...Undergraduate Programmes MKT306 Marketing Strategy Assignment February 2009/10 Please read all instructions and information carefully. You are required to submit your work within the bounds of the University Infringement of Assessment Regulations. Your assignments must be handed in to the University of Sunderland Learning Resource Centre with an accurately and clearly completed Assignment Cover Sheet. Learning Outcomes Assessed: Upon successful completion of this module, students will be able to: • Knowledge 1. Explain the nature of marketing strategy and its significance for the organisation 2. Assess the drivers and factors affecting the choice of marketing strategies 3. Evaluate appropriate models and techniques that aid the strategic marketing process 4. Analyse contemporary marketing issues and problems in a strategic context • Skills 1. Apply research skills 2. Demonstrate interpreting advanced information and marketing data handling skills 3. Assess communications skills to develop effective relationship marketing Title: Individual report Weighting: 100% Module Assessor: Stephen Storey Issue Date: February 2010 Hand-in Deadline: 2.00pm Monday 17th May 2010 Word Count: 2500 - 3000 + Appendices Task This assignment is a single report in two parts. (As a guide only; each part should form approximately half of the final report) a) Investigation and analysis Individually...
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...the assignment students will be able to: develop conceptual skills in applying the basic concepts of marketing and its many elements such as the marketing mix, marketing environment, marketing research methods. understand the marketing environment and help develop an in-depth understanding of the marketing strategies used in actual market place. apply analytical skills to analyse their conceptual foundations with actual market practices thus giving them an understanding of how to compete effectively and face the challenges of a marketplace ASSIGNMENT QUESTION A marketing plan serves to document how the organisations strategic objectives will be achieved through specific marketing strategies and tactics with customer as the starting point. Company Overview Nestlė is the world's leading Nutrition, Health and Wellness company. Their mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. Nestlé believes that it is only possible to create long-term sustainable value for our shareholders if our behaviour, strategies and operations also create value for the communities it serves. The Company was founded in 1866 by Henri Nestlé in Vevey, Switzerland, where the headquarters are still located today. They employ around 280 000 people and have factories or operations in almost every country in the world. Range of Products ...
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...MC03 Marketing and Strategy: Markets, Competitors, and Customers – REASSESSMENT COURSEWORK Note: This is an individual assignment in which all of the work must be done by you alone. Question: “How well will the company do? Analyse the strategy and marketing of an existing company of your choice. Use your analysis to predict how successful it might be in future and make specific recommendations on how and why it should change its strategy and / or marketing” You are required to write a discussion paper that includes your strategic and market based analysis of the company, its competitive environment now and in the future, how successful you believe it will be in the future based upon its existing strategy and marketing, and how you would recommend it change its strategy and/or marketing to be more successful in the future. Submission deadline: 15th April 2013 no later than 3pm Word limit: 2,000 words This is a discussion paper and not a business plan. In addition to your main analysis and discussion, your paper you should include: • An Executive Summary (max 200 words) • Appendices – where you can put your supporting information. These are not marked but are helpful for the marker to see. They are not part of the word count. Suggestions for how to use the appendices, e.g. if you do a PESTLE analysis you put the detailed PESTLE in the appendix and then list and discuss the key points from your PESTLE analysis in your main report. That way you get...
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...Unit 7 : Business Strategy Student name Assessor Name Internal Verifier Name Patrice KABEYA M T Islam Assignments Hand-Out Date Formative/Draft Submission Summative/Final Submission (At least task 1 or outline of the (Task 1, 2, 3 & 4) entire report) th rd th th Week 1: 29 September 2014 – 3 10 November 2014 12 January 2015 October 2014 Evidence Learning Outcome In this assessment you will have the Assessment (Page no) opportunity to present evidence that shows Task no. Criteria you are able to: 1 Assess how business missions, visions, 1.1 objectives, goals and core competencies inform strategic planning LO1: Be able to 1 Analyse the factors that have to be considered understand the process 1.2 when formulating strategic plans of strategic planning 1 Evaluate the effectiveness of techniques used 1.3 when developing strategic business plans 2 Analyse the strategic positioning of a given 2.1 organisation by carrying out an organisational audit 2 Carry out an environmental audit for a given 2.2 LO2: Be able to organisation formulate a new strategy Assess the significance of stakeholder analysis 2 2.3 when formulating new strategy Present a new strategy for a given organisation 2 3 3.1 Analyse the appropriateness of alternative strategies relating to market entry, substantive growth, limited growth or retrenchment for a given organisation 3.2 Justify the selection of a strategy 3 4.1 Assess...
