...suppliers o The bargaining power of suppliers is low for the nationally owned pizza restaurants so they can demand lower prices. o The bargaining power of suppliers for locally owned pizza restaurants is high because they do not buy in large quantities. • All things considered, Porter‟s Five Forces are high so the industry may not be as profitable or attractive. However, in any case, the techniques implemented by successful, market players after provide them with an opportunity to leverage their business processes and compete favorably in the business. Since the establishment of Papa John's International, the company has grown up from a small pizza shop selling Pizza to tavern's customers to an international establishment having franchisees in key international arena. All this are as a result of well though differentiation strategy, thanks to the visionary leadership of John Schnatter. Papa...
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...EXECUTIVE SUMMARY S. NO. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 CONTENTS EXECUTIVE SUMMARY MARKETING STRATEGY OF PIZZA HUT HISTORICAL HIGHLIGHTS OF PIZZA HUT CUSTOMER FOCUS COMPETITORS STRATEGY INDUSTRY ANALYSIS SCANNING THE INTERNAL ENVIORNMENT MARKETING STRATEGY PRODUCT STRATEGY PRICING STRATEGY PLACE STRATEGY PROMOTION STRATEGY GLOBAL STRATEGY BIBLOGRAPHY APPENDIX PAGE 5 6 7 10 14 19 22 26 27 32 36 39 50 54 55 2 Pizza Hut, the world’s largest Pizza chain with over 12000 pizza restaurants and delivery outlets worldwide has the vision of becoming the best branded restaurant with the best delivery and franchise network thereby providing the best food and best value to the families. Pizza Hut as a company has always tried to target and satisfy various diverse customer categories in different countries depending upon various factors and situations. Pizza Hut in order to fulfill its marketing objective of maximizing customer satisfaction by providing high quality products, has believed in the following marketing strategy: “Think Global, Act Local” Pizza Hut has tried to target each and every diverse population segment either on the basis of age (kids, teenage, office goers, senior citizens) or on basis of lifestyle (singles or couples) or special interest groups (celebrations, parties, festivals). As a part of the marketing strategy, Pizza Hut follows total market strategy along with international market strategy coupled with early entry strategy. Marketing...
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...blockchain is a permissionless distributed database based on the bitcoin protocol that maintains a continuously growing list of transactional data records hardened against tampering and revision, even by operators of the data store's nodes. As the blockchain matures, bitcoin will increasingly resemble traditional financial services, with functions such as retail banking (circles) exchanges (coinbase) and payment processors (bitnet) are being created. But how did it all start off, and where will it go next? Here, we take a brief overview of the major milestones in the cryptocurrency’s brief history and look to where it might be headed in the future. Bitcoin was invented by Satoshi Nakamoto,]who published the invention on 31 October 2008 in a research paper called "Bitcoin: A Peer-to-Peer Electronic Cash System". It was implemented as open source code and released in January 2009. Bitcoin is often called the first cryptocurrency although prior systems existed. Bitcoin is more correctly described as the first decentralized digital currency. 2008 Three individuals, Neal Kin, Vladimir Oksman, and Charles Bry file an application for an encryption patent application. All three individuals deny having any connection to Satoshi Nakamoto, the alleged originator of the Bitcoin concept. The three also register the site Bitcoin.org in the same month, over on anonymousspeech.com – which allows people to buy domain names anonymously. October Despite the above, Satoshi Nakamoto releases...
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...CIS 500: Information Systems for Decision Making Ryan Somma Strayer University Cyril Shepherd December 19, 2008 Cohesion Case Study for the Broadway Cafe 1 Table of Contents Abstract ........................................................................................................................... 3 Part 1: Porter’s Five-Force Analysis ................................................................................ 4 Part 2: Developing an E-Business Strategy ...................................................................... 7 Part 3: Telecommunications Considerations for M-Coupons............................................ 9 Part 4: Second Life for Customer Relationship Management ......................................... 12 Part 5: Aspects of Outsourcing Systems Development ................................................... 14 Conclusions ................................................................................................................... 16 Bibliography ................................................................................................................. 18 Part 1 ................................................................................................................. 18 Part 2 ................................................................................................................. 18 Part 3 ........................................................................................................
