...of repurposing substance all through it. The news isn't made; it's curated. Someone makes the news by doing something newsworthy, and someone else repurposes it by investigating it. Books are transformed into films and TV shows. Friday Night Lights began as a book. It was made into a film. In due course, it was transformed into a 5- season TV arrangement. The time span of usability of one bit of substance was amplified in light of the fact that it was repurposed. Time is a valuable Internet asset. Repurposing content can be a big time saver for content creators. It’s a super hack with benefits for SEO, reach, and much more. One story can lead to dozens of pieces of content. You may even find value in thinking ahead to your repurposing options before you start a new blog post or...
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...should be addressed to: Jeffrey R. Victor, CHA, CHE, CHS, CMP Fairleigh Dickinson University, Madison, NJ 07940. Contact: jvictor@jeffreyvictor.com Analysis of Repurposing Underutilized Hotel Rooms Inventory as Executive Office Space 1 Abstract When hotels are built, the number of rooms built into inventory becomes a static item. Due to the physical nature of construction, the number of rooms become an inflexible and perishable commodity. In looking at the growing nature of the Executive or Serviced Office industry and the similarities between their product and a hotel’s offerings, it has been theorized that there are revenue opportunities in deploying a serviced office product in pre-existing hotels. Through an analysis of industry trends, demand for offices, product needs and revenue opportunity, a financial model has been developed. After reading this paper, the reader will be able to understand what a serviced executive office is, the similarities between that product and a hotel product and understand how to analyze revenue to determine the financial impact of repurposing a number of rooms as executive offices. They will then be able to utilize the model contained herein to determine if repurposing rooms in such a manner would work in their individual situation. Analysis of Repurposing Underutilized Hotel Rooms Inventory as Executive Office Space Table of Contents Figures Figure 1...............................................................
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...Riordan Manufacturing will use a repurposing method by adding a shrink wrap machine in the middle of the assembly line this will increase productivity by eliminating the movement of packaging to other departments. This new process will save time and money by shipping the fans out faster to the buyers. The old process transferred items to different departments that decreased time by stopping the process by moving the items. It required an additional person to move the fans manually the old way that required extra labor. Repurposing will increase the assembly process and make it more efficient and quick. Repurposing will allow labor cost to go down because employees will be reduced by three employees saving the time bringing items needed closer and connecting packaging and assembling in the same line. A full-time inventory stock employee will be needed to make sure all items are available when needed to restock. The restocking will be done when items reach a certain level and in a timely manner. The current process required additional labor to move the items but this process will decrease the labor and hours it takes to get the fans through the assembly line. The packaging department will be eliminate and added to the assembly line. A bar code sprayer will print bar codes on each package after it goes through the shrink wrap machine. These new changes will help the current process with time, labor, and money. The current process transferred fans from the assembly line to packaging...
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...New Belgium Brewing Company: Ethical and Environmental Responsibly Abstract Although it has since been disproved that Benjamin Franklin once said, “Beer is proof that God loves us, and wants us to be happy,” he is nonetheless given credit for this profound and true statement. New Belgium Brewing has been making people happy since 1991. Along the way they have managed to continuously and profoundly function in the world of profit in a sustainable way making them an outstanding corporate citizen. The core company values that were put in place since the inception of the company stand as a testimony in conjunction with the actions of the company as an exemplary model of sustainability and ethics. New Belgium Brewing New Belgium Brewing (NBB) was born as a commercially sold product in 1991 in the basement of Jeff Lebesch and Kim Jordan. They founded their company based on a set of core company values that promote ethics, ecology, and economics, the foundation of the new sustainable business paradigm. Since its inception, NBB has tackled many environmental issues strategically and as a responsible corporate citizen. The company has made it a part of their culture to save, to conserve, to preserve for posterity, and to leave as little of a carbon footprint as possible in the creation of their product. The company’s focus on environmental issues is so amazing and atypical of the corporate world; it leaves one questioning “Why do they do it?” Are they doing this for strategic...
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...that San Diego is known for. The adaptive reuse of Conex boxes and the repurposing of single-level paved parking lots is a viable and versatile solution for addressing homelessness in San Diego, and the lack of adequate and affordable housing whose exteriors and interiors don’t detract from; but enhance and seamlessly integrate into the existing San Diego cityscape. This consideration of both exterior and interior design will facilitate the elimination of the eye-sore dissociative perception of existing transitional, and affordable housing, due to their lack of purposeful and aesthetically appealing design. This change in transitional, and affordable housing design must occur before society’s perception of the homeless and the facilities that provide housing and services to them, and purposeful reintroduction and reintegrating of the homeless into society as productive and contributing citizens can begin. With the adaptive reuse of Conex boxes, and repurposing of single-level paved parking lots everyone benefits; the homeless are provided with adequate transitional, and affordable housing, the San Diego cityscape is enhanced promoting a visually safer and healthier living environment for residents, and more appealing city for visitors. The purpose of this study is to show that reducing the homeless population in San Diego can be accomplished through the adaptive reuse of Conex boxes, and the repurposing of excessive single-level paved parking lots into more adequate purposefully...
