...will develop cancer in their lifetime. New drugs for Cancer are being researched and tested constantly. There are thousands of new drugs being developed to treat and cure the disease known as cancer that affects so many of us daily. Not only for those who have Cancer but for the loved ones around them as well. The support for research is crucial. Many have realized that research is vital for the discovery of new treatments and the benefits for the different ranges of cancer. As stated in Project Management for Healthcare by David Shirley, Rogaine started out in the lab as a possible medication for the heart. After research it turned out to be better for hair loss and to this day is known for its benefits and results in hair growth. Most of the human race relies on prescription medications to cure ailments and according to the FDA, it is “approximately 2 billion prescriptions are filled each year in the United States, but few know of the complicated and lengthy process involved in creating and providing a new medication to the public”. (Shirley, 2011) (California Biomedical Research Association) It has become very profitable for the drug companies to produce and distribute commercial drugs that will help...
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...Managing Environmental Issues Simulation [Student’s name] [Institution Affiliation] [Due date] Introduction The environmental issues simulation entails the activities of a pharmaceutical company Colney and Pitts based in California. The company is seeking to grow new and innovative operations in Aberdares Mountains of Kenya. It aims at developing prostate cancer treating drugs. An indigenous but rare plant called Pygeum has been used for centuries to treat medical issues of older males by the local Kikuyu tribe. The company has decided to invest $250,000 to research the viability of using this plant in modern pharmaceutical products. The plant can be used to develop drugs that will treat prostate cancer complications. It is highly beneficial with an estimation market size of $220 million annually. The International Center for Ethno Botanical Research (ICER) will be monitoring this project to ensure that this rare plant is not irreversibly damaged. This paper seeks to identify the stake holders involved in the process as well as analyzing their conflicting issues. Budget outline This outline is developed to show how various expenses and interests will be met. The project has been allocated $250,000. Colney and Pitts stand to make a large profit from the project and should support the other parties in their operations. A suitable budget for this project should allow each party to pursue it primary mission successfully. A fair distribution of the budget...
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...CASE ANALYSIS OF GE COMPANY NAY LIN 4MBA-41 History , development and growth of GE Company GE is a multinational conglomeration organization that originated in the United States. It is incorporated in New York and the headquarters are based in Fairfield, Connecticut. The company operates in several areas including Energy, Technology Infrastructure, Capital Finance and products in the Consumer and Industrial category. The company was created by Thomas Edison, the inventor of the light bulb. The company is often considered the most successful conglomerate in the world. The basis for this is that it reached its conglomerate status before this became a common practice for companies. Since its inception, the company has continued to grow, expand and innovate in a variety of industries and fields including things that range from electric fans to airplanes. The company was ranked the 26th largest company and the 14th most profitable one in America in 2011. This was based on gross revenue but another list ranked the company 4th among the Forbes Global 2000 by considering more detailed metrics. It has also been listed as the 7th best company for leaders and 15th most admired company by Fortune in 2011/2012, number 5 for best global brand by Interbrand, and by Fast Company as the 19th most innovative company. Vision: 'We bring good things to life'. Mission: General Electric Mission Statement from their Core Values: "Passionate, Curious, Resourceful, Accountable, Teamwork...
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...Communication Colorado State University –Global Campus Dr. Phillip Jackson November 26, 2013 DIVERSITY IN THE WORKPLACE As companies start to regain their footing after the recent economic downturn, 2 factors such as the rising number of immigrants, mergers of large corporations, the popular use of temporary workers and the increasing globalization of business, has forced the American workforce to become more diverse (White, 2009). While businesses begin to communicate more with other businesses around the world, it is equally important to remember the advantages of becoming diverse domestically. According to Guffey and Lowey (2001), diversity comes in many forms. Race, age, ethnicity, gender, physical abilities and religion are only six of the endless qualities that make up diversity. Fortunately, American corporations have begun to raise the bar when it comes to diversity in the workplace. What makes a company successful at fostering diversity? Daniels (2004), identifies a few strategies that companies are using to foster a healthy diverse culture. Companies begin by interacting with outside minority communities such as colleges where minority groups are well represented. While on these college campuses they participate in job fairs where they offer internships or job positions to qualified minority students about to graduate from college. After a company successfully hires a person within a minority group, they offer formal training and leadership development programs. The...
