...Management Gotland University Spring semester 2011 Supervisor: Ph.D Bo Lennstrand ABSTRACT In the midst of stiff and fierce competition and increased number of grocery retail outlets providing a variety of products, customers have become accustomed to patronizing multiple outlets. Retailers have recognized this trend and are of the view that customer satisfaction plays a role in the success of business strategies. Therefore it has become important for grocery retail stores to try and manage customer satisfaction. This paper was thus developed to investigate the satisfaction levels of customers in supermarkets. Data was collected from three supermarkets in Visby, Gotland. The study examined the importance of overall dimensions and specific elements of customer satisfaction towards the measurement of satisfaction levels. In addition, comparative analysis was conducted between the three relative grocery stores. Customer satisfaction levels were measured. The highest percentage of customers of the whole sample belonged to medium level of satisfaction. The statistical result concluded that customers of ICA Nära and customers of ICA were higher satisfied than those of Coop Forum. The results showed that customers felt satisfied with Location, Staff courtesy and Reliability of supermarkets as the top aspects that drive satisfaction while additional services were ranked lowest. Due to these results, the impact of these attributes on Customer satisfaction must not be underestimated. Keywords:...
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...going viral because their parents would not let them have access to internet for specific reasons. Parents discover that their kids behave differently in the internet than the way they behave in front parents. Internet gives kids access to stuff that they should not been going without parent’s knowledge which become a big problem for kids fututre What makes you an authority on this subject? As a human being, I will have kids and I would like to know everything about what my kids will be doing on the internet. It is every parents will to know what their kids are up to or doing. At least 3 investigative elements that you can research to try to answer your inquiry question – 1) internet allows kids to have access to any websites 2) internet allows kids to expose themselves for predators 3) internet changes kid’s behave Thesis statement (question + investigative elements) – Body Paragraph 1 Restate...
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...at the University of Twente, Faculty of Business, Public Administration and Technology, Department of Marketing, Strategy and Entrepreneurship, Enschede, The Netherlands. Keywords Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour The consumers” buying behavior has been always a popular marketing topic, extensively studied and debated over the last decades while no contemporary marketing textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than frequently purchased products (Boyd et al., 2002). Next to identifying the steps of the buying process and the potential role of marketing in each stage...
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...at the University of Twente, Faculty of Business, Public Administration and Technology, Department of Marketing, Strategy and Entrepreneurship, Enschede, The Netherlands. Keywords Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour The consumers” buying behavior has been always a popular marketing topic, extensively studied and debated over the last decades while no contemporary marketing textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than frequently purchased products (Boyd et al., 2002). Next to identifying the steps of the buying process and the potential role of marketing in each stage...
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...at the University of Twente, Faculty of Business, Public Administration and Technology, Department of Marketing, Strategy and Entrepreneurship, Enschede, The Netherlands. Keywords Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour The consumers” buying behavior has been always a popular marketing topic, extensively studied and debated over the last decades while no contemporary marketing textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than frequently purchased products (Boyd et al., 2002). Next to identifying the steps of the buying process and the potential role of marketing in each stage...
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...|Assignment front sheet | |Learner’s Name |Registered ID No. |Assessor’s Name | | | | | |Date issued |Completion date |Submitted on | | | | | |Qualification |Unit number and title | |HIGHER NATIONAL DIPLOMA IN BUSINESS |5 / ASPECTS OF CONTRACT AND NEGLIGENCE FOR BUSINESS | | | | |Assignment title |Aspects of Contract and Negligence for Business | |In this assessment you will have...
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...www.ijird.com October, 2012 Vol 1 Issue 8 ISSN: 2278 – 0211 Cheaper Electrodes Having Higher Efficiency Using Salt Water And Salt Vinegar Electrolytes S. Ramakanth Electrical And Electronics Engineering,Visakha Institute of Engineering and Technology, Visakhapatnam Abstract: This paper gives how salt water and salt vinegar is used as a renewable energy source. Working of salt water and salt vinegarelectrolytes and both the combination of electrolytes, comparison of different electrodes used in the electrolytes. And choosing which is the best pair of electrodes.applications of it in many fields. Keywords: Electro-chemicalreaction,Electrolyte,Vinegar,corrosion. INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH & DEVELOPMENT Page 310 www.ijird.com October, 2012 Vol 1 Issue 8 1. Introduction We know that our earth covered with 70% of water and 30% of land. So water occupies more space than land but 97% is the salt water and 3% is the fresh drinking water. Many technologies are developed to use salt water for producing electrical energy. The energy produced in this way is renewable energy source. Ex: salt water battery, salt water generators etc. The modern battery is found in high-tech applications ranging from hearing aids and pace-makers to pocket calculators, personal stereos, radios and mobile phones. They are everywhere and completely invaluable. The origin of the power behind the battery is chemical. In the following paper I explain...
