...Research In Motion Limited Company Profile Publication Date: 22 Jun 2011 www.datamonitor.com Europe, Middle East & Africa 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7551 9090 e: euroinfo@datamonitor.com Americas 245 5th Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Asia Pacific Level 46 2 Park Street Sydney, NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8088 7405 e: apinfo@datamonitor.com Research In Motion Limited ABOUT DATAMONITOR Datamonitor is a leading business information company specializing in industry analysis. Through its proprietary databases and wealth of expertise, Datamonitor provides clients with unbiased expert analysis and in depth forecasts for six industry sectors: Healthcare, Technology, Automotive, Energy, Consumer Markets, and Financial Services. The company also advises clients on the impact that new technology and eCommerce will have on their businesses. Datamonitor maintains its headquarters in London, and regional offices in New York, Frankfurt, and Hong Kong. The company serves the world's largest 5000 companies. Datamonitor's premium reports are based on primary research with industry panels and consumers. We gather information on market segmentation, market growth and pricing, competitors and products. Our experts then interpret this data to produce detailed forecasts and actionable recommendations, helping you create new business opportunities...
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...1 Problem Statement RIM’s iconic product, Blackberry, has lost its lead in the smartphone market and continues to decline. Now RIM faces the decision of whether they should continue with their focus on business users or enter a new market segment that has been growing: users of useful, yet entertaining smartphones. How can Blackberry stop declining and become competitive again? 2 Situation Analysis In 2003 RIM launched the Blackberry. RIM gave users the first way to take the internet with them everywhere on their cell phone. They were pioneers leading the market. By 2008 RIM had 45% of the US smartphone market share and became the most popular smartphone in the USA.1 Blackberry targeted business professionals and government clients. RIM intended to provide the user with a useful interface that could synchronize computers to phones and simplify work regardless of where you were working from. They also offered a messaging system that was superiorly secure. Blackberry’s main competitors are Apple’s iOS and Google’s Android platform. Apple required all App’s for the iPhone to be sold through their store. Android, being free source, could be modified by any programmer. In 2012 Blackberry’s App World Store had less than a 5th of the selection compared to the Apple AppStore (Exhibit 1). The iPhone and Android phones had a touch screen interface which provided a novel interaction and a much larger screen. This, added to the attractive designs, hundreds of apps offered, and...
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...Research In Motion (RIM)/BlackBerry The case describes competition in the market for smart phones in North America, and the position of one player, Research In Motion (RIM), a Canadian multinational telecommunications company based in Waterloo, Ontario, Canada. Best known for its line of BlackBerry devices, the company designs, manufactures and markets wireless solutions for the mobile and telecommunications markets. The case allows students to understand the strategic dynamics in platform-based industries in general, and to explore more specifically how a firm that led the industry in 2007 could fall to earth so dramatically four years later. Research in Motion (RIM) began as an electronics and computer science consulting business started by Mike Lazaridis and Douglas Fregin in 1984. In 1999, RIM introduced its BlackBerry for corporate e-mail solutions. This Blackberry featured a push system for email delivery where e-mail messages were sent from the user’s personal computer to the Blackberry without dialing in. From 2000 upwards, its revenue skyrocketed and it continued to expand. Within 4 years of inception RIM became the first wireless data technology developer in North America. While RIM started out working with pagers its focus changed to two-way wireless communication around the same time that Jim Balsille joined the company in 1992. In 2003 RIM launched the Blackberry, giving users the first way to take the Internet with them everywhere on their cell phone...
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...Research in Motion (RIM) Abstract Canadian company Research in Motion Limited (RIM) has been on the decline struggling to hold onto market share. Global competition includes Apple's iPhone and smart phones running Google's Android operating system, which contributed to a decline in RIM’s profit and share value hitting a nine year low. Executive shake ups and a strategic plan is to streamline operations includes cutting at least 2,000 jobs worldwide in 2012. Opportunities live for RIM to prevent further stock sell off and devaluation by identifying alternatives and overcoming barriers within the organization. Under the direction of CEO, Thorsten Heins, RIM will redirect focus to the company's core customers and their changing needs. RIIM Overview Research in Motion Limited (RIM) a telecommunications company headquartered in Waterloo, Ontario, Canada is best known as the maker of the Blackberry. RIM designs, manufactures and markets wireless solutions for the worldwide mobile and telecommunications market. In recent months, it has been making headlines for its declining market share and stock devaluation. Driven by a new CEO, RIM has recently announced layoffs, and strategic plans with more changes for the struggling company planned in efforts to spark a turn-around. Research in Motion Limited (RIM) Research In Motion Limited (RIM) is a Canadian multinational telecommunications company headquartered in Waterloo, Ontario, Canada. RIM’s portfolio...
