...reveals the story of Marissa Mayer’s life and work experiences at Google and how she dealt with different challenges confronting Google, specifically the gender issue which is the crucial point of the case. She was able to identify the problems and offered creative solutions. She was striving to bring more females into the field of technology and to Google in order to balance the working atmosphere and to create an environment where women and men can equally share their ideas. We will point out and analyze the major issues presented in the Marissa Mayer’s case, and evaluate how effective her ideas were and how the need for integrating women into the workforce will become beneficial to Google. She said, “…I think you build a better product for a mixed gender audience if you have a mixed gender team.” Marissa Mayer was also very successful at advocating the empowerment of women inside and outside of Google. She was calling all the young girls to embrace their inner geek, and promising them that they can stay “feminine” working in the technology field. Identification Google is one of the fastest-growing companies in the world which had turned a $1.5 million investment into $209 billion and had never encountered any problems recruiting the best of the best, but what appeared to be a major problem at Google is the small fraction of women engineers. Marissa Mayer, who holds a very important position at Google, believed it was a missed opportunity and that it was a recruitment...
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...argued that the use of health information devices has positive impact on the delivery of healthcare. Since “the future of healthcare technology is now” (Glandon, Smaltz, & Slovensky, 2014, p. 27), developments in the production of healthcare information devices have been on the increase, popular, and widely used by patients and providers. Some of these devices, which include smart phones, computers, smart glasses like Google glasses, activities trackers, and wearable devices, have impacted and transformed the delivery of healthcare in ways that include cost of healthcare, access to healthcare, and quality of the care delivered. Introduction It is a common knowledge that developments in technology is continually changing, is responsible for globalization, helps with effective evaluation of business and decision-making, and enables the growth of information technology. Similarly, the areas of information technology and healthcare delivery are also presently active, developing, and constantly changing. As a result, the management of health information technology is currently enabling versatility in the delivery of healthcare, helping with the process of making it precise, tailored, effective, and efficient as it goes through enormous transformations. New innovations and dynamic changes in health information technology will play important roles in the future transformation of healthcare delivery, therefore, advances such as the use of health devices which...
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...social media data into applied cultural insights. That method is called netnography. In netnography, online interactions are valued as a cultural reflection that yields deep human understanding. Like in person ethnography, netnography is naturalistic, immersive, descriptive, multi-method, adaptable, and focused on context. Used to inform consumer insight, netnography is less intrusive than ethnography or focus groups, and more naturalistic than surveys, quantitative models, and focus groups. Netnography fits well in the front-end stages of innovation, and in the discovery phases of marketing and brand management. Netnography follows six overlapping steps: 1. Research planning 2. Entrée 3. Data collection 4. Interpretation 5. Ensuring ethical standards 6. Research representation A short illustration of a computationally assisted netnographic approach to a brand study of Listerine is provided. It demonstrates how insights can be used to inform marketing activities including brand perceptions, brand positioning and repositioning, segmentation studies, new product development and innovation, trend identification, new service models for co-creation of value, social media usage and opportunities for marketing campaign activation. By leveraging the power of netnography, marketers can make better business decisions, giving companies a unique competitive...
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...Introduction 3 II. Consumer Behavior Trends 4 III. Mobile Technology 7 Mobile Devices and Services Other mobile-relevant technologies of interest The Development of Native Apps vs. Web Apps IV. Mobile Advertising 16 Banner ads on mobile devices Mobile applications or apps Mobile gaming Mobile commerce Location-based services or LBS Mobile and Health Mobile Metrics and Analytics V. The Future of Mobile Media 30 VI. Conclusion 34 VII. Works Cited 35 Part I: Introduction As predicted nearly ten years ago in their article, “The Death of Advertising,” Roland Rust and Richard Oliver wrote, “the new media represent a vast ‘network of networks,’ now often referred to as the information superhighway. A technical reality, major parts of the information super highway are under construction all over the US (1994).” During the digital revolution of the last decade, modern humanity has experienced a shift in traditional media consumption habits, which is now culminating with mobile technology. In examining the emerging mobile landscape, two things are increasingly apparent. One, mobile technology is heading into uncharted territories. Two, this is happening at unprecedented rates. This landscape is so unpredictable that the introduction of a new highly viral application or technology could change the trajectory of mobile communications overnight and prove...
