...A PROJECT REPORT ON “CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR” In fulfillment of the requirements for Post Graduate Diploma in Business Management (PGDBM) (2009-2011) UNDER THE GUIDANCE OF: Prof. Dr. Seema Girdhar (Marketing Faculty) SUBMITTED TO: Prof. Dr. Seema Girdhar (Marketing Faculty) SUBMITTED BY: HARLEEN KAUR Roll no. - 6005 GURU NANAK INSTITUTE OF MANAGEMENT Road no. 75, Punjabi Bagh, New Delhi-110026 A PROJECT REPORT ON “CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR” In fulfillment of the requirements for Post Graduate Diploma in Business Management (PGDBM) (2009-2011) UNDER THE GUIDANCE OF: Prof. Dr. Seema Girdhar (Marketing Faculty) SUBMITTED TO: Prof. Dr. Seema Girdhar (Marketing Faculty) SUBMITTED BY: HARLEENKAUR Roll no. - 6006 GURU NANAK INSTITUTE OF MANAGEMENT Road no. 75, Punjabi Bagh, New Delhi-110026 CERTIFICATE This is to certify that Miss.Harleen Kaur, student of Guru Nanak Institute of Management has completed her Project report on “CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR” in the year 2009-2011 in final fulfillment of Post Graduate Diploma in Business Management (PGDBM). She has successfully completed the project under my constant guidance and support. Signature of Project Guide (DR. SEEMA GIRDHAR) DECLARATION I hereby declare that the Project report titled “CUSTOMER SERVICES WITH REFERENCE TO BIG BAZAAR” is my original work and has not been published or submitted for any degree...
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...A PROJECT REPORT ON “CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR” In fulfillment of the requirements for Post Graduate Diploma in Business Management (PGDBM) (2009-2011) UNDER THE GUIDANCE OF: Prof. Dr. Seema Girdhar (Marketing Faculty) SUBMITTED TO: SUBMITTED BY: Prof. Dr. Seema Girdhar HARLEEN KAUR (Marketing Faculty) Roll no. - 6005 GURU NANAK INSTITUTE OF MANAGEMENT Road no. 75, Punjabi Bagh, New Delhi-110026 A PROJECT REPORT ON “CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR” In fulfillment of the requirements for Post Graduate Diploma in Business Management (PGDBM) (2009-2011) UNDER THE GUIDANCE OF: Prof. Dr. Seema Girdhar (Marketing Faculty) SUBMITTED TO: SUBMITTED BY: Prof. Dr. Seema Girdhar HARLEENKAUR (Marketing Faculty) Roll no. - 6006 GURU NANAK INSTITUTE OF MANAGEMENT Road no. 75, Punjabi Bagh, New Delhi-110026 CERTIFICATE This is to certify that Miss.Harleen Kaur, student of Guru Nanak Institute of Management has completed her Project report on “CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR” in the year 2009-2011 in final fulfillment of Post Graduate Diploma in Business Management (PGDBM). She has successfully completed the project under my constant guidance and support. Signature of Project Guide (DR. SEEMA GIRDHAR) DECLARATION I hereby declare that the Project report titled “CUSTOMER SERVICES WITH REFERENCE TO BIG BAZAAR” is my original work and has not been ...
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...[2015] [To understand the factors influencing the purchase intention of food private label (Golden Harvest) at Big Bazaar] Submitted By: Group 5 Name Swapnil Bartaria Vaibhav Prakash Vibhu Gaur Vivek Pandey Yogesh Saini Roll No. 140301021 140301022 140301023 140301024 140301025 Acknowledgement We would like to extend our sincere & heartfelt obligation to Dr. Bikramjit Rishi for guiding us during our Business research project work, Without Dr. Rishi Sir’s active guidance, help & cooperation; we would not have made headway on the project. We thank him for his personal involvement in our project finding and helping us through the thick and thin of various aspects of the project. Last but not the least; we would like to express our heartfelt gratitude towards our friends who helped us a lot during our project report. Group 5 Swapnil, Vaibhav, Vibhu, Vivek & Yogesh PGDM Exec 2014-15 Group 5_Private label @ Big Bazaar | Business research method 2 Index: Contents Introduction Problem statement Review of literature Objectives of study Research questions Hypotheses Research design Finding and Data analysis Recommendations Conclusion References Page number 4 4 5 6 6 6 7 8 - 12 13 13 14 -15 Group 5_Private label @ Big Bazaar | Business research method 3 Introduction: Indian Retail sector is dynamic and has turned into one of the world's main 5 worldwide retail destinations. It is evaluated that the aggregate number of shopping centers will develop at...
