Free Essay

Research Review

In:

Submitted By mpx123
Words 508
Pages 3
Research Review

Marketing Research-"the function that links the consumers, customers, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.

Observation research-is a social research technique that involves the direct observation of phenomena in their natural setting

Convenience sample- is a non-probability sampling technique where subjects are selected because of their convenient accessibility and proximity to the researcher.

Probability/nonprobability-Probability sampling, or random sampling, is a sampling technique in which the probability of getting any particular sample may be calculated. Nonprobability sampling does not meet this criterion and should be used with caution. Nonprobability sampling techniques cannot be used to infer from the sample to the general population

MIS- Interis a general term for the computer systems in an enterprise that provide information about its business.

operations.net vs. Intranet- An intranet is a computer network that uses Internet Protocol technology to share information, operational systems, or computing services within an organization

Primary Research- consists of a collection of original primary data

Secondary Research- Secondary research (also known as desk research) involves the summary, collation and/or synthesis of existing research
Focus group-A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Data collection methods – what has the slowest response rate?
Questionnaires……………..also interviews, registration, direct observations, and reporting

Validity/reliability/representativeness- In order for assessments to be sound, they must be free of bias and distortion

Simple random/stratified/systematic sampling-Stratification is the process of dividing members of the population into homogeneous subgroups before sampling. Systematic sampling is a statistical method involving the selection of elements from an ordered sampling frame.

Cookies-is a small piece of data sent from a website and stored in a user's web browser while a user is browsing a website

Syndicated research-Syndicated research is a single research study conducted by a research company with its results available, for sale, to multiple companies Leading questions- are framed in a way that evokes a specific response from the person being questioned

Steps in the marketing research process- #1: Problem Identification and Definition, #2: Designing a Proper Approach, #3: Developing the Actual Research Design, #4: Data Collection and Survey, #5: Data Structuring and Analysis, #6: Report Generation and Presentation

Data mining- is the process of analyzing data from different perspectives and summarizing it into useful information - information that can be used to increase revenue, cuts costs, or both
Market basket analysis - is a modelling technique based upon the theory that if you buy a certain group of items, you are more (or less) likely to buy another group of items

Customer abandonment- customer who stopped buying a product for a particular reason

Mall intercept-A mall-intercept personal interview is a survey whereby respondents are intercepted in shopping in malls

Similar Documents

Free Essay

Review in Research

...Literature Review in Research: An Annotated Bibliography AB HCS/465 January 26th, 2015 Lane Baggett Literature Review in Research: An Annotated Bibliography Reference Gershon, MHS, DrPHa, R. R., Karkashian, MAa, C. D., Grosch, PHDb, J. W., Murphy, PhDb, L. R., Escamilla-Cejudo, MD, PhDa, c, A., Flanagan, BAa, P. A., Bernacki, MD, MPHd, E., Kasting, MPHe, C., & Martin, PhDe, L. (2000, June). Hospitals safety climate and its relationship with safe work practices and workplace exposure incidents. American Journal of Infection Control, 28 (3), 211-221. This article is in relevance to comparing the work compliance of safety and the safety regulations of working within the safety guards of safe practices and the safety regulations of exposures to blood and other body fluids. In the article it discussed the methods used, which was a questionnaire, which contained 46 safety climate items, which were tested on 789 health care workers based in hospital health facilities. This research was conducted in order to perform evaluations in different settings in order to define the new safety climate scale. In order to target additional problems in hospital safety and guide to reduce incidents that may occur because of failure to follow regulations. Gampper, R. N., George, J., Carter, J., & Jesdale, M. (1998, April). Co-infection with Mycobacterium tuberculosis and HIV in high risk clinical care settings in Rhode Island. AIDS Care, 10(2), 221-9. The article is in relevance...

