“PROFILING THE RESTAURANTS IN PUERTO PRINCESA”

PREPARED BY:

BETHINA LUCAS
REZZA LLANERA
GRACE VILLON

OCTOBER 2013

PROFILING THE RESTAURANT IN PUERTO PRINCESA
INTRODUCTION

Background of the study

The Restaurant business is one of the most lucrative and profitable home business with a high potential for expansion & growth. It is both financially rewarding and fun. Each type of restaurant such as Filipino/native dishes, fine dining, international dishes, fast food or night, social establishment is a new experience and challenge with a new group of people. Whether it is bar and grille, pizza house, café, bar & restaurant base on the opportunities are excellent.

However, a Restaurant is a demanding business, requiring stamina, ability to work under pressure, and excellent interpersonal skills. The successes will greatly depend on reputation. To build a good reputation in the business owner should be willing to work hard and the ability to work under pressure. This kind of entrepreneurial business is definitely growing and become more popular with people of all income levels.

In the province there are several restaurant services that occur, extending services in the people on which they are offering services for the hectic scheduled families and those people who do not want to have to work in the kitchen preparing the food.

The main purpose of this study is to assess, evaluate and identify types and differences between restaurant businesses involved. From these we are prioritizing to seek information to provide for as basis in decision makings in putting up the proper business field to pursue with. For many people are urging to put up a small business like restaurants, this study will tackle first their business so that people who wish to establish a restaurant service, this paper will help them a lot from information dissemination down to decision making and starting operations.

Rationale

Just what is stated on the background of the study, this research paper is attaining the compliment of giving more knowledge in putting up businesses in this field. As many were emerging to really wish to be in this field such standards is needed and experience guides is essential thus this is why we are conducting this paper.
To be able to achieve our main purpose in conducting this research, we had came up with the idea of the problems for the study and seek answers to conclude and in order to come up with the assessments and evaluations involved. These are such as; who are these key players in the field of industry(the restaurant business industry)?, what are their specialties and how are they making profit out of these(income ranges)?,what type of ownership dominates all key players of the said field, does these affect their standing profile in the industry and are these significant enough to give depth in giving out the passion aura in playing in the field?, does the years of operations affect the credibility of the business?, does the number of employees credits the productivity of the business?, and what are the dominating types of restaurants existing in the industry and identify what is best among these to face competition with? Through these, we are able to come up credible answers and information to help different roles covered with these key players of the industry.

Objectives

Thus the study states; to profile, we had come up with these objectives supporting the purpose of the study. These are to: 1. To be able to identify their specialties and how they are making their profit ranges out of it. 2. To be able to compare and contrast differences in their income ranges and see what is more profitable among them. 3. To be able to know what type of restaurant is best to put up and to compete with. 4. be able to seek the importance of number of personnel in the productivity of the business through the comparison of them with employees number. 5. To be able to identify what type of restaurant existed the oldest and how it differs from the amateurs.
We believe that through these we are able to come up with a great conclusion that will provide a credible information for business decision making.

Project Site

Location map of the restaurant in Puerto Princesa City(Cityside).

Fig. 1 The illustration shows the map of restaurants in Puerto Princesa.

Puerto Princesa City is a tropical paradise with a bustling urban center perfect for business with leisure trips. Lush rainforests and white sand beaches are simply hours away from the city proper, where a banking and commercial boom has made life easier for workaholics who can never run away from the office. Puerto Princesa Palawan is relatively young settlement. It was establish as a city only in 1970. The first settlers arrived here almost a century earlier though, on March 4, 1872, celebrated every year hence as the foundation day of Puerto Princesa. Puerto Princesa Philippines sprawls across 253,982 hectares of land stretched over 106 kilometers, making it the country is largest city. Its narrowest breath is in Bahile, where only 8.5 kilometers of land separate the east and the west coast. Puerto Princesa Palawan has 66 barangays, majority of which are rural settlements scattered in underdeveloped land. Inhabitants number about 150,000, most of them engaged in agriculture and fishing. A third of the population resides in the city proper, an urbanized settlement on the shores of Puerto Princesa Bay. With its huge trees and fresh air, the city has managed to retain its frontier ambience despite the onset of modern trends and structures. Puerto Princesa Palawan climate consists of pronounced wet and dry seasons equally divided throughout the year. The wettest month is September while the driest month is February. From October to April, the northeast monsoon whips up waves on the coast facing the South China Sea. The southwest monsoon blows from April to August. The best time to visit Puerto Princesa would be the summer months from April to June during holidays, when seas are usually calm. Humidity is high but annual average temperatures are comfortable at 27 degrees Celsius. Nights may be chilly during rainy days, especially in forested areas, so it is advisable for visitors to bring warm clothing at all times.
(Source: http://www.puertoprincesa.ph/)

