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Report on Apple

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Apple (AAPL) founded in 1976 is a leading software and hardware company with over 170 retail stores around the world. It designs, manufactures and markets a wide range of products from personal computers, operating systems, network solutions, and the I-pod digital music player as well as distributing third party digital entertainment products through their I-tunes store. The company sells its products to a wide customer base, from individuals, educational institutions, and creative professionals, to small and mid level business. In addition Apple Incs various products are sold through their online store as well as third party vendors worldwide.
Apple, Inc. stands for innovation in personal computing and digital media distribution. The company aims for nothing short of a revolution when designing, developing, and distributing its line of products .Apple's products range from a host of desktop and portable computers geared for the consumer and education markets, digital music players (iPod), online music store (iTunes), and SmartPhone (iPhone). Applications are designed for user convenience and productivity.
Competition for market share in any one of Apple's product offerings is fierce and top competitors come from a formidable list which include Dell, Hewlett Packard, Microsoft, and Nokia (to mention a few). Users of Apple's products can be fickle, which causes a revolutionary product like the iPod to give way to newer technologies like the iPhone within the span of five years. Thus, the ability to accurately assess and forecast the market demand for products can mean the difference between corporate profit and loss.

Apple offers a range of personal computing products including desktop and portable personal computers, related devices, and peripherals. Software products include the Mac OS X (proprietary operating system software for the Mac), server software and

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