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Rent Generation

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‫فرآیند ایجاد رانت‬
‫ارزش اقتصادی و مسیت رقابتی‬
‫یه تٌگاُ زهاًی دارای هسیت رلاتتی است وِ ارزش التصادی تیطتری را ًسثت تِ ًمطِ سر تِ سر التصادی تَلید وٌد؛‬
‫یؼٌی سَد التصادی هثثتی داضتِ تاضد. از سَی دیگر ارزش التصادی تراتر است تا اختالف ّسیٌِی التصادی تَلید واال یا‬
‫خدهات ٍ ارزش آى واال یا خدهات از دید خریدار‬

‫از هٌظر التصادی، تفاٍت لیوت تا ّسیٌِی التصادی تَلید تراتر تا رفاُ تَلید وٌٌدُ ٍ تفاٍت لیوت خرید تا حداوثر لیوتی وِ‬
‫هطتری حاضر تِ پرداخت آى است یا تِ ػثارت دیگر ارزش درن ضدُ از واال تِ ٍسیلِ خریدار- تراتر تا رفاُ هصرف وٌٌدُ‬
‫است؛ هجوَع ایي همادیر ارزش تَلید ضدُ است. در ًتیجِ تٌا تر ایي تؼریف، ارزش خلك ضدُ تِ ٍسیلِ تٌگاُ، تر رفاُ ّوِ‬
‫ذیٌفؼاى هیافساید، چرا وِ ارزش التصادی ایجاد ضدُ تراتر هجوَع رفاُّای خریدار ٍ هصرف وٌٌدُ یا ّواى رفاُ ول است‬
‫ًىتِ لاتل تَجِ دیگر در ایي تؼریف ایي است وِ آًچِ هْن است تلمی هطتری از ارزش یه واال یا خدهت است. در ًْایت‬
‫ایٌىِ ترای تَلید ارزش التصادی، یه تٌگاُ تاید یا تا صرف ّسیٌِی یىساى ویفیت ترتری ارایِ دّد ٍ یا ایٌىِ تا صرف‬
‫ّسیٌِ ووتر ویفیت یىساًی را تَلید ًواید. پس هیتَاى گفت وِ هسیت رلاتتی تِ هؼٌی تَلید ارزش التصادی تِ ًسثت‬
‫تیطتری است. هؼیار همایسِ ًیس تٌگاّی است وِ سَد صفر التصادی را در آى تازار دارد‬

‫ایجاد رانت‬
‫دٍ تٌگاُ را در ًظر هیگیرین وِ در یه تازار فؼالیت هیوٌٌد ٍ یىی تِ ًسثت دیگری ارزش التصادی تیطتری تَلید هیوٌد‬
‫ٍ در ًتیجِ در همایسِ تا دیگری دارای هسیت رلاتتی است. فرض وٌید ارزش التصادی تَلید ضدُ تر ٍاحد تِ ٍسیلِی تٌگاُ‬
‫۱۸۰$ ٍ ارزش التصادی تَلید ضدُ تِ ٍسیلِی تٌگاُ ۱۵۰$ تاضد‬

‫از لثل هیداًین وِ لیوت واال یا خدهت تؼییي هیوٌد وِ چمدر از ایي ارزش تِ خریدار هٌتمل ضَد. در ایٌجا فرض هیوٌین‬
‫وِ ایي همدار ۱۱۰$ تاضد. در ایي صَرت هطاّدُ هیوٌین وِ ارزش تالی هاًدُ ترای تٌگاُ‬
‫ایي ّواى هسیت رلاتتی‬
‫هیتَاًد تِ تٌگاُ‬

‫ًسثت تِ‬

‫ًسثت تِ‬

‫است. ایي اختالف ّواى راًت التصادی است. اها ایي راًت در تازار تِ دٍ صَرت‬

‫ترتری دّد؛ اگر در تازار رلاتت لیوتی اتفاق تیفتد، تٌگاُ‬

‫لیوت خَد را واّص دّد تا ضرر ًىٌد، در صَرتی وِ تٌگاُ‬
‫تٌگاُ‬

‫۱۰$ تیطتر از‬

‫است وِ‬

‫فمط تا سمف ۱۵$ هیتَاًد‬

‫تا ۱۰$ دیگر اهىاى واّص لیوت را دارد. تِ ػثارت دیگر،‬

‫در همایسِ تا ، هیتَاًد ۱۰$ ارزش تیطتری را تِ خریدار هٌتمل وٌد. حالت دٍم، استفادُ از ایي هسیت در طرف‬

‫ّسیٌِ ّاست؛ اختالف لیوت ٍ ّسیٌِ ترای تٌگاُ ، ۱۸$ ٍ ترای تٌگاُ ، ۱۵$ است ٍ ایي تدیي هؼٌاست وِ تٌگاُ‬

‫در‬

‫ّر ٍاحد ۱۰$ تیطتر تِ دست هیآٍرد وِ تِ تٌگاُ اهىاى صرف ّسیٌِی تیطتر-ترای هثال در تازاریاتی- را تِ ًسثت رلیثص‬
‫هیدّد‬

‫از دیدگاُ ًَیسٌدگاى همالِ، آًچِ هَجة واّص ّسیٌِی التصادی ٍ یا افسایص ارزش یه واال یا خدهت هیضَد، هٌاتغ‬
‫وویاب ٍ هْن ّستٌد. ایي واّص ّسیٌِ ٍ افسایص ارزش واال ترای هطتری، در ایجاد ارزش التصادی هتثلَر هیضَد ٍ ایي‬
‫ارزش ترای تٌگاُ هسیت رلاتتی هیسازد وِ ّواى راًت التصادی است‬

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