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...------------------------------------------------- Cumulating Project For RDG 543 April 18, 2015 Dan hartman Cuthbertson High School April 18, 2015 Dan hartman Cuthbertson High School Door Door PART ONE: PHYSICAL CLASSROOM SETTING 12 | Student workstations Student workstations 13 | 14 | 15 | 16 | 17 | 18 | Objectives and Procedures in English and Spanish Objectives and Procedures in English and Spanish 11 | | Student Discussion And Reading Area Student Discussion And Reading Area | 19 | Student work stations Student work stations 10 | | | Student work stations Student work stations 20 | 9 | | | 21 | 8 | | | 22 | 7 | | | 23 | 6 | | | 24 | 5 | | | 25 | 4 | | | 26 | 3 | | | 27 | 2 | | | 28 | 1 | | Teacher Desk Teacher Desk | 29 | | | 30 | | Teacher Resource area Teacher Resource area DoorSmart Board Smart Board | | Classroom dimensions: approximately 27’ by 42’ Classroom consists of 30 desktop PC’s for individual student use. These PC’s are situated on a shelf that is built into the wall and not able to be moved. The PC’s are hard wired into the network for internet connections. PC’s are all configured with Microsoft Office 2013. In addition to individual student PC’s, there are 15 traditional student desks that are used for discussion areas and for students to use when not on the PC. Some students find it more convenient to use the traditional desks when...
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...Research Paper Managerial Economic Analysis of the Impact of Social Commerce on E-commerce Submitted by Student Prepared for Professor Thomas C. Makemson BUSN 6120, Managerial Economics Spring 1, 20XX Section: XX Webster University March 2, 20xx CERTIFICATE OF AUTHORSHIP: I, xx, certify that I am the author. I have cited all sources from which I used data, ideas, or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. ____________ 03/02/20xx Signature Date Today, Facebook, Linkedin, Twitter, MySpace are well-known social networking brand names that many of us have grown accustomed to making part of our daily routine, whether it be for staying in touch with friends, networking, or micro-blogging. Social networking tools have the potential to revolutionize e-commerce as we know it today through “social commerce” platforms. A 2011 study by Booz & Co estimates that social commerce is currently a $5 billion market with the potential to grow to $30 billion in five years (Booz & Co., 2011). Social commerce's transformational power lies in its personalization of the internet experience, connectivity with an individual’s network, and the dynamic customer data collection that can drive current and future marketing and sales efforts. In this paper, the author will introduce the social commerce concept, examine the social commerce market...
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...BTEC Business Business Plan Owners: Tautvydas, Michael, Cathia, Sarah and Kai Business Name: Silver way Contents Executive Summary: 4 General Company Description 5 What is your business? What will you do? : 5 Mission Statement/Company Goals and objectives: 5 Target market: 5 What factors will make your company succeed: 5 Legal form of ownership: 6 Explain your unique selling point: 6 Marketing Plan 7 8 Economics 8 Legal 8 Product 11 Features and Benefits 11 Customer Profile 11 Competition 13 Marketing Strategy 14 Promotion 14 Promotional Budget 14 Pricing 15 Proposed Location 15 Distribution Channels 15 Start-up Expenses 16 Operational Plan 16 Production 16 Legal Environment 16 Location 16 Personnel 16 Stock and Assets 16 Suppliers 16 Executive Summary: As owners we are the employees, the people who came up with the ideas and the bosses of this business. The purpose of the business is to provide an app that will help people learn and develop different languages on the go wherever they are in the world. The business idea is a modern app available on only on Apple devices that help people learn and understand other languages in a complete different ways. Within the app there are two sections where one section the user can decide to learn a language by verbally speaking to the device or by text, this will be called ‘iLearn’ and the other section is where a user can take picture, scan or speak into the device...
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...Juliani Kalangi | Ida Ayu Kartika | international management | “The nonmarket environment and Issues in the google inc.” | DAFTAR ISI Daftar Isi 02 Executive Summary 04 History of Google 04 Google Timeline 05 The vision, Mission and Focus of Google 19 Google Management 19 Uses of Google 28 Market Share 29 Usage Application of Google 29 Share of Advertiser 30 Google For Education 30 Google and User 31 The Google Culture 31 About Google Office 32 Google Workspace 32 Top 10 Reasons to Work at Google 33 SWOT Analysis 33 * Strengths 33 * Weaknesses 34 * Opportunities 35 * Threats 35 * Recommendations 36 Google Product Development Process 37 Google Ethics 37 Criticism of Google 39 Issues in Google life cycle 39 Another Issues in Google 40 Copyright Issues 40 Privacy Issues 41 Why won’t Google be affected by the crisis? 42 How do Google measure success of a new product? 42 Google deal with the host of privacy issues associated with its application 43 Antitrust 44 Google and Antitrust 44 Some spesific activities have been made for anti trust claims 45 The Issues are associated with the launch of Google Health 45 * The look of Google Health 46 * Screen shot deeper on the application 46 * The Issues of google health 46 * Google Response 47 The issues might arise in Google’s ownership of Tianya.cn 47 * What is Tianya.cn? 47 ...
