...Conclusion 12 References 13 Biblography 14 Abstract This paper will seek to define what are cognitive, affective and behavioural responses and link them to how the Coca-Cola Company has used its marketing mix to influence consumer responses in these ways. Section One Introduction Coca Cola (Coke) is one of the most successful brands in history and definitely the most well-known. The brand is identifiable in even the most remote parts of the planet and according to its website has a brand value of approximately $81.6 million (coca-cola company.com). Thought little has been done to alter the taste of the original coca cola formula, the 128 year old soft drink giant continues to evolve as the needs of the market change via innovation and keeping on top of trends. This is accomplished through continuous analyse of the needs of the customers within an ever changing market in order to meets and exceeds the consumer’s expectation. (Interbrand.com). Undoubtedly, the company’s reach is wide and within recent years Coca Cola has managed to develop a vast portfolio of products ranging from water to juices to diet drinks thereby widening its market share by aiming to satisfy all the refreshment needs of its potential customers. Coca Cola is no doubt a world-wide phenomenon! It has managing to create unprecedented brand loyalty thus ensuring its longevity. In this paper, the sound and resilient relationship which the coca cola brand has with consumers will be examined...
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...chimie du végétal Ambition 5 : La médecine individualisée Ambition 6 : La silver économie, l’innovation au service de la longévité Ambition 7 : La valorisation des données massives (Big Data) ANNEXES Annexe 1 : Lettre de mission de la Commission Annexe 2 : Composition de la Commission Annexe 3 : La démarche de choix de la Commission Annexe 4 : Premier soutien financier aux sept Ambitions : principes de mise en œuvre Annexe 5 : Personnes auditionnées, contributions reçues et principales sources de réflexion 4 8 9 11 13 15 18 20 20 23 25 28 33 37 41 46 47 49 50 52 54 3 SYNTHÈSE _ La Commission Innovation, composée de 20 personnalités aux profils variés, a été installée par le Président de la République le 18 avril 2013. Il lui a été demandé, par lettre de mission du Premier ministre, de sélectionner, en nombre limité, des ambitions fortes, reposant sur des innovations majeures, pour assurer à la France prospérité et emploi sur le long terme1. Son objectif est de stimuler l’innovation au sein des entreprises de toute taille autour de priorités durables. Pour ce faire, la Commission est convaincue qu’il faut éviter la dispersion et le « zapping » pour réussir. Si l’innovation peut être favorisée par une action volontariste des pouvoirs publics dans la durée à l’exemple d’Airbus,...
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...1. Consumers buying products online have dramalically affected the ______ variable of the marketing mix. a. Product b. Price c. Distribution d. Research e. Promotional 2. The concept of “exchange” is fundamental to the definition of marketing. What is the best description of “exchange”? a. Activities that are performed primarily by producers and manufacturers. b. Development of products, distribution channels, promotional strategies and pricing objectives to satisfy customer requirements. c. Transfer of products in return for monetary considerations. d. Provision or transfer of goods, services or ideas in return for something of value. e. Transfer of products that takes place only between for-profit organizations. 3. Green’s Tuna announced a dolphin-safe policy and stopped buying tuna from fishing vessels that net dolphins. This decision indicates a response to concerns about a. target market selection. b. the marketing environment. c. the reduction of marketing costs. d. marketing mix decision. e. eficiency in marketing activities. 4. When the Industrial Revolution came to Australia, most firms operated in a(n) ______ orientation. a. marketing b. societal c. sales d. evolutionary e. production 5. Scott, a buyer for a medium-sized company, is assessing the value of competing software products for use in his firm. Which of the following would not be a customer benefit considered...
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...respective player, until the beginning of the game is reached. Common knowledge A fact is common knowledge if all players know it, and know that they all know it, and so on. The structure of the game is often assumed to be common knowledge among the players. Dominating strategy A strategy dominates another strategy of a player if it always gives a better payoff to that player, regardless of what the other players are doing. It weakly dominates the other strategy if it is always at least as good. Extensive game An extensive game (or extensive form game) describes with a tree how a game is played. It depicts the order in which players make moves, and the information each player has at each decision point. Game A game is a formal description of a strategic situation. Game theory Game theory is the formal study of decision-making where several players must make choices that potentially affect the interests of the other players. 2...
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...respective player, until the beginning of the game is reached. Common knowledge A fact is common knowledge if all players know it, and know that they all know it, and so on. The structure of the game is often assumed to be common knowledge among the players. Dominating strategy A strategy dominates another strategy of a player if it always gives a better payoff to that player, regardless of what the other players are doing. It weakly dominates the other strategy if it is always at least as good. Extensive game An extensive game (or extensive form game) describes with a tree how a game is played. It depicts the order in which players make moves, and the information each player has at each decision point. Game A game is a formal description of a strategic situation. Game theory Game theory is the formal study of decision-making where several players must make choices that potentially affect the interests of the other players. 2 Mixed strategy A mixed strategy is an active randomization, with given probabilities, that determines the player’s decision. As a special case, a mixed...
