...for the selling. On top of that, selling strategy is also important (Maxwell, 1914). In this report, the selling strategy of a company names Samsung for their product “Galaxy Note II” will be discussed. Basically, the report is divided into 7 parts. In the first part, the profile of Samsung is been discussed. In the second part, the products of Samsung have been discussed. In the third part of the report, the unique features of Samsung Galaxy Note II have been discussed. And then, in the fourth part, target customer of Note II has been discussed. Next discussion is about the selling strategy of the product. After that, four competitor company’s profile has been given. Comparison between 4 mobile sets which has identified as the greatest competitor of Galaxy Note II has been given. The sets are, iPhone 5, Galaxy note III and also Xperia Z. 2. Company Profile (Samsung) Samsung Group (Hangul: Hanja: Korean pronunciation) is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses. Most of them united under the Samsung brand and is the largest South Korean Chaebol (business conglomerate). Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries...
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...References 11 1. Introduction Since the early 1980s, the world economy has experienced rapid ‘globalization’. Globalization has changed the pattern of trade, foreign direct investment (FDI) in world economic activity. One remarkable change lies in the once widely used investment development path (IDP) paradigm. In many newly industrialized countries, MNEs have accelerated their internationalization, leading to an increase of outward FDI from those countries on a scale earlier than the IDP would suggest. This report introduces some IB theories such as OLI and IDP, and explains why these theories are more useful for describing the internationalization process of large established IB firms but less so for IB firms from newly industrialized countries. Also, the role of globalization in changing the predictions of IDP paradigm as well as how Samsung took a major role in enabling Korea to outpace its IDP position have been illustrated in this report. 2. IB theories (IDP, ILO) and their invalidation for IB firms from NICs In this case, IB theories are essential for describing the internationalization process for established IB companies, while they are less valid for NICs IB companies. This part mainly introduced the two theories and the reasons why those IB companies from NICs do not follow the rule of the theories. 2.1 IDP paradigm: In this paradigm, countries have a...
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...Samsung’s latest offering in the Indian market is Galaxy S5 Mini. Commenting on the launch, Mr. Asim Warsi, V.P, Marketing, Mobile & IT at Samsung India, "We at Samsung believe in bringing meaningful innovation to our customers. And the best inspiration for innovation comes from none other than our customers.” The much awaited device offers the flagship experience of its predecessor, the Galaxy S5, in a compact design. With a host of innovative features like water & dust resistance, ultra power saving mode and heart rate monitoring, the Galaxy S5 Mini delivers a powerful performance that truly enhances your lives. Equipped with Android 4.4 Kit Kat OS, the Galaxy S5 Mini comes with a spectacular 11.3 cm (4.5”) HD Super AMOLED screen which delivers brilliant images that come to life, while still staying super slim and compact. Powered by a Quad Core 1.4GHz processor along with 1.5GB RAM and 16GB ROM, S5 Mini delivers a turbo-charged experience. A micro SD card slot also stands ready to add up to another 64GB, should you need more memory space. Galaxy S5 Mini also comes equipped with a brilliant 8MP rear-facing camera and a 2.1MP front camera that allows you to capture everyday events and turn them into special moments. “The Galaxy S5 Mini is yet another manifestation of the philosophy of people inspired innovation that drives Samsung products. This stylish smartphone is the perfect combination of performance and power in a conveniently compact design. Effortlessly smart...
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...La marca Apple como un ejemplo del éxito de un modelo de marketing e internacionalización En años recientes, un nuevo fenómeno ha entrado en nuestro estilo de vida, y ha cambiado la manera en que hacemos cosas en la vida cotidiana, que se llama la tecnología. El desarrollo de la tecnología ha producido un impacto tan masivo, que las compañías han tenido que adaptar sus productos para que no se tornen obsoletos con rapidez. La marca Apple ha entendido esta transformación y por ello, ha lanzado productos novedosos que atraigan más a la gente. En este ensayo, hablaré sobre las medidas que Apple está usando para convertirse en una marca que ha logrado un éxito rotundo. Primeramente, tenemos que considerar los factores del marketing que Apple utiliza. Hay evidencia de que Apple se ha concentrado en el aspecto de 'producto' y eso se puede observar en sus productos de lujo y alta calidad que tienen características que ningún otro objeto poseía. Por ejemplo, su estilo compacto es una herramienta que en mi opinión, es su principal diferenciador. Tal es el caso del iPhone, con el cual las posibilidades de lo que podemos hacer con sus aplicaciones en solo un objeto son infinitas; llamar, jugar, escribir, navegar por Internet. Por esta razón, podríamos decir que Apple fue la empresa que aprovechó de la oportunidad de lanzar una nueva marca al mercado y posteriormente, la compañía se dio cuenta que la gente pagaban más dinero con el afán de poseer sus productos en lugar de los...
