...Southern States University BU-502 Applied Business Research and Communications Skills Online Spring Quarter, 2016 Updated: April 4, 2016 CREDIT HOURS: 4.0 CONTACT HOURS: 40 (40 Theory, 0 Lab) (40 Online) Instructor: Dr. Peggy Bilbruck Email: pbilbruck@ssu.edu (inquiries will be responded within 24-36 hours). For any urgent technical problems with Moodle, contact the SSU-Moodle Administrator: ssumoodle@ssu.edu Office Hours: Wednesdays on Moodle from 11 – 12 pm ONLINE TIME ESTIMATE: This course requires four (4) hours of online activities every week on Moodle plus an additional 8 hours (minimum) of homework per week. COURSE DESCRIPTION This course provides an introduction to graduate business studies focusing on the applied business research and communication skills necessary to be successful in both an academic MBA program and the current economic environment and workplace. It covers information literacy, research and research methodologies, oral and written communication skills as well as critical thinking, problem solving and decision-making paradigms. As designed, the course will familiarize students with the tools necessary for the successful presentation of theories and concepts as they apply to real world managerial scenarios including business decision-making. Prerequisite: None Prerequisite(s): None Co-requisite(s): None What is an Online Course? This is an online course so we will not be meeting...
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...Teenage Pregnancy Unit Teenage pregnancy: an overview of the research evidence Introduction In 1999 the government’s ten-year national Teenage Pregnancy Strategy was launched. The main aims of the strategy are to: • Reduce the rate of teenage conceptions with the specific aim of halving the rate of conceptions among under-18s, and to set a firmly established downward trend in the rate of conceptions among under-16s, by 2010 • Increase the participation of teenage parents in education, training and employment to 60% by 2010, to reduce their risk of long-term social exclusion. This briefing presents headline findings from key research relating to teenage pregnancy and parenthood which has emerged (mainly) since the launch of the strategy. The topics covered include research on young people’s sexual behaviour; sources of sex and relationships information; what works in preventing teenage pregnancy; who is at risk of becoming a teenage parent; how to support teenage parents, and many more. It draws on a range of sources including systematic reviews of the effectiveness of prevention and support interventions, national surveys and primary research studies. The emphasis is on the UK and specifically English research. It was compiled by Catherine Dennison, Research Manager supporting the Teenage Pregnancy Unit. Although not representing a systematic or exhaustive search of the published literature, the briefing is intended to be of use to those engaged in implementing the Teenage...
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...UNIT – 1 1. Differentiate between Research & Research methodology. What are the various types of Research? 2. Discuss with examples, the nature of a good & effective research. 3. Discuss with examples, the qualitative & quantitative approaches in Research. 4. Discuss the scope & importance of research. UNIT – 2 5. Discuss the need & importance of Research design. What are the features of good research design? Discuss the basic principles in research design. 6. With the help of a flow chart, explain the steps in research process. 7. “Recent increase in fossil fuel prices has a direct impact on common life”. Based on above topic, work out a Research design. UNIT – 3 8. ‘What cannot be measured cannot be improved’. With reference to above statement, explain the need and importance of measurement and scaling in management research. 9. Discuss with examples, the various types of data analyzing and multiple item scales. 10. What is sampling design? Explain the need and importance of sampling. 11. Discuss with examples, the various types of sampling. UNIT – 4 12. Discuss the various methods of collecting Primary data. Explain Interview method in detail. 13. Discuss the merits and demerits of questionnaires. 14. With examples, explain the use of open ended and closed ended questions. 15. Differentiate between questionnaire and...
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...Teenage Pregnancy Unit Teenage pregnancy: an overview of the research evidence Introduction In 1999 the government’s ten-year national Teenage Pregnancy Strategy was launched. The main aims of the strategy are to: • Reduce the rate of teenage conceptions with the specific aim of halving the rate of conceptions among under-18s, and to set a firmly established downward trend in the rate of conceptions among under-16s, by 2010 • Increase the participation of teenage parents in education, training and employment to 60% by 2010, to reduce their risk of long-term social exclusion. This briefing presents headline findings from key research relating to teenage pregnancy and parenthood which has emerged (mainly) since the launch of the strategy. The topics covered include research on young people’s sexual behaviour; sources of sex and relationships information; what works in preventing teenage pregnancy; who is at risk of becoming a teenage parent; how to support teenage parents, and many more. It draws on a range of sources including systematic reviews of the effectiveness of prevention and support interventions, national surveys and primary research studies. The emphasis is on the UK and specifically English research. It was compiled by Catherine Dennison, Research Manager supporting the Teenage Pregnancy Unit. Although not representing a systematic or exhaustive search of the published literature, the briefing is intended to be of use to those engaged in implementing the Teenage...
