Premium Essay

Research Student

In:

Submitted By viceb
Words 13047
Pages 53
MASS MEDIA EFFECTS

In partial fulfillment of the requirements of
Theories of Communication (LAC 701)

A paper prepared by Group Four

John Fasisi (91817)
Kalim Gazal (136615)
Moyofade Ipadeola (95580)
Nwachukwu Egbunike (147181)
Oluwaseun Oti (168137)
Seyi Bodunde (168139)
Victor Eze (167521)

And submitted to:
Professor F. A. Adesanoye

Department of Communication and Language Arts
Faculty of Arts
University of Ibadan

November 27, 2012

ABSTRACT

This literature-driven study examined mass media effects. The work peered into the history of the ‘powerful media’. An in-depth review of relevant theories of mass media effects was analyzed. Findings pointed towards both positive and negative impacts of mass media. However, there was no empirical evidence to substantiate a direct cause and effect relationship of mass media messages with the actions of the consumer of the information. Consequently we can only assert that the mass media impacts on society but does not necessarily have an effect since other factors also influence people other than information consumed from the media. As such, this study asserts that the mass media influences public opinion but does not necessarily cause it.

Key words: powerful media, mass media effects, theories of mass media effects, impact of media messages

INTRODUCTION

The mass media involve organisations that are responsible for the dissemination of information to a large number of people. Basically, the mass media are categorised into print and electronic media. The print media include magazine, newspapers and books while the electronic media are television, radio, internet, videos or films etc. The instruments of both the print and electronic media are being used by the mass media to create and promote multitude of ideas that positively affect the lives of people and the society. That is to say,

Similar Documents

Free Essay

Research Paper in Student Assistant

...being student assistant in Lourdes College are Question: How will the student assistant manage/balance both performance and education? | Why this idea?To help student assistants cope on their stressful experience.To gain greater understanding of the situation. | Plan to discover(Idea/Question) * The strategies of the S.A students in balancing their work while studying.How will they manage the stressful task under student assistant program?Why are they under this program?What are their problems of being S.A? | What needs to be done * Conduct a survey to all S.A student * Conduct interview * Use book as a material for the research | 1 CHAPTER 1 THE PROBLEM The student assistant is a student member of a college coaching staff, teaching assistance, resident assistant, a trained peer leader, within a college, university, or group housing facility. A student working as support assistance for the faculty and staff. Student assistantship is generally a part-time position. Job description includes technological support in class assistance, first-level computer support, etc. student assistant are also supposed to establish a good rapport with the faculty will not be disturbed and shy by their I.T- related problems. On the whole, it is quite demanding (Wikipedia, 2012). In this process that being a student assistant...

Words: 1992 - Pages: 8

Premium Essay

Student Success Research Paper

...At first glance, it seems that student success is easy to obtain, attend your classes, complete your work, study the material, and you’ll succeed, Or at least that’s what students often believe. Students always view success as an option, you either want to, or you don’t. The research makes it clear that it is not so black and white. A student’s mentality towards student success can be morphed as we excavate further into research such as essays and documentaries. An analysis of the research leads us to believe that Anaheim High Schools can improve student success only if The amount of time invested in schools is increased, An emphasis is put on student effort rather than natural talent, and schools promote student involvement in extracurricular...

Words: 1692 - Pages: 7

Premium Essay

Student Success Research Paper

...Student success can be defined in a number of different ways. Some students may choose to define it as having a perfect 4.0 GPA while other students may choose to define it as being the most popular student in class. While I believe that both of the aforesaid definitions have some degree of merit, I do not believe that either of them encapsulates the true meaning of student success. To me, student success is best defined as the empowerment of the students around me. The intrinsic value of empowerment extends far beyond knowing that you have helped a few individuals obtain confidence and courage within themselves. When you successfully empower an individual, the overall impact that you have on the community extends far beyond just two people....

Words: 799 - Pages: 4

Premium Essay

Student Athletes Research Paper

...Teenage period is when students grow the most. This is the time where they shape themselves from what they have learned from their environment. Being able to move into higher standards every year is the goal of each student and the only way to ensure that is by achieving good grades. Student-athletes face the complication of being both student and athlete. For the time being, scheduling competition only during the weekend is the best option as student-athletes are unable to concentrate and perform at their optimum which results to struggling academically. Firstly, sporting events take a huge amount of time away from the students leaving very little time for studies. Mr. Samin Baidya,...

Words: 931 - Pages: 4

Premium Essay

Student Athlete Research Paper

...Being a student athlete can be very, very stressful. Sports could be really fun ‘till it comes to school work. Students who play sports are affected by the lack of time focusing on homework or not finding the actual time to do their homework. Practice can be in the way of doing any kind of academic work. A student missed lots of school due to their traveling that can really affect their grade. Being hurt or sick can be a pain when a student is gone. On the bright side sports is able to keep you healthy and in shape. Being a Native student athlete is very important to our culture in our people. Lack of focus is such a huge problem with doing homework and other things. Students struggle with homework thinking about other stuff like games, practice, and other activities that are going on. Most students take too much time focusing too hard on their homework, which they can lose focus on what they are actually doing. “about 30 percent of student-athletes self-reported that they have been intractably overwhelmed during the past month” (Wilkinson.) Netflix tempts teens away from work they know they need to do. Student-athletes may spend more than 40 hours a week practicing, leaving little time to keep up...