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...peoples as well as the environment. The stakeholders must choose the best path forward on the project that will be beneficial to all parties involved and not just produce the most profits. Managing Environmental Issues: Simulation Background The Environmental Issues Simulation assesses the activities of the pharmaceutical company Colney and Pitts as they plan to expand new operations in Kenya that will hopefully assist them in developing drugs to treat prostate cancer. The company is a US firm based in California and will be dealing with the government of Kenya as well as the native Kikuyu people. Colney and Pitts anticipates gathering a rare plant named Pygeum from the tribal lands of the Kikuyu people to study its properties that have been used for generations in treating various medical issues of older tribal males. The simulation states that the company will be investing $250,000 into their research into the viability of using the Pygeum plant in their modern pharmaceutical products. The company projects its earnings from this new drug to be around $220 million a year. As a precaution, the International Center for Ethno Botanical Research will be monitoring the company’s project to protect the tribal land, Kikuyu people and the plant species from damage that may be irreversible. Simulation Stakeholders The key stakeholders of this simulation who will be impacted by the company’s expansion project are the Colney and Pitts shareholders, the Kikuyu people and the...
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...L’Oreal is the largest beauty company in the world and in the past 100 years that it has expanded, it has supplied to 130 countries with offices in 58 different countries. This global company is the number one premium cosmetic product in the world today and has taken the core and beauty of people’s everyday lives since 1907, the beginning of L’Oreal. The superior leadership of a guy named Eugene Schueller started this strategic company with basic products such as hair care and also the first man-made hair color product. Five years later you could find these products in Austria, Italy, and the Netherlands. In 1934 Eugene invented the first mass market of soap less shampoo and this led the success of L’Oreal in the country of Europe which soon recognized them as the leader in body care and hair coloring products. Finally soon after World War II L’Oreal moved into the United States and the company seemed to change. When L’Oreal expanded the competition was more involved and more growth was needed in order for the company to be more successful. With problems like this, the strategy and planning that has been applied in L’Oreal has been huge for the success of the company. L’Oreal realized they needed to expand in other fields of the beauty market and target markets in order to stay alive and successful. This would mean that L’Oreal would need to acquire other companies as part of their expansion and through this they have kept the constancy of the leading company with acquisitions of many...
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...Center Group Members: Angelia Romero Chancelor Lowe Table of Contents * * Cover Page Table of Contents…….pg 2 * Summary…….pg 4 * Center for Women’s Business Research Urges SBA to Revise Its Federal Contracting Plan for Women Business Owners…….pg 5 * Study reveals economic impact of Northeast Florida’s women business owners…….pg 8 * Supporting Women Entrepreneurs at Every Step…….pg 11 * Message from the Director…….pg 12 * Businesses Owned by Women of Color Growing Faster Than All U.S Firms…….pg 13 * Sponsorship Benefits…….pg 16 * DR. Sharon Hadary Discusses Changes for Women- Owned Firms…….pg 19 * Women Own 20% of $1 Million Plus Businesses…….pg 23 * New Numbers Show Women- Owned Firms Comprise Forty Percent of all Firms…….pg 27 * About Center for Women’s Business Research…….pg 27 * DR. Sharon Hadary Retiring from Center for Women’s Business Research…….pg 29 * The Research Team…….pg 30 Summary The Women’s Business Center movement, and federal funding of many of those centers through the U.S. Small Business Administration (SBA), emerged in the mid-1990s as a means for assisting women in business formation, particularly those who were socially and economically disadvantaged. The Impact and Influence of Women’s Business Centers research study examines the social and economic impact of Women’s Business Centers throughout the United States and their effectiveness at assisting women entrepreneurs nationwide. This...