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...compañía de tecnología ha distribuido su primer dividendo desde el año 1995. Este dividendo representaría unos 2.500 millones de dólares. El julio del año pasado, la administración de la compañía acepto la propuesta de ofrecer un dividendo de 2,65 dólares por cada acción de las 973 millones con las que cuentan. Este dividendo, el primero en 17 años, será distribuido trimestralmente. La estrategia de la gigantesca compañía es promover la compra de acciones que perdieron tras el fallecimiento del cofundador, Steve Jobs. Aquellas acciones que perdieron estarían valoradas en 10.000 millones de dólares. Dicho dividendo se estima distribuirse hasta al menos el año 2015. Así mismo, según información revelada a causa del litigio de Apple contra Samsung en base a patentes, se han causado rumores de que en el 2015 Apple podría lanzaría su iCar. El carro de Apple tendría una computadora abordo, la asistencia de Siri, y una cámara que analizaría los gestos del conductor para detectar señales de cansancio. De esta misma manera, la información como la velocidad, el kilometraje, el estado de los fluidos y demás, serán proyectados en el parabrisas. Los espejos laterales del carro también contarían con cámaras que anularían los ángulos muertos y los puntos ciegos y la carrocería estaría fabricada con materiales especiales. Más aún, después de unas semanas duras para las acciones de Apple, se ha empezado a ver un alza en el precio de las acciones ya que hay rumores que aseguran que el 12 de setiembre...
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...En este trabajo presentare no solo una empresa si no varias empresas que fracasaron por varias causas. SEGA Una de las más grandes compañías de videojuegos de la historia. Durante años la compañía japonesa nos ofreció consolas increíbles y juegos que se convirtieron en clásicos. La Megadrive fue la consola favorita de toda una generación, pero ahí acabó su reinado, compartido durante años con Nintendo. En este casi faltó analizar el producto e innovarlo con tiempo. En 1994 lanzó su consola de 32 bits, la Sega Saturn. Pese a la gran acogida que tuvo en Japón, la Saturn tuvo unas ventas menores en el resto del mundo. La llegada de la Sony Playstation y decisiones equivocadas en cuanto al hardware. La Saturn era una buena consola, pero era demasiado difícil programar para ella (debido a sus dos procesadores) con lo que la Playstation le acabó por robar a los usuarios, que se decantaron por los juegos de la gris de Sony, que vendió 100 millones de consolas frente a solo 10 por parte de Sega. Para enmendar su error, en 1999 Sega sacó la que probablemente fue su mejor consola, la Dreamcast. Una máquina potente, con multijugador online y un catálogo de juegos espectacular. Pese a vender 36 millones de unidades, tampoco funcionó. La fama que había ganado Sony con su Playstation hizo imposible remontar a tiempo y en 2001 la compañía anunció oficialmente que renunciaba a seguir fabricando consolas para dedicarse en exclusiva al software. Pese a que ahora desarrolla juegos con bastante...
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...La estrategia de Google en el 2010 Introducción La tecnología cada día está más inmersa en nuestras vidas, desde el modo en comunicarnos, trasportarnos, trabajamos, etc. Y una empresa ha sido junto a otras un pilar esencial en el desarrollo de software, hardware y demás tipo de tecnología, esta empresa tuvo inicio en el año 1996 donde Larry Page y Sergei Brin estudiantes de posgrado de la universidad de Stanford decidieron empezar con Back Rub que luego se convertiría en Google Inc. Back Rub sería un nuevo buscador en el internet y buscaría ser una nueva opción para competir a otros buscadores como Altavista, para 1998 se cambió a su actual nombre Google y ya había logrado reconocimiento y había varios interesados en invertir en el buscador, los jóvenes de Stanford nunca se imaginaron el potencial que su nuevo buscador tenia. Desarrollo Desde 1998 cuando la empresa empezó a trabajar con el nombre de Google el crecimiento de esta fue inmenso empezando con un inversionista que ofreció 100 mil dólares hasta en mediados del 99 cuando otros inversionistas aportaron 25 millones de dólares y la revista PC Magazine coloco a la compañía en su lista de “Los 100 sitios web o buscadores líderes de 1998” También en 1999 fue cuando la compañía logro su primer gran cliente con Red Hat y para el 2000 la compañía estaba consolidada como uno de los principales buscadores de la web además que ya tenía opción de conexión inalámbrica, 10 idiomas y su propia barra de herramientas, los años...
