Marketing Plan
For
“The Royal Bed & Breakfast”

Introduction to the Company

Executive Summary:
At the heart of our company is a commitment to providing a quality bed and breakfast experience to all visitors in the NijhumDwip- St. Martin’s Island. With the availability of color tours in the fall and a spectacular season of fun and sun in the summer, Nijhumdwip is a year-round tourist destination for thousands of travelers. The Royal Bed & Breakfastis to capitalize on that tourist traffic and focus on providing a popular stop for those exploring the region. This plan serves to illustrate the profit potential that can be obtained through the renovation of an existing structure that serves a specialty clientele. If done with flair and a sense of style, it is our belief that we can turn Fantasy into a reality.

COMPANY DESCRIPTION
The Royal Bed & Breakfastis aiming to be one of the most exclusive and upscale establishment of its kind in the St. Martin’s Island area. The Royal Bed & Breakfastwill take a solid hospitality approach to the bed and breakfast industry and carve out a specialty niche in the marketplace. The charm of The Royal Bed & Breakfast will come from its unique perspective in selling romance and escapism to a popular demographic pool of urban professionals in the St. Martin’s area. The specifics of this plan are illustrated below.

Building Description
The structure selected for The Royal Bed & Breakfast is both prominent and visually striking. The building chosen for the project is a large, three levels A-frame style structure that is fully coded and architecturally sound. This building was used one time as an antique store in the area and already comes fully equipped with plenty of St. Martin’s charm. Each room selected is open, with no divisions made at the present time. The interior is currently done completely in knotty pine with open, split-level staircases. The top level has eight skylight with plenty of natural interior lighting. The building is built against a hill, so the second level has a complimentary walkout section in the back of the house.

Floor Planning
Lower Level:
Includes front desk and lobby, a separate large country kitchen, one housekeeper suite with bathroom, and one generic guest suite which is fully handicapped accessible (in keeping with A.D.A. requirements). This level can also support a main storage room in addition to the water-heater / furnace room section.

Second Level:
Includes six period theme-style guest suites (one of which is the multi-purpose generic suite), and three with their own private hot tubs located in separate courtyards.

Third Level:
This floor serves as the dining room, lounge, and game room with juice bar. No alcohol will be served from the bar area to avoid concerns about liquor license liability; however, wine will be served with meals in the dining room and will be available for separate purchase in the gift shop section of the front lobby.

The rooms of The Royal Bed & Breakfast are as follows: 1. Great Northern Room:
Interior—Log cabin interior with knotty pine style wallboards, hardwood floors, field (gas) fireplace, and oak mantel.
Furniture—Handcrafted split-log bed, with split-log style window rods and bent vine settee. Amish quilt for bed along with matching scarves on window rods.
Wildlife pictures on walls and decor which further enhance the log cabin theme and setting.
Optional coordinating costumes—Lumberjack and flannel style, wilderness look.

2. Southern Plantation Room:
Interior—soft colored walls with flowered border and hardwood floors with large central spiral style rugs. Colonial style mantel.
Furniture—largecherry wood sleigh bed with matching dressers. Lace curtains and dry roses decorating window rods. Victorian style furniture with antique wash basin and stand.
Optional coordinating costumes—Southern plantation style. Antebellum dresses and formal menswear.

3. Nile Room:
Interior—smooth stone wall facade with matching hieroglyphic style drawings.
Furniture—Ornate gold and jeweled bed with veiled windows, fainting style couch, and Egyptian statues and wall hangings.
Optional coordinating costumes—Anthony and Cleopatra style costuming.

4. Seven Veils Room:
Interior—Standard walls with specific Middle Eastern color scheme. Sheer draped windows and matching sashes.
Furniture—Over-stuffed futon style mattress floor bed with a dozen large pillows and sheer veils surrounding bedroom area. Large Persian carpets and other Persian oriented furnishings.
Optional coordinating costumes—Aladdin and princess, etc.

5. Renaissance Room:
Interior—Walls given a dark stone facade in order to simulate English castle style walls. Upon these walls hang decorative tapestries, coat-of-arms, and ornate candelabras.
Furniture—Centerpiece of room is a large covered bed made of oak and accentuated with sheer drapes. Over the large stone mantel would be crossed swords or maces. A full-length mirror and oak chest for guest storage would not be out of place. Rose petals would be spread on the bed in keeping with the customs of the time.
Optional coordinating costumes—Knight and Lady-in-waiting would be the predominant theme.