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...3 August 2011 2QCY11 Results Update | Sector: FMCG GlaxoSmithKline Consumer BSE SENSEX 17,941 Bloomberg Equity Shares (m) 52-Week Range (INR) 1,6,12 Rel. Perf. (%) M.Cap. (INR b) M.Cap. (USD b) S&P CNX 5,405 CMP:INR2,411 TP:INR2,300 Neutral SKB IN 42.1 2,525/1,739 2/26/37 101.5 2.3 Glaxo Smithkline Consumer Healthcare's (SKB) 2QCY11 adjusted PAT grew 15% YoY to INR825m (against our estimate of INR873m). Net sales grew ~22%, led by 16% volume growth. Biscuit volumes grew 49% and exports grew 57%. Input cost pressure drove a 300bp decline in gross margins and 34% higher ad spend led to a 150bp decline in EBITDA margins of 15.1%. SKB increased MFD prices by an average of 2.3% in July to recover some of the lost margins. Foodles grew just 13% (22% in 1HCY11). GSK launched Horlicks Gold at a 30% premium to the base Horlicks variant. New launches yet to make significant impact; Valuations rich for a single category business; Downgrade to Neutral We believe SKB is well placed to capture healthy growth in the MFD space and a strong rebound from 1QCY11 is testament to that. However, with competitive intensity increasing in this segment, SKB will have to continue to spend aggressively, which may reduce the frequency of new product introductions. Margin pressures are likely to persist and though we do not expect a severe gross margin contraction to continue, firm input costs and a changing product mix (rising share of low margin non-MFD)...
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...MARKETING RESEARCH CONSUMER PREFERNCES AND CONSUMTION HABITS IN SOFT DRINKS INDUSTRY Research Proposal : Scope of introduction of a lemon-lime soft drink a local soft drink firm. The product would to be positioned as a “change of pace” soft drink to be consumed by all soft drink users, including heavy cola drinkers. Objective definition: The objectives of this research are: * We have to find out the perception and the expectations of the existing consumers from the soft-drink industry. * To analyze whatever the factors that will affect the introduction of this new soft drink in the market including the target audience , competitors etc. * To implement the research methodology and research design in order to gather and understand the data received. Research objective: The objective of the research is to understand the concept of the introducing the lemon-lime soft drink in the market by perceiving its idea of methodology, sampling plan, time and cost. Background of the soft drink industry: The 50-bn-rupee soft drink industry is growing now at 6 to 7% annually. In India, Coke and Pepsi have a combined market share of around 95% directly or through franchisees. Campa Cola has a 1% share, and the rest is divided among local players. There are two distinct segments of the market, cola and non-cola drinks. The cola segment claims a share of 62%, while the non-cola segment includes soda, clear lime, cloudy lime and...
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...BANGALORE IV SEM MBA RESEARCH METHODOLOGY – QUESTION BANK UNIT – 1 1. Differentiate between Research & Research methodology. What are the various types of Research? 2. Discuss with examples, the nature of a good & effective research. 3. Discuss with examples, the qualitative & quantitative approaches in Research. 4. Discuss the scope & importance of research. UNIT – 2 5. Discuss the need & importance of Research design. What are the features of good research design? 6. Discuss the basic principles in research design. 7. With the help of a flow chart, explain the steps in research process. 8. “Recent increase in fossil fuel prices has a direct impact on common life”. Based on above topic, work out a Research design. UNIT – 3 9. ‘What cannot be measured cannot be improved’. With reference to above statement, explain the need and importance of measurement and scaling in management research. 10. Discuss with examples, the various types of data analyzing and multiple item scales. 11. What is sampling design? Explain the need and importance of sampling. 12. Discuss with examples, the various types of sampling. UNIT – 4 13. Discuss the various methods of collecting Primary data. Explain Interview method in detail. 14. Discuss the merits and demerits of questionnaires. 15. With examples, explain the use of open ended and closed ended questions. 16. Differentiate between questionnaire...
