...Introduction Dear Manager. With over 1 billion users, Facebook has quickly become one of the top websites in the world. People are spending more time on Facebook than they are on Google, which means that there are some serious opportunities available that could help your business grow. The organisation I have chosen to do my report on the use of Facebook is on a Bar, The Cross Bar. I intend to give you a detailed briefing on how to sign up and create your own Facebook page. This report will also show you how to use Facebook to benefit you and the Bar throughout ways of advertising and marketing. Facebook is an excellent way to connect with new customers along with existing customers. I will be going through the steps on how to get start along with the ethical implication and code of practice. Steps to setting up Facebook Facebook is a new and global way of advertising while been free to set up. Here I will go through the steps and format. Steps Go to Google Type in Facebook Click on Facebook tab log in/sign in learn more In front of you, you will see a page with log in/sign up on the page. If you scroll down to the bottom you will see a list of tabs one of which will be ‘create page’, click on this and it will bring you to a grid of six different options, click on the first one ‘local business or place’. Once you click on this a list of eight categories will drop down, you will be required to fill in all these details. Step 1. Your organisation, A list will...
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...com Case study report for www.facebook.com Page 1 of 27 Preface: My heart is filled with very gratitude to my teachers, my friends who inspire and instruct me how to do research and conduct a case study for www.facebook.com. These studies have revealed the application a social website into any type of businesses, organizations or even individuals. I highly appreciate the efforts of Dr. Pham Van Tai who guided and gave me a chance to do this research. I also would like to express my thanks to all those helped me with very useful information so that I could accomplish this assignment. I hope that my researches would serve as a ready reckoned document for students, research scholars using as a reference source. With very best regards. Nguyen Manh Ha Nguyen.mh.star@gmail.com Case study report for www.facebook.com Page 2 of 27 Table Of Contents. Executive Summary: ...........................................................................................4 CHAPTER 1: OVERVIEW OF FACEBOOK .......................................................... 1.1 FACEBOOK INTRODUCTION .......................................................................... 1.2 SERVICES & PRODUCTS................................................................................ 1.3 PAYMENT METHODS ...................................................................................... CHAPTER 2: FACEBOOK BUSINESS MODEL .................................................... 2.1 FACEBOOK BUSINESS MODEL...
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...Corporate Governance System of the Selected Company….……... 3 2.1 Facebook ………………………...………………………………........................ 3 2.2 Commonwealth Bank of Australia.……………………………………………. 7 2.3 Tesco ………………………………………………………………………….......9 2.4 Tata Motors …………………………………………………………………......11 2.5 Fast Retailing ………..……………………………………………………….....13 3. Conclusion……………………………………………………………………………....17 Appendix .…………………………………………………………………………………. 18 Bibliography ……………………………………………………………………………… 23 Executive Summary The need for solid and sound corporate governance practice has become increasingly important in recent years, as the recent high profile corporate collapses (Enron, OneTel) are related to poor governance structure. The Corporate Governance Assessment Model attached in the appendix outlined five significant factors that can assist in determining the level of corporate governance of the selected firms. These include: * Appropriate Board Structure And Composition * Management Compensations * Integrity in Financial Reporting * Effective Risk management * Corporate Social Responsibility Selected companies are likely to have a well-established corporate governance system if the selected companies achieve high ratings in these corporate governance factors. This report will apply these five factors to each corporation including Commonwealth Bank of Australia, Fast Retailing Co. ltd, Facebook, Tesco Plc. and Tata Motors Ltd. Based on our evaluation, selected...
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...Technology is undoubtedly proving day after day its capability to offer a variety of social network sites such as MySpace, Facebook, Google plus which are increasingly attracting the interest from academic researchers as well as advertisers. One of the social network sites, the access to Facebook is growing at a starling pace with a millions of users integrated to this site into their daily lives. It leads to a current marketing issue which needs to be put in perspective. Therefore, the purpose of this essay is critically evaluating a current marketing issue on a social network site, particularly is perceptions and advancements of Facebook. It begins by understanding this familiar tool from a marketer’s perspective. Following this, how Facebook changing the marketing practices is perceived. The essay finishes with implications for marketing practitioners. Firstly, there is different perception of marketers on Facebook, but the essay mostly provides general views relating to the current marketing issue. Brand relationship is illuminated from the marketing practitioners. It is probably interesting that over half of the social networking introspective people had become a fan of at least one brand. It happens in these forums that conversation commonly takes place between customer and customer or between customer and brand manager. In the more outstanding scheme of a consumer's life might seem relatively unimportant, but it is crucial in classifying and categorizing customer distrust...
