...activitymode.com/product/mktg-522-week-3-assignment-create-the-value/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKTG 522 WEEK 3 ASSIGNMENT CREATE THE VALUE: MARKET SEGMENTATION ANALYSIS AND A VALUE PROPOSITION Your U.S.-based company has decided to explore the possibility of developing a business based on the organic farm concept Daylesford—developed by Lady Bamford—which is successful in the UK (daylesford.com). Please prepare a report that would form the basis of a planning discussion with your senior marketing managers. Your report should include a detailed analysis of a potential market segment and a description of the proposed value proposition. Your report should be about 1,000–1,250 words and include a minimum of three references. Please use the APA format for your paper and references. Please include the following sections. MKTG 522 WEEK 3 ASSIGNMENT CREATE THE VALUE To purchase this visit following link: http://www.activitymode.com/product/mktg-522-week-3-assignment-create-the-value/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKTG 522 WEEK 3 ASSIGNMENT CREATE THE VALUE: MARKET SEGMENTATION ANALYSIS AND A VALUE PROPOSITION Your U.S.-based company has decided to explore the possibility of developing a business based on the organic farm concept Daylesford—developed by Lady Bamford—which is successful in the UK (daylesford.com). Please prepare a report that would form the basis of a planning discussion with your senior marketing managers. Your report should include...
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...(GSK) is one of the world’s largest research-based pharmaceutical corporations that discovers, develops, manufactures and markets branded human health products. Headquarters: UK, with additional operational headquarters in the USA Global presence: about 160 countries Primary markets: USA, France, Germany, UK, Italy and Japan Employees: approximately 103,000 GSK key figures for 2003 (in £ million) Sales 21,441 Materials and production costs 4,188 Marketing and administration 7,563 R&D expenditures 2,770 Operating income 6,920 Net profit 4,765 GSK has two main business divisions, pharmaceuticals and consumer healthcare. This profile deals with the pharmaceuticals division, which generates 85% of GSK’s sales. The five largest selling GSK products are Seretide/Advair for asthma and Chronic Obstructive Pulmonary Disease (COPD); Paxil/Seroxat and Wellbutrin, both antidepression drugs; Avandia/Avadamet for type 2 diabetes; and the antibiotic Augmentin. Each of these drugs generated above £800 million of sales in 2003. GSK produces a broad range of products of special importance to developing countries, including: Anti-malaria drugs Zentel (albendazole), for de-worming and the prevention of lymphatic filariasis Pentosam, against leishmaniasis Anti-retrovirals (ARVs) for the treatment of HIV/AIDS Tuberculosis drugs Vaccines for developing countries Corporate Social Responsibility (CSR) CSR refers to the responsibility of a company for the social, ecological and economic impacts of its...
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...Green Deo A Natural Deodorant Body Spray Developing a new brand Green Deo Course: Brand Management (MKT-416) Prepared for Md. Mahmud Zubayer Assistant Professor Department of Business Administration East West University Prepared by Name ID Section Razoanul Amin Talukder 2005-2-10-207 3 Md. Tanbirul Mahmud 2005-2-10-223 3 Khandaker Muradul Haque 2005-2-10-156 2 Md. Reaj Mahmud 2005-1-10-114 3 Mamun 2005-2-10-258 3 Date of Submission: 20 December 2009 10 November 2009 To whom may it concern I am approving that (1) Razoanul Amin Talukder, Id: 2005-2-10-207 ; (2) Md. Tanbirul Mahmud, Id: 2005-2-10-223 ; (3) Khandaker Muradul Haque, Id: 2005-2-10-156 ; (4) Md. Reaj Mahmud, Id: 2005-1-10-114 and (5) Mamun, Id: 2005-2-10- are the students of East West University and they have assigned to prepare a report on “Developing a new brand of Green Deo.”. For this reason they need to collect relevant data, information and things that will help them to prepare their report properly. This report is entirely for education purpose and the information will be provided by you will not be publish in anywhere. So your helpful support will be highly appreciable. Thank you...
