What is brand repositioning? Identify an example of a marketer who has repositioned a brand. Has the repositioning been successful? Why or why not?
Brand repositioning is when changing customer needs, competitive actions and pressures, new entrants from extending umbrella brands, new products that supersede the brand characteristics through innovation, not to mention the ever increasing channels to reach your targeted audience which consumers demand. As the act of coming up with new logos, name, tag lines, colors, packaging would be all a part of Rebrand repositioning. Or it could mean to some purchasing a product manufactured by someone else and putting your own brand on it. And it's always possible that "rebranding" could mean to someone the same thing as repositioning. Consider the new customers you may be targeting. You look at their needs, their emotional influencers (words and images that affect their buying decision), where they look for information to make the "intellectual" part of the buy decision. And as with ALL marketing, you look at the competition - strengths, weaknesses, how they satisfy the customers' needs and where they don't - with repositioning, you could pick up new competition. The act of making a brand more relevant and contemporary to the emerging needs of its consumers.
Tylenol successfully repositioned aspirin by running advertisements explaining the negative side effects of aspirin. "If your stomach is easily upset…or you have an ulcer…or you suffer from asthma, allergies, or iron-deficiency anemia, it would make good sense to check with your doctor before you take aspirin."

Pringles’s potatoes chips were positioning there in the market of potatoes chip to become the top contender of the market. It advertised that non-grease and unbroken chips that you will receive from the bag. Wise then reposition their self as the ingredients to