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...management practices measured through. information technology, organisa- tion and knowledge positively affect organisational performance. ke ywords: knowledge management maturity, information technology, organisational performance, structural equation modelling, survey research. 1. intRoDUction For many companies, the time of rapid technological change is also the time of incessant struggle for maintaining a competitive advantage. It is obvious that knowledge is slowly becoming the most important factor of production, next to labour, land and capital [39]. Even though some forms of intellectual capital are transferable, internal knowledge is not easily copied. This means that the knowledge anchored in employees’ minds can get lost if they decide to leave the organisation. Therefore, the key objective of management is to improve the processes of acquisition, integration and usage of knowledge, which is exactly what knowledge management (KM) is all about [21]. KM is a process that through creating, accumulating, organising and utilising knowl- edge helps achieve objectives and enhance organisational performance. KM also consists 1 University of Ljubljana, Faculty of Economics, Ljubljana, Slovenia 2...
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...There is general consensus on the importance of informed consent in research. Most people have the expectation that they will be treated with respect and as autonomous individuals. They also expect that they have the right to make decisions about what will and will not be done to them and about what personal information they will share with others. However, researchers also are aware that there are circumstances in which obtaining and documenting consent in social and behavioral research may be a complex, and often challenging process. For instance, potential subjects may be fluent in a language but not literate. Researchers may need to deceive research subjects in order obtain scientifically valid data. Asking subjects to sign consent forms linking them to a study about illegal activities could put them at risk of harm. The federal regulations provide sufficient flexibility to address some of these concerns, particularly for research posing no more than minimal risk of harm. For example, the regulations allow waivers of and alterations in the requirements for the consent and documentation processes. Learning Objectives By the end of this module you should be able to: • Distinguish between consent as a process and the documentation of consent. • Recognize the elements of consent. • Determine when waivers are appropriate. • Identify methods for ensuring comprehension of consent. Overview of Informed Consent Federal regulations require researchers to obtain legally effective...
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...106 Int. J Busi. Inf. Tech. Vol-4 No. 1, March 2014 Review and Explain the Impact of Promotion Elements on Brand Equity (Case study: Samsung Brand) #1 1 Hamidreza Salmani Mojaveri, #2Amin Allahbakhsh, #3Mostafa Salmani Mojaveri Ph.D. candidate, Department of Management and Economic, Science and Research Branch, Islamic Azad University, Tehran ,Iran mazisalmani@yahoo.com 2 Master of Executive Management, Payam e Noor University, Babol, Iran 3 Department of Industrial Engineering student , Department of Industrial Engineering, Islamic Azad University,Firoozkoh,,Iran Abstract— This study has been examines the relationship between elements of promotion and brand equity in the home, audio and video products (Samsung brand case study). Type of present Research Method is descriptive and correlation based on structural equation modeling. For this purpose a questionnaire with 36 questions has been designed. Results of data analysis with use structural equation modeling is supported the research hypotheses about the direct effects of variables on each other. Results indicate positive effects of the brand equity dimensions on the brand equity and strong impact of promotion dimensions on these dimensions. finally use of brand enrichment activities (such as extensive advertising, employing qualified and efficiently vendors, increase communication with goal customer use of various and appropriate sales promotion and extensively , use of marketing without intermediaries e.g. creating...
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...BEHAVIOR WEB EXPERIENCE ELEMENTS IN ONLINE CLOTHING MARKET September 2011 MASTER THESIS IN MARKETING ONLINE CONSUMER BEHAVIOR Web Experience Elements in Online Clothing Market Student: Anelina Yasenova Baeva Supervisor: Professor Doctor Arnaldo Fernandes Matos Coelho September, 2011 ONLINE CONSUMER BEHAVIOR – Web Experience Elements in Online Clothing Market Abstract Online shopping in EU has been shown to be a good potential market. Clothing represents a high percent of the individuals shopping. Buying clothes online gives customers the opportunity to find a great variety of products, customers can review a wide selection of products and find special offers with the best deals online. However, the tangible and intangible problems of clothing online shopping still exist and the online store retailers lack the customer knowledge in some extent. Therefore, the intention of the thesis is to explore customer behavior when purchasing clothing online through investigating the factors that can affect online consumer`s attitudes, intention and actual consumers` behavior. The study investigates the main web - experience factors that customer takes into consideration when purchasing clothes online. Yet, the most important online elements are categorized in two main groups: customer - oriented factors and technology - oriented factors. The autor used quantitave research in term of survey to analyze the consumer`s attitutes towards the web experience elements, moreover the autor figured...