Fine Dining
Dining at Fantasy will be an experience, not simply an amenity. The kitchen will be supervised by an experienced chef who has already formed a working relationship with the owner and will consult on specific menu ideas and item preparation. Specialty menu items will include: wildflower pound cake, baked blueberries, brandied apple tarts, shrimp Creole, artichoke quiche, three cheese baked eggs, and other traditional fare. These menu items do not include any theme-oriented fare prepared specifically for a particular guest suite.

General Information
The Royal Bed & Breakfast will have a total guest capacity of seven rooms, double occupancy. Each room will have a private bathroom with indoor or outdoor Jacuzzi. The lower level room will be wheelchair accessible and smoking will be allowed in courtyard rooms only. No children or pets will be allowed under normal circumstances. The full breakfast will be included as part of the lodging cost; however, other meals will need to be purchased separately. The Royal Bed & Breakfast will be open year round and all major credit cards will be accepted.
Mission
The mission of The Royal Bed & Breakfast is to provide the finest B&B experience. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.
Vision
Our vision is to be the largest tourists’ attraction in the whole world and we will give our customers with a beautiful, relaxing, luxurious, country setting bed and breakfast.
Marketing Objectives * Maintain positive, steady growth each quarter * Experience a growth in new customers who are turned into long-term customers. * Realize an increase in occupancy each subsequent year

Financial Objectives * A double-digit growth rate for each future year * reduce the variable costs per guest * Continue to decrease the fixed costs

Situation Analysis
The Royal Bed & Breakfast is a start-up business. Marketing is critical to its success and future profitability. The B&B offers an exquisite country setting B&B, just a few minutes’ walk distance St. Martin’s Island. The basic market need is a delightful B&B serving the NijhumDweap area. The physical structure that houses the B&B has been specially engineered to please the most discriminating travelers.

Market Summary
The Royal Bed & Breakfast possesses good information about the market and knows a great deal about the common attributes of the most prized and loyal customers. The Royal Bed & Breakfast will leverage this information to better understand who is served, their specific needs, and how The Royal can better communicate with them.

PEST Analysis
Traditionally PESTEL analysis was known as the PEST analysis and only in the modern times did the use of the word PESTLE came into being.
Social part of the PEST is split into environmental factors too as those have a significant role in the strategic management these days. Along with that economic factors are split into legal factors for the same previously mentioned reason. In order to do pest analysis of Nijhum dwip of St.Martin we have to identify the various strengths and weaknesses of the location of The Royal Bed & Breakfast. By following the table given below we can do the pest analysis St.Martin.

Political environment:
The first step in a PEST analysis of this Bed & Breakfast is taking the temperature of the political situation in the area. St.Martin Island is suitable and very stable .As there are no such political instability, it is suitable place for The Royal Bed & Breakfast.

Economic environment:
Refers mostly to the macroeconomic factors as these factors may have a high impact upon the business environment but a firm does not have any control over them. St. Martin is one of the finest tourist spot of Bangladesh; it has many foreign tourists arriving with the whole and sole purpose of meetings and conferences etc .Thus B&B in St.Martin try to capitalize on the foreign travelers who are seen to bring more money to spend along with increasing amount of expectations from the B&B. As seen in the recent past the guests are willing to pay for the services they get and the more the guests pay the more would the B&B and the industry would prosper. With the increase in the paying power of the guests the need for the good and luxurious B&B becomes massive. The per capita income in Bangladesh also has rose to a new extent enabling the common man to go to luxurious B&B to have a lunch or a dinner.

Social environment:
Refers to the social, religious and cultural aspects of the business environment that may be affected by, and may react to the firm's transitional strategies either positively or negatively. As 85% of population of Bangladesh is Muslim, social environment of St.Martin is bit Islamic. Recent years analysis shows that above all the tourist 65% of are married. Most of the people come here to spend their holiday with their family so the demand of double bedroom is higher than single bedroom.

Technological environment: Refers to the technical aspects of the business environment and may include the level of automation available in the current times, technical facilities and infrastructure, rate of technological progress and research and development activities. St.Martin is not very developed in technology. But Technology always has been seen to have reduced the manpower and the energy required by the people. It would always be a boon to mankind and the technological upgrades would also help to show the advances and the progress of the property.