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...Pizza Hut Durand D’Silva Alex Evans Armando Perez Frank Rivero Kevin Speakman Table of Contents Executive Summary 3 Product Place Promotion Pricing Executive Summary Pizza Hut’s headquarters is located in Dallas, Texas. Pizza Hut is a multinational company which operates in the United States, Philippines, Malaysia, and 83 other countries. Overall, Pizza Hut has almost 13,400 restaurants-including 7,800 units in the United States and more than 5,500 outside of the United States. Pizza Hut has built a reputation for excellence that has earned the respects of consumers and industry experts. Pizza Hut is considered a quick service restaurant (QSR) and is a division of Yum Brands! Which operates the fast food restaurants, as well as KFC and Taco Bell. Pizza Hut’s began in 1958 when a couple of entrepreneurs came up with their vision. “Two brothers, mom, and $600 turned into the recipe for the world’s largest pizza company in 1958, when a family friend with the idea of opening a pizza parlor approached two college-age brothers in Kansas.” Pizza Hut is not only the acknowledged leader of the pizza industry worldwide, but it is also amongst the top of the world’s largest pizza chains, with over 12,000 restaurants across a mass variety of countries, employing more than 300,000 people, and serving 1.7 million pizzas every day to more than seven...
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...McDonald’s Corporation in the New Millennium J. Paul Peter and Ashish Gokhale University of Wisconsin—Madison Jack Greenberg, CEO of McDonald’s Corporation, stared into the clear September skies thinking about the “Big Mac Attack.” At one time, the term was an advertising slogan referring to a craving for a McDonald’s Big Mac burger. However; “Big Mac Attack” now referred to McDonald’s earnings declines in the late 1990s and early 2000s. Dynamic market expansion, new products, and special promotional strategies had made McDonald’s Corporation a leader of the fast-food industry. However, sales growth in the United States had slowed to below the industry average in recent years. Jack Greenberg was trying to decide on a set of appropriate strategies for the future in order to reverse the declines and to stay ahead of competition. The Fast-Food Industry Years of profit drains and flat sales are driving fast-food chains to find new marketing strategies to compete in a mature market. While McDonald’s and most other hamburger chains continue discounting and offering a variety of new products to attract customers, they also seek to shed their “cheap and greasy” image with new store designs. Major competitors in the hamburger segment of the fast-food industry in order of annual sales are McDonalds, Burger King, Wendy’s, and Hardees. Since these chains recognize the importance of drive-through customers (65 percent of sales), they are all trying to increase the speed of drive-through...
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...45 2014 January International Business Studies and the Imperative of Context. Exploring the ‘Black Whole’ in Institutional Theory Michael Jakobsen ©Copyright is held by the author or authors of each Discussion Paper. Copenhagen Discussion Papers cannot be republished, reprinted, or reproduced in any format without the permission of the paper's author or authors. Note: The views expressed in each paper are those of the author or authors of the paper. They do not represent the views of the Asia Research Centre or Copenhagen Business School. Editor of the Copenhagen Discussion Papers: Associate Professor Michael Jacobsen Asia Research Centre Copenhagen Business School Porcelænshaven 24 DK-2000 Frederiksberg Denmark Tel.: (+45) 3815 3396 Email: mj.int@cbs.dk www.cbs.dk/arc International Business Studies and the Imperative of Context. Exploring the ‘Black Whole’ in Institutional Theory Michael Jakobsen Associate Professor Asia Research Centre Copenhagen Business School mj.int@cbs.dk Abstract The aim of this article is to take a critical look at how to perceive informal institutions within institutional theory. Douglas North in his early works on institutional theory divided the national institutional framework into two main categories, formal and informal institution or constraints as he called them. The formal constraints consisted of political rules, judicial decisions and economic contracts, whereas informal constraints consisted of socially sanctioned norms...
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...connectivity, increased vehicle ownership and rise in income levels. In a country with more than a billion people, opportunities in India are abound. This has led to a rapid growth of the QSR industry. However, simultaneously, it has also created a canvass that has many failures and carcass. Several outlets have been closed, a large number are struggling, still a large number are just about surviving and lot many of them have not been able to find their feet. There are a lot who are successful, but, more importantly, there is almost a complete absence of national chains. This indicates to the fact that just having a lot of opportunities is not enough. These opportunities need to be harnessed and converted into profitable enterprises. This paper is an attempt to understand the industry, its key success factors. History Restaurants have been around in some form for most of human civilization. But they usually catered to travellers. As far back as ancient Greece and Rome, inns and taverns generally served food to people who had a reason to be away from home. This trend continued until relatively recently. Although taverns and coffee houses were popular places to gather and...
