES Paper 3 Candidates answer on the Question Paper. Additional Materials: Insert (Resource Booklet). 0457/03 October/November 2012 1 hour 15 minutes READ THESE INSTRUCTIONS FIRST Write your Centre number, candidate number and name in the boxes above. Write in dark blue or black pen. Do not use staples, paper clips, highlighters, glue or correction fluid. DO NOT WRITE IN ANY BARCODES. Answer all questions in the spaces provided. Any rough working should be done in this booklet. The number of marks is given in brackets [ ] at the end of each question or part question. For Examiner’s Use 1 2 3 4 Total This document consists of 6 printed pages, 2 blank pages and 1 Insert. DC (CW) 49012/4 © UCLES 2012 [Turn over 2 Read the information in the accompanying Resource Booklet and answer all of Questions 1– 4. 1 Refer to Source 1. (a) Give three ways in which the internet might have a negative effect on our thinking. • ..................................................................................................................................... For Examiner’s Use .......................................................................................................................................... • ...........................................................................................................
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