TABLE OF CONTENTS

1. Introduction………………………………………………………………. 01
2. Objective of Studying the Organization…………………………………. 06
3. Overview of Organization……………………………………………….. 07 1. HBL History………………………………………………………… 08 2. Nature of Organization……………………………………………… 09 3. Business Volume……………………………………………………. 10 4. Profile of Employees……………………………………………….. 12 5. Product Lines……………………………………………………….. 15
4. Organizational Structure of HBL……………………………………. 23 1. Main Offices……………………………………………………….... 24 2. Marketing Operations……………………………………………….. 26
5. Structure of the Marketing Department………………………………….. 27 1. No of Employees Working In Marketing Department………………. 28 2. Marketing Strategy…………………………………………………… 31
6. Function Of Marketing Department……………………………………… 33 1. Product Planning, Development & Management……………………. 34 2. Pricing Strategy………………………………………………………… 37 3. Distribution Strategy…………………………………………………. 39 4. Promotion Strategy…………………………………………………… 40
7. Critical analysis of the theoretical concepts……………………………… 42
8. Success and Failure of Different Product ……………………………….. 43
9. Major Competitors of the Organization …………………………………. 43
10. Future Prospective Of the Organization…………………………………… 44
11. Critical Analysis of The Management Patron Reference To Market Operation, Weakness…………………………………………………… 45
12. Conclusion/Recommendation…………………………………………….. 46
13. Reference & Source Used………………………………………………….. 47

1. Introduction “The term “BANK” is derived from an Italian word “BANKO” which means “Bench” that is where people were met and solves their financial matters”.
The term bank is being used for a long time yet it has no precise definition. The basic reason is that the banks perform not just one but many types of functions originally the banks were supposed to make short-term loans to