Words: 816 - Pages: 4

Free Essay

Research Review

...POSSIBLE MISSING LINK: The primary and secondary questions you have proposed for research seem very well developed. The only potential problem I can see with your questions is the possible problem that you didn’t thoroughly link sustainability to your major field. I see that you have a very clear link with sustainability but it seems as if you have possible left out the link to your major field. I would suggest that you specify what your major field is and what kind of field biosorption deals with. I am guessing that biosorption has to deal with either the chemistry or biology field but I am not sure and I would recommend specifying which field it deals with and making that connection clear. Other than the potential link to your major field possibly missing the questions look very good. POTENTIAL FOR RESEARCH QUESTIONS: The questions you have provided for research seem to me like they have a very good potential to yield a very successful research paper. I think that your primary question is specific enough to be answered thoroughly with well-developed answers in a short research paper. The questions you have provided also do not have a yes or no answer and require a more in depth answer which will be beneficial to you when writing your research paper. The questions also seem to cover the area of biosorption very well and seem like they link that topic to sustainability in a very good manner. The only suggestion I have for you is to revise your questions and make sure...

Words: 310 - Pages: 2

Free Essay

Research Article Review

...| Research Article Review | Proactive encouragement of interdisciplinary research teams in a business school environment: strategy and results | | | Research Article Review Proactive encouragement of interdisciplinary research teams in a business school environment: strategy and results Author: Susan M. Adams, Nathan C. Carter, Charles R. Hadlock, Dominique M. Haughton and George Sirbu Introduction: This article describes the importance of interdisciplinary research and teaching that has become a common theme in assessing the state of modern university. The US National Academies have issued a self described ‘call to action’ to universities to upgrade their attention to this issue and the retiring president of the International Economics Association has argued strongly for more to be done to connect the disciplines. Many academic work of business school faculty still tends to focus on the interests of disciplinary academic journals. The pressures for a disciplinary focus encourage individual investigators to pursue common phenomena. It is convenient to view cross-disciplinary collaboration using a social network Paradigm. Research findings indicate that, in general, diverse teams promote more innovative solutions provided they can work well together. Individuals working on teams are bridge to external resources from their own social networks. In this way a team benefits from members that have connections to outside networks that can provide access to additional...

Words: 897 - Pages: 4

Premium Essay

Quantitative Research Review

...Web Search Assignment #1 (Quantitative Research) Kayla Tranbarger Tabor College Wichita Instructor: Marlene Pietrocola NUR 410: Evidence Based Nursing Practice January 25, 2015 I chose the article titled “The effect of nurse-performed preoperative skin preparation on post-operative surgical site infections in abdominal surgery”. This quantitative research article is an experimental study to determine the effect of preoperative skin preparation procedures by nurses on post-surgical site infections in abdominal surgeries. The research question that the authors Dizer et. al are asking is if pre-operative skin preparation will decrease the risk of post-operative skin infections in abdominal surgeries. This study was based on previous research done that states pre-surgical skin cleansing with antibacterial agents greatly reduce the risk of infections. This study is to provide more evidence to support its use into nursing practice. The research design was experimental in that there was an intervention; preoperative skin preparation, a sample group that received the intervention and a control group to compare the sample group to. The methods used to answer the question were that the experimental subjects of the study were 272 patients that had been hospitalized and underwent abdominal surgery during a specified time period. The population of patients that made up the two groups met certain criteria for the study, and then were randomly separated into the sample and control...

Words: 641 - Pages: 3

Free Essay

Marketing Research Review

...1. Types of Marketing Research 2. Research symptoms and problems 3. Research objectives Task 2: Define Research Objectives • Research objectives state specifically what information must be gathered. Research Problem • Asks what the decision maker needs to do • Action oriented Research Objective • Asks what information is needed and how it should be obtained • Information oriented Task 2: Define Research Objectives • The objectives should specify: • From Whom is the information is to be gathered: the researcher must choose carefully the population that should be studied. • Objectives should also describe how respondents are going to be included in the sample. • What information is needed: the researcher must determine the construct (concept) to be measured. • For example: memorable, relevant, understandable likeable, attitude, purchase intention, etc. • The objectives should specify: • What is the unit of measurement: objective should describe the operationalization of the construct to be measured... in other words the specific measures for each concept to be researched. • Worded using the respondent’s frame of reference • What format should be used: the researcher will need to determine what type of study to design (qual or quant and which data collection format?) 4. Constructs and operational definitions and the applications of each Constructs & Operational Definitions Construct • Brand Awareness • Advertising Recall & ...

