Memo

To: Howard Grey CC: Jean Dubois BC: Division Date: September 6, 2011 Re: Comprehensive Research Simulation

The purpose of this memo is to inform the comprehensive sales research report for mechanical watches division was completed and ready to move forward. Results from the study determined the cause of lagging watch sales. Market research measured response to advertising and perception in regard to chronometers, mechanical watch industry data, and certification. The strategies put in place illustrates effectiveness. Consumers interested in purchasing chronometers and mechanical watches are willing to buy products when proven certifications show the products pass required test. Howard Grey realized that the market share was lower than previous years and was at five percent. Howard Grey set up a meeting in order to research a report in regard to a drop in sales. Howard Grey in scenario one agreed to use 20,000 for data collection during a three-month period to complete. The decision made in regard to the drop in sales and the perception about chronometers 7,000 response and advertising in the mechanical watch industry is the certification procedures advertising strategies that a good decision was made.

Recommendation
Respondents favored buying certified watch because of quality associated with buying certified watches. The study indicates the reason for the decline in sales was because the consumers favored certified mechanical watches. Maximum variation in rates 68% Horizontal and vertical difference 53% Maximum Deviation in rate 32% Marketing and advertising are not responsible for the drop in sales and to deal with the problem effectively would require: Upgrade machinery Purchase movement holders Upgrade timing machines

Upgrades and purchasing