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...Marketing Samsung Skin Slim computers that bend and fold may sound futuristic, but they could be coming in just a few months, if a new report turns out to be true. Samsung is reportedly working on a new smartphone with a flexible, bendable screen to be released in January, according to Sam Mobile, a blog covering Samsung news that has a solid track record when it comes to reporting on unannounced products. The blog says it received this information from a reliable Chinese tipster, citing a post on the Twitter-like Chinese social network Weibo as the source of the leak. Samsung is said to be testing the device in two versions: one that's powered by a Snapdragon 620 processor made by Qualcomm and another that runs on the chip maker's faster Snapdragon 820 processor. The version of the phone Samsung is currently testing is also said to have a microSD card slot and 3GB of RAM, which is just slightly less than the 4GB of RAM you'll find on the Galaxy Note 5. The foldable phone project is being called Project Valley internally, Sam Mobile reported four months ago. This is far from being the first time we've heard that Samsung has plans to release a phone that's completely bendable. Samsung said at its Analyst Day in 2013 that the company is putting resources into flexible and foldable phones, according to The Wall Street Journal. Samsung has also showcased its flexible YOUM screens at various conferences in years past. One concept video released by Samsung even shows a...
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...Samsung Case Analysis Lindsay Eddow Luxchmi Gill Jonathan Lee Carol Lin GBA 652: Marketing Seminar Professor Kevin Moncrief Fall 2014 California Polytechnic University Pomona Table of Contents I. Company Background 4 Values & Philosophy 4 Vision 5 Performance 5 History 5 The Samsung Philosophy 5 Samsung Electronics Co., LTD 6 Operations 6 Products 7 Design 7 Environmental Record 7 II. Issues / Problems 9 III. Company Goals, Objectives, or Drivers 14 IV. Constraints 17 Firm Specific 17 Industry Wide 19 V. SWOT Analysis 23 VI. Findings 27 GAPS 27 SHARED S/W 27 VII. Solution Options 28 1. Proposed Solution to Promotion Issue 28 2. Proposed Solution to Product Issue 28 3. Proposed Solution to Pricing Issue 28 VIII. Recommended Solution Option 30 Gantt Chart for Proposed Solution 31 References 32 I. Company Background Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. For over 70 years, Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol (business conglomerate). Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next...
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...SAMSUNG Q NO 1: Chooose an organization, identify and critically analysis its strategic marketing problems and opportunities ? Q NO 2 : As a consultants, examine strategic marketing alternatives available and recommend a suitable marketing strategic and realistic implementation plans that are consistent with the overall objectives of the organization ? Introduction World largest electronics company Samsung was began in 1969 in Suwon, South Korea as Samsung Electric Industries, originally manufacturing electronic appliances such as TVs, calculators, refrigerators, air conditioners and washers. The presented piece of work studies the performance of the SAMSUNG company in UK stock market, follows its progress and interesting events for the recent time as well as provides with financial statements, balance sheet and calculates figures required. First of all, the name and address of the company is presented. Secondly, they present the annual report of the company,share prices graphic in compare with other companies and share price graph for the past two years in his report company provided thelatest news and other information. Samsung Electronicsis the world largest electronic and technology company. Samsung make business of $117.4 billion in 2009. The headquartered of SAMSUNG is in SOUTH KOREA. It is the one of the largest South Korean company and the flagship subsidiary of the Samsung group. SAMSUNG Electronics is the global market leader in more than 60 products...
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...What Is Business Environment? Meaning: - The term Business Environment is composed of two words ‘Business’ and ‘Environment’. In simple terms, the state in which a person remains busy is known as Business. The word Business in its economic sense means human activities like production, extraction or purchase or sales of goods that are performed for earning profits. On the other hand, the word ‘Environment’ refers to the aspects of surroundings. Therefore, Business Environment may be defined as a set of conditions – Social, Legal, Economical, Political or Institutional that are uncontrollable in nature and affects the functioning of organization. Business Environment has two components: 1. Internal Environment 2. External Environment Internal Environment: It includes 5 Ms i.e. man, material, money, machinery and management, usually within the control of business. Business can make changes in these factors according to the change in the functioning of enterprise. External Environment: Those factors which are beyond the control of business enterprise are included in external environment. These factors are: Government and Legal factors, Geo-Physical Factors, Political Factors, Socio-Cultural Factors, Demo-Graphical factors etc. It is of two Types: 1. Micro/Operating Environment 2. Macro/General Environment Micro/Operating Environment: The environment which is close to business and affects its capacity to work is known as Micro or Operating Environment. It consists of Suppliers...
