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Research Proposal

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Shringaar Studios is a Hair & Beauty Salon and it is located in 3 Burroughs Parade, The Burroughs, London, Hendon, NW4 4BD. Salon was opened in 2004 and it is focused on all beauty and hair treatments.
Purpose of our report is to show:
• what is the problem facing the company,
• to give evidence of solid and extensive secondary research conducted
Major problems for lady owner Shringaar Beauty Salon is:
Location Poor advertisement Age of the customers
- there is no free car park
- to be a customer people have to go by bus or pay for a car park
- there is no shops around apart from Chinese restaurant - no website
- no posters
- no leaflets giving to hand - because of the treatments offered by salon customers age is between ________ Our research proposal was created on questionnaire. We asked a random people about age, gender, satisfaction, treatments, prices, customers service. Then we compare results and in conclusion we found out what is the MRP for Shringaar Beauty Salon.
Recommendations
1. Shringaar Beauty Salon should be more focus on advertisement like:
- brochures
- press ads
- print ads
- signs
- posters
- TV, Radio ads
- Internet (website)
They can be innovate with ambient media- put ad in unusual places like: T-shirts, shopping bags, bumper stickers. It is small but effective as ambient is one of the fastest-growing sectors within outdoor advertising.
2. Change/ add treatments
Shringaar should offer more treatments for young people. Few meters from Salon is Middlesex University with thousands of young people who are/could be a great and valuable customers for them.
Limitations
The owner of Shringaar Beauty Salon was not able to provide us all information’s like financial statements, profits and opening or closing balance as they are private and confidential. She was not happy as well to give us basic information’s like

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