Words: 753 - Pages: 4

Premium Essay

Qualitative Research Methods Review

...form should be attached to the front of all work submitted for assessment. Name: | Chao Sun | Library card number: | 31434921 | Coursework Title: | Paper 1 Paper 2 Research Essay Consulting Project Dissertation Proposal Dissertation | Tutor: | Dr Valerie Stead | * All submissions for coursework assessment should be your own work. * Any copying from the work of others will be heavily penalized. * Allowing other students to copy your work will also be penalized. I hereby confirm that I have read and understood the University’s regulations relating to plagiarism (as summarized in the MA in Human Resources and Consulting Participant Handbook) and that the work to which this declaration is attached is my own. Signature of Student: | | Qualitative Research Methods Review Taking “The Supportive expatriate spouse” as a case Introduction This Review is aimed at analyzing the qualitative research methods used in “The supportive expatriate spouse” by Jakob Lauring and Jan Selmer (2010).The specific research elements will be discussed in perspectives of suitability, benefits, limitations and ethical issues in context of the authors’ research. Research Methods The research question of the above article is to investigate the positive influence of accompanying spouses on their business expatriates. Samplings elected are sixteen Danish female accompanying women in a...

Words: 1462 - Pages: 6

Premium Essay

Domestic Research on Backwash of English Language Testing: Review and Prospective

...Domestic Research on Backwash of English Language Testing: Review and Prospective —— Analysis of Six Major Journals of Linguistics from 2003-2013 Contents Abstract ……………………………………………………………………….....1 1. Introduction ……………………………………………………………….......2 2 The Scope of Information Retrieval ...…………………………………….....3 3 Current Situations of Washback Research………………………….……….3 3.1 Research Amount……………………………………………………….....4 3.2 Research Methods………………………………………………………....4 3.3 Research Content……………………………………………………….....5 3.3.1 CET 4& 6………………………………………………………………5 3.3.2 TEM 4&8………………………………………………………………6 3.3.3 NMET…………………………………………………………...…..…6 3.3.4 Language Testing and Washback Resear….………………………...…..…6 3.3.5 Others…………………………………………………………...….…..7 4 Problems of Current Research on Wachback………………..……………….7 4.1 Quantity ………………………………………………………………….....7 4.2 Content …………………………………………………………………......7 4.3 Objects ………………………………………………………..…...……......8 5 Suggestions and Prospective for Future Research on Washback…..…….......8 5.1 Research Objects…………………………………………………………….8 5.2 Research Methods……………………………………………………….......8 5.3 Research Content……………………………………………………………9 6 Conclusion………………………………………………………………………9 References……………………………………………..………………………....10 Acknowledgements…………………………………………………………..….11 Abstract: ...

Words: 3228 - Pages: 13

Free Essay

Engl 135 Entire Course

...COM ENGL 135 ENTIRE COURSE 1. ENGL 135 Week 1-7 All Discussion Questions 2. ENGL 135 Week 1 – Restaurant Evaluation 3. ENGL 135 Week 2 – Omnivore’s Dilemma Book Review 4. ENGL 135 Week 3 – Position Paper 5. ENGL 135 Week 4 – Research Proposal 6. ENGL 135 Week 5 – Annotated Bibliography 7. ENGL 135 Week 6 – Research Paper Draft ENGL 135 ENTIRE COURSE To purchase this visit following link: http://www.activitymode.com/product/engl-135-entire-course/ Contact us at: SUPPORT@ACTIVITYMODE.COM ENGL 135 ENTIRE COURSE 1. ENGL 135 Week 1-7 All Discussion Questions 2. ENGL 135 Week 1 – Restaurant Evaluation 3. ENGL 135 Week 2 – Omnivore’s Dilemma Book Review 4. ENGL 135 Week 3 – Position Paper 5. ENGL 135 Week 4 – Research Proposal 6. ENGL 135 Week 5 – Annotated Bibliography 7. ENGL 135 Week 6 – Research Paper Draft ENGL 135 ENTIRE COURSE To purchase this visit following link: http://www.activitymode.com/product/engl-135-entire-course/ Contact us at: SUPPORT@ACTIVITYMODE.COM ENGL 135 ENTIRE COURSE 1. ENGL 135 Week 1-7 All Discussion Questions 2. ENGL 135 Week 1 – Restaurant Evaluation 3. ENGL 135 Week 2 – Omnivore’s Dilemma Book Review 4. ENGL 135 Week 3 – Position Paper 5. ENGL 135 Week 4 – Research Proposal 6. ENGL 135 Week 5 – Annotated Bibliography 7. ENGL 135 Week 6 – Research Paper Draft ENGL 135 ENTIRE COURSE To purchase this visit following link: http://www.activitymode.com/product/engl-135-entire-course/ Contact us at: SUPPORT@ACTIVITYMODE...

