...Public Opinion and Reputation Management Kevin Jackson University of Phoenix MKT/578 November 11, 2012 Sandra Payne Public Opinion and Reputation Management Every company, organization, or governmental entity must be able to communicate to its publics in a clear and consistent honest manner. This includes press releases to the public. According to Seitel (2011) (p. 47), communication has four goals, which are; to inform, to persuade, to motive, and to build understanding. Whatever, the ethical and legal nature of the problem a company, organization, or governmental agency is facing, what is communicated to the public can determine how public opinion is influence. Public opinion is defined as a representation of a consensus. This consensus derives from many individuals opinion, beginning with people’s attitudes toward the issue in question (Seitel, 2012). Depending on what the ethical and legal nature of the problem a company, such as Paula Deen Enterprise is facing can influence public opinion positive or negative. It is the public relations professional job to sway public opinion in a favorable light and properly manage the client’s reputation. Paula Deen Enterprise Ethical Issue Paula Deen’s ethical issues started after a lawsuit from a former employee surfaced in the media. The lawsuit alleged that the Paula Deen used racist language referring to Afro-American’s as “niggers,” and her brother engaged in sexual harassment at one of her...
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...adhere to the policies given by each government to make sure that the company will be able to conduct business operations successfully and effectively. Furthermore, the company also formulates their own protection strategies against any governmental restrictions and limitations. Economic Aspect Being the world's largest and competitive industry in terms of banking and finance, HSBC, is said to have a stable and successful economic stability. In spite of many dangers that they encounter in different parts of the world, the management of HSBC sees to it that they would be able to surpass such struggles and strives to have a better economic condition. Social Aspect HSBC is being affected by the situation of the society in which they are operating. Along with this, HSBC tries harder to make sure that each society is given equal chances to take advantage of the resources given by the organisation. The company adheres to having good reputation and relations in the society that they belong. Technological Aspect The emergence of information technology and internet affects how HSBC has been operating in the past years. The company adopts different IT/IS systems and used internet to reach their customer all over the world and to know the latest trends in the global business. Aside from these, the company also uses facilities which helps them improved their productions and...
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...seafood contamination and request them to serve the menu-item only if the individual restaurants maintainFDA-approved cooking standards that could heat the seafood to the desired temperature. Yours sincerely, Balasubramanian S External Advisorto Michael’sHomestyle Pasta Executive Summary Mike Valentiis considering whether he should inform a restaurant chain thatthe recent shipment of seafood sent to themiscontaminated with salmonella. He can choose to not inform the chain, inform the chain and recall the entire shipment or inform the chain and request to serve only if restaurants adhere to FDA-approved cooking standards. While deciding, he should consider the cultural precedent that he is setting for the organisation, impact on reputation of company and financial impact on the business. It is recommended that Mike inform the chain of the contamination with a request to serve only if restaurants adhere to FDA-approved cooking standards. Number of Words: 106 Table of Contents Content | Page Number | Executive Summary | 3 | Situational Analysis | 5 | The Problem / Objective | 6 | The Options | 6 | Criteria for Evaluation | 7 | Evaluation of Options | 7 | Recommendation | 9 | Action Plan | 9 | Situational Analysis As a...
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...AYB 301 Audit & Assurance ------------------------------------------------- Group Ethics Project ------------------------------------------------- ------------------------------------------------- Semester 1, 2015 ------------------------------------------------- Total Word Count: 1250 ------------------------------------------------- This case study will analyse the ethical dilemmas faced by David, audit manager at C & A who is hired to do the financial year-end audit for MAL. The six step ethical framework will be adopted to gain an understanding of principles and obligations for analysing the situation faced by David and arrive to a professional and responsible resolution. Step 1: Relevant Facts of the Case MAL-Marburg Appliances Ltd | * White goods company listed on the ASX * Reckless furnishing of financial statements. * Issues not identified in previous audit report * Unqualified audit reports issued for the previous 5 years * Closing inventory count is overstated as it included obsolete goods. | Penny Yang | * The CFO of MAL * Offered David a discounted yearly gym membership * Intimidated David and Michael to finish audit within 6 weeks, or MAL will change the audit team | Joe Miller | * A new warehouse manager * Inexperienced in large volume of purchase and sales | Michael Thompson | * New lead audit partner at MAL * Not familiar with “white goods industry ” | David Brown | * Employed by mid-tier firm...