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...BUS-5013: Robert Servais ID: 0323483 Overview, Historical Context and Development of Technology Since the dawn of the Information Age in the 20th century, academics, governments, big business and tech savvy consumers have all been granted access to endless amounts of data through an online repository with the simplicity of a mouse click. The amount of information available to the world is a triumph mainly attributable to breakthroughs such as those given by Tim Berners-Lee with his introduction of the World Wide Web in the early 1990’s, and constant developments in computer science and computational power made possible through advances in microprocessing capabilities which seem to be paralleling closely with forecasts given by Moore’s Law (Greenemeir, 2009). Moore’s Law, which is not exactly a law, is an estimation regarding the progression deemed possible in an integrated circuit. It was postulated by one of the founders of Intel, Dr. Gordon Moore, who stated that the number of transistors placed on a circuit will double roughly every 18 months (Colwell, 2013), and the capacity to follow this trend will end at a critical point when transistors become so close together that the manifestations of quantum mechanics will begin to transpire (Tally, 2012). Classical computers have undoubtedly reshaped our world and have provided incalculable progress unforeseen through the eyes of some of history’s greatest academics. Early computers were mammoth-sized mechanical devices utilized...
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...Qualification | Unit number and title | Pearson BTEC Level 5 HND Diploma in Business(QCF) | UNIT 16:Managing Communications, Knowledge, and Information | Student name and ID number | Assessors name | Kamiesha Lewis H1409030 | Abraham Pius | Date issued | Completion date | Submitted on | 25thJanuary 2016 | 08th May 2016 by 5.00pm | 03 May 2016 | Internal Verifier | Dr George Panagiotou | Assignment title | Google Inc | Instructions | * An electronic copy of your assessment must be fully uploaded by the deadline date and time. * You must submit one single PDF or MS Office Word document. Any relevant images or screenshots must be included within the same MS Office Word or PDF document. * The last version you upload will be the one that is marked. Your paper will be marked if you have indicated this as your final submission. * Review the mitigating circumstances policy for information relating to extensions. * The file size must not exceed 20MB. * Answer the criteria in order, clearly indicating the pass criteria number. * Ensure that all work has been proof-read and checked prior to submission. * Ensure that the layout of your documents are in a professional format with font style Arial, font size 12 for the text, font 14 for sub heading and font 16 for main heading, line spacing 1.5 and justified. * Use the Harvard referencing system; otherwise it will be considered as plagiarised work. * Ensure that you back-up your...
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...visual surroundings, assisting drivers in prevention of collisions and identification of threats. The single camera system and strong relationship that Mobileye maintains with currently 18 original equipment manufacturers (OEMs) means the product is low cost, but still maintains quality and effectiveness. Mobileye being the developer of its flagship product, the EyeQ, with primary costs to production being the purchase of microchips on which the software is reproduced, means that cost of revenues is low, output is highly scalable and so Mobileye is capable of devoting substantial portions of future earnings to further research, improving existing products and gaining further growth through introduction of other ADAS products. This suggests extremely positive growth potential for Mobileye over the medium term. The ADAS market in which Mobileye operates shows a potential compound annual growth rate of more than 50% until 2018 (vli Ltd, 2014). This expected growth is attributed to several strong factors. Firstly, rapid technological progress has substantially lowered costs to production, meaning a much broader market of vehicles can be reached rather than the previously restricted market of special features in luxury vehicles. In addition to this, national safety initiatives in Eastern European and developing Asian nations has meant that the introduction of many ADAS products are being supported by governments or declared necessary to meet safety standards. Mobileye, with an extensive...