Competitor Analysis
Competition and Area Comparison: Competition comes in several forms:
Other B&Bs:
Typically B&Bs have a set of unique features, something that makes them stand out. Some B&Bs will create uniqueness down to the level of different rooms within the B&B. The size of a B&B ranges from one to two rooms (traditionally called a home stay) to a country inn with more than 30 rooms. On average, most B&Bs have only four to six rooms and are often booked up in advance. Particularly during special events, demand outstrips supply. B&Bs differentiate themselves by personal service offerings and the general ambiance. Finally, B&Bs usually have a nice sit down breakfast for their guests. This is not a simple continental breakfast of juice, coffee, and a bagel, but an elaborate spread of gourmet food such as quiche with portabella mushrooms, fresh roasted garlic and sun dried tomato omelets, or some sort of fresh smoked fish. Guests of B&Bs are not just looking for a room to sleep in but a whole experience in staying in a lovely setting, with interesting people to chat with, and people present to pamper them in any way possible.
There are only three direct competitors in the immediate district:

Chowdhury& sons B&B
Not a premium establishment and not considered a direct competitor.
Silver Inn
A premium competitor without the amenities of The Royal Bed & Breakfast.
Squires Inn Bed and Breakfast
Solid competitor and favorable pricing.
Even though there is limited competition in the area (which also goes to show that the area is destination driven), none of these competitors are truly direct because they lack a thematic orientation. Several competitors can compete on price alone; however, the customer who will consider the Squires Inn is not our target customer. Our customer wants an experience, not simply a place to stay, which is the key difference separating Fantasy from the competition.
Hotels/motels:
These facilities are generally much more sterile in character relative to B&Bs. The rooms are typically the same throughout the facility (unlike B&Bs where each room is typically quite different). The guests of hotels generally use the hotel as a place to stay at night. The operator will usually see the guest when they check in and when they check out. This differs from a B&B where the guests are encouraged to spend time in communal rooms and socialize with the operators and other guests. Breakfast, if included at all in hotels, is sparse.

Market Segmentation

Geographic
One target group is the geographic target of the city of Chittagong, Dhaka people. Another target population is travelers that typically come from the United States, United Kingdom, France, Russia, Australia, and so on. however; approximately 67% are from other countries.

Demographics
Male and Female
Ages 30-55
College or graduate education
An income over 30,000 Taka
Behavior Factors
Enjoys traveling for the sake of seeing new things and meeting people. Tend to use B&Bs when traveling instead of hotels. Enjoy meals at restaurants once a week

Target Marketing

Weekend getaway customers: These people are from the region and are looking to get away so they come to The RoyalBed & Breakfast to be pampered and escape.

Travelers: These people are passing through Nijhumdwip and prefer to stay in a B&B instead of a hotel or motel.

Website:
The Royal Bed & Breakfast will have a full-service website that allows the visitor to view the B&B, read details about what it has to offer, provide information on regional activities, and even allow the visitor to book a reservation. With the growing use of the Internet, the Web has become an indispensable tool people have for planning vacation to areas that are not close enough to check out in person.

Positioning

The Royal Bed & Breakfast will position itself as an upscale B&B with a gorgeous facility and unmatched customer attention.
The Royal Bed & Breakfast will leverage their competitive edge:
Attention to Personalized Service
While anyone at a B&B should reasonably expect good service, there are ways of setting yourself apart from this already high level of service. This will be done through the unrelenting pursuit of personal attention. In the Nijhum dwip area there are several larger (more than six room) B&B's that offer outstanding service, but it is not personal. What is meant by that is that the service is provided by employees, not the owner. The feeling of personal attention, or more accurately defined as a sense of personal concern, not just mere personal attention, really adds a very positive dimension to the B&B experience.
Uniqueness and Beauty of the Facility
The Royal Bed & Breakfast will have a large outside patio allowing guests to spend time relaxing outside with a nice view of the valley. The guests also have the option to wander through The Royal Bed & Breakfasts own place. Each room in the B&B is 65% glass, overlooking the hillside and ocean. Basically there is not a room in the house that doesn't have a breathtaking view.
Strategy Pyramids
The marketing strategy will seek to first create customer awareness regarding the services offered, develop that customer base, and work building customer loyalty and strategic relationships with the customers.
The message that The Royal Bed & Breakfast will seek to communicate is that The Royalis the premier B&B in the NijhumDwip area with the finest facilities. The message will be communicated through a variety of methods. The first will be advertising in the B&B association newsletter. The next method will be a robust website with a comprehensive amount of information. While this will require a budget for assorted activities, these activities are basically networking activities, taking people out to lunch and schmoozing.