Review of Related Literature This chapter presents the review of related literature and studies which is relevant to the present study. Eating out, plays an increasing role in the human society every now a day. It is not only because of the rush of life today, but also due to its huge profitability in the business world especially in the restaurant industry. You do not need special education or training to become a successful owner of restaurant. Although taking some courses at culinary institute or vocational schools can help. Some start out by working for one or more restaurant businesses to get an inside look at how the business goes. As with any business, your success will be directly related to the soundness of planning in the working of that plan. Start small and keep it simple. Understand exactly what your client wants, and give him what he wants in the way of service that reflects up on the client in complimentary manner. Many people dream of running a successful restaurant business. They imagine preparing delicious food for appreciative people, building up a steady clientele. Running a restaurant business takes a lot of work too thus, as with any small business, the owner will enjoy more success if she has the ability to think creatively, work independently, and network widely. Some restaurants choose to specialize in a particular menu. The business owner must ensure the local area has a demand for this type of food. A successful business owner does his homework before preparing the menu. This includes getting copies of menus from successful businesses to find out what is popular and deciding on target market. The business owner should also include his specialties in the menu and keep a running log of ideas, so he can update the menu occasionally. Offering seasonal choices like cold soup in summer, for instances, is key to success. Restaurant business become known in the community for the quality of food and reliability, and word of mouth will still from the foundation of a business reputation. This means being professional and providing excellent quality food at every engagement, since attendees will share their opinion of the business. The proximity of the restaurant to office complexes and centralized business areas will help to establish whether its catering service will be focused on business or social marketing efforts. Businesses in the 21st century are spread from urban centers to urban locations in office parks. Central urban locations offer a concentrated market for both office delivery and take out. Both urban and sub urban restaurants can successfully develop social catering business. Costumer profile restaurants have the advantages of a built in costumer pool to which they can market. In addition, the attraction of the associated with a restaurant reputation will help to expand the possible market to include new business and social clients. Full service restaurants style is a concept and theme of the restaurant should be taken into consideration in planning potential restaurant. Facilities are a major factor in restaurant. This restaurant has a private dining room and a facility with a dance floor that can also be used for additional restaurant sitting during visit time and holidays. Kitchen facilities play a major part in determining when and how restaurant service demands can be meet. Kitchen equipment must be flexible, allowing for food production to take place simultaneously with ala carte restaurant service. The kitchen cooking load and holding capacity of ovens and auxiliary equipment is important to determine if a kitchen is to be used to its full capacity during busy times. Storage and refrigeration facilities determine the amount of food products available at any given time. The cost of waste from food spoilage due to lack of refrigeration and freezer space could dilute the profit from additional restaurant service. (Source: )

Definition of terms
For better understanding of the study, some terms are operationally defined.
Restaurant- is the business of providing food service at a remote site or a site like a hotel, public house and other various locations.
Profile- it refers to the distinct characteristics of the owner of restaurant like name on which researchers believe in the present study.

Research Paradigm

Fig. 2. Research Paradigm

The conceptual framework of the study uses the input- process- output (IPO) whereas the input of the study that the researchers aim to determine the profile of the respondents to be described in terms of name of owner, location of restaurant, daily income, types of restaurants and food specialty of the restaurant. The process to be described in gathering of data thru questionnaire and the output of the study is profiling the restaurant.

Conceptual Framework

As we go along the research, we the researchers are able to gather accurate,just and appropriate informations to compliment our study.

