Century National Bank
History of CNB
Ranked among the top 25, Century National Bank is one of the strongest banks in the country with more than 325,000 members and total assets exceeding $4 billion. Recognized for financial stability, we consistently receive the highest ratings of "Five Star" and "Superior" from respected organizations that rate financial institutions in the United States.
Brief History
Originally founded in 1950 to serve the workforce in San Diego, TX, CNB has expanded to include employees and associates at more than 1,900 select groups and communities in the state of Texas.
We do more than conduct business in the communities where our branches are located. We become a member of the community. We provide assistance to hundreds of local charitable organizations including Children's Miracle Network, Society of St. Vincent de Paul, USO, American Red Cross, and the Fisher House Foundation.
Our CEO, David Banks, has received several written complaints from customer who do not like to pay for maintenance fee on their checking accounts. For example, Susan Smith is now required to keep a balance of $500 if she wants to avoid a $15 monthly fee.
Another problem that the bank in facing is the growing amount of competitors in the bank industry who are now offering ATM rebates to their customers.
About a month ago, CNB had announced a new charge for customers who use a debit card. This immediately set off an outpour of complaints from customers and retailers.

RQ 1:
Will the revenue the bank is expected to raise from the checking accounts fees and debit card fees be worth the damage to the banks reputation and customer’s loyalty?

Variables Account balance in dollars | Dependent | Numeric | Number of ATM transactions in a month | Dependent | Numeric | Has a debit card (0=no, 1=yes) | Independent | Attribute