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...Marketing Management 522 Prof. James Frazee Marketing Plan: Actify - Energizing Chewing Gum By: Sarah Riney, Aneri Modi and Purvi Shah 02.24.2011 EXECUTIVE SUMMARY TABLE OF CONTENTS Product Description/ Situation Analysis 4 Mission Statement 5 SWOT Analysis 6 Target Market 7 Competition 10 Cost of Goods Analysis/Pricing 13 Channels of Distribution 15 Advertising/Promotion Programs 17 Financial Overview 20 References 21-22 PRODUCT DESCRIPTION/SITUATION ANALYSIS How many times in a day have you thought that you need to consume an energy drink? And how many times have you stopped yourself from consuming one because of the crash rate and its harmful effects? We would like to introduce you to our product, “ACTIFY”. ACTIFY is a natural, herbal energizing chewing gum. The chewing gum has a natural taste to it with key ingredients such as peppermint, ginseng, guarana, and, acai berry. The energizing gum lasts up to two and a half hours with zero crash rate. ACTIFY is also a sugar free chewing gum and has zero calories. The chewing gum comes in two flavors: Cinnamon and Winter fresh. We have also, designed the energizing gum in such a way that the package that it comes in is also eco-friendly. Our core product, ACTIFY is the only energizing chewing gum in the market. Our product is designed in a way that it will appeal to different target markets ranging from different...
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...Two years ago, I participated in the first “Women of Color Leadership and Empowerment” (WCLE) retreat. It was a full day of leadership development catering towards women of color in inner-city Boston. At the retreat, we focused on networking, finding mentors and setting S.M.A.R.T goals for our careers. It was the first time I had been exposed to engaging with other like-minded women of color who were distinguished, entrepreneurs, and thought leaders in their communities. Although many spaces like these exist, there are not many dedicated to women of color and when they do exist, not many resources exist to connect people to this space. As a young venture, there were not many systems in place to assess membership within the network. There was...
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...Asmita Patel Organic Chem 211 Professor Stoneking Acai Berry Research Paper 06/07/13 Organic Acai Berries: Are They Really Just a Fruit? Acai berries have been around for many generations. They recently became popular a few years back because many people were using them as a weight loss supplements. There were many ads and commercials going around talking about how these berries are a great way to loose weight. Because of this particular media, I became interested in them. I was looking for something to help me loose weight that I had gained over the years, and a friend pointed out these new supplements that were trending for weight loss (McHugh). At first when I heard about them I didn’t think it was going to work, especially since supplements for weight loss don’t really work that well. While doing my general research I found out that not only was it used for weight loss but many other uses as well. The main use for it in the states was for weight loss and it was a hit or miss type of deal. Learning about the acai berry because of weight loss intrigued me and finding out it was an organic compound worked out perfectly for the organic chemistry research paper. The acai berry was first discovered in the Amazon Rainforest in South America by a tribe that lived in the rainforest. The people of the Amazon used the berry as a main food source in their diet because they soon realized how much of an impact the nutrients and antioxidants in the berry affected their health...
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...least, we extend our sincere thanks to all the people who helped us directly or indirectly in way of ideas and valuable thoughts for making this project, a grand reality. History of LG Brand: | LG's history dates back to 1947 when Lucky Chemical Industrial Company (LCIC), the first chemical company in South Korea, was | |established. In 1958, LCIC started Goldstar Company to manufacture consumer durables. Within a year of its inception, Goldstar manufactured| |South Koreas first radio, A 501. | |In the 1960s, it started exporting radios to the US and Hong Kong and manufactured Korea's first telephone, refrigerator and black & white | |television. With the consumer durables business picking-up, LCIC changed its name to Lucky Goldstar. | Since South Korea was a small market, Lucky Goldstar expanded its operations to foreign countries and established its first overseas branch in New York in 1968. In the same year, it manufactured Korea's first air conditioner. By the 1970s, Lucky Goldstar became the first Korean consumer electronics company to get listed on the Korean stock exchange...