Scope and Limitations

As what is stated in our project site, we are covering research all over the city side of Puerto Princesa, where all our identified restaurants are located. Our readied survey tools involves topics that will support our study. These are through questionnares about the daily income range of the establishments, the type of ownership, the type of restaurant, the number of their employees and the specialties they serve. We seek these informations from owners and proprietors of the said establishments and also from staffs and employees involved that we believe that are able to answer and give proper facts about our topics in our questionnaires.

Methodology

Fig. 3. Methodology

These methods are utilized through survey questions in our prepared questionnares. We used questionnaires as our survey tool for it is the most convenient type of gathering datas in researches. Plus, it is more convenient too for our respondents for they will just simply identify infos through a multiple choice forma

Result and Discussion
From our conducted survey through questionnaires, these are our collected results.

Fig.4 Result of daily income of restaurants in Puerto Princesa City.

Daily Income Majority of the participants admitted that they have daily income of 5,000 – 10,000

Fig.5 Result of types of restaurants in Puerto Princesa City

Types of Restaurants Participants admitted that their business offer is able to serve food to the costumer. Different type of restaurant, there is fast-food, bar and grill, fine dining, casual dining, pizzeria, family style.

Fig.5 Result of ownership of restaurant in Puerto Princesa City

Types of ownership The result of the research in type of ownership is majority of the respondents is single/sole proprietorship. In this research we will know that in Puerto Princesa the businesses are just owned by one person only.

Fig.6 Result of number of years in the business of restaurant in Puerto Princesa City

Number of years in the business
Majority of the participants admitted that they have 2-5 years in the business. In this result we will know that the restaurant business in Puerto Princesa is just boosting now.

Fig.7 Result of number of employees of restaurant in Puerto Princesa City
Number of manpower Number of employee is different in every restaurant. It is depend on the structure of the restaurant if it is big or small restaurant. Or it is old or new in the industry.

Conclusion and Recommendations

Conclusion
On the light of the findings of the study, researchers concluded the following:

1. We concluded that the most dominating scale of restaurants within the city are fine dining restaurants that caters midscale consumers and guests. They are the most visible but they are not the most profitable. 2. Fast food service restaurants holds more income returns than in any other restaurants. 3. Pizzerias are really popular and seconded the place of profitability of fast foods. 4. Sole proprietorship is the best way of type of business since all income returns will be given back directly to you. 5. Lesser manpower doesnt necessarily mean a disadvantage. Less is more specially when productivity of individuals is almost equal than to the rate of productivity of a greater number of manpower. 6. Specialty dishes’ saleability varies from its popularity and convenience. Good food that comes with good service returns great sales and as well as credibility to the establishments.

Recommendation

The researchers recommended that those who want to put a business like the restaurant business a superb planner and manager as well is needed they need to extremely organized, yet flexible enough to be able to deal with last minute changes.

1. The recommended offering signature dishes and house specialties as customers broaden their culinary experience. 2. The researchers recommended that the restaurant today have to adapt not only in satisfying the taste buds but also excel in food preparation. 3. The researchers recommended that a restaurant does not need to undergo a special education or business training to become a successful restaurant business. 4. The researchers recommended starting a small business and keeping it simple.
Issues and Concerns at the conduct of the study While conducting the study, we encountered such problems and hindrances that may took place. Of course like any starting businesses, at first, one has to face adjustments. Even though you have the right concepts in your business, those must come with the right attitude and commitment. Your supervision must be as active as your employees. Your effort must equal to their hardwork so that all should come with a smooth flow. The success of the business doesn’t only come with the right food,the right service and right management, italso comes with the right camaraderie of environment that should exist. All should remain confidential and private. When it comes to income return reports but sharing the ranges are not a disadvantage at all as long as it is partly shared and not entirely said.
Restaurateurs must made up their minds to each and every decision they make. Profit is your starting bet like for a gamble game. To increase,leviate and raise it is your goal that is why every decision counts. Know what your interest more than what is the saleable item are but statistics like this could help to make up their minds onto what kind of product they will pursue in the future and what they can make money with.