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...is at the centre of reputation management, it requires a clear corporate mission and philosophy. -Trust and credibility from public are indispensable to build a strong brand image (Schweizer & Wijnberg, 1999). -Brand personality and identity must be clearly understood by each stakeholders to portray the brand values. -The culture and values of a brand are a key part of the brand image. Improve Financial performances -Good reputation leads to higher customer retention (Caminiti, 1992; Preece et al., 1995) so increase repurchasing. -Customers are willing to pay higher prices for a product/service sold by a company with a good reputation. -Good reputation improve customers satisfaction (Markus Eberl and Manfred Schwaiger, 2004). -Past financial performances can impact the current reputation which can impact the future financial performances. -All of these elements have a positive impact on profit. Develop relationship with stakeholders -“Any group or individual who can affect or is affected by the achievement of an organisation’s objectives” (Freeman, 1984, p.46). -Shareholders, customers, employees, business partners, media, government, local communities, environment. -The company must communicate efficiently, transparently and use different ways of communication for each stakeholder to maintain and develop strong relationship (Benjamin A. Neville, Simon J. Bell and . Bulent Menguc, 2005). Create a competitive advantage -Reputation like brand image is...
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...Online reputation can be a key to company’s success. There are many ways that can be used to make the reputation of a company flourish online. High reputation have many tangible and intangible benefits such as, if reputation is very high for a company then company will receive more customers who subsequently lead to more revenues earned, customers will prefer companies’ product and services over competitors, company will have ability to charge premium for products, stakeholders will standby company’s side in bad times and companies value in financial market will be boosted. However if reputation of a company is low then the business could greatly loose especially if there is any negative sentiment attached to the company’s name. Online corporate reputation management is the solution or precaution for the loss company face due to bad reputation. Online corporate reputation management can reverse these negative sentiments and comments by employing SEO (Search Engine Optimization) practices, such as posting positive comments to bring your company's reviews to the top of search engine search pages. Online reputation management is a process of using strategic SEO and various other methods to reverse damage done to an individual's or a business's reputation (defendmyname, (n.d)). Online reputation management is a practice of monitoring, developing and controlling a company’s online reputation(defendmyname, (n.d)). Taking example of Toyota, which suffered a big setback, February 2010...
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...Organizational Behaviour & Human Resources Assignment: Iggy’s Bread of The World – ½ Page Recommendation. Name: Marcus T. Cleare Background Iggy’s Bread of The World, once a close knit, culture-rich, quality driven enterprise has lost many of its values as a result of expansion and a newly implemented management structure. The business has grown, but the owners recognize that restoring the original organizational values is critical to avoiding an even greater loss of employee productivity, company morale and the resulting reputational fall-out of such a state of affairs. The challenges seem to all point to a common denominator; the decision to hire Matthew McCrae as COO. The leadership style and hiring decisions which McCrae made led to growing hostility between his team and long-tenured employees. Additionally, the owners were increasingly discontented with McRae’s lack of consultation with hiring and expansion activities. As the relationship between owners and COO worsened, McCrae resigned, and then rescinded his resignation, following which the parties decided to try to work out the differences. In summary, McCrae came up with a proposal, citing “undercompensating” as his primary concern. Recommendation Faced with a decision on McCrae’s proposal, I believe: 1. The owners should ask the question, Is McRae worth the price? Recognize that while their COO had credentials, he did not share their values. 2. McCrae wants more money and control; clearly it...