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...TABLE OF CONTENT CONTENTS | PAGES | 1. Company Background 1.1 Introduction 1.2 Company Profile | 23 | 2. Country Competitiveness2.1 Firm Structure, Strategy and Rivalry2.2 Demand Condition2.3 Factor Condition | 44 – 55 – 6 | 3. International Entry Strategies3.1 Where to Enter3.2 When to Enter3.3 How to Enter | 88 – 99 | 4. Different Culture Environment4.1 Malaysia4.2 India4.3 China | | 5. Conclusion5.1 Strengths5.2 Weaknesses5.3 Opportunity5.4 Threat | | 6. Bibliography | | | | 1.0 Company Background 2.1 Introduction Pizza Restaurant was opened by two brothers Dan and Frank Carney in 1958 in Wichita, Kansas. Dan and Carney borrowed 600 Dollar from their mother to open Pizza Hut Restaurant. After borrowing 600 Dollar from their mother, they purchased second-hand equipment and rented small building in their home town. In 1959, the 3rd Pizza Hut restaurant was set up as a Franchise which they open in Topeka, Kansas. Their vision is to develop Franchise System which became a worldwide successful marketing model. Pizza Hut was first mover towards international market and set up first Pizza Hut outlets in Canada in 1968. Almost ten years later, Pizza Hut serving one million customers in a week in their 310 locations. In 1970, Pizza Hut was put on the New York Stock Exchange under ticker symbol PIZ. International Pizza Hut restaurant became 100 in number while the total number of Pizza Hut reached 2000 in 1976...
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...NORTH AND SOUTH NORTH AND SOUTH by ELIZABETH GASKELL 1 ELIZABETH GASKELL 2 NORTH AND SOUTH First published in serial form in Household Words in 1854-1855 and in volume form in 1855. Republished 2012 by 27 Northen Grove Manchester M20 2NL www.malcsbooks.com 3 ELIZABETH GASKELL 4 NORTH AND SOUTH VOLUME I On its appearance in 'Household Words,' this tale was obliged to conform to the conditions imposed by the requirements of a weekly publication, and likewise to confine itself within certain advertised limits, in order that faith might be kept with the public. Although these conditions were made as light as they well could be, the author found it impossible to develope the story in the manner originally intended, and, more especially, was compelled to hurry on events with an improbable rapidity towards the close. In some degree to remedy this obvious defect, various short passages have been inserted, and several new chapters added. With this brief explanation, the tale is commended to the kindness of the reader; 'Beseking hym lowly, of mercy and pite, Of its rude makyng to have compassion.' ____ 5 ELIZABETH GASKELL 6 NORTH AND SOUTH CHAPTER I 'HASTE TO THE WEDDING' 'Wooed and married and a'.' dith!' said Margaret, gently, 'Edith!' But, as Margaret half suspected, Edith had fallen asleep. She lay curled up on the sofa in the back drawing-room in Harley Street, looking very lovely in her white muslin and blue ribbons. If Titania...
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...HELP SHEET 2.11 P1: Describe the recruitment documentation used in a selected organization The desired organisation we shall see regarding this matter is a famous departmental store in bangladesh. Agora is a renouned departmental store which is owned by Rahimafrooz Ltd. Agora founded in 1954 by Late A. C. Abdur Rahim. If agora decides on hiring employees for their many deparmental stores situated accross the whole of bangladesh they have to initially advertise this vacancy. There can be a number of ways to advertise this vacancy, out of the many a few may be via newspaper, posters, website, web adverts and existing employees. Hypothetically if we say the vacancy is for a cashier, in that case the recruitment process would be a lot quicker with a healthy number of curriculum vitae (cv) to choose from. The advert should state the job description and should specify the duties the position holds. It should also state the educational qualification and skills they require in the applicant. After the vacancy has been advertised, interested applicants will send their cv to the given address which will state their name, educational qualification, work experience, career objective and expectation, personal skills, a personal statement etc. on approval of the cv’s the preferred candidates will be notified by the employer for a interview. This is the part were the employer gets to meet up the candidates face to face and have a conversation with them and choose the best fitting...