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...ABOUT WEDNESDAY BAZAAR AT BIG BAZAAR CHENNAI A PROJECT REPORT LIST OF CONTENTS LIST OF TABLES LIST OF GRAPHS S. No. CHAPTER- 1 PAGE No. 1 INTRODUCTION OF TOPIC 1 2 EXECUTIVE SUMMARY 3 3 REVIEW OF LITRETURE 7-8 4 INDUSTRY PROFILE 12-13 5 GROUP PROFILE 15-17 6 COMPANY PROFILE 19-26 CHAPTER-2 28 7 AIM OF THE PROJECT 30 8 OBJECTIVES OF THE PROJECT 32-34 9 SCOPE OF THE STUDY 36 10 LIMITATIONS OF STUDY 37 CHAPTER-3 11 RESEARCH METHODOLOGY 38-39 CHAPTER-4 12 ANALYSIS AND INTERPRETATION 41-46 CHAPTER-5 13 FINDINGS 51 14 SUGGESTIONS AND CONCLUSION 53-54 15 ANNEXURES 56 16 BIBLIOGRAPHY 62-69 LIST OF TABLES S. No. LIST OF TABLES PAGE No. 1 DISTRIBUTION OF SAMPLES ON THE BASIS OF AREA 12 2 DISTRIBUTION OF SAMPLES ON THE BASIS OF AGE 3 3 DISTRIBUTION OF SAMPLES ON THE BASIS OF GENDER 7-8 4 DISTRIBUTION OF SAMPLES ON THE BASIS OF MONTHLY INCOME 12-13 5 DISTRIBUTION OF SAMPLES ON THE BASIS OF OCCUPATION 15-17 6 DISTRIBUTION OF SAMPLES ON THE BASIS OF GAMILY SIZE 19-26 7 DISTRIBUTION OF SAMPLES ON THE BASIS OF MOTHER TONGUE 28 8 DISTRIBUTION OF SAMPLES ON THE BASIS OF NEWS PAPER 30 9 DISTRIBUTION OF SAMPLES ON THE BASIS OF RADIO STATION 32-34 10 DISTRIBUTION OF SAMPLES ON THE BASIS OF TV CHANNEL 36 11 DISTRIBUTION OF SAMPLES ON THE BASIS OF AWARENESS ABOUT WEDNESDAY BAZAAR 38-39 12 DISTRIBUTION OF SAMPLES ON THE BASIS OF GETING KNOWLEDGE ABOUT WEDNESDAY BAZAAR 41-46 13 DISTRIBUTION...
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...lifestyle etc. Major driving force behind introducing store brand is to ensure the customer store loyalty. This can be accomplished as brand is available only in specific stores. The study aims to analyze the Consumer Perception towards Private Label Brands on Big Bazaar, Patia. This project report provides analysis and evaluation of customer perception towards store brands of Food Bazaar. The objective of the study is to understand the possibility of success when retailers introduce private brands. The research is aimed to explore if buying choices are made based on brand loyalty and to analyze whether customers actively seek for new brands or strict to the old brands. Methods of analysis include pie charts and graphs which chalk out the customer profile and how they make decisions with regards to brands. The project kicked off on the 2nd week at Big Bazaar,Patiawhen I got my topic. The 1st week went primarily studying retail store operation such as shelving, racking, selling and visual merchandising. From 2nd week onwards, I took those days when footfall is high in Big Bazaar i.e. Wednesday and weekends. I took the sales data of all private labels and the overall sales of products in that category. Throughout the project, we carried on various activities and checked how to improve the sales of private label products which is a major contributor to the bottom line of any retail store. We tried...
