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Table of contents

1 Introduction........................................................................................................... 1 2 Research Methodology ......................................................................................... 1 2.1 Definition of Research Methodology............................................................. 1 2.2 Qualitative versus Quantitative Research Methodologies ............................. 2 2.3 The author’s research philosophy .................................................................. 3 3 Quantitative Methods............................................................................................ 4 4 Example for the Conduction of Quantitative Research ........................................ 5 5 Conclusion ............................................................................................................ 7 Appendix.................................................................................................................. 9 Bibliography .......................................................................................................... 11

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1 Introduction

Research methodology is very important because research is used in most professions as well as in science.1 Managers for example need research to achieve information about the customers and the market they intend to advertise their goods and services before making any kind of decision.2 Researchers and academics apply research methodology to gather new knowledge and information. But often the meaning of research methodology, especially methodology, is misunderstood. It is most often associated with creating a questionnaire, collecting a set of data and afterwards applying some rudimentary statistics.3 Obliviously this is naïve and incorrect. Therefore, the purpose of the present paper is to illustrate what the