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...would include my reflections on how the research has helped me develop my entrepreneurial abilities and aspirations. B. Background of Dropbox Dropbox (Appendix 1) is a file hosting service founded by Drew Houston and Arash Ferdowsi (Appendix 2) in 2007. The main function of Dropbox is to allow users to synchronize their documents to the cloud using a special folder on their computers. As a result, users would be able to view their documents on any device in real time, syncing changes immediately. Currently, Dropbox is used by 400 million people and 150,000 businesses worldwide (Appendix 3). Dropbox is proven to be a success as it is one of the best cloud storage companies alongside Google Drive and Apple iCloud (Appendix 4) C. Methods of Investigation Methodology used includes secondary research. Reference was made to Dropbox’s website. Additional information was obtained from video interview of Drew as well as articles written about him. D. Scope Besides an overview of Drew Houston, this report looks into the challenges faced by Drew, his views on the attributes that make a successful entrepreneur as well as the keys to entrepreneurial success. In addition, it would include the advice given by Drew to young aspiring entrepreneurs. 2. FINDINGS A. Background of Drew Houston Drew Houston is an internet entrepreneur and has a net worth of US$1.3 billion. Previously, he studied in Massachusetts Institute of Technology (MIT) and graduated in 2005. This was...
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...About Google! 2008 Annual Report Unemployment 100 80 60 40 20 0 100 80 60 40 20 0 Foreclosure ‘04 ‘05 ‘06 ‘07 ‘08 ‘09 ‘04 ‘05 ‘06 ‘07 ‘08 ‘09 We are all in uncharted waters. – CEO Eric Schmidt Query volume index for “unemployment” and “foreclosure” from Google Trends 2008 Founders’ Letter Since 2004, when Google began to have annual reports, Larry and I have taken turns writing an annual letter. I never imagined I would be writing one in the midst of an economic crisis unlike any we have seen in decades. As I write this, search queries are reflecting economic hardship, the major market indexes are one-half of what they were less than 18 months ago, and els. unemployment is at record levels. Nonetheless, I am optimistic about the future, because I believe scarcity breeds clarity: it focuses minds, forcing g people to think creatively and rise to the challenge. While much smaller in scale than today’s global collapse, e, the dot-com bust of 2000-2002 pushed Google and others in the industry to make some tough decisions — and we all emerged stronger as a result. This new crisis punctuates the end of our first decade e as a company, a decade that has brought great change to Google, the web and the Internet as a whole. As I reflect on this short time period, our accomplishments and our shortcomings, I am very excited about what the next 10 years may bring. But let me start a little farther back — in 1990, the very first web...
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...subscriber loyal to their services. Lastly we will look at how redeveloping their website can make it look more professional as well as make it easier for customers to find out information about Spotify. Conclusion At the end, this paper indicated that Spotify should lower its prices, collaborate with phone operators, reward loyal customers and implement bonus periods, as well as invest in smarter advertising and a better, more professional website. TABLE OF CONTENTS 1. Organization Overview 1.1 General information 1.2 Mission, vision and values 2. Strategic Problem Analysis 3. External Analysis 3.1 PEST Analysis 3.2 Five Forces 3.3 Summary 4. Internal analysis 4.1 Firm Capabilities 4.2 SWOT Analysis 4.3 Summary 5. Possible strategic solutions 6. Evaluating strategic solutions Suitability Acceptability Feasibility 7. Implementation 8. Conclusion 1. Organization Overview 1.1 General information Spotify is an online...
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...Description: Describe your product’s functions, applications, uses, and what value it offers to consumers. The iPhone is just one of the many technological devices that Apple, Incorporated. offers to its consumers. The iPhone’s primary function is that of any mobile device used to communicate with others. However, with its recent innovations, the iPhone has become so much more than just a cellular phone. It has become a multi-tasking device that consumers can use to manage their lives and businesses. Currently, the newest version of the IPhone is the 6s (or 6s Plus), which boast up to a 5.5-inch high resolution screen. Functionally, the phone features of the iPhone include visual voicemail, standard text messaging and voice dialing. It also offers a robust web browsing capability with the native Safari web browser, but also allows its user the ability to install the Google Chrome browser as well. The iPhone’s email function allows the user to load multiple email accounts, giving the consumer access to their personal and business email. In addition, the iPhone has one of the most robust and solid application programs in the industry. Anything from games, professional business tools, to entertainment applications are available for download on the iPhone. Overall, the iPhone continues to provide its consumer with a high-quality, multi-tasking experience with the ability to manage multiple tasks whether personal or professional. History: Keep this short....
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