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...on Morality and Ethics in Corporate World - Research Pa... http://www.studymode.com/essays/Business-Essay-On-Morality-And-Eth... Business Essay on Morality and Ethics in Corporate World SIGN IN SIGN UP SEARCH DOCUMENT S BOOK NOTES AP NOT ES Business Essay on Morality and Ethics in Corporate World By Divyashrii | August 2013 Page 1 of 1 The term "business ethics" is used in a lot of different ways. Business ethics is a form of applied ethics (Broni, 2010) that examines ethical principles and moral or ethical problems that arise in a business environment (Solomon, 1991). It applies to all aspects of business conduct (Baumhart, 1968; Ferell - Fraedrich, 1997; Singer, 1991) and is relevant to the conduct of individuals and business organizations as a whole (Bernard, 1972; Donaldson, 1982:36). Applied ethics is a field of ethics that deals with ethical questions in many fields such as technical, legal, business and medical ethics (Preston, 1997:6-11). Business ethics consists of a set of moral principles and values (Jones Parker - Bos, 2005:17) that govern the behavior of the organization with respect to what is right and what is wrong (Badiou, 2001; Seglin, 2003). It spells out the basic philosophy and priorities of an organization in concrete terms (French, 1979; French, 1995). It also contains the prohibitory actions at the workplace 1 of 5 8/7/2014 8:16 PM Business Essay on Morality and Ethics in Corporate World - Research Pa... http://www.studymode.com/essays/Business-Essay-On-Morality-And-Eth...
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...to make decisions on various issues, such as: financial, investment, operational, marketing, and strategic. A study of the company’s pension plan compared to other firms in the industry should be in a management report form. Management reports are best when the reader has little time to absorb details and needs prompt exposure to critical findings (Cooper & Schindler, 2014). The order of the management report allows clients to grasp conclusions and recommendations quickly, without much reading, or with efficient use of time in this case (Cooper & Schindler, 2014). It may be helpful to have a technical report available for further information at the president’s request, but a management report should be presented first. It is likely that the President would rely on a Chief Financial Officer to further evaluate the report, or maybe even an actuary if the pension plan analysis involves heavy calculations and projections. A technical report format should be used to describe a marketing experiment for submission to the Journal of Marketing Research. A technical report is “the report that other researchers will want to see because it has the full story of what was done and how it was done” (Cooper & Schindler, 2014, p. 506). The audience of a research journal is likely to be very educated and interested in the details of the experiment and how the conclusions were formed. “Let the wise hear and increase in learning, and the one who understands obtain guidance”...
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... SCRÚDÚ NA hARDTEISTIMÉIREACHTA LEAVING CERTIFICATE EXAMINATION Stair - History Tuarascáil ar an Staidéar Taighde Research Study Report Ardleibhéal agus Gnáthleibhéal Higher and Ordinary Level (100 marc – 100 marks) Don scrúdaitheoir amháin/ For examiner’s use only: Plean Imlíneach/ Outline Plan Meastóireacht ar na Foinsí/ Evaluation of Sources Aiste Fhada/ Extended Essay Iomlán/ Total 1 /16 Ba chóir féachaint ar na treoirlínte d’iarrthóirí, atá ar na leathanaigh cúil, sula dtugann tú faoin leabhrán seo a líonadh. Before beginning to fill the booklet, please see guidelines for candidates on the back pages. TEIDEAL AN STAIDÉIR TITLE OF THE STUDY Scríobh síos anseo teideal iomlán do Staidéir Thaighde agus na dátaí a bhaineann leis, más cuí. Write below the full title, and date parameters where appropriate, of your Research Study. ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ 2 /16 PLEAN IMLÍNEACH (15 marc) OUTLINE PLAN (15 marks) __________________________________________________________ __________________________________________________________...
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...Research Tool|Describe who creates the report andthe data sources|How can it be used to assess market viability?|Notable Findings| 1. US Department of Commerce Country Commercial Guides[->0] |Created by US embassies with assistance from several US government agencies. |The reports can give you a better understanding of a countries current commercial environment. Access to information such as market overview, challenges, opportunities, entry strategies, political and economic environment, trade regulations, investment climate, trade events etc Can be useful to determine if a product/business will have potential growth in a given market.|Prepared annually. Reports created by using economic, political and market analysis. Pretty thorough report but some countries do not have a report. For example not all Caribbean countries are featured.| 2. AT Kearney Global Retail Development Report[->1] (also provides other good reports, such as Globalization, and FDI confidence)|Report is created by AT Kearney, a global management consulting firm. Analyzes 25 macroeconomic and retail-specific variables|The Global Retail Development Index ranks the top 30 developing countries for retail expansion. The reports help retailers create global strategies and identify market opportunities. It helps retailers assess current and future markets for possible continued expansion.|Annual report.| 3. World Bank’s Doing Business in…[->2] |The World Bank Group|The doing business reports measure business...