A large number of visitors will look to regional B&B associations for information about the different B&B's in the area. Most associations publish a guide to the local B&B's and The Royal Bed & Breakfast wants to be in this guide. One of the other perks of membership is visibility on the association's website with a link to ours. Additionally, we will be a member of the chamber of commerce because people typically inquire with the local Chamber when planning a vacation.

Marketing Mix

The Royal Bed & Breakfasts marketing mix is comprised of the following approach pricing, distribution, advertising and promotion, and customer service.

Pricing:
The pricing scheme is based on a room rate. The rate is arrived at in terms of by its market value. Room rates for The Royal Bed & Breakfasts:

Specific days room rent plan | Price (Taka) | Monday through Thursday | 1500 TK per night | Friday through Sunday | 1800 TK per night |

For purposes of this business plan, an average room rate of five rooms (booked per night) will be used unless otherwise noted.

The price scheme is based on a breakfast rate: ITEMS | Price/pieces (Taka) | Parota | 15.00 | Soup | 80.00 | Teheri (Full Plate) | 120.00 | Vegetable | 30.00 | Fried rice with chicken | 200.00 | Fried rice with beef | 180.00 | Luchi with mutton | 220.00 |

We also provide various fast food items like burgers, pizza, hot dogs, Sandwich, Role,Pastry, Pasta and also serve various sweet items.

The price scheme is based on a drinks rate: ITEMS | Price/piece (Taka) | Tea | 20.00 | Green Tea | 80.00 | Coffee | 50.00 | Fruit Juice (Mango/Orange/Grape) | 60.00 | Soft Drinks | 30.00 |

Distribution:
Product and service information are sold to the guest via personal selling, direct marketing, advertising and the Internet. Delivery channels include travel agents and international reservations systems.

Advertising and Promotion:

The most successful traditional advertising will be with the B&B association. Developing strategic alliances with the university is a non-traditional method of marketing, but it will be quite efficient. The website will also be used in marketing activities.

Customer Service: Obsessive customer attention is the mantra. The Royal's philosophy is whatever needs to be done to make the customer happy must occur, even at the expense of short-term profits. In the long run, this investment will pay off with fierce customer loyalty.

Market Needs

The Royal Bed & Breakfast provides its customers with a beautiful, relaxing, luxurious, country setting bed & breakfast. The Royal Bed & Breakfast seeks to fulfill the following benefits that are important to their customers:

Selection:
The Royal has several different rooms, each with its own unique, breathtaking view of the countryside, some facing ocean.

Customer Service:
The customers will be impressed with the level of attention that they receive.

Competitive Pricing:
All rooms will be competitively priced relative to similar B&Bs.The strategy of The Royal is to position itself as a unique experience among the competition in the area and a cut above anything the competition might have to offer. This exclusivity and charm will be promoted as a stand-alone principle that will appeal to our target demographic. This will ensure that our average annual occupancy rate is obtained quickly and increased incrementally over time.

OPERATIONS PLAN

Personnel
This will not be an absentee-owner operation. The owner plans to be directly involved in all key aspects of decision making and day-to-day operations of The Royal. There will be no off-site control of the operation which would tend to minimize profits (as noted previously) and minimize service. With that in mind, however, there will be a small need for peripheral personnel to help maintain the facility. Since the owner plans to perform most of the meal service operation herself, with assistance from a well-known chef and a minimal kitchen staff, costs will be controlled in this phase of operation, which has the largest variable cost control environment. In addition, the owner will also be able to directly supervise the front desk functions and night auditor functions to a limited degree. In addition to herself, the owner plans to hire a full-time room cleaning person, a full-time kitchen assistant, and one to two part-time maintenance / handyman type positions. The total personnel requirement will be less than five employees at all time.

Credit Policies
All major credit cards will be accepted and merchant agreements are already in place.

Customer Profile
The ideal customer that The Royal Bed& Breakfast is targeting will be upscale urban professionals who scour the countryside on weekend antique excursions and are looking for various destination places in the Chittagong area. It is a proven market that has existed since the turn of the century and is expected to accelerate well into the next century and beyond. The trend is for the blossoming in the industry to continue at an unprecedented level of expansion. With this in mind, we would like to address some of the key trends in the industry.