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...Overview of the Implementation Status of the Five United Nations Treaties on Outer Space in African Countries J-A. van Wyk Department of Political Sciences, University of South Africa (UNISA), P O Box 392, Pretoria, 0003, South Africa e-mail: vwykjak@unisa.ac.za Abstract. This paper presents an overview of the five major UN Treaties on Outer Space. Each of these Treaties are briefly discussed and assessed with particular emphasis on aspects relevant to Africa. Very few African countries have ratified these Treaties, as well as enacted domestic space legislation. The paper concludes with an assessment of Africa’s involvement in multilateral space fora such as OOSA and UNCOPUOS. It also offers recommendations to improve African countries’ ratification and compliance with these Treaties. Sommaire. Cet article est une introduction aux cinq traités majeurs de l’ONU, en matière d’espace extra-atmosphérique. Chacun des traités est brièvement discuté et évalué en insistant sur les aspects importants pour l’Afrique. Tres peu d’Etats africains ont ratifié ces traités, ainsi que mis sur pied une législation en matière d’espace. L’article se termine par une évaluation de l’engagement de l’Afrique dans des forums multilatéraux voués à l’espace tels que l’ OOSA et l’ UNCOPUOS. Des recommendations sont également suggérées pour l’amélioration de la ratification et le respect par les Etats africains de ces traités. International Space Law: Context and Text fact that no state can claim...
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...Friendship University (1990) Submitted to the MIT Sloan School of Management in Partial Fulfillment of Requirements for the Degree of MASTER IN BUSINESS ADMINISTRATION At the MASSACHUSSETTS INSTITUTE OF TECHNOLOGY June 2007 C 2007 Ibrahima Thiam. All rights reserved The author herby grants to MIT permission to reproduce and to distribute paper and electronic copies of this thesis document in whole or in part in any medium now known or hereafter created. r Signature of author: V l/1 - / -MIT SanS/hool of Management ~ / May 11, 2007 Certified by: Alex (Sandy) Pentland Thesis Supervisor Toshiba Professor of Media Arts and Sciences Accepted by: by: Accepted MASSACiU'E) iS INSTF- I _ Stephen J. Sacca Director Sloan Fellows Program in Innovation and Global Leadership OF TECHNOLOGY JUL 0 2 2007 LIBRARIES l •ei zGwxS UNLOCKING THE POTENTIAL OF SMALL AND MEDIUM SIZED ETERPRISES IN WEST AFRICA: A PATH FOR REFORM AND ACTION By Ibrahima Thiam Submitted to the MIT Sloan School of Management on May 11, 2007 In Partial Fulfillment of the Requirements for the Degree of Master in Business Administration ABSTRACT Small and medium sized enterprises (SMEs) have proven their dynamism in West Africa. They are perceived by policy makers as an important reservoir for growth. The African Development Bank considers they represent over 90 % of business and provide about 50% of GDP and employment in Africa. Despite the consensus on the role of SMEs in these emerging markets, West African SMEs...
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...Because of permissions issues, some material (e.g., photographs) has been removed from this chapter, though reference to it may occur in the text. The omitted content was intentionally deleted and is not needed to meet the University's requirements for this course. CHAPTER 3 Global Supply Chain Quality and International Quality Standards Global competition is played out by different rules and for different stakes at each level. —C. K. PRAHALAD and GARY HAMEL INTRODUCTION I nternational trade is not a new phenomenon. The Roman, Greek, Egyptian, Chinese, Prussian, and other great empires were built on international trade. Columbus encountered the Americas for Queen Isabella of Spain when he was trying to establish a trade route to the East Indies across the Atlantic Ocean from Europe. Although international trade has existed for a long time, the volume of international trade exploded after World War II and has continued to reach tremendous levels. This international diversity can be seen all around us. Probably, the watch you wear, the computer you use, the car you drive, or the frying pan you use to prepare breakfast are not produced in the country where you live. The nationalities of products are even obscured as companies become more internationally dispersed. The most famous electric guitar in the world is the Fender Stratocaster. If you go to your local music shop, you will find that Stratocasters vary in cost from $500 to around $3,000. Some of the variation...