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...intoso-called "media frenzies". Reporters are forced by the nature of the competition to pry everdeeper for an angle on a story that no one else has been able to uncover. With this type of media coverage, it does become more and more likely that anyone who is subjected to it willhave his or her reputation tarnished, as no individual is perfect. Everyone makes mistakes. Theadvances in technology have made much information easily and instantaneously available.Technology has also made it easier to dig further than ever before into a person's past,increasing the possibility that the subject's reputation may be harmed.The above statement is much too broad, however. "Anyone" covers all people all over theworld. There are people whose reputations have only been enhanced by media scrutiny. Thereare also people whose reputations were already so poor that media scrutiny could not possiblydiminish it any further. There may very well be people that have done nothing wrong in thepast, at least that can be discovered by the media, whose reputations could not be diminishedby media scrutiny. To broadly state that "anyone" subjected to media coverage will have his orher status sullied implies that everyone's reputation worldwide is susceptible to damage underany type of media scrutiny. What about children, particularly newborn children? What aboutthose people whose past is entirely unknown?Another problem with such a broad statement is that it does not define the particular level of media scrutiny. Certainly...
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...essential marketing trait for multinational companies, it is hard for marketers in certain industries such as oil, to show how they are being ethically sound but are forced in to marketing there companies as being so, so they do not risk losing market share. Although Shell say they are trying to improve our society they are actually “recklessly threatening the fragile Arctic ecosystem”. (TIMOTHY MCGRATH, 2014) This not only shows how recent emphasis on CSR has been a constraint on marketers because they are forced to make a company something it isn't. But also reveals how when partnering with companies E.G LEGO and Shell marketers take a risk as as they are investing into there brand reputation which they have built over years and it can be destroyed over night. In the same way brand reputation causes a risk for marketers it can also be seen to...
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...Corporate Reputation Introduction Nowadays, people are living in a digital age. Internet and social media begin playing irreplaceable roles in everyday life as well as business. What changes of corporate reputation appeared under the digital era, and what do corporates react to those changes are discussing in the report. Key issues and how to address are also provided. Key Differences in Corporate Reputation Pre and Post Digital Age The earliest version of the Internet, Web 1.0 was composed of about 250,000 sites and 45 million users worldwide in 1996. However, with Web 2.0 appeared in 2006, with about 80,000,000 sites and over one billion users1, a new digital age has arrived, giving more opportunities and threats for business. The new era brings three key differences for corporate reputation. Geography and Demography With the growth of global Internet, news can deliver all around the world. Things happened in Asia can be post online and read by North Americas, vise versa. By 2013, there are 39% Internet users globally (world population is 7.1 billion), see Table 1. Especially for international companies, who have locations around the world, corporate reputation is more globally involved. For example, Pepsi was criticized by people worldwide because of its brutal treatment to workers in India2. Also, because that computers and Internet have been owned by increasing number of people, more people are involved. Consumers are influenced by word of mouth, online reviews/research...
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...technology, electronics and power plants. * Chemical production. * Minerals and metals. * The company is matrix-oriented and split into three regions, which are managed independently. * Thirteen headquarter business units serve as cross-regional, vertically integrated functions. Rewards * Mitsui offers lifetime employment. * The company has a results-based remuneration scheme that focusses on short-term quantified targets and subsequently under-valuates results that cannot be measured numerically, such as positive customer relationships. * This system has led to a decline in employee morality. Processes * Management platform centered on internal controls and corporate compliance. * Extensive program to create an open and honest corporate culture. People * Conservative management with absence of...