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...SUMMER TRAINING REPORT ON CATCHMENT STUDY OF FOOD BAZAAR [pic] IILM INSTITUTE FOR HIGHER EDUCATION GURGAON IN THE PARTIAL FULFILMENT FOR THE AWARD OF POST GRADUATE PROGRAMME IN RETAIL MANAGEMENT SUBMITTED BY DEEPAK KUMAR PGPRM 2006-08 CATCHMENT STUDY OF FOOD BAZAAR [pic] DECLARATION This project is my original work done on behalf of IILM INSTITUTE FOR HIGHER EDUCATION under the guidance of Mr.Amit kumar, Food bazaar category head north zone and college mentors Mrs. Swaran Kanta and Mrs. Smita shelly, Faculty IILM. As well as with the great help of Food bazaar category team north zone. The material provided in this report is original and has not been submitted anywhere for any other diploma or degree. This data is completely confidential, hence the findings and analysis would not be shared in this document and outside too . so should not be share with any other places or organization. Signature of student Name : Deepak Kumar Date PREFACE I am Deepak Kumar doing post graduate program in retail management (PGPRM) student of Integrated Institute of Learning Management (IILM), Gurgaon, Haryana. undergone summer training program at Zonal office (North Zone) with Future group in Gurgaon. I have been assigned a task to do the ‘CATCHMENT STUDY OF FOOD BAZAARS IN NORTH ZONE”. In this topic there were three main...
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...Customer Retention Strategies Project Report on Customer Retention Strategies Table of Contents Introduction 4 Executive Summary 5 Jabong 6 Myntra.com 8 Airtel 10 Starbucks 12 Big Bazaar 14 BSNL 16 Comparison 18 Conclusion 19 References 20 Introduction Customer Retention is the activity that a selling organization undertakes in order to reduce customer defections. A company’s ability to attract and retain new customers, is not only related to its product or services, but also strongly related to the way it services its existing customers and the reputation it creates within and across the marketplace. Companies can go through the following steps to develop plan for retaining their customers: * Define Customer Loyalty * Identify factors that affect customer loyalty * Discuss practical and relevant strategies to retain clients 1) Customer Loyalty- It is the customer’s commitment or attachment to a company. It can be to the brand, the manufacturer, to the service provider or any other entity. 2) Factors- There exist numerous factors that may affect customer loyalty. To name a few will include choice of customer, history of company, trust and emotional bonding etc. 3) Strategies- The companies can develop their strategies on the basis of common factors such as gaining the trust of the customer, creating awareness about their brand value etc. Executive Summary The objective of the project is to study the Customer Retention...
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...CONTENT 1. Introduction 2. Need of the study 3. Objectives of study 4. Scope of the study 5. Review of Literature 6. Research Methodology 7. Data Analysis and Interpretation 8. Conclusion and Suggestions 9. Reference & Bibliography Annexure-Questionnaire DECLARATION I, KARAN VERMA student of B.COM (HON.)(2010-2013) batch studying at DAYALBAGH EDUCATIONAL INSTITUTE AGRA ,declare that the project work entitled on “CUSTOMER SATISFACTION WITH REFERENCE TO BIG BAZZAR & EASYDAY IN AGRA” was carried by me in the partial fulfillment of B.COM (HON) Programme. It is not been copied from anywhere else. KARAN VERMA B.COM – VI SEM. DEI, AGRA ACKNOWLEDGEMENT “NO MAN IS COMPLETE IN KNOWLEDGE BUT SINGLE RAY OF KNOWLEDGE CAN BE HELPFUL TO MAN”. The research on “CUSTOMERS SATISFACTION WITH REFERENCE YO BIG BAZAAR &EASYDAY IN AGRA” has been given to me as part of the curriculum in Three-Year Bachelors Degree in Commerce. I extend my sincere gratitude to my project guide Mr.Tej Singh, Reader for the guidance given to me during the course of this dissertation. I express my sincere thanks to all the staff of Big Bazaar and all those who have directly or indirectly helped me during I begin my acknowledgement by thanking almighty who was with me all through the way. THE INDIAN RETAIL SCENE India is the country having the most unorganized retail market. Traditionally it is a family’s livelihood, with...
