...Final Paper Effective Media Communication Methods for Product Marketing In Rappco Company By Titis Langenati - 901201000008 Name : Titis Langenati - 901201000008 Title : Effective Media Communication Methods for Product Marketing in Rappco Company Background of the Study : Rappco is a leader in providing a best quality of swim wraps in Australia. Today, the company is continuing to offer innovative products to customer through personal and nonpersonal communications channels. Objectives of the Study : To enable learners to understand effective communication, the barriers that may exist and ways to overcome these. It will also give learners the opportunity to gain the interpersonal skills needed to embark on a career within the business sectors. Scope/Coverage of the Study : The media communication that is used to promote the product of Rappco, swim wrap company located in Melbourne, Victoria. Framework of the Study : Rappco has succesfully brought its products well-known in Australia by using both of personal communications and nonpersonal communications channels but some of the ways of promoting its product don’t reach the goals. Research Design/Method of Data Collection and Analysis : Using direct interview with the Director of Rappco company, Teresa Kuczynska, about the Effective Media Communication Methods for Product Marketing. The data shows that the company has been used personal communication channels and nonpersonal communications channels...
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...School Working Paper 4933-11 Developing a Common Language About IT Risk Management George Westerman and Richard Hunter ©George Westerman and Richard Hunter All rights reserved. Short sections of text, not to exceed two paragraphs, may be quoted without explicit permission, provided that full credit including © notice is given to the source. This paper also can be downloaded without charge from the Social Science Research Network Electronic Paper Collection: http://ssrn.com/abstract=1979796 Electronic copy available at: http://ssrn.com/abstract=1979796 CENTER FOR Massachusetts INFORMATION Institute of SYSTEMS Technology RESEARCH Sloan School Cambridge of Management Massachusetts Developing a Common Language About IT Risk Management George Westerman and Richard Hunter June 2009 CISR WP No. 377 A version of this paper will be published as “Developing a Common Language About IT Risk,” IESE Insight, Issue 1, Second Quarter 2009: 21–27. © 2009 Massachusetts Institute of Technology. All rights reserved. Research Article: a completed research article drawing on one or more CISR research projects that presents management frameworks, findings and recommendations. Research Summary: a summary of a research project with preliminary findings. Research Briefings: a collection of short executive summaries of key findings from research projects. ...
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...Analysis 6 SWOT Analysis 10 Practical Point of View 11 Financial Projection 13 Conclusion 14 References 15 Appendices 16-18 Executive Summary The PlayStation is and has been a dominating force in the area of gaming consoles ever since its debut in 1995. Sony has created the ultimate entertainment magic box for young people, and the number of people who own a PlayStation 4 is close to 20 million as of January 2015, just over a year since its release. Our project focuses on one certain aspect: the health of people aged 13-21 who owns a PS4. Our proposal is that we include a Sony SWR10 fitness smart band in the PS4 box, launch a marketing campaign before Christmas and on Boxing Day in Australia the console plus smart band will go on sale together with a game from EA games. Then we introduce the 100-summer days challenge. This is the core of our project, we will offer rewards to people who use their smart band in healthy activities, and based on walking distances or calories burnt that will be recorded in the smart band, and after implementing the software to synchronize this data to the PS4, users will be able to claim their rewards on the rewards website that Sony has. We are giving gamers the incentive and encouragement to get out there and live a healthy lifestyle. In a CSR perspective this is a brilliant proposal for the Sony Organization, which already has many different CSR activities concerning the youth...
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...to other retailers and also to other avenues of discretionary consumer spending. Changes in social patterns have contributed to decisions by state and territory governments to liberalise trading hours regimes over time. But for all states, some trading restrictions still remain and they continue to discriminate between retailers on the basis of products sold, size and location. Beyond the deregulated ACT and Northern Territory, restrictions on trading hours apply with varying levels of intensity. Western Australia, South Australia and Queensland are the most restrictive states. Some of the regulated states have also established geographic shopping districts or regional trading precincts which have created significant ‘boundary’ anomalies that fundamentally distort retail markets. Onerous and costly compliance processes have also arisen in some regulated states to allow (large) retailers to trade on restricted trading days. There are good reasons why trading hours in Australia should be fully deregulated: – increased consumer welfare benefits associated with greater convenience and product choice – reduced discrimination and greater competition between retailers – a less...