Words: 807 - Pages: 4

Premium Essay

Student Success Research Paper

...How a student will succeed? First, I will explain the word succeed. The dictionary defines success in two ways: the accomplishment of one’s goals and then the attainment of wealth or position. I believe you can be successful in two ways as well: you can be successful in your career and you can be successful by doing what makes you happy and living a fulfilling life to your standards. They are many students that want to be successful in many things like, school, job, saving money for emergencies, having a schedule planner to keep track all their things and for students that needs to do and to finish their things. The big problem that the website is trying to solve is what ways wants to to attract more people to come to it. Sometimes it occurs and the younger people like, students are more affected. The goal of the website is to have 5 stars reviews. The website solves the problem for the user to find more information about the topic they need to know and/or to read it....

Words: 506 - Pages: 3

Premium Essay

Student Debt Research Paper

...Graveyard Shift Is having student loan debt for the rest of your life worth it for a college degree? Would you work the night shift to get a majority of your school paid for? For the people that work, are they getting enough rest to excel in the classroom? A college degree makes you money while doing less work, but people without a college education usually work tireless hours to make half the amount. It’s Monday morning, a person just finished working a six-hour shift. They have just gotten get off at 5 am, and have class at 8 am, how do they cope? Studies show working more than 15 hours can affect a student’s success in the classroom (Semuels, p. 210). Also, people who went through 35 hours of sleep deprivation saw two letter grade drops in classes (Semuels, p. 211). Working a job, especially the night shift doesn’t seem like a bright idea? Some schools offer programs to work during the night and receive half...

Words: 792 - Pages: 4

Premium Essay

Sga Student Application Research Paper

...I have always been greatly involved in clubs and organizations at school, and I plan on continuing that in college at FSU. One organization that I am sure that I want to be a part of is the SGA- Student Government Association. I have been involved in Student Council for my entire high school career. I thoroughly enjoy representing the student body to make the campus a better place, so I hope to be able to do so in college, also. I know I would enjoy the experience of being an executive officer of this association, and hope to be one. I would also love to be a part of the College of Business Student Leadership Council (CoB SLC). I intend to enroll in the business school, and given that I love to lead, I feel as if this council would be a perfect fit for me. All of these aspects in my life have led me to FSU, and I can't wait to potentially be the loudest and proudest Seminole in the class of...

Words: 646 - Pages: 3

Premium Essay

College Student Success Research Paper

...What is success? Success is receiving that A average in a difficult math because we practiced day and night. The first time I came in the United States, I told my parents I wanted be to be something great in this country. Although it doesn't seem difficult at first, the work will get frustrating and the professors will put a lot of pressure on you. A successful college student is one who is dedicated to complete the work and motivated to obtain the knowledge to achieve their aspirations. There are many ways to be achieve our goals in college, therefore here are the two prominent key points. Always be present and prepared every day to class; every information is vital to your success because it’s good to have an idea of what we’re up against...

Words: 372 - Pages: 2

Premium Essay

Should Students Have Homework Research Paper

...the amount of workload students have on a daily basis. The typical day of a student is as follows: wake up, go to school for seven hours, (usually) go to practice for two hours, go home, and then do homework until they can no longer keep their eyes open. When walking through the halls, many fatigued students can be seen. Recently, students have been putting homework over their own health, which is utterly astonishing. Teachers expect their homework to be done for the next day the night that it is assigned. Yet, teachers fail to realize that students are not robots; students have practices to go to, games to play, and family to visit....

Words: 635 - Pages: 3

Free Essay

An Analytical Research Report on the Demographic Comparison of Student Retention at Erau

...The goal of this research paper is to show the impact that demographic factors have on student retention at Embry-Riddle Aeronautical University (Daytona Beach). Our school has tried its best to improve its retention numbers these past ten years by implementing diverse programs geared towards keeping students in school. These programs were built using data provided by the Institutional Research department (IR) on our campus; the IR wishes to see whether student variables can predict retention. This document analyses the data collected from the IR and recent research related to individual student demographic characteristics such as gender, nationality and majors. I was born in San Francisco but raised in Senegal, a francophone West African country. I attended a French school and a bilingual one during my time there because my parents wanted me to be fluent and proficient in their languages (my mother’s first language is English and my dad’s is French). My background can only be beneficial into conducting such a research. I, for one, definitely understand the repercussions that demographics can have on a society or, in this case, a University. Anyone that knows a little bit about our campus can give at least three facts about it: the ratio of boy to girl is pretty big (5 to 1); the two main colleges are the Aviation and Engineering ones(76% altogether); and there are lots of international students (16% of student body). The retention rate at Embry-Riddle is 79%. The demographics...