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...dilemma of whether they should impair their inventory of hogs, effective September 30, 2002. With three categories of hog inventory (live hogs for sale, developing animals, and processed pork products), PIGS is only considering to impair their inventories of live hogs and developing animals to be sold to third parties at market prices. Concerning processed pork prices, they are believed to be sufficient to cover production costs. II. Issues Management refuses to write off their inventory as they believe future stabilized prices will cover the losses from the previous quarters. However, specific scenarios must be evaluated to decide what the best solution is for PIGS to efficiently report their inventory. The issue is whether impairment should exist at September 30, 2002. If impairment shall exist, the question remains whether the impairment would be evaluated under the lower cost or market method on a total inventory basis, category basis, end product basis, or on an individual basis. If deemed necessary to impair, PIGS will need to determine whether impairment should be recognized in an interim period where prices are expected to recover. III. Conclusion On behalf of Titan Union Accountants, I believe the best way to represent fair income is to evaluate impairment under the lower cost or market method on an end product category basis. This assessment would...
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...Assignment Know a Leading Business Enterprise and its Internal Environment Declaration I, Mohammad Farooq Shaik do hereby declare that the report is my individual effort and that no part of the report is copied from published/unpublished sources without proper citation. Mohammad Farooq Shaik PGP 30208 Section D Table of contents Executive Summary 3 Introduction 4 Vision and Mission 4 Management Structure and Nature 5 Human Resource 8 ENTERPRISE IMAGE AND BRAND EQUITY 9 Performance of the Enterprise 9 References 10 Executive Summary This report studies the internal environment of GlaxoSmithKline (GSK). GSK is a pharmaceutical, vaccines, consumer healthcare, and biologics...
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... WRITING ASSIGNMENT II Course: ENGLISH FOR MANAGERS II Writing Task One: Business Report From: Kinga Böjtösová Group: Group M3-A6 To: PaedDr. Jarmila Brtková Date: 7 May 2014 Assessment: Summary MultiBrands has been a very successful company ever since it started operating 10 years ago. The company has a very good reputation and trusting clients, driven to satisfy all customers’ needs. The company has built up its status based on “Honesty, Quality and Innovation”. MultiBrands has launched at least 2 new high quality products in different markets every year. Our latest analyses show dramatic fall in profits and share price performance. The main purpose of this report was to show the current problem and to find the best way to reduce the budget by 15 per cent. Introduction The goal of this report is to find a solution for MultiBrand’s financial problems. This report will highlight major strengths and weaknesses while offering some explanation for observed changes. The report will comment on the prospects of the company and make recommendations that would improve the company’s current performance. The information used in this report was collected by consulting the Chef Financial Officer and contacting the individual companies for additional information on the prices of advertisements...
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...household and personal products by revenue, with its products reaching 4 billion people worldwide. The Case Study includes an Introduction, Company Overview, Company Mandate, Internal Analysis, and External Analysis, followed by various Strategic Options (see below). The author then makes a Final Strategy Option Recommendation. Strategic Option #1: Market to Lower-Income Consumers in both Developed and Emerging Markets (Expand and Build Beauty Segment strictly aimed at Low-Income Consumers). Industry Consolidator. Strategic Option #2: Given the maturity of the North American/Western European market, combined with the emerging popularity and demand for Natural/Organic ingredient products, P&G should look to create New Natural Products and Products tailored to the Male market - Multiple Segments, not just Skin Care (Expand and Build Beauty Segment). Industry Consolidator. Strategic Option #3: Related Diversification through Acquisition. Strategic Option #4: Joint Ventures in Emerging Markets such as China and India. Final Strategy Recommendation: The Recommendation is to go for a combined Low-Income segment and New Natural Product strategy as this facilitates P&G’s need to capture a greater slice of the Low-Income consumer market both in Mature and Developing markets, which also capturing a greater slice of the Natural Ingredient market and the growing Men’s Market. Unlike in the case study, the author advocates New Natural Ingredient product development in multiple ...
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...Assessment Exemplar Assessment tasks The table below summarises how the assessment exemplar task is to be marked and also indicates the evidence which should be retained for external moderation. |Suggested task |Suggested evidence to be retained | | | | |Project |All candidate evidence to be retained | |This project-based Graded Unit is in the form of a case | | |study and will be marked out of 100. Assessors will |All checklists to be completed and retained | |aggregate the marks achieved by the candidate for each | | |stage to arrive at an overall mark for the project. | | |Assessors will then assign a grade to the candidate for | | |this Graded Unit assessment based on the following grade | | |boundaries: | | | ...