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...Exam in Corporate Finance | Case Study: Facebook (FB) | | | | Question 1 (Focus: FB’s 2012 annual report) (1) What is the business model of FB, i.e., how do they generate revenues? Facebook is the biggest social-media platform worldwide with $1.06 billion MAU (monthly active users) and $618 million DAU (daily active users). Its business model is set up on three pillars: Facebook users, developers and marketers. a) Users Facebook creates a direct value proposition for Users. The company creates value for users by enabling users to * Connect and Share with friends * Discover and Learn about News around the world shared by the user’s personal contacts * Express themselves and share what they think about and what matters to them * Stay connected everywhere, especially due to Facebook mobile applications. With its users Facebook does not generate direct revenues, since the usage of all Facebook products are free of charge. However the users indirectly generate revenues. It is only possible for Facebook to create revenues with marketers and developers because of its amount of users. b) Developers Developers get attracted by the huge customer base of Facebook. They have the opportunity to build up applications and websites which connect with Facebook. Facebook offers a variety of tools and application programming interfaces on its Facebook Developers Platform that easily interacts with Facebook. Due to that easy access there are more...
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...Running head: FACEBOOK Facebook History and Company Overview Facebook is a social networking service and website launched in February 2004 by Mark Zuckerberg and his college roommates Eduardo Saverin, Dustin Moskovitz and Chris Hughes. The story began from Zuckerberg’s dormitory room in Harvard University by hacking into the Harvard’s secure computer network and copied the student’s private dormitory ID images. He called the website Facemash which attracted 450 visitors and 22,000 photo-views in its first four hours online. Later on Zuckerberg confronted dismissal from University by the administration due to the breaking of security, violating copyrights, and violating individual privacy. Eventually, the charges were dropped and in the next semester, Zuckerberg started writing code for a new Web site called Thefacebook which inspired by Facemash (Wikipedia, n.d, PARA1-7).Immediately after Thefacebook(the primary name of Facebook) was launched in February 2004, Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra, three Harvard seniors, blamed Zuckerberg for stealing their ideas and creating his own social website while he promised them to help building a social network called HarvardConnection.com. For this reason they later filed a lawsuit against Zuckerberg (Wikipedia, n.d, PARA 7). At the beginning, only Harvard students were allowed to register in Facebook but after a while in March 2004, Facebook expanded to Stanford, Columbia, and Yale. Gradually it became...
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... Introduction 1 Usefulness of Facebook for the organisation 2 Ethical implications of using this technology 4 Code of Practice of using Facebook in an Organisation 6 Conclusion 8 Bibliography 9 Appendix 10 Step by Step Creating an account in Facebook 10 Introduction In 21st century continues it is increasingly hard to imagine how business can be conducted without the Internet and its features. Creating a business pages in internet has become an essential marketing and advertising tool for any type of businesses. May companies along with their own websites have attempted to engage themselves in the social networking such as Facebook. The Facebook is one of highly successful social networking websites in the world. For the company it is very important for continues success to walk in one step with new technologies used in the business. The purpose of this report is explain how Facebook can be used by company called “Irina’s Boutique” which have a shops in Ireland selling high quality clothes, shoes and bags manufactured in Ireland as well as abroad and is providing high quality service for the customers. After in this report will be discussed ethical implications of using this type of technology and then listed some main points regarding to the code of practice of using the Facebook within the company. Also this report will examine advantages and disadvantes of creating a business page in Facebook. In appendix of this report will be attached step by step manual...
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...Giveaway Rights To This Report Greetings! By owning resell and giveaway rights, you may freely distribute this report to anyone you wish, resell it for any price and keep 100% of the profits, or use it as incentive to build your mailing list. The choice is yours. The only restriction is that you cannot modify this document in any way without permission from the author. Enjoy! Hot Tip: If you would like to learn how to make this report your 24/7 “Digital Sales Machine” then be sure to read the last page for full details. 1 Section I: Facebook Social Ads Exposed Facebook Social Ads work virally, but rather than being spread in a random fashion, they are placed on Facebook member pages, based on their profile data – which can make them a powerful sales aid for marketers – especially in this current decade, where mobile devices are now replacing personal computers at the rate of 4 – 1. However, like any data system spread via the net, there are rules, restrictions and random factors that can greatly inhibit or enhance their success. In this special report, we will explore the ins and outs of Facebook Social Ads. What this report is not… It is not a complete guide to Facebook Ad Creation. Instead, it focuses more on the nuances you will not pick up from Facebook’s easy “Advertising Creation” walk-through… and important drawbacks to watch out for. How Facebook Social Ads Work Marion loves horseback riding, and publicly says so in her Facebook profile. A successful Equestrian...