Words: 6013 - Pages: 25

Free Essay

The Research on College Students’ Part-Time Employment and Current Situation of Safeguarding Their Legal Rights

...|Who Moved My Cheese | |The Research on College Students’ Part-time Employment and Current Situation of Safeguarding Their Legal Rights | June 7, 2011 Abstract Nowadays, college students’ taking part-time jobs is becoming a common phenomenon. College students, a group people who are the pioneers to build the future society, their behavior on choosing and doing part-time jobs and legal rights maintaining have great significance to research. We assessed the college students’ performance on part-time job employment by analysis of 390 questionnaires, using SPSS software and other data analysis systems. Based on the research, we find that majority students have strong desire to take part-time jobs, but lack knowledge of relevant law and actions to protect their lawful rights and interests. In the end of the paper we come up with several suggestions to today’s college students on choosing part-time jobs and self-protection. KEY WORDS Part-time employment. College Students. Lawful rights and interest. Aspirations. CONTENT λ CHAPTER 1: Introduction 3 λ CHAPTER 2: Literature Review 4 λ CHAPTER 3: Methodology 5 3.1 Data collection approach 5 3.2 Questionnaire Design 6 3.3 Pilot Test 7 3.3.1 Reliability 7 λ CHAPTER 4: Results and Discussion 8 4.1 Results of personal profile 8 4.2 Descriptive...

Words: 4029 - Pages: 17

Premium Essay

Effects of Social Networking Sites to the Study Habits of Students Research Essay

...to choose your research topic, pick one that interests you. The last thing you want is to end up spending hours learning and writing about a subject in which you have zero interest. You will find the whole process much more enjoyable if you actually care about what you are doing. [1] * Be sure to stay within the guidelines you are given by your teacher or professor. For example, if you are free to choose a topic but the general theme must fall under human biology, do not write your essay on plant photosynthesis. * Stick with topics that are not overly complicated, especially if the subject is not something you plan to continue studying. There's no need to make things harder on yourself! 1. 2 Locate resources. Before you begin writing, read up on the subject of your essay. It is best to gather all your sources and review them before attempting to begin your paper so that you can have things clearly planned out when you actually start writing. You can find information on your topic of choice through a number of different types of resources. Some examples are discussed below. * Specialty books; these can be found at your local public or school library. A book published on your topic is a great resource and will likely be one of your most reliable options for finding quality information. They also contain lists of references where you can look for more information. * Academic journals; these are periodicals devoted to scholarly research on a specific...

Words: 3899 - Pages: 16

Free Essay

The Influence of the School Media Specialist’s Role on Students’ Attitudes and Performance in the Research Process

...Specialist’s Role on Students’ Attitudes and Performance in the Research Process Abstract Many high school students at all achievement levels fail in the research process due to the frustration and anxiety that arise from their inability to efficiently locate and manipulate resources. This frustration causes them to perform poorly and in some cases to abandon the process. At the same time, the media specialist’s training and expertise are under-used by both teachers and students. All classes of male and female 11th grade students of all ability levels will be subjected to two different styles of bibliographic instruction prior to beginning their research papers. At the time the assignment is given they will be given a questionnaire that measures their attitudes at various stages of the process. A correlation between attitudes and grades is hypothesized. The conclusion drawn from such a correlation is that an active bibliographic instruction role reduces students’ frustration and anxiety in the research process and thus, positively influences grades. Introduction To address the problem of failure in the high school research paper process, the method of bibliographic instruction is one of several factors that can reasonably be examined. If BI is, indeed, a relevant factor, it may then be postulated to extend its influence to other areas that may have a contributory role in students’ success or failure...

Words: 3106 - Pages: 13

Premium Essay

Student Research

...1. It definitely isn’t ethical to sell a product that is not completely effective. Nevertheless, many companies around the world sell products that do not necessarily comply with what the offer, or with what is stated on their labels or their ads. I always think of hand soap that says “antibacterial” on their label but they just make foam. To me, that’s not ethical, but it is definitely profitable. 2. I do think it is unethical to negatively influence cultural ideals through advertising, but don’t think it is unethical to promote products based on cultural norms as long as they are effective, and they do not denigrate people. I think it would be very difficult to successfully enter a market and have growing profits if a company is offering products that do not abide to their cultural norms. In fact, many multinationals offer different products based on cultural preferences. For instance. McDonald’s have a different menu in China that the one the have in the U.S. 3. I think the fair and lovely advertising is demeaning to women. It influences peoples mind in a way that it makes dark skin women to loose their dignity for not being valued and respected. Showing in an ad a woman with darker skin, locking professional opportunities or personal satisfaction is more than likely going to lower a person’s self esteem if they fall into that category. 6. A better promotional program will be to show in their ads that their products can enhance a woman’s beauty, since it...

Words: 308 - Pages: 2