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Research Design Summary

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Submitted By mousemotors1
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Research Design Summary
Nancy Mohren
RES/351
August 13, 2014

Strengths in qualitative research are receiving answers from outside sources (e.g. customers, employees, etc.) on what is negative internally in a business entity or what is satisfactory. A weakness of qualitative is the time consumption needed to perform this type of research. Focus groups, researchers, and decisions as to what types of research are needed to perform such research that makes it time-consuming. Strengths in quantitative research are the utilizations of “the deductive logic of natural sciences” (Horna, 1994) which means information gathered is hard data. Such data starts with a hypothesis and ends with concrete answers. A weakness of quantitative research lies in tendencies to only focus on one set time frame, and quantitative does not have the capability to change focus midway through any research format. Another weakness is the possibility of employing an unscrupulous researcher who will fake results for personal gain or is just “making a paycheck” and has no care about valid results. When using both designs combined, and the circumstances are appropriate, they do complement each other. If using qualitative research first, quantitative data helps by finding a sample that represents the research and locates deviant findings (Rossman and Wilson, 1991). When performing quantitative research first, it helps in conceptual development and instrumentation meaning the science behind quantitative will hone in the generalized answers found in qualitative research. How both methods combine is dependent up the researchers and what answers they are trying to find. The best method to use in one of my businesses and I choose to use the auto mechanics business, is qualitative. Because of the constant changes in the dynamics of repairing a customer's vehicle and how it affects

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