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...RESEARCH WORK 1. Research Design 2. Types of Research Design 3. Data 4. Sources of Data 5. Descriptive Research Design 6. Types of Descriptive Research Design 7. Sampling 8. Population 9. Stratum 10. Sample 11. Sample Size 12. Randomization 13. Sampling Unit 14. Target Population 15. Respondent Population 16. Sampling Design 17. Margin of Error 18. Probability / Level of Confidence 19. Probability Sampling Designs 20. Simple Random Sampling 21. Systematic Sampling 22. Stratified Sampling 23. Cluster Sampling 24. Multi-stage Sampling 25. Non-Probability Sampling Designs 26. Purposive Sampling 27. Convenience Sampling 28. Quota Sampling 29. Snowball Sampling 1. Research Design a. The research design is a comprehensive master plan of the research study to be undertaken, giving a general statement of the methods to be used. The function of a research design is to ensure that requisite data in accordance with the problem at hand is collected accurately and economically. Simply stated, it is the framework, a blueprint for the research study which guides the collection and analysis of data. The research design, depending upon the needs of the researcher may be a very detailed statement or only furnish the minimum information required for planning the research project. b. The research design refers to the overall strategy that you choose to integrate the different components of the study in a coherent and logical way, thereby, ensuring...
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...introduction and conclusion AFTER responding to the questions. 2. The introduction should be one paragraph describing what your report will discuss. This is NOT an introduction to the company. 3. The conclusion should be a one paragraph summary (100 words) of your findings. No new points should be mentioned here. 4. Lead your responses by explaining the key terms. e.g. If you are asked about corporate strategies as they apply to a company, define "corporate strategy" - using your own words. Then indicate the strategy being used. Describe this type of strategy. Then, support your choice by using facts from either the case or your research. 5. Your responses to each question should be a minimum of 250 words (one page 11 pt. font, 1.5 spacing). 6. Your report should have the following elements: cover page, table of contents, introduction to your report, responses to each question, 100 word conclusion, and a reference page. Ensure you insert page numbers to align with your table of contents. 7. Each report must be submitted through Turn-it-in prior to handing in and include the Turnitin results. (Instruction available in the D2L course site.) 8. If you have any questions...please ask me! Case Assignment 1 USA Fashion Invasion Note: This is a group assignment and must be handed in as one document. You must have an introduction to your report (1-2 paragraphs describing what you will be discussing) and a conclusion (1-2 paragraphs summarizing your findings). Note: Do not discuss answers...
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...Case study The contents of this case study should be used to illustrate the answers to all five assessments that make up this Unit. Candidates are expected to use additional resources and research in order to answer the questions. ZK Industrial Company Limited are a toy manufacturer based in Shantou, Guangdong Province, People’s Republic of China. They were established in 1995 and produce a range of toys and gifts, undertaking the entire production process from design and development to production. They employ a specialist team of research and development staff that helps to ensure that the company’s products match the changing markets trends and needs and to guarantee the delivery of sample products within 14–21 days of order. ZK produce toys for the home market but also work with a number of international toy manufacturers and retailers in Europe, the USA, Canada, Australia and Japan. They currently undertake contract manufacture work for six companies based internationally as well as supplying 100 buyers in China and throughout South East Asia, Japan and Australia from their own portfolio. Over the past 10 years they have steadily increased their international partnerships and have built a reputation for quality products, adaptability, flexibility, excellent customer service and delivery reliability. Currently they manage a 95% availability on stock items. The company is very aware of the highly volatile and competitive...
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...them to make a comparison To provide possible recommendations on ways to improve each firm’s job analysis and design techniques Research Methodology Research Methodology Primary Sources Questionnaire Secondary Sources Journals Research Papers Internet Limitations Limitations Only one official from each company was interviewed Difficult to contact HR managers due to their work schedules Hesitant to provide information due to their confidential nature Difficult to assess reliability as based mainly on interviews Job Analysis and Design Job Analysis: Importance & Purpose Primary task for setting a baseline for each job Enables HR professionals to effectively manage job-related activities Systematic approach to defining the job role, description, requirements, responsibilities, evaluation, etc. Legal validation of employment decisions Defines duties & tasks Identifies reporting relationships Basis for determining relative worth of jobs Identifies redundancy Job Design Refers to the way that a set of tasks, or an entire job, is organized Takes into account factors that affect the work Organizes the content and tasks to improve the efficiency of the business and improve employee satisfaction Job design involves administrative areas such as: 1.Job rotation 2.Job enlargement 3.Task/machine pacing 4.Work breaks and working hours Industry Background Industry Background...
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