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...date: 11/05/2014 Submission date: Week 12 Monday (16/6/2014) 02:30 PM AEST Assessment item 3: Group Project (4/5 students in a group) Objective(s): This addresses Unit Learning Objectives 7 Weighting: 20% Due: Week 12 Monday (16/6/2014) 02:30 PM AEST Task: The students need to conduct research on 4/5 real companies that implemented electronic commerce to answer few specific questions. Submission: Electronic submission through trunitin website. The assignment report, are due by 16 June 2014 02.30 PM AEST A penalty of 10% of the overall marks per day will apply for late submissions. Student caught plagiarising will be awarded zero marks for the assessed tasks. Assignment Details Identify at least 4 different companies from at least 2 different industries that implemented and integrated E-commerce to add value to their operations and strategies. Briefly describe the enterprises, in terms of its operations, products/services, markets, competitors etc and its e-commerce strategies, initiatives and implementations. Please visit web sites, annual reports, media etc. of these companies to find the relevant information related in this matter. Your also need to refer to press releases, case studies ,white papers published in popular press and online databases. Then, discuss the likely advantages they capitalised and issues they experienced from their e-commerce initiatives and strategies. Assignment Requirements ...
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...Developing and marketing new product or service. PREREQUSITES: MKTG 201: Marketing Principles and MSB filter courses. MSB 300/400 level courses are restricted to the MSB students who have completed the filter courses. COURSE OBJECTIVES This course is designed to familiarize students with the principles and practices in the conceptualization, design, testing, forecasting, and launching of new products and services. Course objectives include comprehension and application of: 1. Strategic elements of new product development 2. Concept generation, evaluation, testing, and screening 3. Product protocol, design, development, and sales forecasting 4. Teamwork, product use testing, and market-entry strategy, and 5. Launch planning and management guideline COURSE FOCUS New products are vital to all companies. Enhancing the success of new products can drive growth and shareholder value, lead to competitive advantage, and leapfrog ahead of its competitors. However, innovation is risky and new products often fail in the marketplace. Failures can be due to an...
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...Please ensure all pages have a footer containing your name, College ID & Assignment title |Course Title |Extended Diploma in Strategic Management and Leadership|Student Name | | | |L7 | | | |Centre No |59910 |Reg. No | | |Unit |Strategic Supply Chain Management |E-mail | | |Unit Number |14 |Edexcel No | | |Batch No |B13/B15 |Signature | | |Assessor |Professor David Pinfield |Submitted by | | |Assignment Title | | | | | | |Date | ...
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...Value: 15 credits |Guided Learning Hours: 45 | |Assessor/Tutor: Altaf Khoso |Internal Verifier: | |Assignment QA Approval Date: 13th September 2011 |Date Issued to Learner: | | | |Draft Submission Date: 16/08/2013 | |Final Submission Date: 16/08/2013 | | | |Formative Assessment (progress checks) hand in dates. (1)………………………… (2)……………………………… | |...
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...[pic] Faculty of Management Multimedia University TRIMESTER 1, ACADEMIC YEAR 2012/2013 MARKETING STRATEGY (BMK 2034) ASSIGNMENT GUIDELINES COURSEWORK MARKs DISTRIBUTION Coursework 50% |Group Assignment 1- Written Report 20% | |Group Assignment 2 – Presentation 5% | |Tutorial 5% | |Mid Term Test 20% | Group FORMING • Form a group consisting of NO MORE THAN 4 MEMBERS • Please note that every member is responsible for both assignments. Thus, the group may omit the name of a member(s) who does not complete his/her assigned responsibilities on time • Group members may divide the responsibility for the presentation accordingly. |Obectives | ▪ To explain the nature of marketing strategy and its significance for the organization ▪ To analyze the contemporary marketing issues and problems in strategic context ▪ To demonstrate interpreting advanced information and marketing data handling skills ▪ To assess communications skills to develop...
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...sharpen their critical thinking and ethical reasoning skills through: 1. Case analyses, where students apply the conceptual tools that they have learnt in the seminar to critically analyze different strategic issues. 2. An ethical reasoning exercise (given in pages 7 and 8) where students can apply ethical concepts. 3. A critical thinking exercise where students could analyse specific case study issue with theoretical framework and concepts. 4. A group project, where each student group generates a strategic audit report of a publiclylisted firm. See pages 8 and 9 for details. 5. Collaborative learning, where students work in a group and participate in class discussion so that they learn to defend and/or integrate different perspectives on strategic issues in a critical manner. 6. A final exam, where students apply their knowledge of course material learnt throughout the course in an integrative manner. 1 Course Assessments - Summary Component Group Project (Report, 20% + Presentation, 5%) Class Participation Critical Thinking Analysis Ethical Reasoning Analysis Final Examinations (written) Total Percentage 25 15 5 5 50 100 Individual/Group Group Individual Individual Individual Individual Required Textbook and Case Reader Textbook: Duane Ireland, Robert E. Hoskisson & Michael A. Hitt. The Management of...
