University of Phoenix Material – Brandy Greiner

Understanding Business Research Terms and Concepts: Part 2
Brandy
7 correct; 5.5 points out of 7

Which type of research design— exploratory, descriptive, or causal—is appropriate for the following examples? Explain why.

• The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas. Exploratory – because they are trying to get to the route of the problem and they are exploring all the possible outcomes to see why things are happening the way they are.

• A food manufacturer wants to know the demographics of people who purchase organic foods. Exploratory – they are conducting a survey to get a better understanding of whom likes their organic products and why. descriptive

• A firm is considering hiring American celebrity Paris Hilton to endorse its products. Exploratory- This would require a survey as well to see what the demographic would be for a good response to her endorsing the products. causal

• British Airways would like to test in-flight Internet services on one of its regular flights from New York to Tokyo. The company charges $30 one week and $15 the next week. Casual (this is spelled CAUSAL not CASUAL)- the company is trying to see who would take interest by having a dry run. They try it the following it the week for a lower fee to see if it has more appeal at half the cost.

• This type of study attempts to discover answers to the following questions: who, what, when, where, or how much.Descriptive– they are searching in an effort to get all the answers through any means necessary.

• A manufacturer investigates whether consumers will buy a new pill that replaces eating a meal. Exploratory – the manufacturer is investigating what could be potentially the next big thing in weight loss however,