Words: 498 - Pages: 2

Premium Essay

Compliance Review

...Compliance Program / Annual Procedure Review Rule 206(4)-7 of the Investment Advisers Act creates a fiduciary responsibility for investment advisers to review annually their policies and procedures to determine their adequacy and the effectiveness of their implementation. As part of this review, all policies, procedures and responsibilities of an adviser must be reviewed, and the findings documented. The review should consider all factors that might suggest a need to revise the policies and procedures including any compliance matters that occurred during the year, any changes in the adviser’s or its affiliates business activities, or changes to applicable regulations. Reviews should be conducted by independent individuals (e.g., the department manager) not immediately responsible for implementation of a particular procedure. An overall review and approval of the adviser’s policies and procedures should be completed by the Chief Compliance Officer and should be submitted to the adviser’s Management Committee or Executive Officers for Final Action. |Procedure | |Summary & |Recommended |Reviewer & | |Completion Date & | |Reviewed |Findings |Conclusions |Change/Update |Date of Review |Review by CCO |Final Actions ...

Words: 276 - Pages: 2

Premium Essay

Mkt 420 Week 2 Individual Assignment

...Peer Evaluation for MKT 420 Your Name: KYRIA AHO Fill in the blanks for each team member (but not yourself) as if you were writing an evaluation or recommendation for that person. ONLY ONE TEAM MEMBER MAY BE RECOMMENDED FOR PROMOTION. Consider if you were assigned to another team, which team member you would want to be your boss. Consider who you’d like to work with again. Consider who you’d go to extremes to avoid working with if you had a say. Here is the format for peer evaluations. Include the team member’s full name (1), and be specific about (2) what the team member did or did not do. At the end, if you were employed with this person, (3) would you recommend (a) Promoting, (b) Retaining (Keep in position), (c) Retaining with counseling to improve performance or (d) firing/replacing. Please keep in mind that in most business situations, only one person in a group would likely be promoted. Thus a recommendation to promote would be reserved for the truly exceptional team member Team Member 1: LEXA CREAMER As a team member with Lexa Creamer on the team marketing plan project, I feel qualified to speak about his/her job performance. Lexa’s contribution to the project was timely and significant. She accepts correction easily and is always willing to assist in any way that she can. I believe Lexa’s strengths are enthusiasm and timely submission of her work. I believe her weakness is the lack of flexibility. Lexa had to miss some of the meetings due to time conflicts...

Words: 669 - Pages: 3

Premium Essay

Argument

...Why did we choose that particular topic or article to be reviewed? As for this assignment, our group has all agreed to choose the article titled ‘Stress Management’ as the article that we need to review. Why we chose this article is absolutely because it is easy to be reviewed. This article has much points and ideas in it. Besides, we chose this article because it is exactly and definitely related to our life as university students. So, we can easily put some ideas as our experiences to review this article. This article teaches us much about stress; what stress actually is and what do make us stressed. This article also gives us knowledge about some stress-management techniques as to overcome this particular problem. As students, we cannot run away from this problem, and we need to face it throughout our whole life as a human. Not only students, all human beings will face any kind of stress either teachers, farmers and also ministers. This article also tells us that stress is not always bad, but sometimes stress can be beneficial to us when it makes our work better and done energetically. We deeply think about how we will think to review this article so we will not face too much obstacle in order to finish this group assignment. Making notes on the article read The five articles that we choose is only about two pages each and these articles have many points and ideas to be taken and used. We need to take notes on these articles to determine which article is the best to be...