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...Industry: Telecommunications Company: Research In Motion (RIM) Company Profile: Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. The BlackBerry product line includes the BlackBerry® PlayBook™ tablet, the award-winning BlackBerry smartphone, software for businesses and accessories. BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. (Source: RIM Corporate Website) Recent Developments: * RIM’s stock price is at an all time low of $13 from a high of $70 at the same time last year when the worst of the financial crisis was over. At its high, the stock commanded a price touching $150 per share. * Since June 2008 to June 2011, RIM's shareholders lost almost $70 billion or 82 percent as the biggest decline among communications-equipment providers, from $83 billion at 3 years before to current $13.6 billion. * After Research in Motion introduced Thorsten Heins as the new CEO in January 2012, the company's stock price tumbled a whopping 8.47 percent. * The embattled BlackBerry maker's share of the United States smartphone market fell again in January, slipping to just 15.2% of the market, down from 17.2% at the end of October and about 16% in December. * Employee moral is at an all time low with several key executives leaving the company...
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...AMITY INTERNATIONAL BUSINESS SCHOOL | Fall of Another Smartphone Giant-Blackberry | Another Example of Technology Obsolescence and Strategic Failure | Submitted By: Ghan Shyam Rathi Once a pioneer and leading light in the smartphone market, BlackBerry is in a potentially terminal downward spiral. The Canadian company, formerly known as RIM (Research in Motion) established an iron grip on the enterprise and successfully bridged the gap from pager, to handheld computer, to smartphone. It was once the dominant smartphone due to its mobile email popular with businesspeople and tech-savvy consumers. Nicknamed “the CrackBerry” because it was so addictive, the device was declared by Oprah Winfrey to be one of her “favourite things”. US President Barack Obama could not bear to part with his BlackBerry and Madonna said she slept with hers under her pillow. In the last couple of years Apple's iPhone and Google's Android platform have taken over with a combined market share that tops 90 percent. Struggling to arrest a declining user base, amid poor sales of its latest devices, we are now hearing that BlackBerry might sell up. Brief: BlackBerry Limited, formerly known as Research In Motion Limited (RIM), is a Canadian telecommunication and wireless equipment company best known as the developer of the BlackBerry brand of smartphones and tablets. The company is headquartered in Waterloo, Ontario, Canada. It was founded by Mike Lazaridis, who served as its co-CEO along...
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...------------------------------------------------- Business Strategy and Change Management BLACKBERRY Submitted by: Sharma Monika 20142256 Kaur Sandeep 20141745 Khurana Ashish 20150364 Kumar Rohit 20150599 Submitted by: Sharma Monika 20142256 Kaur Sandeep 20141745 Khurana Ashish 20150364 Kumar Rohit 20150599 EXECUTIVE SUMMARY The report is about the decline of Blackberry and factors responsible for its downfall. These factors have been precisely described below in the form of PESTEL and SWOT analysis. All the latest data collected in relation to a company Blackberry has been demonstrated in the form of charts and tables correspondence to other rivalry groups, which shows the clear picture and downfall of company in smartphone industry. The latest market data reveals the current scenario and situation of the company in today’s market. The report also demonstrates how the company struggles and make effective use of different strategies of various marketing communication means and tools to stay tuned and compete with such a challenging industry especially in India. It also shows the impact of other line products that contributes to the decline of the company. * * Table of Contents 1 Introduction 3 1.1 Market Data 3 1.2 RIM (Research in Motion) 9 2 Analysis 13 2.1 PESTEL Analysis 13 2.2 SWOT Analysis- Blackberry 16 2.3 Benchmarking 18 3 Conclusion and Recommendations 21 4 References 22 ...
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...Record: 1 | BlackBerry blues. By: McMAHON, TAMSIN. Maclean's. 6/4/2012, Vol. 125 Issue 21, p32-34. 3p. Abstract: The article discusses the decline of the Canadian technology company Research In Motion (RIM), the creator of the BlackBerry smartphone, as of June 2012. Topics include competition in the global smartphone market, RIM's corporate investments in research and development (R & D), and the failure of the telecommunications equipment manufacturer Nortel. (AN: 76358166) | | | Persistent link to this record (Permalink): | http://ezproxy.lib.ucalgary.ca:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=76358166&site=ehost-live | | | Cut and Paste: | <a href="http://ezproxy.lib.ucalgary.ca:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=76358166&site=ehost-live">BlackBerry blues.</a> | | | Database: | Business Source Complete | Section: Business TECHNOLOGY The once-mighty RIM is fighting for its life. What that means for a Canadian tech sector still suffering from the loss of Nortel To get a sense of how deeply intertwined the Canadian identity has become with the BlackBerry, this country's most famous modern-day invention, pick up a copy of the study guide issued by the federal government to help new immigrants prepare for their citizenship test. There, among the handful of inventors whose work is so critical to the country's history that their names...