Keys to Success

The key to success will be based on customer attention. The facilities for the Royal are already complete and are far nicer than anything around. The key is then to treat the customer properly so they are amazed at the level of attention that they receive. The Royal will generate repeat business and increase the length of stay per customer.

Financials, Budgets, and Forecasts
This section will offer a financial overview of The Royal Bed & Breakfast as it relates to the marketing activities. The B&B will address break-even analysis, and how those link to the marketing strategy.

BUDGET

We take an ancient building for take traditional flavor at 25,00,000 Taka for five years lease. In the below there has a various cost are shown: | | | | | Advertising | Start Date | End Date | Budget | Contract media space | 20.11.2012 | 20.11.2013 | 600,000 | Ad agency liaison print ad material | 20.11.2012 | 20.11.2013 | 300,000 | Dispatch/monitor campaign results | 20.11. 2012 | 20.11.2013 | 100,000 | Total Advertising Budget | | | 10,00,000 Taka | | | | | | | | | | | | | | | | | | | | |
Public Relations PR | Start Date | End Date | Budget | Public relations functions to schedule | 20.112012 | 1/11/2012 | 5,00,000 | Evaluate sponsorship requests | 1/9/2012 | 1/11/2012 | 5,00,000 | Establish list of sponsorship events/companies | 1/9/2012 | 1/11/2012 | 500,000 | Total PR Budget | | | 15,00,000 |

| | | | | | | | | | | | | | | Assumptions: | | Average Percent Variable Cost | 1,50,000 | Estimated Monthly Fixed Cost | 1,10,000 | | | | | | | | | | | | | | | |
Additional Revenue
Additional revenues from such sales as the gift shop section, homemade jams and jellies, crafts, and specialty wines are included in these estimates as additional revenue.

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Marketing Research

During the initial phases of the marketing plan development, several focus groups were held to gain insight into a variety of B&B patrons. These focus groups provided useful information into the decision-making processes of consumers.
An additional source of dynamic market research is a feedback mechanism based on a suggestion card system. The suggestion card has several statements that patrons are asked to rate in terms of a given scale. There are also several open-ended questions that allow the customer to freely offer constructive criticism or praise. The Royal will work hard to implement reasonable suggestions in order to improve their services as well as show their commitment to the customer in that their suggestions are valued.

Controls
The purpose of The Royal Bed &Breakfasts marketing plan is to serve as a guide for the organization.
The following areas will be monitored to gauge performance: * Revenue: monthly and annual. * Expenses: monthly and annual. * Repeat business. * Customer satisfaction.
Contingency Planning
Difficulties and risks: * Problems generating visibility. * Slump in the economy. * The construction of a new facility that rivals the Royal.
Worst case risks may include: * Determining that the business cannot support itself on an ongoing basis. * Having to liquidate equipment to cover liabilities.

Services

The Royal Bed & Breakfast is a small, attractive B&B that offers travelers a relaxed setting for weekend getaways, change of scenery, sports or cultural events, family occasions, etc. The Royal Bed & Breakfast has a large central gathering room that allows travelers to socialize. The customers will receive the personal attention of the Stewarts who will meet any need a traveler has (within reason of course!).
The Royal Bed & Breakfast provides a wonderful breakfast feast and can meet any dietary restriction. The B&B is centrally located about 15 minutes from downtown St. martyn’s island.

Initial Marketing Campaign

* Local media will be invited to cover the grand opening and opening will be a media event. * Pre-made press releases and sample stories will be provided to local media outlets. * Selected celebrities will be given free stays on a limited basis to help generate word-of-mouth. * Cross advertising will be performed with other local attractions to enhance regional awareness. * Traditional mass mailings will be made through local mailing distributors. * Traditional cable (better value than television) and radio spots will be purchased in limited numbers. * Heavy Internet presence will be prepared and site selected by various search engines. * Telemarketing campaign to advertising agencies in the region will be performed prior to opening. * Selected travel-writers and travel agents will be given free stays on a limited basis to aid referrals. * Bookings will be aided by connecting with tourist and convention bureau, brochure distribution programs. * A specific market plan will be developed for the Bed and Breakfast channel. * An affiliation with the Professional Association of Innkeepers will be promoted. * The Bed and Breakfast Premium online confirmation system will be used to secure reservations. * The Directory of Holiday Accommodations will list our establishment.