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...Disadvantages of Facebook Now it's time to talk about some disadvantages of Facebook. There are some Disadvantages of Facebook beside all these advantages. Some of the main disadvantages are : #. Facebook is Addicting! For some people Facebook could be more addicting than Cigarette!Using Facebook for your need is actually good for us but when we waste most of our valuable time then it becomes harmful. The biggest disadvantages of Facebook is it's addiction which causes many problems, mostly because it kills our precious time. # Fake profile and ID! Fake profile is one of the biggest disadvantage of Facebook. Now it is easier to create fake profile with a stolen picture. People often use fake profile to insult or harass someone they don't like.Teen girls are more vulnerable to these activities. There are news found that many girls are mentally depressed or committed suicide after being harassed in Facebook. # There are plenty of groups and Fan pages out there which are being created to abuse or violate other religion , personalities , nation etc. This kind of racist disgusting activities is not acceptable in a global site like Facebook. Facebook administrator should take necessary steps against all of these abusing groups & pages. # Many Facebook addicted couples are facing conflicts with their Facebook activities and later files for a divorce. According to a recent study, around a third of divorce filing in recent years contained the word "Facebook". The extra informations...
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...Kuo-Hao Wong ID:WONKP1503 Facebook has damaged social relations? "If you put a Like button on your site, you're potentially selling out your users' privacy even if they never press that button," says Nicole Ozer, an attorney with the ACLU of Northern California. Introduction There are a variety of Internet accesses that can pass the message to the target audience such as website, Video & Audio, e-mails, Online Media, customer relationship management (ECRM).(Kotler, P. & Armstrong, G, 1997) Facebook is a free social network site which lets people have contact with others and share their interests and information, it also links to other sites that they find interesting or amusing around the world, a Harvard student Mark Zuckerberg founded Facebook in 2004. Purpose of the site is to become a university online version of the printed Facebook, newborn directory. At that time, membership site just limited to Harvard students. In a month's time, Facebook grew to include other Ivy League students, within a year, there are more than one million users. By the end of 2005, Facebook expanded to include, first, the network 800 colleges and universities, high schools, and international students. In the fall semester of 2006, Facebook began to accept people over 13 years old to join. According to Facebook's Press Room, a social networking site now has more than 90 million active users. Damaged social relations According to us Forbes magazine reported on April 13, the university...
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...WHAT IS FACEBOOK: Facebook is one of website which facilities communication. By facebook, people become easy to communicate withFacebook is one of website which facilities communication. By facebook, people become easy to communicate with their friend. Moreover, facebook can be accessed for all ages. For example, using facebook becomes a lifestyle for teenagers. Almost everyday they access their facebook account to chat with their friends or just to update their status. If they don’t have facebook, their other friends will say you are old-fashion people. IN MY OPINION : I disagree, because it destroys your real social life and if you are not careful, you can pick up all kinds of viruses and also it is not nearly as private as they like to believe. DISADVATAGE OF USING FACEBOOK 1) Facebook can be easy addicting. It is addicting which often kills to your valuable time. 2) Fake profile and id. Now it has becomes easier to create fake profile. People often uses fake profile insults and harassing someone it is more common against girls where people simply make a fake profile and start harassing them. For example, I recently I heard news that some girls died by suicide when someone abused her making a fake profile of her. 3) Facebook often brings bad effects on student result. 4) False report. Many people lost their precious facebook ID because of false report. LASTLY. Be careful who you friend and have a strong FB passwords because it is a favourite site...