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...the other that has resulted in different health issues around the world. In order to understand each factors, (Germov,2009) explains that history refers to how the past influences the present. Culture refers to how culture impacts on our lives. Structural factors refers to how particular forms of social organisations such as media, politics, technology, etc affect our lives while critical factors refers to how we can improve our actual environment. Based on my readings about Thailand as well as Australia, I found that there are extreme differences between the two. Even though Thailand is still developing while Australia has already developed, in Thailand there is a high risk of developing numerous infectious diseases due to malnutrition, poverty, hunger, agriculture, pollution, poor sanitation, HIV/AIDS and other diseases, no electricity supply, social and cultural exclusion, war, poor water quality, and inadequate health care food (Nikhil Ghimire, 2014). While people living in Australia have access to education, technology, food, clean water, public health settings, etc. Therefore the risk of developing infectious diseases is much lower yet it has other health issues which are predominant, such a cardiovascular diseases, cancer, obesity, Alzheimer, etc. Thailand, as well as many other developing countries suffers from diseases such as TB, cholera, HIV,...
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...has become a chronic problem for Tourism related enterprises, especially in the Hospitality sector. It has the potential to cause (directly or indirectly) serious issues and generate a multitude of costs to a business. For example, the whole process of recruitment and training can be very expensive and, even costlier can be the potential decline in the levels of service quality and productivity, which can culminate in customer dissatisfaction and consequential weakening of the business. This paper seeks to analyse such scenario by investigating staff turnover cases occurred throughout a variety of corporations in the hospitality industry. It discusses how such situation will affect businesses and, at the same time, suggests how Human Resource Departments should approach the issue, in order to help companies retain its most valuable asset, the employees. The difference between staff turnover rates amongst managerial positions and other more peripheral positions became evident after research and so did the notion that staff turnover rates will vary depending on the size of corporations. But, above all, the most influential factor that appear to be affecting staff turnover levels is the quantity and/or quality of training and development that is being made available to new recruits (as well as to the more senior staff members) of an organisation. Training and development can greatly increase motivation. Wiley J. Sims (2007) states that “turnover rates are reported in the hospitality...
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...Marketing Report – Toohey’s New Five Seeds Cider Morgan Grace and Sciobhan Leahy Word Count: 1500 Table of Contents 1.0 Introduction 1.1 Executive summary 2.0 Situational Analysis 3.0 Swot Analysis 3.1 Strengths 3.2 Weakness 3.3 Opportunity 3.4 Threats 4.0 SWOT Matrix 5.0 PEST Analysis 5.1 Political 5.2 Economical 5.3 Socio-cultural 5.4 Technology 6.0 Marketing Strategy 7.0 Marketing Mix 7.1 Product 7.2 Price 7.3 Promotion 7.4 Media and Advertising 7.5 Promotion 8.0 Critique 1.0 Introduction This marketing report addresses the SWOT analysis, PEST analysis, marketing strategy, marketing mix and critique of Toohey’s Five Seeds Cider. It also credibly evaluates the marketing, promotions and the creators of Toohey’s Five Seeds Cider 1.1 Executive Summary 2.0 Situational Analysis The following situational analysis has been prepared in order to address the Macro environment issues surrounding the target market and destination. 3.0 SWOT Analysis 3.1. Strengths Toohey’s is apart for the Lion Nathan which is a premium Australasian Alcohol Company, which was established in the late 1980’s and by 1990 was one of Australia’s largest corporate companies. Lion Nathan embodies a sense of Australian pride, owning two breweries, Castlemaine Perkins in Brisbane and Toohey’s brewery in Sydney. Furthermore employees over 1800 Australians and 1400 New Zeeland’s, and holds shares on both the Australian and New Zealand stock...
