What strategy was Procter & Gamble pursuing when it first entered foreign markets in the period up until the 1980s?
In the year Procter & Gamble 1915 has opened the plant in Canada for producing Ivory Soap & Crisco. In year 1970 Procter & Gamble has entered Japan & rest of the Asian Nations. Procter & Gamble has entered the nation through acquiring the established competitor as well as their brands. That is case of the Great Britain as well as Japan. Organization has developed the newer products in the Cincinnati & then relied on the semiautonomous foreign subsidiaries towards manufacturing the market & distributing those products in separate nations. In initial 20th century, P&G continued to grow. Organization started to build the factories in other situations in US (Hill, Not defined). Organizations leaders started to diversify their products and in the year 1911, they started producing Crisco, the shortening made of vegetable oils than the animal fats. In the whole 20th century, P& G continued to prosper. Organization have moved in rest of the countries, both in terms of the manufacturing as well as product sales, becoming the international corporation among their 1930 acquisition of Newcastle on Tyne dependent Thomas Hedley Co. P&G maintained the stronger link towards North East of the England after such acquisition. Additionally, various newer products as well as brand names had been introduced over a period of time & P&G started branching out in newer areas.
Why do you think this strategy became less viable in the 1990s?
This strategy started lesser viable in year 1990. Procter & Gamble’s costs had been very higher due to the extensive duplication of the manufacturing, the marketing as well as administrative facilities in separate national subsidiaries. Duplication of the assets has made sense if national markets had been segmented from each other through