...Company…………………………………………………………3 Mission…………………………………………………………………………..4 Goal……………………………………………………………………………...4 Marketing Environment………………………………………………………….4 Core Competencies ………………………………………………………....4 Controllable Factors…………………………………………………………4 Uncontrollable Factors………………………………………………………5 Target Market Description ………………………………………………………6 SWOT……................................................................................................................12 Marketing Strategies……………………………………………………………..13 Product Description and the Competition……………………………………….13 Placing…………………………………………………………………………...20 Pricing…………………………………………………………………………...23 Promotion………………………………………………………………………..25 Primary research…………………………………………………………….27 Packaging …………………………………………………………………..30 Advertising………………………………………………………………….32 Conclusion…............................................................................................................35 Bibliography…….....................................................................................................36 Appendix ……...........................................................................................................38 Press release………………………………………………………………………38 Research Question………………………………………………………………..39 Team Attendance Report.......................................................................................42 Situation Analysis History of the Company The company’s full name is China Mengniu Dairy Company Limited. The company locates...
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...Chapter 1 THE PROBLEM: ITS BACKGROUND Introduction We live in a tropical country where climate and weather is seasonal from first month of the year to the last month. But to the existing global climate change, we often and most likely to experience a hot temperature because of sunny weather and maybe also cause of pollution. Food and beverage service is considered to be the fastest growing industry in the Philippines today. The influenced of different cultures opened the Filipino taste buds to many innovations and creative food and beverage styles. Milk tea is a beverage originating from Hong Kong but is influenced by the British in their long stint in the region. It is consist of black tea with evaporated milk or condensed milk. Unlike Chinese Tea which is served plain, milk tea uses condensed milk and sugar that gives the tea a richer feel. Milk tea is one of the two types of bubble tea also known as pearl (milk) tea or boba (milk) tea and is a Taiwanese-originated beverage. Tea fever, yes it's here and it's viral. If you haven't tried milk tea, you don't know what you’re missing. Milk tea is not a combination to be messed with. It’s God’s gift to mankind for bad days and not-so-bad days (because it’s just that good). Add to that our local sago, or boba as it’s sometimes called, and you’ve got God’s...
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...procurement 3 2.2 Production and distribution 4 III. Market Analysis 8 3.1 Overview 8 3.2 Competition 9 3.2.1 Domestic producers 9 3.2.2 Imports 11 3.3 Market trends 12 3.3.1 Key drivers 12 3.3.2 Projections 13 3.4 SWOT Analysis 14 IV. Development and Environmental Impacts 15 4.1 Employment 15 4.2 Human capital 15 4.3 Environment 15 V. Conclusion 17 VI. Reference List 18 I. Introduction Suu JSC (the Company, SUU) is one of the largest and most respected companies in Mongolia with over 50 years of operating history as a true market leader in its field. Suu is the biggest domestic producer and distributor of various dairy products including milk, yogurt and ice cream in Mongolia. The Company was initially established during the Communist period and has since been transformed into a joint stock company listed on the Mongolian Stock Exchange. As of 2008, Suu accounted for 59 percent of total domestic dairy production, which reached 13 million liters. With 51 different products on offer in a variety of categories, including packaged milk, yogurt, cream, butter, and ice cream, the Company far surpasses its domestic competitors. In addition to its product diversity, Suu’s key competitive strengths are its large capacity (150 tons/day), the only powdered milk production line in the country, well-established procurement and distribution system and an aggressive marketing campaign. The market for processed milk and a dairy product has been growing...
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...GOT MILK? IT’S GOOD FOR YOU UNLESS IT’S CONTAMINATED CASE STUDY/RESEARCH. Question 1: Explain why the supply chain can dramatically impact a company's base performance ANS: Supply chain management involves the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability. The dozens of steps are required to achieve and carry out each of the above components. SCM software can enable an organization to generate efficiencies within these steps by automating and improving the information flows throughout and among the different supply chain components. If one member of the supply chain makes a reckless decision it can impact the entire supply chain. This is what happened with the china milk contamination and all of the players upstream and downstream in the supply chain from end consumer to the dairy farmers were impacted by one participants reckless decision. Question 2: list all the products that could possibly be affected by a problem in the U.S. Milk supply chain ANS: Products that could possibly be affected by a problem in the U.S. Milk supply chain are: -Milk -Cheese -Butter -Yogurt -Cottage cheese -Boxed Cereals -Cereal Bars -Sandwich Breads -Vegetarian Meat Products -If there were disruptions in the U.S. Milk supply the price of meat could also fall if dairy farmers were forced to slaughter the cattle for meat instead of milking them. Question 3: How can CRM help communicate...