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...Organized Retail Industry in India (Hypermarkets) Marketing Management Project Under the guidance of Prof. Ritu Mehta A study on Group 1 Goutham Kandregula (0159/50) K B Partha Sarathy (0170/50) Maladi Srinivas Pavan (0181/50) Meenakshi Garg(0192/50) Naga Phanindra (0203/50) Neela Mohan (0214/50) Nishant Somya (0225/50) Pawar Nikhilesh R. (0236/50) Contents I. II. Introduction- Organized Retail in India ........................................................................................... 3 Marketing Strategy of Major Players .............................................................................................. 5 Porters’ 5 forces analysis ........................................................................................................................ 7 III. IV. Consumer Behavior ..................................................................................................................... 7 BIG BAZAAR –The largest hypermarket store of India ................................................................ 8 Key Facts about the company ................................................................................................................. 8 SWOT Analysis of the Company .............................................................................................................. 9 V. VI. VII. VIII. A. B. C. D. IX. Declining Profits of Big Bazaar .................................................................................
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...Sector Project Title: - To study the effectiveness of “Waiting Line Management” of two supermarkets. Introduction:- Waiting Line Management- Understanding waiting lines or queues and learning how to manage them is one of the most important areas in operation management. We wait in line every day, from driving to work to checking out at the supermarket. In this project we discuss the basic elements of waiting lines problems and provide standard solutions to solve them. One of the ways of arriving at some of these solutions is queuing theory through which dissimilar delays encountered by customers. Overview of Indian Retail Sector- Retailing in India is one of the pillars of its economy and accounts for 14 to 15 percent of its GDP. The Indian retail market is estimated to be US$ 450 billion and one of the top five retail markets in the world by economic value. India is one of the fastest growing retail markets in the world, with 1.2 billion people. As of 2013, India's retailing industry was essentially owner manned small shops. In 2010, larger format convenience stores and supermarkets accounted for about 4 percent of the industry, and these were present only in large urban centres. The Indian retail industry has experienced high growth over the last decade with a noticeable shift towards organised retailing formats. The industry is moving towards a modern concept of retailing. Main Focus Area Our research focuses upon the retail chain giants such as Big Bazaar, Reliance...
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... Ms. Husna Ara Submitted by: Team “White Collar” 1. Jobaer Hasan ID: 2012-2-10-167 2. Mobashir Ahmed chowdhury ID: 2012-2-10-220 3. Abdul Aziz Fahad ID: 2012-2-10-249 4. Meraz Hossain ID: 2012-3-10-200 5. Rezwana Sultana ID: 2012-1-10-101 Date of Submission: 25 March, 2013 Date: 25 March, 2013 To Husne Ara Lecturer East West University Bangladesh Sub: submission of the term paper on Prince Bazaar. Dear Madam, We have great pleasure to replace before you our assignment on Super Shop Industry. We have made a research paper on Prince Bazar. We are the student of MKT-101; Sec-6. We analyzed on Prince Bazar to prepare this term paper, we have gathered what we believe to be the most complete information available. We have worked hard preparing this Term paper and we hope it will perfectly present the whole organizational situation of Prince Bazaar. We will be always available for answering any query related with this term paper. We request you to excuse us for any mistake that may occur in the term paper despite us best effort. It will be great pleasure for us, if you accept our term paper. Thanking you sincerely yours, Mobashir Ahmed Chowdhury ……………………… Jobaer Hasan ……………………………………….. Abdul Aziz Fahad …………………………………... Rezwana Sultana …………………………………... Meraz Hossain ……………………………………… Acknowlwdgement:...