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...------------------------------------------------- History Mike Lazaridis - Founder and former co-CEO of BlackBerry The first BlackBerry device, the 850, was introduced in 1999 as a two-way pager in Munich, Germany. The name BlackBerry was coined by the marketing company Lexicon Branding. The name was chosen due to the resemblance of the keyboard's buttons to that of the drupelets that compose the blackberry fruit. In 2003, the more commonly known smart phone BlackBerry was released, which supports push email, mobile telephone, text messaging, Internet network. BlackBerry first made headway in the marketplace by concentrating on email. RIM currently offers BlackBerry email service to non-BlackBerry devices, such as the Palm Treo, through its BlackBerry Connect software. The original BlackBerry device had a monochrome display, but all current models have colour displays. All models, except for the Storm series and the all-touch Torch 9850/9860 have a built-in QWERTY keyboard, optimized for "thumbing", the use of only the thumbs to type. The Storm 1 and Storm 2 include a Sure Type keypad for typing. Originally, system navigation was achieved with the use of a scroll wheel mounted on the right side of phones prior to the 8700. The track wheel was replaced by the trackball with the introduction of the Pearl series which allowed for 4 way scrolling. The trackball was replaced by the optical track pad with the introduction of the Curve 8500 series. Models made to use iDEN networks...
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...BLACKBERRY (SALES DECLINE) I. TIME CONTEXT: BlackBerry's share of the smartphone operating platform market dropped from 21.7% in July 2011 to 9.5% just a year later, according to comScore. Meanwhile, Apple's market share went from 27% to 33.4% in that time, while Google's share went from 41.8% to 52.2%. BlackBerry’s sales of smartphone is now continuously dropping II. POINT-OF-VIEW: In today's earnings report, BlackBerry said the $2.7 billion charge was based on the results of an analysis of its long lived assets. Separately, there were "pre-tax restructuring and legal and financial advisory charges of approximately $266 million." The $4.4 billion loss compared to a profit of $14 million in the same quarter last year. BlackBerry lost $965 million in Q2 2014, primarily because it overestimated how many new phones it would sell. Excluding all of the one-time charges, BlackBerry's operating loss was $354 million for the quarter, up from an adjusted loss of $248 million in the prior quarter and up from $114 million in Q3 2013. Despite the bad news, BlackBerry CEO John Chen struck a positive tone. “With the operational and organizational changes we have announced, BlackBerry has established a clear roadmap that will allow it to target a return to improved financial performance in the coming year,” Chen said in the earnings announcement. “While our Enterprise Services, Messaging and QNX Embedded businesses are already well-positioned to compete in their...
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...BlackBerry Jim Balsille The inventor/ innovator of blackberry is Jim Balsille. He was born in Seaforth, Ontario. After high school Jim went to University of Toronto to pursue Business of commerce degree. After he did his masters at Harvard University and he did his PhD at Wilfrid Laurier. In 1992 Jim made a company called Research in Motion (RIM), this wireless technology that revolved communications with the development of blackberry. Balsille serves as Rim’s Chairman and Co- chief executive officer. Rim shared offices with a guy named Mike Lazaridis and they both ran Rim and Blackberry. They were successful businessmen in Canada and had a successful business which ran for a long time. Rim released Rim 900, the first device that is capable of using a keyboard. Rim helped blackberry to add voice calling capabilities and helped blackberry to release a colour screen. In the early 2000’s Blackberry was the most common cell phone, this cellphone was ahead of other cell phones in the market. This cell phone created many buzzes throughout the business world because most of gadgets on the phone was helpful. Some of the gadgets that were built into his phone are text messaging, push email, web browsing, internet faxing, and multi touch interface. Blackberry gave their Email service to many companies after becoming successful in the cell phone market. Many stockbrokers and celebrities were purchasing blackberries. Blackberry...