Words: 645 - Pages: 3

Premium Essay

Maxon Technologies Case Summary

...Maxon Technologies Sales Letter Subject: Connect with this top line solution; enjoy leverage in your business while creating a classy experience in your operations. Hello, Maxon Technologies have been at the forefront of supplying Corrosion Retardant Solution across the board for various industries since the inception of the business. We help to give our customers the lift they need to recover the worn out metal surfaces of their machinery and equipment without any need for disassembling. This product is based on many seasons of research and it has been creating huge wins in the market for many years. In view of the high positive feedback it has enjoyed, we are excited to share this great information with you. Maxon CRS makes the surfaces of machines more wear-resistant. It protects metals from rust and saves you the huge maintenance costs that could be associated with this. This means that you can track your recurring expenses and redirect your resources to other exciting profit centers of your business. This is a huge win for those who understand how to navigate the tides of contemporary business....

Words: 522 - Pages: 3

Premium Essay

Professional Review Activity Analysis

...A professional review body is any entity or governing body of a health entity which conducts professional review activity. This includes the committees of the medical staff assisting the governing body. Professional review activity is activity of a healthcare entity with regard to the evaluation of a provider with recaged to privileges, membership and scope of practice. This would typically be performed on initially application for privilege of review every 2 years by the medical staff. This could also further include on going peer review process with regard to patient outcomes or complaints. Professional review action is action that is taken as the result of the professional review activity. Professional review activity is reportable...

Words: 326 - Pages: 2

Free Essay

Hardware Websites

...technology discussion forum . It provides its readers with detailed specs for thousands of computer hardware products, reviews, expert analysis and comparisons. Take the Asus X99 Rampage V Extreme motherboard for example, it belongs to a well know product line known as the Republic of Gamers (ROG). Overclock3D takes this motherboard and breaks it down piece by piece, they go into details of each aspect of this motherboard, from new features that was not available in previous Rampage motherboard models, to over clocking options, and even enhance their review with videos, screen shots, and bench testing results to verify motherboards' specs and capabilities. For the computer enthusiast, this website with an easy to navigate layout, and attractive format, brings all the new hardware to one place, and provides a tremendous amount of information regarding computer hardware. Additionally, the site has several tools that gives its readers the opportunity to discuss, ask questions, and expand on hardware uses through comments, forum, frequently asked questions and other threads in the Community section. Overclock3D was initially dependant on users input through the forum platform. Their enthusiasm however turned into a full scale professional publication, the website became a registered company in the UK and expanded its operations into other websites as well. Reviews done to hardware such as the Rampage V are now handled by professionals like Tom Logan their Director and Chief Editor...

Words: 308 - Pages: 2

Free Essay

Butterfly Affect

...Butterfly leaked just 24 hours before its official release date, March 15, and that most major music websites published their reviews of the album within three days of the leak. On such an immediate deadline for filing a feature-length album review, it’s nearly impossible for a young critic to stunt. At Jezebel, Clover Hope just wrote the truth. With bits of personal and political context interspersed, Hope framed her review as a first-take impression of the “overwhelming blackness” of an album about funk and self-destruction. “This initial feeling is suffocating,” Hope wrote. “It’s the essence of Dis Tew Much.” I think most fans and critics would agree that Kendrick Lamar's To Pimp a Butterfly is, indeed, overwhelming. I reviewed To Pimp a Butterfly in about 72 hours. In that narrow band of time, I "got" the album's messages and themes but couldn’t grasp the motivations for the album’s sound. Why, in. You’ll recall that To Pimp a Butterfly leaked just 24 hours before its official release date, March 15, and that most major music websites published their reviews of the album within three days of the leak. On such an immediate deadline for filing a feature-length album review, it’s nearly impossible for a young critic to stunt. At Jezebel, Clover Hope just wrote the truth. With bits of personal and political context interspersed, Hope framed her review as a first-take impression of the “overwhelming blackness” of an album about funk and self-destruction. “This initial feeling...

Words: 332 - Pages: 2