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...British Food Journal Packaging design: creating competitive advantage with product packaging Bo Rundh Article information: Downloaded by IQRA UNIVERSITY At 08:47 19 April 2016 (PT) To cite this document: Bo Rundh, (2009),"Packaging design: creating competitive advantage with product packaging", British Food Journal, Vol. 111 Iss 9 pp. 988 - 1002 Permanent link to this document: http://dx.doi.org/10.1108/00070700910992880 Downloaded on: 19 April 2016, At: 08:47 (PT) References: this document contains references to 28 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 15152 times since 2009* Users who downloaded this article also downloaded: (2013),"The influence of visual packaging design on perceived food product quality, value, and brand preference", International Journal of Retail & Distribution Management, Vol. 41 Iss 10 pp. 805-816 http://dx.doi.org/10.1108/IJRDM-12-2012-0113 (1990),"Packaging as a Retail Marketing Tool", International Journal of Physical Distribution & Logistics Management, Vol. 20 Iss 8 pp. 29-30 http://dx.doi.org/10.1108/EUM0000000000372 (1996),"Packaging, marketing, logistics and the environment: are there trade-offs?", International Journal of Physical Distribution & Logistics Management, Vol. 26 Iss 6 pp. 60-72 http:// dx.doi.org/10.1108/09600039610125206 Access to this document was granted through an Emerald subscription provided by emerald-srm:546149...
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...Parliament of Australia Department of Parliamentary Services Parliamentary Library Information, analysis and advice for the Parliament RESEARCH PAPER www.aph.gov.au/library 26 May 2010, no. 17, 2009–10, ISSN 1834-9854 Budget Review 2010–11 Last year’s Budget was framed amid a sharply deteriorating world economy which was considered the most challenging global economic conditions since the Great Depression. In 2009, the global economy contracted for the first time in the post-war era. In contrast, Australia grew by almost 1.5 per cent supported by monetary and fiscal policy stimulus, a well-functioning banking system, and strong growth in a number of East Asian economies. The third Rudd Government Budget, presented on 11 May 2010, was developed within an improving but still uncertain outlook, with events in Greece and other European Union countries reminding us of the risks to the global economic recovery. Strong economic growth in China and India is expected to continue to flow throughout the region and, despite a slower pace, the US is leading the recovery among our advanced economy major trading partners. Global economic growth is in the early stages of recovery but we should remain cognisant of the precarious economic environment which is continuing to challenge government policy makers around the globe. Once again the Parliamentary Library has produced the annual Budget Review that examines the key features of a selection of crucial measures contained...
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...Critical analysis of the Clift Village Shopping Centre Project management plan 1/31/2011 Executive Summary This paper has been prepared to critical analyse the project management plan (PMP) of the Clift Project Village shopping centre barrier guard upgrade. The shopping centre multistorey car park was audited by its public liability insurer and they deemed the perimeter barrier fence not compliant to Australia standards and a danger to the public, the fence had to be replaced with a complaint fence. TJA Industries was approached to fix the problem which it completed with an Ingal anti-climb system with an integrated car barrier. The paper discuss the need and justification of the PMP for this construction project, areas that are discussed further in this paper are the audiences of the PMP and why they need to sight the PMP, the major stakeholder, the project owner (Village Investments) is found to be the main audience for this projects as the project owner needs to approve the PMP for the project to continue. In the last section of the body of the paper, it identifies the PMBOK guide as the base of the structure and contents of the PMP, it identify the PMBOK’s nine functions of project management are in the Clift’s PMP in some way with the major function having a lot more detail put into them. The major functions discuss were scope, time, cost, HR, quality and procurement management. One major lesson to be learnt is in the HR management plan with the stakeholder analysis...
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...“Mitchelton Wines of the Nagambie Lakes” By: Jessica Chandra and Melissa Chandra Course Convenor: Russell Cox Tutor: Kelly Cassidy Tutorial: Wednesday, 11:00am to 12:00 pm EXECUTIVE SUMMARY Australia is growing to be one of the major wine producers in the global market. This is attributed to the following reasons: government support, international recognition and export demands, increasing domestic awareness and consumption of wine, development of local wine zones, regions and sub-regions and industry collaboration (Anderson, 2001; Beeston, 2002; Marsh and Shaw, 2000). Australia has become part of the ‘new world’ wine producers along with the United States, New Zealand, Chile and Argentina (Chang, Campbell and Sniekers, 2007). Looking closely into one of Australia’s region in Central Victoria, Nagambie is a small town, home to some of Victoria’s finest and historic wineries. With its increasing popularity as a tourist destination as well as quality vineyards, Nagambie has triggered government initiatives for the region’s development. The Mitchelton Wines, located in Nagambie along the beautiful Goulburn River. It is one of the leading wineries in Nagambie and is considered to be one of the most contemporary and yet historic wineries in Australia. However, since Nagambie is a small town and there are strong competition from more popular wine regions in Victoria, such as the Yarra Valley, Mitchelton lacks exposure. Thus, Mitchelton Wines and the tourism...