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...Work (30% of Total Assessment) There will be two components to the group work component of total assessment in MKTG308. The first component will be a Project Report worth 20% of the total assessment marks. The second component will be based on 2 presentations related to the group project report and associated tutorial work. The presentation component of group work is worth 10% of the total assessment marks. (1) Project Report (20%) The group Project report is due in week 11 in your tutorial class. Project reports handed in at later tutorials on the day due will be penalized 20% of the potential marks for the Project. For every further day late a further 20% penalty will apply for each day late. A cover sheet must be attached with the names and SIDs of all participating students in the group. Groups may submit peer assessment sheets based on peer ratings by each member of the group (a peer assessment sheet is attached to this outline). All of the peer assessment sheets for the group need to be attached to the group report submission on the pages following the cover sheet. It is the responsibility of the group leader to ensure that all completed peer assessment sheets are included in the group assignment submission. The peer assessment sheets for the group will be considered when allocating marks for the group report to individual group members. If peer review sheets are not included all students in the group will receive the same group mark. Project Aim: This Project seeks...
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...receive emails sent to the subject email account accg301@mq.edu.au ACCG301 Assessment Guide Session 2, 2015 1 MACQUARIE UNIVERSITY FACULTY OF BUSINESS AND ECONOMICS ASSESSMENT GUIDE Assessment Task 1 Title/Name Description Assessment Task 2 Assessment Task 3 Assessment Task 4 Assessed Coursework (Pre-set Tutorial Questions) The objective of this assessment is to provide students with an opportunity to demonstrate that they are working continuously throughout the session to achieve the learning outcomes of the unit. This assessment is based on students’ completion of pre-set tutorial questions on a weekly basis and their effort in attempting additional questions in class. Case Study/Report: Group Based Research Report The objective of this assessment is to encourage students to analyse published academic research papers, to locate and research profiles of organisations globally, and demonstrate understanding of a range of theoretical concepts relating to organisational planning and controls, as they apply to these organisations. Given that research is often conducted in teams, this assessment is done in groups so that students can appreciate the different perspectives of others, engage in planning and organising, and effectively participate in a team to execute an assigned task. Class Tests Final Examination The objective of this assessment is to encourage students to continually learn and master important...
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...[pic] MKT 4100 Strategic Marketing Management Module Handbook Academic Year 2012/2013 Dubai Coordinator: Dr. Doug Young School of Business |Student Name: | | | OR |Student Number: | | | |Seminar Class Details: | |Name of Seminar Tutor: | |Day: | |Time: | |Room: | Lectures: Tuesday from 6:30 - 9:30 PM in KV Block 17, Room 009 ...
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...Detailed Assignment Information: Global Business Assignment 1: | Administrative Details | | Submission Date: 9th January 2013 (midnight): online submission | | Work will be marked out of | 100 | | Absolute value of work | 50% | | Submission Details | | The assignment should be word processed and/or in an electronic format which can be accessed through the technology available on campus. Make sure that you enter your student enrolment number at the top of the document. By submitting your work in this fashion you are agreeing to abide by the University’s regulations on plagiarism. Plagiarism is defined as presenting the work of someone else as your own. This includes statistical data, graphs, charts and any other graphically represented material. It also includes copying of another student’s work for submission as your own. For more information on this, read the University's Student Regulations. | | | | Outline Description | | You should submit a management report analysing the issues affecting the global business environment from the point of view of the case study SME (Elecdyne). The report must also utilise information from a range of sources, including on-line sources such as newspapers, websites etc. which should be located in appendices. The report should be no longer than 2,500 words in length. It is important that you complete all the supplementary tasks for this module and participate in the discussion forums as they will help...
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...MKTG303 Marketing Strategy Analysis and Decisions Assessment Guide Session 1, 2015 Department of Marketing and Management ASSESSMENT OVERVIEW Assessment 1 (A1) Case Study: Individual Assessment (30%) The case facilitates the discussion of marketing problems in real situations. Each student is to individually conduct a case study analysis during the semester. You should read these cases carefully and come to class prepared to provide constructive input as the class works together to address the issues of the case. 1. Practice Cases (Not assessable but required for class discussion) There will be two practice case studies to be prepared before the relevant class and discussed during class. Participation in these cases is important and will greatly assist you in understanding how to prepare the three assessable cases. Practice Case 1: Discussion Week 2- Seminar 4 - Dr Pepper Snapple Group, Inc: Energy Beverages– Kerin & Peterson page 105. Case Questions: 1. How would you characterise the energy beverage category, competitors, consumers, channels, and DPSG’s category participation in late 2007? 2. Does your characterisation bode well for a new energy beverage brand introduction generally and for Dr Pepper Snapple Group, in particular? 3. What target consumer market should be chosen for a new energy beverage brand? 4. What product should be introduced and how should it be positioned/differentiated? 5. Through which channel(s) should a new energy beverage brand...
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