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Research Paper Outline
Evolution of Multinationals 1. Background or History of Multinationals and how they evolved
A. Origin of Multinational businesses
B. Internationalization
C. Emergence of Modern Multinational business 2. Introduction
A. Reasons Why Multinational Expand to overseas markets I. Search for Cheap Raw Materials II. Exploration of new Market Opportunities III. Search for Knowledge that is useful in production IV. Reduce costs of operation 3. Essentials for Successful Internationalization I. Uniqueness of Multinationals II. Multinationals enhance survival of their brands III. Multinationals must establish themselves in markets where costs of production and distribution are raw. IV. Installing patented technology to prevent rivals from producing a Company’s products without permission. V. Maintenance of a Company's Competitive Advantage

VI. Enhance quality of goods and services VII. Establishing relationships or alliances to enable sourcing of materials and selling of finished products and services appropriately.

VIII. Obtaining superior talent or human resources from the available pool in the target market to oversee its operations. 4. Evolution of Multinationals

I. Considering the characteristics of new markets such as wealth and population II. Examining the competitors that are present, infrastructure and political stability of a country III. Monitoring economic performance for target overseas markets

IV. Evaluating trade barriers existing in various markets V. Analyzing data on various international markets

VI. Establishing the resources that a business has which will enable it to succeed in the foreign market. VII. Setting global strategies and objectives VIII. Determining the capacity for expansion IX. Exploring markets, that

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