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...years ago, global retailers in developing markets were true pioneers: either they held the deed to a beautiful tract of land and a future of growth, or their best-laid plans moldered in a foreign grave. It was a true risk-reward play: global expansion could bring tremendous growth and benefit, or surprising failure and disaster. Today's global retailers get it. They have become more strategic in their expansion and in avoiding the operational pitfalls of entries into developing markets. Using e-commerce, they are pressure-testing demand in new markets to reduce risk, and they are taking advantage of financial vehicles such as credit cards and cash-on-delivery to help increase demand. The leaders are also identifying the unique challenges of each market, from India's foreign direct investment policies to Brazil's high duties to Turkey's high credit card regulations. And even after they get a foot in the door in major metropolitan shopping districts, retailers are forced to strategize quickly to capture growth in tier 2 and 3 cities before the field becomes too crowded. The overall theme of A.T. Kearney's 2014 Global Retail Development Index™ is continued expansion. Yes, there were some notable contractions in the past year—Walmart pruned its portfolio in China and Brazil, and Tesco's more cautious approach to China included some store closings and a new joint venture—but for the most part retailers are continuing their push into developing markets. In particular, regional...
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...area there are different things to consider. 1.1. Origin of report: Project report is a practical part of academic studies. This is a reflection of academic knowledge throw practical work experience. Thus this project report aims to reflect the professional view of a real world work environment. This report is assigned by our honorable faculty Mr. Md. Tarikul Islam, as a requirement of our business communication course, which is a core course to the completion of our undergraduate program. Because of his proper guidance we are able to complete this report in a very well manner and short time. 1.2. Purpose of the report: The main purpose of the report is to fulfill the mandatory requirement for the Business communication course. Other purposes are: • To prepare an overview of introducing a new venture • Analyze different aspects related to the venture • Identify the opportunities for doing a business • Develop ideas to build up a business 1.3. Scope of the report: We have conducted surveys within the people of that area. This is a huge opportunity for us. Because we have surveyed our original target customers. So, we got a clear idea about their choices and their purchase decisions. This report will help us to do the business in a very smooth and efficient manner. 1.4. Methodology of the report: We don’t have any secondary resources...
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...Holding Co., Ltd. Corporate Sustainability Report 2011 Report Profile Reporting Period: January 1 to December 31, 2011 Date of Most Recent Previous Report: June 2011 Reporting Cycle: Annual Defining Report Content Global Reporting Initiative (GRI) principles such as materiality, stakeholder inclusiveness, sustainability context, and completeness, were used in this report to analyze key sustainability-related issues in business operations and identify major stakeholders. Huawei Investment & Holding Co., Ltd. (hereinafter referred to as “the company” or “Huawei”) hired a third-party organization to survey stakeholders and collect information on stakeholder expectations and requirements. Huawei’s CSR Committee studied, assessed, and selected the key items and indicators disclosed in this report. The performance indicators and management approaches discussed in this report cover all entities that Huawei either has control of or a significant influence over in terms of financial and operational policies and measures. These same performance indicators and management approaches are also consistent with the scope of Huawei’s annual financial report. Report Assurance Method Core indicators and additional indicators from the GRI G3.0 Guidelines were applied to compile the report and the application level is B+. To ensure the reliability, fairness, and transparency of this report, Huawei engaged TÜV Rheinland to verify the report. The verification statement is included in...
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...PLAN Please type your plan single-spaced. The first stage in developing an international business plan is to undertake a preliminary country analysis. Presented below are four separate sections to be completed for collection and analysis of market data and preparation of the plan: (1) Analysis: Cultural Environment; (2) Analysis: Economic; (3) Analysis: Market and Competitors; and (4) International Business Plan. The headings in each section are general and intended to provide direction to areas to explore for relevant data. Heading topic area may be emphasize or de-emphasized, depending on the nature of the firm’s product and the country being targeted. Some topic headings are unimportant for some countries and can be ignored. In the material that follows, “product” can refer to products or services. CULTURAL ANALYSIS The data obtained for this section provides vital information to guide development of the business plan and to support managers in understanding specific cultural dimensions of the country. Such information is useful to ensure the firm is effective in both developing the plan and interacting with the target market. Hence the information developed for this section serves a dual purpose both in the early stages of developing the plan and in executing the plan through interactions with country nationals. The information in this section constitute more than simple facts. Managers responsible for developing and executing the plan should attempt to interpret how the information...