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...Marketing Research Project Modern retails in India - Trends, issues and future GROUP - 4 Divya Katoch Gaurav Bhola Hanuman Sharan Hemant Meena HimaSindhu Karthik Junnuri F - 099 F 101 F 102 F 103 F 105 F 108 Page 1 Marketing Research Project ACKNOWLEDGEMENT We sincerely express our gratitude to Mr. Hemang Dangi for his constant guidance throughout the project. We also want to thank all the respondents of our survey for spending their valuable time in filling out the survey. Yours sincerely, Group 4 MBA- 1st Year Section B Page 2 Marketing Research Project Table of Contents 1.Title page ................................................................................................................................1 2.Acknowledgement ..................................................................................................................2 3.Index/ Table of content ..........................................................................................................3 4.Abstract ..................................................................................................................................4 5.Introduction ............................................................................................................................5 6.Review of literature .............................................................................................................. 10 7. Research methodology ...................................
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...The Cathedral and the Bazaar Eric Steven Raymond cf text and copyright at: www.tuxedo.org/~esr/writings Abstract I anatomize a successful open-source project, fetchmail, that was run as a deliberate test of some surprising theories about so=ware engineering suggested by the history of Linux. I discuss these theories in terms of two fundamentally di:erent development styles, the “cathedral” model of most of the commercial world versus the “bazaar” model of the Linux world. I show that these models derive from opposing assumptions about the nature of the so=ware-debugging task. I then make a sustained argument from the Linux experience for the proposition that “Given enough eyeballs, all bugs are shallow”, suggest productive analogies with other self-correcting systems of selfish agents, and conclude with some exploration of the implications of this insight for the future of so=ware. 1 The Cathedral and the Bazaar Linux is subversive. Who would have thought even five years ago (1991) that a world-class operating system could coalesce as if by magic out of part-time hacking by several thousand developers scattered all over the planet, connected only by the tenuous strands of the Internet? Certainly not I. By the time Linux swam onto my radar screen in early 1993, I had already been involved in Unix and open-source development for ten years. I was one of the first gnu contributors in the mid-1980s. I had released a good deal of open-source so=ware onto the net, developing...
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...|Future Group | |Profiling & evaluation of T24 mobile services in Kolkata with way forward to improve productivity in revenue, number of customers & services | |offered | | | | | | | | | | | SUBMITTED BY Dipayan Datta DECLARATION I Dipayan Datta a student of Asia-Pacific Institute of Management, New Delhi did my Summer Internship program at Pantaloons Retail India Ltd, Kolkata. This report is an authentic work of mine and has not been submitted anywhere before for any...
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...Trimester) | 2013 | Graduation | B.com | Jiwaji University | 62% | 2012 | 12th | MP Board | Bright convent School, Gwalior | 62% | 2009 | 10th | MP Board | Miss Hill School, Gwalior | 50% | 2006 | Summer Internship Organization: Big Bazaar Future Group, Gwalior May’13 – June’ 13 Project Undertaken: 1. Impact of Employee Engagement on Company Performance. 2. Selling of Profit Club Membership Card. Key Learning: 1. Understanding the functioning of retail organization. 2. Effective Time Management. 3. Effective customer handling. Additional Projects: Organization: Panasonic Private Limited. May’12 Project Undertaken: Sales and Distribution of Panasonic products. Key Learning: 1. Learnt the concept of customer delight. Achievements * Won 1st prize in Ad-Mad Show at Prestige Institute of Management and Research, Indore. 20-October-2012 * Won 1st prize in Ad-Mad Show at Acropolis Institute of Technology and Research, Indore. 23-January-2013 * Won 2nd prize in Ad-Mad Show at Jaipuria Institute of Management, Indore...
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