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Report Writing

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Submitted By fehisipinga
Words 582
Pages 3
To: Mr Shane Wenzlick, General Manager
From: Mr Jay Boreham, executive Director, Picton Tourism
Date: Thursday 7th June 2012
Subject: Tourism impacts on the Interislander ferry service, Picton

1. Terms of Reference:
This report was requested by Mr Shane Wenzlick, General Manager 7th June 2012 to investigate tourism in Picton that impacts on the Interislander ferry.
The report with recommendations for improvement is due 15th June 2012.

2. Procedure: 3.1 Interviews
I interviewed the following people

Mr Daniel Newman Interislander Kiwi Rail careers office
Mrs Honey Daniels Terminal customer service
Mr Collin Masters Administration
Mr Gordon Ramsey Terminal operator
Mrs Keri Hilson Onboard customer service

3.2 Research
I contact the Ministry of Tourism in Wellington for their perspective and understanding of tourism in Picton and their perspective for tourism.

3. Findings

4.3 Interislander Ferry Service

4.4.1 The Interislander is fully recognized by the tourism industry for Picton, it is the major draw card for tourists to enjoy and to participate in ferry event that is unique to New Zealand. 4.4.2 The one drawback is that in speaking with tourism operators of the Interislander ferry service, they wish to satisfy clients with their friendly hospitality e.g. quality meals, affordable priced foods, cuisine amidst stunning New Zealand scenery in order to increase more tourism for businesses within the city of Picton.

4.4 Tourism statistics for Kiwi rail’s Interislander in tourism.

4.5.3 The Ministry of Tourism statistics shows growth for the Interislander. (see graph)

4. Demand for Tourism 5.5 The demand for the Interislander operators comes from international visitors seeking a unique ferry experience such as spectacular views of wellington Harbour, the wide expanse of the Cook Strait and the majestic vistas of Queen Charlotte sounds. 5.6 Within New Zealand’s domestic market seeing the Interislander ferry as one of the most beautiful three hour ferry rides in the world travelling between the North and the South islands of New Zealand. 5. Conclusion 6.7 Tourism Picton Leadership 6.8.4.1 Tourism leaders seek further engagements with Picton tourism with their tourism ventures, accommodation, food outlets e.g. bar, restaurants etc.
5.2 Quality of the Tourism Venture
5.2.1.1 New Zealand/ Asian tour operators need further marketing material in order to promote the Interislander ferry service.

5.2.1.2 International tourism operators need to fully understand how to work with the Interislander ferry services and need to be culturally sensitive to New Zealand cultures. For an example Chinese tour operators in New Zealand take advantage of their people coming into New Zealand in order to get a cut back.

5.3 Marketing Techniques

5.3.1.1 Needs to be all inclusive between the tour operators and the tourism ventures.
Also businesses with a profit need to be all inclusive between the tour operator, Interislander ferry and Picton tourism.

5 Recommendations

It is recommended that:

6.4 That the New Zealand tourism industry needs to be more inclusive for Interislander travel between wellington and Picton, Picton and wellington.

6.5 That Picton tourism needs to coordinate closely with their constituents for a balance of the Interislander tourism as an economic drive for sustainable tourism and employment within Picton. 6.6 Quality control 6.7.1.1 A training programme for a quality control of tourism for Picton tourism staff within their regional tourism organisation to give them a experience of the tour etc.

Jay Boreham

7th June 2012

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