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Research and Analysis of Rockwell Collins

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MBAA 518 Research and Analysis of Rockwell Collins
Scott Bickford
Embry Riddle Aeronautical University – MBAA 518
May 8th, 2013

ABSTRACT
Rockwell Collins is an international company with operations in twenty-seven countries. The primary products and services of the firm serve the aviation industry, with a focus on communications and avionics equipment and services. The market served by Rockwell Collins can be divided into the commercial and government sectors. While not the largest competitor in its industry, the research presented will demonstrate that the firm has very capable financial management, and that the capitalization of the enterprise is well-structured in order for the company to meet both short and long-term objectives. Innovation is critical in any industry that relies on technological progress to gain a competitive advantage. To that end, Rockwell Collins continues to invest heavily in research and development. The corporate strategy has successfully weathered a severe downturn, and has poised the company for growth internationally over the long-term.

Table of Contents Research Design Overview 4 The Firm 4 Financial Condition and Strategy 6 Financial Ratio Comparison to Industry Averages 7 Three Year Stock Price Analysis 8 Currency Exchange Risk 9 Capital Market Considerations 10 The Market’s View 11 Summary of Analysis 12 Future Growth Strategy 14 Global Growth 14 The Drive For Information 15 The Demand for Efficiency and Cost Effectiveness 15 Recommendations 16 Bibliography 17

Research Design Overview This research paper will discuss the financial strategies and tools employed by the management team of Rockwell Collins in order to not only meet or exceed the financial return expectations of shareholders, but to concurrently maintain a competitive position of strength despite economic headwinds. The

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