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...Case Study #1 – Trader Joe’s: Managing Less with More Due Date: No later than 9:40 AM Thursday, February 7, 2013 Remember the importance of deadlines, both in and out of class. Please do not ask to hand in the assignment past the due date. If you miss this one for some reason, there will be another. Thanks! ------------------------------------------------- Directions (use this as a checklist): * Read Chapter 1 thoroughly * Read both cases. One is about Trader Joe’s and the other is about Chobani Greek Style Yogurt. * Answer each of the four questions with significant thought and further research. Rushing through this the last minute will show loud and clear. * Your paper should be a total of 1,600 words (more is fine) and typewritten double spaced with 1” margins. * Please use no larger than 11 point font (this helps conserve paper). * Please conserve paper and fill each page (similar to the second page) * Please check for spelling and grammar * Please edit thoroughly. Any sloppy and haphazard papers will not earn full credit. * Each answer (if you want to divide 1,600 words by 4 questions, this should be 400 words for each answer, but you can decide how you want to allocate your words). * Remember that you can print (do so 48 hours in advance) in Cloud Hall 111. * Get started this week. I think you’ll find that managing your time is as important as managing any other precious resource. * Have a great time! I hope...
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...I. Introduction: Chinese cuisine is served anywhere , even in our own homes. Even at our simple gatherings we usually include Chinese cuisine in our entrails. Chinese cuisine is introduced in the Philippines as early as the 10th century. From appetizers to main curses like dim sums, noodles, meat dishes like sweet and sour, asado, roasted and many more. We Filipinos love to eat Chinese foods. Most Filipinos loved Chinese foods because Chinese influences them to their cuisine. Filipino cuisine is influenced principally by China, Spain, and the United States, integrated into the pre-colonial indigenous Filipino cooking practices. When restaurants were established in the 19th century, Chinese food became a staple of the pansiterias, with the food given Spanish names. The "comida China" Chinese food includes arroz caldo rice and chicken gruel, and morisqueta tostada fried rice. When the Spaniards came, the food influences they brought were from both Spain and Mexico, as it was through the vice-royalty of Mexico that the Philippines were governed.In the Philippines, trade with China started in the 11th century, as documents show, but it is conjectured that undocumented trade may have started even two centuries earlier. Trade pottery excavated in Laguna, for example, includes pieces dating to the Tang Dynasty. The Chinese trader supplied the silks sent to Mexico and Spain in the galleon trade. In return they took back products of field, forest - beeswax...
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...INTRODUCTION Mengniu CASE STUDY 2 Mrs Zhang’s farmyard, cows, and watchdog. Founded in 1999, Mengniu Group (Mengniu) has grown rapidly to become the leading dairy product manufacturer in China. Its principal products are liquid milk (UHT milk,1 milk beverages, and yogurt), ice cream, and other dairy products such as milk powder, milk tea powder, and tablets. Mengniu has overtaken its long-established state-owned rivals through dedication to quality and innovation in all aspects of its business, including marketing, governance, and aggressive adoption of international quality and best practice standards. CDH China Fund, an IFC investee private equity fund, invested in Mengniu in 2002. Mengniu went public in 2004 and trades on the Hong Kong exchange. This sustainable business case study focuses on Mengniu’s commitment to: ■ Its supply chain, consisting of independent small farmers ■ Adoption and implementation of internationally accepted management, systems for quality assurance, environmental management, and worker health and safety ■ Its employees and the creation of a safe and desirable workplace (recognized in 2005 as one of the 20 best places to work in China based on the “Happy Workplace” index) ■ Continuing improvement and innovation through joint ventures and use of state-of-the-art equipment. 1. Ultra-high-temperature (UHT) pasteurized milk does not require refrigeration, thereby providing extended nonrefrigerated shelf life of up to nine months and simplifying...