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...for both the customer and Glass-Cycle: the restaurant and bar owners are able to have the trash picked up free of charge, and Glass-Cycle will recycle and repurpose the new material into new products that will be sold. Our product lines will consist of recycled glasses and repurposed items, which are vases, cups, and chandeliers. The social business opportunity we seek is to create jobs in Newark and profits for our company while achieving environmental sustainability. My social venture idea meets all three aspects of the triple-bottom-line. Not only is the business considering the economic aspect, but we are addressing social and environmental goals as well. The social part will come into play, as the business of recycling and repurposing glass to create new products will require employment. Our management team will consist of five founders of the company, all bringing a broad range of skills with diverse backgrounds and experiences. In addition, we will be hiring students from Newark Arts High School and ex-offenders from the America Works program. We will initially hire...
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...eBook REPORTS EBOOKS BLOGS CONTENT VIDEO VIDEO INFOGRAPHICS INFOGRAPHICS Lean IDEATION EMAIL CONTENT TEAM MARKET NG How to Create Content on a Budget Introduction Content is king. If you’re a modern marketer, you know why— it is the fuel for your lead generation and nurturing programs, driving leads through your funnel to become customers. But getting your content machine up and running is tough, and the idea of regularly creating quality content can make marketers break into a cold sweat. Why? Because many marketers, in both large organizations and small, lack the budget, resources, and time to implement a content strategy that can truly drive leads through all stages of the funnel. Luckily, by learning to leverage the resources you already have and doing more with less, even marketers with limited resources can start to create the content needed to fuel demand. This ebook goes through tried and true strategies for lean content marketing— so you can extend the value of all your thought leadership. Lean Content Marketing 01 A Short Explanation In the interest of saving time, we’ll spare you the long and drawn out explanation of why content is so important. But, for the sake of being thorough, we do want to give you a quick breakdown. Today’s buyer is different. A pitch from the sales team is no longer the first contact a buyer has with your company. Instead, due to the abundance of information on the internet...
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...PharmaCare Legal and Ethical Considerations LEG 500 Law, Ethics, and Corporate Governance December 7, 2014 PharmaCare Legal and Ethical Considerations Once again PharmaCare is under suspicion for their question acts and deeds. The businesses AD23 drug has allegedly linked to deaths and now everything will need to be reviewed to determine validity. Ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety and examining whether PharmaCare violated any of the issues in question will be explored. Direct-to-consumer marketing (DTC), by drug companies is a strategy that will be argued either for or against in this paper. There are entities responsible for regulating compounding pharmacies under the current regulatory scheme. The actions that either of these entities or the Federal Drug Administration (FDA) could/should have taken will be explored along with whether PharmaCare could face any legal exposure surrounding its practices. The manner in which PharmaCare used the U.S law to protect its own intellectual property will be discussed, and if John the former employee has any claim as the true “inventor” of AD23. One real-world example of intellectual property theft will be examined and the effect to that company’s brand will be discussed. The issue surrounding John’s wife’s death and the other potential litigants against PharmaCare will be analyzed further as the result of AD23. Finally, both major arguments that John can...
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...pleasing examples of design with retro images. She has a Master’s Degree in Library Science. One of the jobs she had in the past was working for a candy store in Antioch, Illinois. She has since departed the company that we worked for and continued to follow her artistic side. In my perception, she is a unique individual who has an eclectic variety in taste. Terri indicated her first experiences with art started when she was young. She recalls continuing to be preoccupied with the environment around her. As she got comfortable in one artistic display, she continued to expand and venture into new areas. She has experimented with a number of different artistic expressions, however, feels she gravitates to the artistic display of repurposing items. She enjoys photography and incorporates it into her collages. She has made and sold greeting cards, mouse pads, and lampshades. She indicated that she uses and collects vintage graphics, old magazines from the 1940s, wallpaper samples, stickers, ribbon, paper, yarn and a variety of other media. She refers to her supplies as a “junkafile” (Licari-DeMay, 2016). Terri’s collection of material encompasses a room within her home. The material collected stand taller than she is. She also has a collection of rubber stamps, old Metra tickets, and playing cards she uses in her collages. One of her prior experiences was working for a candy shop in Antioch, Illinois. Terri developed gift tins for the business to distribute. These...
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...individuals via their cell phones, but this capability can also be utilized for legitimate purposes. Few people know that if a crime occurs at a given location, Law enforcement can request access to cell phone global positioning system (GPS) records from providers to see if one was in the immediate area at the time the crime occurred, thus giving them a list of suspects and witnesses. Multiple new industries have sprung up with the advent of the modern cell phone ranging from manufactures and accessory manufactures as well as companies and individuals who have almost overnight become millionaires by writing and selling programs for the phones. Even clothing manufactures have redesigned their clothing to accommodate the modern cell phone. Repurposing of cell phones has recently become widespread, with old cell phones being utilized as alarm clocks to IP surveillance cameras, adding new life to otherwise discarded technology. Impact of Cell Phones on Civilization When portable phones first came into existence a few years ago, they were bulky things, with all of their components taking up a container about the size of a small backpack or messenger bag. From that bulky, then technologically advanced “package” evolved the modern cell phone or as it is commonly called nowadays, the smartphone. Along with the increase in technology came a significant decrease in size, with the current smartphone easily fitting...