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... Nestlé, Wal-Mart and Citibank. This paper will focus on Nestlé’s unethical marketing of artificial baby milk. The unethical practices of promoting infant formula to new mothers in developing countries was first presented in 1966 in a pamphlet by Dr. Derrick B. Jelliffe titled Child Nutrition in Developing Countries. Dr. Jelliffe, an expert in child nutrition and Director of the Caribbean Food and Nutrition Institute, published the pamphlet in an effort to call attention to the dangers of bottle feeding in traditional and semi-sophisticated populations. From 1966 to 1972, Dr. Jelliffe advocated for restraint on the part of infant formula companies and suggested that government, industry and physicians work together for the health of infants (Newton). It was in 1973 though that the infant formula controversy became public when an article titled “Babies Mean Business” was published in the New Internationalist magazine. The article outlined several unethical marketing practices that manufacturers were engaged in in an effort to promote breast milk substitute to new mothers, doctors and hospitals. One of these practices involved uniformed milk nurses, who were paid a commission by the manufacturer, to distribute free samples of the breast milk substitute to poor, new mothers in developing Third World Countries. Unfortunately, for these mothers and their newborns, the free samples didn’t last forever. Coincidentally, the free samples of the breast milk substitute only lasted...
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...http://www.wikinvest.com/stock/Hershey_Foods_(HSY) Possible industry: Affordable luxury The global chocolate industry has been in a moderate growth trajectory since the last five years. This growth is largely fueled by the increased global demand for premium chocolate. The major developing countries such as China and India are expected to offer great opportunities to the global chocolate industry; thanks to the use of chocolate as a functional food. Organic and fair trade chocolate is a rapidly growing segment of the industry. With consumers developing more awareness regarding environment-friendly products, this segment is expected to rise rapidly in the next five years. One of the major concerns for the chocolate industry is the rising number of counterfeit products. This is a great threat for the overall confectionery market and chocolate is no exception. The global chocolate market is highly consumer driven and companies need to focus on their development and marketing strategies towards capturing a larger consumer base, and acquiring new markets. The major strategies used are consolidation of processes, and enhancement of brand image through corporate social responsibility. Cocoa is the main raw material for chocolate production and has no other substitute. Moreover, it can only be grown within 10 degrees (latitudes) of the equator. Due to this constraint, global production of cocoa is highly concentrated in West African countries such as Ghana, Cote d'Ivoire, Cameroon, and...
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...Spring session A 2011 Professor Steven Harris Date: January 18th , 2011 Decision You Make: Graves Enterprises specializes on good class carpet cleaning products that are potentially competitive in the market. Therefore, the company needs to work on developing marketing strategy with emphasis on effective promotions competitive differences. Second aim is to increase sales. That is why, I carefully reviewed written reports from marketing directors and now familiar with current situation on the market. Joshua Edwards’ ( Marketing Director, Consumer Products) conclusions are that “our target market consists of homeowners, females 29-59, with a household income of $75 - $150K”, and “our primary competitors are rented carpet steam cleaners, Kleen Floor Spray 'n Vac and Kleen Floor Spot Cleaner, and folks who do nothing to clean carpets.” We do have distinct viable differences like unique, proprietary chemical cleaner that cleans "dry", the Graves product that reduce mold, products that utilize environmentally friendly chemistry, contain “Scotchgard” for continued stain protection, are hypoallergenic, and offer a pleasant citrus aroma for up to three months after used. So, the mission is to make consumers both personal and commercial know about this advantages. Mr. Edward made a suggestion to develop “a new product line that is promoted as "safe, effective, and eco-friendly." His plan is to “to price it at 1.5X the price for the eco-friendly aspect, manufacture our container...
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