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...Company Description Ben & Jerry's is an American ice cream company owned by Unilever that manufactures ice cream, frozen yogurt, sorbet and ice cream novelty products. Ben & Jerry's Homemade Inc. was founded in 1978 and is currently based in South Burlington, Vermont. From the company’s inception more than thirty years ago, their plan was to provide quality ice cream while also creating a company that was socially conscious about the world and its environment. Ben and Jerry’s currently have 346 scoop shops across 25 countries all around the world, with countries like the UK, US and India some of the countries they operate in. Apart from these establishments, products are also distributed to supermarkets and convenience stores globally. Ben and Jerry’s benefited heavily from the merger with Unilever by leveraging on Unilever’s global reach. Operating in the highly competitive premium ice cream industry, product innovation is crucial to satisfy changing consumer needs. Ben and Jerry’s integrate product quality with social and environmental responsibility whilst still enjoying economic success. It donates 7.5% of pretax profits to the Ben and Jerry’s foundation for philanthropic causes and uses only Free trade certified ingredients in an effort to give back to the community. In 2000, Ben and Jerry’s was purchased by Unilever. Despite the merger, Ben & Jerry’s continues with its commitment towards sustainability. The Caring Dairy programme was recognized with Good...
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...Introduction China is identified as one of the most popular markets since it is growing vibrantly. Hence, burgeoning market economy in China has attracted numerous companies that want to enter this market and Danone Group is one of them. Danone is a French food and beverage conglomerate and signed an agreement with the Hangzhou Wahaha Group in 1996, a Chinese beverage company, to set up a series of joint ventures in China. The partnership was established to market products under the Wahaha brand name. Ultimately, the agreement resulted into thirty-nine joint ventures. Those joint ventures were hugely profitable as the Wahaha brand became a household name in China. In spite of these successes, the relationship started to deteriorate. After years of court battles, Danone finally pulled out of the JV and ended this partnership with Wahaha. Based on the case study, this essay will firstly analyze Danone’s market entry mode and limitations of this mode. Subsequently, this essay will discuss contributions of both Wahaha and Danone in this relationship. Finally, this essay will present reasons for the Danone-Wahaha dispute and lessons derived from this dispute. Danone’s market entry mode Danone entered the Chinese market selling consumer drink products, including fruit juice, dairy products and bottled water, all with Chinese joint venture partners who were market leading brands in China. A joint venture is a special type of strategic alliance, which requires establishing a firm...
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...Unless It’s Contaminated! (p. 40-41) Summary China is known to drink 25 million tons of milk a year, a practice that is still fairly new to the culture (Baltzan, 2015). In such a high demand, the market for milk flourished, sending dairy producers in a moral-less fight. In 2008 it was discovered that a dairy producer named Sanlu, used an additive called melamine in an effort to increase their testing of protein and driving their prices up. This chemical is also used to make plastic. Four infants died because of the contamination, and 53,000 became sick. A few of the biggest diary producers pulled their products from the shelves. Nearly 20 countries banned Chinese products all together. Recently Starbucks launched a new product that is grown in China. They hope to launch it world wide, but in order for that to come to pass, farmers are going to have to produce fast enough to meet a high demand. This could open up another issue for Chinese illegitimate business practices. Answers to Questions 1. Explain why the supply chain can dramatically impact a company? There are a lot of factors that went into selling milk in China. The supply chain assisted in that process. Many people such as farmers, middlemen, and distributors were a part of the supply chain. With large market, processes were always looking to be improved in efficiency and production quality. Tampering with the supply chain can either help or hinder the profit from the product. Supply chain management can...
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...1990s, Nestle joint venture with the dairy business to Hong Kong market. Hong Kong Nestlé has always attached importance an improvement and innovation, brands and products more living center. Advantages of brand building consumer trust, management as people orientation, Research & development of consumers delicious, nutrition, health and enjoyment, it has always been our goal to create value for society. It has expanded and reinvented itself become one of Asia’s most dynamic and reputable companies in Hong Kong. Uniqueness of the Hong Kong Culture As the undoubtedly unique culture in the world, the Hong Kong culture is an amalgamation of traditional Chinese value - Taoism, Buddhism and Confucianism, as well as the contemporary culture cultivated by the British colonial history and the capitalist economy. Core HK Cultural Dimension – Hierarchical Like other Chinese Societies, Hong Kong has been strongly influenced by traditional Confucian values that emphasize family socialization (Redding and Wong 1986) as mostly of last generation of Hong Kong were immigrants from China Mainland during 60s & 70s. Chinese accents that one’s conduct should always be within the norms of propriety (Li) and conformity to a rigid hierarchy of social relations (Wu-Lun). According to Hofstede’s theory of cultural dimension, Power distance is the extent that people expect and accept power is distributed unequally. Hong Kong Chinese is characterized by a high level of power distance based on traditional...