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...unorganized pages, and for that matter, how much more readable it is when the general timeline of the events listed is considered. On the repurposing assignment I had a difficult time trying to organize everything in an effective manner while keeping it all on the same page. This was probably my biggest challenge on this assignment as I tried to deal with alignment and visual effect. I did however, have a fun time working with the design of the page itself and playing off of the name of the recipe. After constructing the work, it was mentioned to me that most people played off of the warm of the hot dish and went with more warm tones, it made me realize just how many different options and ways this project could have gone. While constructing this project I also learned how crucial the right type face can actually be, this would be a great thing to know in the next few projects to come. One of the most challenging concepts for me to grasp was the idea of rhetoric and its entirety, we read a lot about it and talked a good deal about it in class yet it is still a little blurry to me. It seems like such a complex thing that it has many different factors and scenarios to it. I do understand that it is a form of persuasion with language, but from what I did learn in class, it seems to be more than that. The next project we worked with was repurposing, this was a pretty open ended assignment and it took me a little while to decide what I was going to do, which also set me behind a little...
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...would think of the Bindi’s symbolism and history. Now when someone says, “Harajuku” you think of Stefani before you think of the Japanese street fashion. Stefani may be appreciative of Harajuku culture (Harajuku Lovers) but she is ignoring how her representation and repackaging of Harajuku style will skew people’s understanding of it. People will understand Harajuku as Stefani presents it not how it actually is. Presenting artifacts of style skews its understanding in the same way that displays of cultural artifacts in museums do. Fusco explores how institutions collections are an expression of Westerners nature as global consumers of the exotic. Through globalization it is not only institutions that are interested in collecting and repurposing artifacts from other cultures, it is artists, companies or anyone looking for an “edge”. Stefani’s use of a subculture as inspiration for a companies identity marginalizes the subculture and makes it something that can be bought and sold then inevitably deemed passé. Stefani and Morse have a similar story in their relationship with Japan. Both went to Japan and became enamored with Japanese design, style and aesthetic and came back to present America with all of their findings. Their findings were then deemed valid, interesting and worthy since they were a respected “one of us.” Only...
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...This effort brought together many agencies and citizens who developed a tempered strategy to attract outside investment while not pricing out and disconnecting the current populace. Hurley argues that historic preservation is more about the preservation of the landscape and natural environment than any specific buildings. The simple preservation or repurposing of an old building enters a state of torpidity to a distant time and often to a different demographic than the current local population. He states, “Too often history has served as mere window dressing for the purposes of establishing a neighborhood’s historic credentials so it can receive tax credits, attract visitors, and gain some cachet within a metropolitan context. In such cases, it matters little what happened in the past, only that it happened in the past.” What is erased are all the contextual stories and experiences that occurred in or around the space and both before and after its appearance on the landscape. To accomplish this, Hurley recounts a multi-disciplinary and community outreach efforts where various groups shared...
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...The battle of the Monitor and the Merrimack was a naval battle between the two iron-plated ships. It occurred at the mouth of the James River along the harbor of Hampton Roads. This battle was the first battle between armored ships. Interestingly, both ships were constructed by the North. The South had raised the sunken Merrimack and turned it into an ironclad. The Monitor however was purpose built as an ironclad ship. The Merrimack had the advantage of being the first ironclad that was built. It used this advantage to take several Northern ships off guard and totally destroyed them. Only two days later would the Merrimack Encounter the Unions ironclad Monitor. The designs of the Monitor and the Merrimack had important differences in their...
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...Take by Adam Grant This portion of the book deals with overcoming the doormat effect. One study that was done measured 3,600 people for a year, tracking and coding giving behavior. After the year transpired they tracked how the salaries, speed of advancement, and promotions compared. In all three metrics, givers did worse than others. Becoming a doormat is one of the worst things that can happen to a giver. The author has suggestions in this portion of the book how givers can use the otherish approach to escape the trap of being too trusting. They do this by becoming highly flexible and adaptable in their reciprocity style. This also helps givers sidestep the issues that come with being too empathetic and too timid by repurposing some skills that come naturally to givers. Trust is one of the main reasons givers are susceptible to the doormat effect. They tend to mistakenly assume that everyone is trustworthy. People also rely on personality cues that can be misleading, especially those that are agreeable. Agreeable people tend to appear cooperative and polite, they come across as warm and welcoming. People that are disagreeable tend to be more critical and competitive, they seem to be more comfortable with conflict. We tend to stereotype agreeable people as givers and the disagreeable people as takers. Empathy is also something spread throughout givers behavior and another major source of vulnerability. When a giver empathizes they focus on the counterparts...
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