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...Final Research Report - 7051-141-1 Colin Brand Page 1 of 240 EXPLORATORY STUDY ON HOW THE CEO FACILITATES THE STRATEGIC MANAGEMENT PROCESS WITHIN SMALL/MEDIUM SIZED COMPANIES ON THE JOHANNESBURG STOCK EXCHANGE (R10 – 80 MIL TURNOVER) A Research Report presented to the GRADUATE SCHOOL OF BUSINESS LEADERSHIP UNIVERSITY OF SOUTH AFRICA FINAL RESEARCH REPORT In partial fulfilment of the requirements for the MASTERS DEGREE IN BUSINESS LEADERSHIP UNIVERSITY OF SOUTH AFRICA BY COLIN GEORGE BRAND “A true leader has the confidence to stand alone, the courage to make tough decisions and the compassion to listen to the needs of others. He does not set out to be a leader, but becomes one by the equality of the integrity of his intent” (Douglas McArthur) Final Research Report - 7051-141-1 Colin Brand Page 2 of 240 ACKNOWLEDGEMENT PAGE This report is dedicated to the following exceptional people in my life, without whom, this would not have been possible. Special mention is to be made of Lindsay, my wife, for all her support. • Lindsay, Tamara, and Kyndra-Lee for their support and tolerance during a long and trying time. My sincere thanks and appreciation is extended to: • Professor Makin for her guidance. • Dr Sidney Shipham for his guidance. • The CEO’s, for affording me the opportunity to survey their environment as well as the Functional Managers, Supervisors and other members of companies who assisted by taking the time to complete the survey. • Professor...
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...Summary Global Marketing A market-responsive approach Svend Hollensen Second Edition 2001 ISBN 0-273-64644-3 -1- PART 1 Chapter 1 THE DECISION WHETHER TO INTERNATIONALIZE Global marketing in the firm SME: small medium sized enterprises LSE: large scale enterprises Companies wit little international experience and a weak position in their home market have little reason to try to perform on global markets. Instead they should try to establish a stronger position on their home market. A firm that finds itself as a dwarf on the global market may seek ways to increase their net worth by seeking partners, suited for a buy-out on longterm. If a firm already has international competences, it can overcome some of it’s competitive disadvantages by going into alliances with companies representing complementary competences. If you are ready for global marketing or not is bases on two things: 1. The industry of your business (how global is / can it be) 2. The preparedness for internationalisation 1 can be divided into mature; adolescent; immature 2 can be divided in local; potentially global; global Given the character of a company in both segments, one of the nine possible strategies can be chosen. You can find these in figure 1.1 on page 4 of Global Marketing. Difference between management styles of LSE and SME: Many LSE have begun downsizing their companies operations, so in reality, many LSE act like a lot of small differ operations. It can be...
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...Operations Management for MBAs Operations Management for MBAs Fifth Edition Jack R. Meredith Scott M. Shafer Wake Forest University VICE PRESIDENT & EXECUTIVE PUBLISHER EXECUTIVE EDITOR PROJECT EDITOR ASSOCIATE DIRECTOR OF MARKETING MARKETING MANAGER MARKETING ASSISTANT PRODUCT DESIGNER MEDIA SPECIALIST SENIOR CONTENT MANAGER SENIOR PRODUCTION EDITOR PHOTO DEPARTMENT MANAGER DESIGN DIRECTOR COVER DESIGNER PRODUCTION MANAGEMENT George Hoffman Lisé Johnson Brian Baker Amy Scholz Kelly Simmons Marissa Carroll Allison Morris Ethan Bernard Lucille Buonocore Anna Melhorn Hillary Newman Harry Nolan Wendy Lai Ingrao Associates This book was set in 10/12 ITC Garamond light by MPS Limited and printed and bound by RRD/Jefferson City. The cover was printed by RRD/Jefferson City. This book is printed on acid free paper. Copyright © 2013, 2010, 2007, 2002, 1999 John Wiley & Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc. 222 Rosewood Drive, Danvers, MA 01923, website www.copyright.com. Requests to the Publisher for permission should be addressed to...
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...mercredi 9 mars 2011 LE FIGARO - N° 20 714 - Cahier N° 4 - Commission paritaire N°0411 C 83022 Management technologique FRANCK CASTEL Des mastères spécialisés dédiés à la double compétence. PAGE 2 Plus de 6000 spécialités proposées à l’université PAGE 5 Masters « pro » Palmarès Institut Trendence PAGE 6 Les futurs managers plébiscitent LVMH, L’Oréal, BNP Paribas, et les élèves ingénieurs EADS ou Thales. Masters, MSc, mastères spécialisés LE GUIDE 2011 ‘‘ À quoi ressemble l’entreprise de demain ? uel type d’entreprise plébiscitent les étudiants ? Dans quel environnement souhaitent-ils évoluer une fois leur formation terminée ? Une étude de Deloitte réalisée auprès de 400 jeunes d’écoles de commerce, d’ingénieurs ou d’universités dresse le portrait-robot de « l’entreprise de demain ». Selon eux, celle-ci doit être grande – mais pas immense, c’est-à-dire entre 200 et 5 000 personnes -, internationale - mais pas mondiale -, avec une organisation propre à chaque pays, histoire de maintenir la notion de proximité, et plutôt installée dans une métropole. Dans quel environnement de travail s’épanouiraient le mieux ces jeunes actifs de la génération Y, que les DRH ont toujours tant de Q Elle doit être grande – mais pas immense –, internationale – mais pas mondiale. mal à cerner ? À une écrasante majorité (96 %), ils disent vouloir bénéficier d’une flexibilité entreprise-domicile en termes de lieu de travail et optent pour exercer leur profession en...