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...INDIAN INSTITUTE OF MANAGEMENT UDAIPUR Post Graduate Program in Management, 2012-2014 Written Analysis and Communication 1 Rogers cable: First Time Right Program WAC Assignment 1: Case Analysis Submitted to Prof. Gita Chaudhuri Submitted by Santosh Meena Roll No-122085 Section B On 21 July 2012 Letter of Memorandum To, Andrews Piderit, Director Process Engineering Warren Barbour, Director Process Engineering From: Alex Sander, Executive Assistant Date: 21 July 2012 Subject: Report on the recommendations for the First Time Right Program A rise in the large number of redundant truck calls have been reported following a decrease in the customer satisfaction levels. Investigations have come up with many issues pertaining to inefficient field service technicians, lack of inventory, tools. The main aim is to install the products right at the very first place to avoid a significant financial wastage for rework revisits. Introduction of feedback system, Inventory Management System, Training programs and First Time Right program. Effective management of inventory, tools, trainings and First Time Right (FTR) program will have to be taken into account. These are to be implemented in a systematic way without much delay. Words: 106 Content Page: Situation Analysis …………………………………………………… The problem / Objective……………………………………………...
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... When there is a lack of communication, errors can be made and misunderstandings may occur. Being dependable is important because if your senior assigns you something they want to count on you to follow through with the work, also you would want to be counted on to attend all meetings. Lastly, accountants should be judged based on their credibility. If you have a good reputation, clients will feel better about the services you are providing them. Having good credibility can also help you receive more clients, which your firm will certainly appreciate. Staff accountants should not joke around with a member of a client’s organization. I do not think every moment you are with a client needs to be 100 percent business; small conversation about nonrelated topics is fine as long as it does not involve politics or information that need not be shared. However, goofing off or saying things that may offend your clients should not be tolerated. Since you are providing services for your client you should act with honesty, integrity, trust, and put the best interest of others first. Joking around can lower your reputation as well as clients may lose respect for you. When an employer gives a good evaluation to an employee I do not think they should turn around and fire them in order to maintain a degree of fairness. If a problem arises after the evaluation takes place, another evaluation should take place in order to discuss ways to correct the issue. In my opinion the only reason for an...
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...Many people are concerned about winning. In sports, players are at the point where winning seems to be the most important thing. Some players engage in trash talking their opponents in order to gain a psychological advantage. The players do not always know the negative effects that trash talking can lead to. In the local 16 and up recreational softball league, there is a team that does a lot of trash talking. The end of the season meeting is coming up, and one of the coaches is debating if he should take action in trying to end the trash talking. I believe that a policy should go into effect with penalties and rules for teams to follow in order to provide fans with a healthy game atmosphere. Trash talking has become very common in many sporting events. Players tend to act as if they can say whatever they want to, whether it is on the field or on the court. Just because it is a game, does not make it right to do so. Trash talking may seem innocent to the person saying it, but it can actually greatly hurt the one it is being directed towards. All players are not able to ignore trash talking as well as others might be. This can especially be the case if an individual is new to sports or not used to being around trash talk. Trash talking can do more damage than just mess up a player’s performance. Trash talking can hurt a person both mentally and physically. A person who is used to having trash talking statements directed at them could start to lose a great amount of...
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...audience / Connect with your audience a. What is in it for them to spend time to listen to your presentation? b. Don’t leave them in dark or puzzled after your messages… c. Could have a small appropriate joke if deemed to be suitable for the presentation 2. Set a clear / honest objective for the presentation a. What messages and bangs are you delivering? b. What do you want from them…etc? 3. Speak in audience’s language a. You can lose them very quickly if not presented in the language / terms they understand b. Financial data for non finance people…etc – summarize it in their simple terms 4. Open and close strong / with a bang (impression and perception matter) a. Strong start captures attention b. Finish strong leave a good reputation and creditability; may collapse the whole presentation otherwise c. Be memorable 5. Be concise and clear to your points a. Cut out the noises and frills when it comes to “seeking” 6. Break your talk into bite-size pieces / digestible messages a. Remember they can retain 7 things – max 3 take away 7. Make good use of your visuals aid a. Add a bit of animation if possible - (may not suitable for all presentations) b. also a picture speaks of a thousand words 8. Hand out the right things at the right time a. Otherwise, they will read instead of listening to you 9. Finish on time (Cut off means cut off) a. Control the pace and don’t waste audience’s time 10. Overcome nervous feeling (hard but has to be done – deliver in confidence) ...
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