Environmental Strategy

Bed and breakfast operations have become increasingly popular with travelers who do not want to stay in conventional hotels or motels. These travelers are looking for a place to relax. Most travelers who stay in bed and breakfasts are looking for short vacations, relatively close to home where they can find uniqueness, not necessarily in the location, but in the accommodations themselves.

In general, bed and breakfast guests form an affluent group. The majority of guests in country-inns and bed and breakfasts are baby boomers with a median age of 44. More than half of all bed and breakfast guests come from households who are located all over inthe nation. Knowing that bed and breakfast guests are independent, relatively wealthy, well-educated and frequent travelers, operators should develop effective marketing strategies to find those individuals, attract them to the property, and treat them with friendly, personal service which can generate new and repeat business.

Safety
First of all, we must ensure our customer for their safety. There are a lot of safety precautions taken for the well being of the customers. There are two fire exists introduced in our building. Sprinklers are replaced every other year and maintained in every six months. There is always a stand-by trained doctor for any kinds of health issues of the customers. Foreign tourists should be taken good care and made feel more secured and comfortable. Finally, we will ensure our tourist that they are made to feel safe and keep away from frauds.
CONSUMER CHARACTERISTICS
The Royal bed and breakfasts have attracted tourists and other leisure travelers. The Royal Bed and breakfasts also promote themselves to other markets, including female business travelers, business groups, mature travelers, travelers on short vacations, third generation guests, and those travelers attending various types of social events. There are some kinds of customers who will be our target customers. They are given below:

Checking Right Information
We will check that the tourists are not wrongly guided or cheated and given wrong information about our company and other such things. So that, we can ensure right information of misunderstanding.

Female Business Travelers
Many female business travelers seek lodging at bed and breakfast operations because of the security, intimacy, quaintness, attractive appointments, and relaxing home away-from-home atmosphere. We will ensure them for the best quality foods & services.

Business Travelers/Small Conferences
The Royal Bed and breakfasts are targeting other types of business travelers and small corporate conferences. Many bed and breakfast operations have attracted corporate meetings by offering such amenities as fax machines, computer hookups, audio-visual equipment and ergonomic chairs. Business travelers look for the same level of experience in their business travel that they enjoy in their leisure travel. More and more inns are renovating their operations to accommodate business travelers and conference groups. These bed and breakfast operations provide quality and guaranteed conveniences such as in-room phones, faxes, and Internet access. A software program called the “Traveler’s Guide to Inns and B&BS” has over 750 listings of services like business services, airport pickup, and conference facilities. On the Internet, there are listings of the Royal bed and breakfasts with information includinglocation, types of recreation available, corporate rates, and room amenities.

Tree Plantation
We will make Tree Plantation Program as it is one the most important beauty of our place. It’s helpful for environmental condition so as our beauty.
Investment for Natural Beauty
We will also do some investment activities for involvement in Beach cleaning activities so we can make the tourist feel more comfortable. Besides we will help to cleaners for such kind of activities. We will also keep the roads clean proper to attract more tourists.

Transportation Facilities
We will try to providing extra services like transportation and more guideline factors to the tourists so that they can easily visit there places. Besides, it will be helpful to attract to our new customers.

CONCLUSION

The Royal B&B’s is to achieve business excellence through quality by understanding, accepting, meeting and exceeding customer expectations. The Royal B&B’s follows international standards on quality management system to ensure consistent quality of products and services to achieve customer satisfaction. It takes all required initiatives to make our marketing plan for our services.
At the heart of our company is a commitment to providing a quality bed and breakfast experience to all visitors in the NijhumDwip- St. Martin’s Island. With the availability of color tours in the fall and a spectacular season of fun and sun in the summer, NijhumDwip is a year-round tourist destination for thousands of travelers and sightseers. The strategy of The Royal’s is to position itself as a unique experience among the competition in the area and a cut above anything the competition might have to offer. This exclusivity and charm will be promoted as a stand-alone principle that will appeal to our target demographic. This will ensure that our average annual occupancy rate is obtained quickly and increased incrementally over time.The Royal Bed & Breakfast will have a large outside patio allowing guests to spend time relaxing outside with a nice view of the ocean and hill sights.

References

1. www.mplan.com 2. www.slideshare.com 3. www.bplan.com 4. www.tourism.bd 5. www.wikipidia.com