HTC SWOT Analysis
Strengths
As a company, HTC’s main asset is its strong focus on research and development. With about one quarter of its staff employed in research and development activities, HTC has several state of the art innovation centres.
Weakness
Despite the global advertising campaign it launched in 2009, HTC still suffers from a weak brand image in comparison to its competitors.
Opportunities
HTC can create a differential advantage in this segment over Apple, whose applications have not yet proven to be enterprise .
Treat
HTC is not shielded from innovative strides made by competitors. Technology development haves the capacity to upset the market balance in favour of any of the competitors

HTC 4P Strategy
Price
Samsung sells product with price that worsted, if we compared it with the functions, benefits and technology.
Place
Samsung has its own stores which can be found around the world. Not only in Asia, but also in America, Europe, Australia, and Africa.
Promotion
Using product differentiation positioning the HTC as the versatile, convenient, value-added device for personal and professional use. The marketing strategy will focus on the convenience of having device for communication, but also music, pictures, and video, and full Internet access.
Product
HTC has been very successful in gauging the kind of features customers would want in Smartphone been able to convert these expectations into reality through innovation in their products.
Balanced Scorecard approach
The balanced scorecard is a strategic planning and management system that is used to align business activities to the vision and strategy of the organization. It was designed by Drs. Robert Kaplan and David Norton as a quality performance measurement system to give managers and executives a balanced view of performance. It has evolved full strategic planning and transforms