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...Gathering Documentations………………………………………………….7 Scope Definition……………………….………………………………………………….7 Work Breakdown Structure (WBS)……………………………………………………….8 WBS Dictionary…………………………………………………………………………..8 Scope Verification………………………………………………………………………...9 Project Time Management………………………………………………………………………...9 Project Cost Management…………………………………………………………………………9 Project Risk Management………………………………………………………………………..10 Conclusion……………………………………………………………………………………….10 References………………………………………………………………………………………..11 Executive Summary QuickFlicks is a new company that wants to offer DVD rental kiosks in Middle Eastern nations. The DVD rental system discussed in this report will be QuickFlicks’ initial product. QuickFlicks is a corporation with 35 initial shareholders. QuickFlicks is managed by its President, Maktoum Alhosani. This report will outline project management for the DVD Rental System Design project. The DVD Rental System Design is a project to create and design a new DVD rental system for QuickFlicks. The proposed DVD rental system will allow users to rent and return DVDs through local kiosks. The concept is based on the United States company Redbox, but needs to be modified to suit Middle Eastern culture. This project will identify potential locations for initial rollout, determine what features should be added in kiosks,...
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...BAE Systems Aerospace & Defence 22 February 2010, United Kingdom Readers in all geographies please refer to disclosures on page 9. THIS DOCUMENT IS A MARKETING COMMUNICATION. It has not been prepared in accordance with the rules in the Conduct of Business Sourcebook designed to promote the independence of research and is also not subject to any prohibition on dealing ahead of the dissemination of research. z Share price performance 230 278 325 373 420 Feb-09 Aug-09 Feb-10 1m 3m 12m Price (0.2) 10.0 (5.8) Rel. All Share 2.8 10.4 (30.3) Rel. Sector (not shown) (1.9) 3.6 (21.9) Source: JCF Group Confirming upgrade post results BAE reported solid FY09 results, posting 17% EBIT growth (5% organic). We anticipate slightly lower organic growth in 2010, with EPS enhanced by the £500m share buyback. In aggregate, we upgrade FY10E EPS by 4.4% (2.3% underlying / 2.1% buyback). We maintain our view that the stock remains good value with an attractive yield. However, we believe the group’s below average mid term growth prospects will hold back the rating potential through 2010. Key points Portfolio performance. BAE’s broad portfolio of capabilities and geographical exposures, where 80% of the business is characterised by long-term committed programmes and multi-year support contracts, provides protection from the inevitable budget pressures. Forecasts are relatively secure, in our view. Land’s a drag. A c30% decline in Land Systems revenues to FY11E will hold ...
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...Publication Date: October 2012 Ponemon Institute© Research Report 2012 Cost of Cyber Crime Study: United States Benchmark Study of U.S. Companies Ponemon Institute October 2012 Part 1. Executive Summary We are pleased to present the 2012 Cost of Cyber Crime Study: United States, which is the third annual study of US companies. Sponsored by HP Enterprise Security, this year’s study is based on a representative sample of 56 organizations in various industry sectors. While our research focused on organizations located in the United States, many are multinational corporations. For the first time, Ponemon Institute conducted cyber crime cost studies for companies in the United Kingdom, Germany, Australia and Japan. The findings from this research are presented in separate reports. Cyber attacks generally refer to criminal activity conducted via the Internet. These attacks can include stealing an organization’s intellectual property, confiscating online bank accounts, creating and distributing viruses on other computers, posting confidential business information on the Internet and disrupting a country’s critical national infrastructure. Consistent with the previous two studies, the loss or misuse of information is the most significant consequence of a cyber attack. Based on these findings, organizations need to be more vigilant in protecting their most sensitive and confidential information. Key takeaways from this research include: Cyber crimes continue to be...
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...Universal Emotions Enjoyable Emotions Other Universal Emotions Decision-Making Process Consumer Psychology Facial Expressions in Marketing Conclusion 3 4 6 8 9 10 13 16 16 ! ! MID SEMESTER THESIS REPORT PAGE "2 OF "16 ! ! ! ! ! Abstract This thesis investigates the possibility and applications of measuring universal emotions and customer behaviour in retail environments from a marketing and advertising point of view using automated computerised systems. ! We start by exploring the theoretical findings from scientific literature, and describes the essence of universal emotions and their effect on decision-making process, examining how far emotions influence customers ́ purchases, recommendations and product evaluation. ! ! ! Then we explore some of the existing research done on automated facial expression and consumer behaviour recognition techniques and finally their implications and applications in various fields. The research might interest retail companies, particularly their marketing and sales professionals, as it demonstrates how focusing on customers emotions can help improve business results. Keywords: feature recognition, facial expression, shopping behaviour, consumer analysis and prediction. ! ! ! ! ! ! ! ! MID SEMESTER THESIS REPORT PAGE "3 OF "16 ! ! Introduction ! The expression of emotion is achieved through intricate combinations of verbal and nonverbal information produced from...
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