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...MARKETING SOLUTIONS AMPLIFIER AGENCY INTERNATIONAL EVALUATION – SHAREABLE APPS Contents 1.0 Introduction ................................................................................................................................ 3 1.1 Overview of Amplifier Agency ...................................................................................................... 3 1.2 International Business Objectives ................................................................................................. 3 2.0 International marketing opportunities ............................................................................................. 5 2.1 International Trade Patterns......................................................................................................... 5 2.2 International Marketing Trends .................................................................................................... 9 Smart Phone and Android Market Analysis .................................................................................... 9 2.3 International business opportunities .............................................................................................. 12 2.3.1 Country assessment ................................................................................................................. 12 USA ................................................................................................................................................ 13 Singapore...
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...INTRODUCTION Campaigning for an ocean classic yacht race is a project. The campaign has a starting point, which can be defined, and the end of the race is the end of the project (1). It involves a process, which requires management if the objectives are to be defined and achieved. Unlike many other projects where success may be open to debate and achievement of objectives may be unclear this is a project in which project success or failure is as clear as the race results. As an interesting and atypical project type, it provides excellent opportunities to illustrate, examine, and question the application and operation of the project management framework. The project was successful. The objectives were achieved; the races were won. This paper will briefly present, as a project, the campaign, which culminated in the winning of both the 1992 Sydney to Hobart Yacht Race and the 1992 Kodak Asia Pacific Ocean Racing Championship. The phases of the project life-cycle-concept, development, execution, and finishing (2); the four basic project management functions-management of scope, quality, time, and cost; and the other essential project management functions-human resource management, communications management, contract/procurement management, and risk management-will be discussed in relation to the project. As a case study, a project management framework is applied to the project, in retrospect. Many project managers tackle their tasks without conscious reference to the various...
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...Why so Many Foreign Companies Want to Build Factories in China United Nations data of the total foreign direct investment in 2013 shows that China attracted $ 101 billion for continuing topped the list of developing countries. Why so many foreign companies want to build factories in China. I think it has three reasons to explain this question. I will use the example of Apple to show these three reasons. First of all, China as one of the cheap labor export base all over the world, attracting a large number of foreign companies to invest in production in China. American market investment company ConvergEx Group conducted a global minimum wage ranking in August 2013. From this ranking, Australia is $ 16.88 per hour topped the list. The United States is at an intermediate position. China is $ 0.8 per hour on the 17th in this list. The group is also based on the existing minimum wage, calculated that people in countries that are listed in the number of minutes of work to buy a Big Mac hamburger. Among them, the Chinese people need to work on average about 183 minutes to buy a Big Mac price of $ 2.61, which is located in the middle and lower purchase levels. The first decade of 1978 after China started economic reforms aimed at foreign direct investment in China's main business is to establish an export base in China. While this Chinese "reform and opening" initially helpful, but such investments often only have a very low value. For example, in 2009 a study found that, despite...
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...Operations of The Saigon Catering Company Introduction This paper sets out to look at the operational problem of a catering business called The Saigon Catering Company (SCC). SCC is a small event catering company based in Ho Chi Minh City, Vietnam which caters for parties hosted by expatriates (non-Vietnamese) either at their offices or their homes. The enterprise was started about three years ago with $100,000 capital. The owners are two businessmen, an Australian & New Zealander, who are involved in a number of different catering and restaurant ventures which operates as a group called the Saigon Gourmet Group. SCC employs a General Manager who is a talented and well trained Chef from the UK who has a lot of experience in hospitality and party catering. The business also employs four full-time staff and around 12 casual staff who work on a rotation basis on events. When needed additional staff (i.e. managers, chefs & waiters) can support from other businesses within the group. Production & Problem SCC can produce very high quality food and delivers a high level of customer service. The General Manager is the main customer contact person, who meets each client and offer them a very wide variety of menu options (the current selection covers approximately 40 pages) and can even write menus for each individual party or dinner. He also can offer a choice of wine glasses, tableware, uniforms etc and a wine list with over 120 different wines. The company...
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