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...SAMSUNG Company’s Profile Samsung Group is a South Korean multinationalconglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand. On March 1, 1938, founding chairman Byung-Chull Lee started a business in Taegu, Korea, with 30,000 won. At the start, his business focused primarily on trade export, selling dried Korean fish, vegetables, and fruit to Manchuria and Beijing. Over the next three decades the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee's death in 1987, Samsung was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Samsung Electronics Co., Ltd. is mainly engaged in the production of consumer electronic products. It operates in three business divisions: consumer electronics (CE) division, which involves in the color televisions (CTVs), monitors, printers, air conditioners, refrigerators, laundry machines and others; information technology & mobile communications (IM) division, which involves in the production of computers, handhold phones (HHPs), network systems, digital cameras and others, as well as device solutions (DM) division, which is divided into semiconductor and...
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...Preface This report investigates how Samsung was able to build a competitive advantage in the global memory chip industry and what steps it should take to sustain its advantage in the face of the imminent threat of Chinese competition. Analysis of Samsung’s business strategy and competitive advantage Porter’s 5 forces model in Exhibit 1 is used to analyze the global memory chip industry and Samsung’s strategy to date. Samsung had become the dominant player in the global memory chip industry and was able to increase the gap from other competitors in terms of technology and market share by following the below strategy. 1. Aggressive investments in R&D The memory chip industry is technology driven. A significant investment is required in R&D at the product design stage. As illustrated in exhibit 1 Samsung Electronics had maintained its technology leadership by outspending its rivals in R&D by over 1.5 to 20 times from 1998 to 2003 (Exhibit 3), which was possible thanks to the Samsung group’s diversified portfolio that allowed it the take calculated financial risks. Since Samsung was able to create and maintain technology leadership it was able to earn a very high premium at the initial stages of a new product to recover its initial investment and if competitors began producing the same product it could aggressively lower prices to make it difficult for followers to stay in the competition. 2. Differentiation Faced with the challenge that the DRAM industry...
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...tusharUTS: ENGINEERING Assignment Cover Sheet STANDARD Mode SUBJECT NAME: Quality Planning and Analysis SUBJECT NUMBER: 49309 ASSIGNMENT NUMBER: 1 STUDENT LAST NAME: PATEL STUDENT FIRST NAME: SANJAYKUMAR NATVERBHAI STUDENT ID: 10911497 Declaration of Originality: The work contained in this assignment, other than that specifically attributed to another source, is that of the author(s) and has not been submitted in any other subject or published elsewhere before. It is recognised that, should this declaration be found to be false, disciplinary action could be taken and penalties imposed in accordance with University policy and rules. Signature: Sanjaykumar Natverbhai Patel Table of Contents: * Introduction……………………………………………………………………………………………….2 1.1 Introduction about product and its key feature and characteristics……….3 2 Customer satisfaction………………………………………………………………………………..4 2.1 Identify Stockholders and their expectations………………………………………..5 2.2 Method of capturing customers’ needs…………………………………………………6 2.3 Kano analysis on capturing customer needs………………………………………….7 3 Design Requirements…………………………………………………………………………………8 4.1 Quality Function Deployment of identified customer needs…………………9 3.2 Failure Mode and Effect Analysis of top five customer needs………………10 4 Supplier selection and Evaluation……………………………………………………………..11 5.2 Identify components , parts ………………………………………………………………...
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...3.0 Internal Environment of Samsung 3.1 Resources 3.1.1 Tangible resources In 2009, Samsung Electronics has reached $ 110.2 billion market capitalization, for the first time beyond Intel, the world's largest semiconductor manufacturer revenue, Samsung in 2009 to $ 117.8 billion in annual sales, revenue has surpassed HP as the world's largest electronics company, is the world's first two big chip plant, second in size only Intel 2008 is to have up to 21 products in the world market share in the market up to the first supplier. 3.1.1.1 Financial resource Through financial analysis of Samsung, we can see that it is now in a strong financial position. As the data shows, Samsung has high amount of total assets and net sales .Although its debt isn’t in a very low level, its net income still keeps growing, reaching to13.8 billion dollars in 2009. Organizations in such a strong financial position can be more responsive to new opportunities and new threats. 3.1.1.2 Technological resource Innovation is crucial to Samsung's business. As new technologies are being constantly introduced to the market, speed is essential for remaining competitive in today's digital era. In case of that, Samsung’s R&D centers are set up all over the world. The R&D network spans six Samsung centers in Korea and 18 more in nine other countries, including the United States, the United Kingdom, Russia, Israel, India, Japan and China, as well as other research centers and universities. These centers are tasked...
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