BUS 405
Research Methodology

LECTURE 01 - 04

Course Instructor
THAWHIDUL KABIR
Lecturer, Department of Management
School of Business, Campus 02
Bangladesh University of Business & Technology (BUBT)

(Developed for facilitating the students of BUBT only and, thus, General Circulation to anywhere else is strictly prohibited)

After completing this week’s lectures, you are expected to
# Define Research
# Describe the Objectives of Research
# Elucidate the basic Classification of Research
# Elaborate Research Process Briefly
# Critically discuss the Principle of Scientific Research

 WHAT IS RESEARCH?

Research is simply the process of finding solutions to a problem after a thorough study and analysis of the situational factors. But business research is systematic and organized effort to investigate a specific problem encountered in the work setting, which needs a solution. Thus it comprises a series of steps designed and executed, with the goal of finding answers to the issues that are of concern to the manager in the work environment.

Hence, Business Research can be defined as a organized, systematic, data-based critical, objective, scientific inquiry or investigation into a specific problem, undertaken with the purpose of finding answers or solutions to it.

 TYPE OF BUSINESS RESEARCH

On the basis of the two different purposes of research, it can be categorized in to:

# Applied Research: A kind of research work that has been undertaken to solve a current problem faced by the manager in the work setting which generally demands a timely solution. In other words, it is that type of research which is done with the intention of applying the results of the findings to solve specific problems currently being experienced in the organization.

# Basic Research: Another kind of research work that has been