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...EBC 6260 A Integrated System Networks/Enterprise Group Project: - Web Conferencing and Business Impacts prepared by Aqueel khoja mohsin ali Raja Pethanasamy shihab ahmed list of Figures Figure 1: Adobe Connect Features 6 Figure 2: Host Server Internals 6 Figure 3: Adobe Connect Architecture 8 Figure 4: XCON Standards 9 Figure 5: Top web conferencing solutions 9 Table of Contents Executive summary 2 Introduction 3 Technical Aspects of Web Conferencing 6 i) Web conferencing 6 ii) Technical Features of web conferencing 7 iii) How web conferencing works 7 iv) Server Architecture 8 v) Issues with web conferencing 7 vi) Standards in web conferencing 8 How companies are using the web conference 9 a) Identify and Describe Issues 12 b) Web conferencing advantages 8 c) Challenges of webconferencing 8 d) Web conferencing advantages 8 Businsess impacts of web conferencing 8 a) Businsess impacts of web conferencing 8 b) Collobaration and Process Management Survey Results 8 c) Business Case Studies 8 a)Seagate Case study 8 b)Vodafone Case Study 8 c)University of Notre Case Study 8 d)Cost Savings from web conferencing 8 e)Top web conferencing solutions for Enterprise 8 Conclusion & Recommendation 10 Executive summary As an integral part of the course “Integrated System Network” for E Business Technologies Program we are assigned by our respected course teacher to write a report on “Web...
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...1.1 AN introduction overview TO THE BROAD AREA OF TOPIC This research is based on comparison of Quality service offered by pizza hut and dominos. This research is based on to test the quality of service and comparison between two Pizza Houses. The fast food industries of India is experiencing phenomenal growth and is one of the fastest growing sectors in the country, with the compounded annual growth rates of the market crossing 25%. Further, on the back of changing and busy lifestyle, fast emerging middle class population and surging disposable income, the industry will continue to grow at a pace in coming years. It now accounts for roughly half of all restaurant revenues in the developed countries and continues to expand there and in many other industrial countries in the coming years. But some of most rapid growth is occurring in the developing world; where it's radically changing the way people eat. People buy fast food because it's cheap, easy to prepare, and heavily promoted. This paper aims at providing information about fast food industry, its trend, reason for its emergence and several other factors that are responsible for its growth. This report provides extensive research and rational analysis on the Indian fast food industry and tracks the changing dynamics of the market. It features market performance, key related sectors and competitive landscape of the market. The research study looks into the market condition and future forecasts, and outlines current...
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...along important intelligence from the marketplace. C. Collecting competitive intelligence by buying a competitor’s products D. Setting up a consumer panel ------------------------------------------------- 2. When Molly’s parents retired, they decided they wanted to travel. They found an ideal job that allows them to travel for free, but the only catch is they have to stay at Holiday Inns. During each stay, they test all the amenities offered by the motel and evaluate each. The evaluation forms are sent to the motel headquarters where it becomes part of the motel’s __________ systems. ------------------------------------------------- A. Accountability information system (AIS) B. Marketing intelligence C. Experiential research data D. Marketing research ------------------------------------------------- 3. Which of the following is an example of primary data that would be used by Topps card company to determine popularity of its new hologram baseball card series? ------------------------------------------------- A. Sales records for baseball cards gathered by the industry’s trade council. B. Data from sales records kept by exclusive dealers of Topp’s hologram series C. An article about the hologram cards in a recent issue of Sports Illustrated D. Input from focus groups that was put together specifically to discuss their perception of popularity of the hologram card series. ------------------------------------------------- 4. A marketing information system (MIS)...
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...What a marketer want???? N how he get there???? Types of marketing… Societal marketing Traditional marketing Word of mouth Sales promotion Gorilla marketing Viral marketing n so n so on….n what not…many more YYYYYY DY NEED TO STUDY ALL DEZ…YYYY…ITNI CARE TO HMRI HMRY PARENTS B NHI KRTY…JTNA YE LOG KRTY HY… R DEZ REALLY THE CUSTOMERS OR THE PROFIT????? TOPIC…….BIRD EYE VIEW OF HOW P & G TACKLES ITS CUSTOMERS…. SUBJECT….MARKETING MANAGEMENT SUBMITTED BY…..SADAF, FARAH ,MARYAM,RUBINA DATE OF SUBMISSION…30 APRIL 2014 SUBMITTED TO….MAAM SADI AZIZ Mahatma Gandhi > Quotes > Quotable Quote “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so. CUSTOMER PSYCHOLOGY……HOW IMPORTANT FOR A MARKETER TO STUDY????? Companies use marketing to promote and sell their products or services, and consumer behavior is how consumers act and respond in the retail environment. In order for a company to create a strong marketing campaign, it is important to understand how and to what the consumer will respond. This relationship between marketing and consumer behavior involves studies, focus groups, psychological analyses and other methods of studying the market for a particular...
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