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...CASE SYNOPSIS Business 478 Prepared by: Aswin Kumar Candice Woods Giorgio Budolig Lucas Segars Qasim Nathoo Prepared for: Jerry Sheppard March 20, 2013 Blackberry, Then And Now Research In Motion (RIM) entered the mobile communications industry in 1984. The Waterloo, Ontario, company founded by Mike Laziridis, penetrated the market with two-way paging technology; developed as a substitute product for Motorola’s SkyTel. Following a series of financing in 1998, and a Co-CEO partnership with Jim Balsillie, the firm launched its first signature Blackberry device in 1999. The year following, RIM released its first smart-phone, the Blackberry Bold. This release marked the beginning of RIM’s journey, through the tumultuous and extremely volatile high technology industry. Initially, the firm’s iconic Blackberry device was riding the crest of the telecom wave. Its proprietary and unparalleled encryption technology made their device the globally preferred Smartphone amongst corporate clients and government agencies. The brand dominance soon permeated the individual consumer market. However, the company’s fortunes took a turn for the worst, as intense rivalry and innovative technology emerged. Competitors, such as Apple and Samsung entered the market in 2007, and soon became cultural phenomena. As their market share severely eroded, so did RIM’s share price. RIM’s shareholders lost almost 80% of their wealth in 2011 (Levy, 2011). Adding salt to the wounds, ...
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...In 2010, Research In Motion (RIM) was a leader in the Information and Communications Technology (ICT) sector. Founded by Canadian Businessman Mike Lazardis, born in Ontario, RIM quickly became a chief innovator and manufacturer within this sector. RIM was founded by Mr. Lazardis in 1984, after he dropped out of University two months before graduation (McGraw-Hill 2010). In the financial year of 2009, RIM generated revenues of approximately US$11 billion (McGraw-Hill 2010). Since 2010, numerous changes took place at RIM in order to try and return to being the dominant leader in their market. There have been two CEO changes as firstly Thorsten Heins replaced then joint CEOs Mike Lazardis and Jim Balsillie in January 2012, only to be replaced himself less than two years later by John Chen in November 2013 (Blackberry Press November 2013). Senior positions such as Chief Operating Officer and Chief Marketing Officer as also seen changes during this time. This clearly shows the sign of an underperforming or even a declining business that needs such drastic changes to try and grow or even to stop the decline. RIM also decided to change its trading name from Research in Motion to Blackberry in January 2013 by then CEO Thorsten Heins (Blackberry Press January 2013). This was a clear ploy in trying to maximize the launch of their new Blackberry 10 product. The amount of employees once employed by Blackberry as also diminished due to the high amount of loss the company was earning....
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... 106T Research in Motion: Are BlackBerry’s too secure? Research in Motion – RIM, best known for it’s BlackBerry device, is currently facing increasing pressure from developing nations to grant governments access to BlackBerry encrypted data. This demand from RIM’s crucial future markets like India, China, Saudi Arabia, and the UAE poses several long-‐term strategy questions for RIM and is a result of RIM’s product differentiation in the market place. Instead of simply offering a phone solution RIM goes one step further and provides servers essential for the encryption and security of data. The data governments are demanding access to compromise of BIS – BlackBerry Internet Service, the personal e-‐mail service offered by RIM; BES – BlackBerry Enterprise Server, the enterprise e-‐ mail service, and BBM – BlackBerry Messenger, which is an international messaging feature used for inter-‐blackberry communications. BlackBerry must...
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...and competitive industries of today. The distinguished Canadian company Research In Motion (RIM), proud manufacturer of the Blackberry, once dominated the cellular market. With the introduction of both Apple and Samsung smartphones, which have continually increased each company’s growth in terms of revenue and market shares, Research in Motion will soon find themselves struggling to stay in the game. If RIM does not adhere to making some drastic changes, the company will continue on this downward spiral and be ultimately terminated. One major avenue to solving RIM problems is a strategic alliance with the electronic tycoon Samsung. Among the numerous potential hardware partners, Samsung appears to be the strongest fit. Their supply chain strength is unmatched – even surpassing the past magnate Nokia, to become the world’s largest cellular provider. Samsung’s smartphone is driven by the android operating system provided by Google, and its popularity has spread like wildfire over the last few years. Google android currently dominates the market share and is accounted for as so: Google Androids OS is assessed at 56% of the smartphone market share, subsequently Apple is the runner up with 23%, while RIM follows with a meager 7% of the share. Unlike Apple and Google, the RIM market share is rapidly decreasing. Samsung has shown previous interest in RIM’s Blackberry 10 OS, but a deal cannot be made until RIM launches this technology. Samsung proudly boasts advanced innovative craftsmanship...
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