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...telling me to be nice and respectful to everyone and people will be nice in return. I did my best to follow these guidelines, but I soon realized that people are not always that nice in return. People have different values and beliefs that might not always be similar to that of your own. As I grew up, I started working and came across similar issues in the workplace. I realized that some people would do whatever it takes to better themselves in the company, whether it is giving misleading information or bettering themselves by using another person to get there. These types of situations are common to arise in almost every business these days. It comes down to, what is right and what is wrong. But making the decision between right and wrong isn’t as simple as it seems. Lots of factors go into the situation and make it difficult to choose the best outcome. An example of a situation is in the article, “A Question of Appearances”, where Maura, an HR director for a fast-growing information technology company, has to make a decision that could either benefit the company great financially, or cause a very valuable employee to quit. Background Techno Inc. is an up and coming company in the information technology industry. Jack Ridge is Techno’s Vice President for sales and marketing. He has been working very hard to sell a major contract to a company called Apex Co. Sealing the deal would mean a multimillion-dollar contract with Apex Co. This would be huge financially for Techno Inc...
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...place and promotion were carefully crafted to meet consumer’s needs and appeal to the target audience. Marketing success is understanding consumer needs and delivering on those needs. * * The Essence of Marketing * Focusing on consumers and providing them with value through products and services that meet their needs. 1. Focusing on customer needs 2. Creating customer value: unique benefits received by targeted buyers that includes pricing strategies, product design and service elements. (example: quality or price) 3. Appealing to target market: companies cannot satisfy everyone’s needs with a single product so they design products to appeal to a specific target market which is a group of potential consumers to which marketers target and make sure that each element of the marketing mix appeals to the characteristics of the target group. i. Coordinating the marketing mix 4Ps – marketers needs to understand what makes their consumers tick: what delights them and what does not. a. Product: includes product design, color, packaging, warrantee and features. b. Price: expected retail price and sale price of product c. Place: distribution channels d. Promotion: communication tools needed to inform consumer about product - advertising, sales promotion, public relations, direct marketing and personal selling. ii. Example: Smarties targets families and After Eight targets only adults...
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...the 1980’s when the company began to struggle due to aggressive branding, a poor licensing strategy, and an array of family altercations about who will be the progeny of Guccio Gucci. Finally, Maurizio Gucci, Guccio’s grandson, took control of the company in 1984 and restored it as a luxury brand. Within the next ten years, business began to plummet once again and Maurizio was compelled to sell his shares to Gucci’s second-largest shareholder, Investcorp. Investcorp’s two newly appointed executives, Tom Ford and Domenico De Sole, transformed Gucci back into a superior fashion brand within five years. The sales raised from $200 million in 1994 to $1 billion in 1999. This success caught the eye of many investors, such as French luxury group LVMH, which acquired 34% of Gucci’s shares by 1999. To protect their company from a takeover, Gucci established a new equity by offering 40% of its shares to PPR, a French global retail and luxury group. The new shareholder helped Gucci create a corporate of multiple luxury brands. There was a total of eight Gucci different brands each with their own management system and designer. Once Gucci became a multi-brand company, its family oriented and centralized business approach began to collide with PPR’s more brand-driven and less-centralized approach. However, by this time, PPr had already owned 53% of Gucci’s shares and began taking more of a dominant managerial role in the company. By 2004, Ford and De Sole left the company and PPR appointed Robert...
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...Multinational companies tend to insulate their headquarters from operations in emerging markets. Sure, they welcome the opportunity to save money by manufacturing in China or managing customer service out of India, and they’re especially pleased when they make profits selling to customers in such markets. But regardless of their global footprints, American, European, and Japanese companies remain fundamentally American, European, and Japanese. The home country’s executive offices too often have an “us” and “them” mind-set and encourage a one-way flow of ideas and directives—from us in the home country to them in emerging markets. Local initiatives are expected to stay local. Companies do this to minimize cost and risk, and because they believe that their brands already hold enough cachet to woo emerging-market consumers. Multinationals may bein global markets, but they’re often not of them; therefore, they’re unable to expand their products’ appeal to broader audiences around the world. It’s surprising, then, when an established giant goes to an emerging market seeking the usual benefits of cheap labor and low manufacturing costs and comes back a changed company. That’s what has happened to Panasonic in China over the past decade. After the Japanese company’s leaders saw growth slow in China, they realized that they needed to engage more deeply with customers there. Panasonic’s desire to do that was rather remarkable because of the historical animosity between Japan and China...
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