Appendices

Appendices I
Questionnaire

Restaurant: _______________________________________________________
Name of the owner: ________________________________________________
Address of the restaurant: ____________________________________________

Types of ownership Single/sole proprietorship Partnership Corporation Cooperative
Number of years in the business 1 year below 1-2 years 2-5 years 5-10 years 10-15 years 15-20 years 20 years above
Types of restaurant Fast food restaurant Fast casual Casual dining Family style Fine dining Brassiere and bistro Cafeteria Pizzeria Bar and grill Specialty Ethnic

Daily income 1,000 below 1,000-5,000 5,000-10,000 10,000-20,000 20,000-25,000 25,000-50,000 50,000-100,000 100,000-200,000 200,000-500,000 500,000 above

Number of employees 1-10 10-20
20-30
30-40
40-50
50-60
60-70
70-80
80-90
100 above

Food specialty of the restaurant
___________________________________
___________________________________
___________________________________

Appendices II- Profile of Proponents

Personal Information:
Name: Rezza L. Llanera
Birth date: October 26, 1991
Birth place: San Miguel, Linapacan Palawan
Citizenship: Filipino
Civil Status: Single
Father: Ronilo P. Llanera
Occupation: Barangay Official
Mother: Aditha L. Llanera
Occupation: Deceased

Educational Qualifications
Elementary: San Miguel Elementary School Linapacan, Palawan
High School: San Miguel National High School Linapacan, Palawan
Tertiary: Palawan State University Main Campus Tiniguiban, Puerto Princesa City, Palawan

Personal Information:
Name: Grace G. Villon
Birth date: February 19, 1993
Birth place: Lucbuan, Magsaysay Palawan
Citizenship: Filipino
Civil Status: Single
Father: Adelito S. Villon
Occupation: Carpenter
Mother: Merlie G. Villon
Occupation: Housewife

Educational Qualifications
Elementary: Lucbuan Elementary School
High School: St. Joseph Academy Magsaysay Branch
Tertiary: Palawan State University Main Campus Tiniguiban, Puerto Princesa City, Palawan

Personal Information
Name: Bethina Lucas
Birth date: February 20, 1992
Birthplace: Taytay District Hospital
Citizenship: Filipino
Civil Status: Single
Father: Seratfin Lucas Jr.
Occupation: Deceased
Mother: Felina Lucas
Occupation: Businesswoman

Education Qualifications
Elementary: New Guinlo Elementary School
Secondary: New Guinlo National High School
Tertiary: Palawan State University

Personal Information
Name: Rio Victor Mendoza
Birth date: November 30, 1993
Birthplace: Brookes Point Palawan
Citizenship: Filipino
Civil Status: Single
Father: Victorino Mendoza
Occupation: Government Employee
Mother: Delia Mendoza
Occupation: Housewife

Education Qualifications
Elementary: Brookes Point Central School
Secondary: Sacred Heart of Jesus High School
Tertiary: Palawan State University

Personal Information
Name: Marvin Angala
Birth date: December 26, 1994
Birthplace: Puerto Princesa City
Citizenship: Filipino
Civil Status: Single
Father: Marcelino Angala
Occupation: Ret. Marines
Mother: Nelly Angala
Occupation: Secondary Teacher
Education Qualifications
Elementary: Isaub Elementary School
Secondary: Isaub National High School
Tertiary: Palawan State University

Bibliography

Internet sources
October 09,2013

* http://www.tripadvisor.com/Restaurants-g294257-Puerto_Princesa_Palawan_Mimaropa.html#EATERY_OVERVIEW_BOX

* http://www.lonelyplanet.com/philippines/palawan/puerto-princesa/restaurants

* https://www.google.com.ph/search?q=palawan+best+restaurant&oq=palawan+best+restaurant&aqs=chrome..69i57j0l5.8985j0j7&sourceid=chrome&espvd=210&es_sm=93&ie=UTF-8

* http://www.bananatravels.com/top-10-best-restaurants-in-palawan.html

* http://www.bananatravels.com/top-10-best-restaurants-in-palawan.html

* http://www.puertoprincesaphilippines.com/restaurants.php * https://www.google.com.ph/search?q=location+map+of+restaurant+in+puerto+princesa&es_sm=93&noj=1&source=lnms&tbm=isch&sa=X&ei=eBxUUoWvLsWLrQePo4Fg&ved=0CAkQ_AUoAQ&biw=1137&bih=506&dpr=1