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...[pic] Business Plan Module: New Enterprise Development Module No: EF317 Lecturer: Ali J. Ahmad Team No: 11 Team Name: SODS Troops Idea Description: GYMFM is radio station aimed at gym-users and fitness/health enthusiasts. Date of submission: May 12th, 2011 Team Members: Shane O’Donohoe 58440581 BS3 Haydar Jawad 58748110 BS3 John Sullivan 58510687 BS3 Jamie O’Sullivan 58593612 BS3 We hereby certify that this material which we now submit for assessment on the programme of study leading to the award of BBS is entirely our own work, and has not been taken from the work of others, save, and to the extent that, such work has been cited and acknowledged within the text of our work. Signed: _______________________ ID No: ______________ Date: _________ Signed: _______________________ ID No: ______________ Date: _________ Signed: _______________________ ID No: ______________ Date: _________ Signed: _______________________ ID No: ______________ Date: _________ Contents Executive Summary 4 Our Idea 6 Commercial Potential 9 Marketing Plan 14 Operations Plan 17 Management Plan 25 Financial Plan 30 Environmental Mitigation Strategy...
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...The Role and Measurement of Quality in Competition Analysis 2013 The OECD Competition Committee discussed the role and measurement of quality in competition analysis in June 2013. This document contains an executive summary of that debate and the documents from the meeting: an analytical note by the OECD staff and written submissions: Australia, Canada, Chile, the European Union, Indonesia, Japan, Mexico, Portugal, United Kingdom, Ukraine, United States and BIAC. A note by Theodore Voorhees Jr. as well as a detailed summary of the discussion are also included. Competition policy is just as concerned with quality as it is with prices. While the importance of quality is undisputed and issues about quality are mentioned pervasively in competition agency guidelines and court decisions, there is no widely-agreed framework for analysing it which often renders its treatment superficial. There are a number of reasons why in practice, courts and competition authorities rarely analyse quality effects as rigorously as they analyse price effects. First, quality is a subjective concept and therefore much harder to define and measure than prices. In addition, microeconomic theory offers little help in predicting how changes in the level of competition in a market will affect quality and it is usually up to empirical analysis to determine how quality will change in response to varying degrees of competition in the context of particular markets. Given difficulties in terms of the evaluation...
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...République Algérienne Démocratique et Populaire Ministère de l’Enseignement Supérieur et de la Recherche Scientifique Université Abou Bekr Belkaїd de Tlemcen Faculté des Sciences Economiques et de Gestion THESE DE DOCTORAT EN SCIENCES ECONOMIQUES Thème Microfinance et Pauvreté : Quantification de la Relation sur la population de Tlemcen Présentée et soutenue publiquement par : Mr. SMAHI Ahmed Sous la direction du : Pr. BENHABIB Abderrezak (U. Tlemcen) JURY Professeur Bendi Abdeslem Professeur Benhabib Abderrezak Professeur Derbal Abdelkader Professeur Ait Ziane Kamel Docteur Maliki Samir B.E Docteur Baba Abdelkader Université de Tlemcen Université de Tlemcen Université d’Oran C.U.Khémis Méliana Université de Tlemcen Université de Mostaganem Président Encadreur Examinateur Examinateur Examinateur Examinateur Année Universitaire : 2009/2010 Remerciements Au terme de ces années de recherche, mes premiers remerciements s’adressent au professeur Abderrezak Benhabib, mon directeur de thèse qui m’a apporté un précieux soutien dans ce travail, en s’avérant toujours disponible et exigeant pour l’achèvement de ce travail. A vrai dire, le choix de ce thème lui revient en toute sincérité vu l’intérêt qu’il portait à l’enrichissement de la thématique celle de la pauvreté. Je remercie Mr Benhabib aussi pour son soutien et ses conseils, la confiance qu’il m’a accordée et la grande liberté qu’il m’a laissée dans la réalisation de ce travail. Certes, nous avons appris beaucoup...
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