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...and producing quality cheese for the Italian community of Montréal. During the seventies, Saputo acquired several production operations and food distributors, and developed its national distribution network, positioning itself in Canada as a leading producer of mozzarella. During the 1980's, Saputo established itself outside of Canada for the first time with the acquisition of 2 plants in the United States. In 1997, the Company completed its initial public offering in TSX. Saputo’s immediate family controls 35 per cent of the company, while his extended family including aunts, uncles and cousins controls roughly another 25 per cent. In 2006 Saputo enters the European market by acquiring controlling interest in a cheese producing company based in Germany. In 2007 Saputo once again enters the European market by acquiring controlling interest in Dansco Dairy Products Limited based in Wales, in the United Kingdom. On February 25, 2013, the Company announced the closure of its facilities in Europe. On January 22, 2014, Saputo has passed the critical 50 per cent mark in its takeover target Warrnambool Cheese and Butter. Saputo's holding in WCB is currently 52.7%. Structure The company operates its business through two sectors and five divisions, the Dairy Products Sector and the Grocery Products Sector. The Canada, Europe and Argentina (CEA) Dairy Products Sector consists of the Dairy Products Division (Canada), the Dairy Products Division (Europe) and the Dairy Products Division...
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...1|Page Coursework Header Sheet 220924-625 Course FINA1035: Strategic Financial Mgt Course School/Level B/UG Coursework Report Assessment Weight 100.00% Tutor EA Warren Submission Deadline 19/03/2015 Coursework is receipted on the understanding that it is the student's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University's Regulations regarding Cheating and Plagiarism. 000652920 Tutor's comments Grade Awarded___________ Moderation required: yes/no For Office Use Only__________ Final Grade_________ Tutor______________________ Date _______________ 2|Page 0006529208 Strategic Financial Management Report: McDonald’s Part 2: External Analysis Zaheer Mansuri Word Count: 3038 Tutor: Liz Warren 3|Page 0006529208 Contents PESTLE ..................................................................................................................................................................... 4 Political:............................................................................................................................................................... 4 Economic:............................................................................................................................................................ 5 Sociocultural:...
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...disposable income on eating out. Young white-collar workers are developing a taste for western food, and Chinese restaurants are developing a new top tier. Catering for weddings and other events is a new growing sector. The high-end market is spreading beyond the three major cities of Beijing, Shanghai and Guangzhou. Distribution has become more efficient and professional in major cities, but remains problematic elsewhere. Education and training in the use of new products is needed all along the value chain. Competition from other nations and domestic substitution is fierce. Includes PSD Changes: No Includes Trade Matrix: Yes Annual Report Beijing ATO [CH4] [CH] Table of Contents Part I. MARKET SUMMARY 3 A. Market Overview 3 B. Market Drivers 4 C. SWOT Analysis for US Food Products 6 Part II: ROAD MAP FOR MARKET ENTRY 6 A. Market Structure 6 1. Target Population 6 2. Distribution 7 B. Entry Strategy 9 1. Overview 9 2. Marketing, Sales and Education 10 3. Establishing the Supply Channel 11 4. Protect Your Intellectual Property Rights 11 5. Entry Tips 11 C. Sub-sector Profiles 12 1. Hotels and Resorts 12 2. Restaurants 13 3. Fast Food 13 4. Institutional Food Service 13 Part III: COMPETITION 15 Part IV: BEST PRODUCT PROSPECTS 17 Part V: Post Contact and Additional Resources 19 Part I. MARKET SUMMARY A....
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...countries like Singapore. 1.2 Mission Statement B&J’s mission statement is made up of 3 components; social, product and economic mission.[pic] Figure 1.2a: Ben & Jerry’s Mission Statement The factor that sets B&J apart from its competitors is its strong emphasize on its social mission. It did not just make an empty claim but has delivered its social mission through its development of a more recyclable packaging and entering a partnership with Nature Energy which provides clean energy alternatives. 1.3 Company Business Portfolio [pic] Figure 1.3a: Ben & Jerry’s Business Portfolio B&J is in a highly competitive, low growth market. In a cash-cow situation, it enjoys a steady flow of economies of scale (EOS) and margin profit but at the same time, they lost market share gradually as they failed to change themselves and adapt to a new competitive environment because of organizational inertia. 1.4 Company Marketing Strategy B&J currently adopts a concentrated marketing strategy. Its...
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