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...Mattos, Bibianna Cha, Christina Seong, Parinaz Ejlali, and Sara Degruttola for their assistance with earlier versions of this study. Please address correspondence to David C. Evans Ph.D. at david@psychster.com . Evans et al., “Facebook Segmentation,” 37 EXECUTIVE SUMMARY Understanding the different types of Facebook users is the first step to effectively communicating with them and providing appropriate features. Psychographic segmentation is a statistical procedure that first identifies the fundamental value-propositions or “hooks” of a technology, and then derives the user types who respond similarly to those hooks. Partnering with Psychster Inc., students in the University of Washington Master of Communication program in Digital Media (MCDM) applied this method to 236 Facebook users who rated the importance of 90 value-propositions via an online survey. The 6 user types that were found can be remembered by the acronym FBSIGN: 1. 2. 3. 4. 5. 6. Fans join interest groups based on politics, art, and music, and they often link their Facebook account to other websites. Branders prefer public to private networking, and they often use Facebook as a tool for business, building a personal brand, or accumulating social capital. Social-Searchers employ Facebook to learn about news, media, and entertainment, but they show little interest in apps and games....
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...The Facebook "phone" is a snooze fest -- at least, that's Wall Street premature take. Investors haven't batted an eye at various rumors and reports about the social network's new home on Android, which will arrive on April 4. Facebook shares opened today at an unremarkable $25.60, and have since lost around half a percent in value. The itty-bitty decline immediately follows Facebook's late Thursday announcement about an Android-related event, which led many to speculate about the potential unveiling of a long-rumored Facebook phone. The latest leak suggests Facebook will show a special social-networking home screen and mobile phone application running on an HTC handset. The software could be made available to other Android devices. But investors could care less. They are, as is typical, embracing a show, don't tell attitude. "I'm not sure that optimizing mobile for Android is all that earth shattering," Michael Pachter, managing director of equity research at Wedbush Securities, told CNET. "I don't expect much of an epiphany when they host their event." Investors' tepid reaction to Facebook's improved placement on Android shows a continued disquietude with the company's ability to profit as expenses increase, as well as an overall lack of confidence in CEO Mark Zuckerberg and crew's statements about mobile being a fruitful, revenue-generating medium for Facebook. Related posts Facebook reveals new Social Graph data Facebook faces jury trial over Timeline trademark Facebook...
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...Facebook: A great privacy issue It is said that the opposites attract each other. However, this fact does not apply to the social media giant, Facebook. The idea of publicity and privacy do not comply with each other. There are millions of people who use Facebook to socialize with their family, friends and relatives, share photos, and connect to various events and causes and to foster their business. Currently, there are 845 million active users on Facebook and the number is constantly increasing because this social networking site enables people to socialize and serve other purpose at an ease and free of cost. However, it does cost users to share valuable and sensitive information regarding their personal lives, their contact information and so on. Facebook collects data and other information to find old friends and relatives and users also find it helpful. But not many users understand that how their personal data is being used or to what other sources is this data being distributed. Many users on Facebook are unaware of the use of privacy settings that the Facebook provides. A study shows that nearly 13 million users have never set or did not have any knowledge regarding privacy options. It means whatever data is shared by them, be it their personal information or photos that they share can be accessed by many other people apart from their friends. And the recent studies and research also show that these privacy settings are not even safe enough to keep personal data protected...
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...How Do Social Media Companies Like Facebook and Twitter Make Money http://www.marketoracle.co.uk/Article42647.html Oct 11, 2013 - 12:44 PM GMT By: Money_Morning Tara Clarke writes: Over the last month we've seen Facebook's (Nasdaq: FB) dramatic share price rebound, Twitter's stock IPO announcement, and LinkedIn (NYSE: LNKD) stock on fire, but have you ever wondered... how do social media companies make money? To find out, we turned to Money Morning E-commerce Director Bret Holmes. Part of Holmes' job is to utilize web advertising via social media platforms to best market Money Morning. As a result, he's on top of what's going on inside of today's social media giants. Holmes said the key to unlocking value for social media companies is successful advertising models. "Social media companies are legitimate advertising websites, no different than, say, Google or Yahoo. The same way Google made its money is the same way Twitter and Facebook will make their money," Holmes explained. Web advertising is a growing market. In a 2013 Nielsen report, data showed that 89% of advertisers use free social media advertising, and 75% use paid social media advertising. The report also highlighted that 64% of advertisers expect to increase their paid social media advertising budgets over the course of 2013. That means a lot of opportunity for social media companies to make major money. The trick for social media companies looking to profit as ad platforms is to find the best way to...
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