...Apple Computer Inc. in 1976 by Steve Jobs and Steve Wozniak with an initial focus on the development and sale of personal computers. However, it was later renamed Apple Inc. in 2007 as a way of signifying its entry into consumer electronics. Today Apple inc. is one of the largest multinationals in the globe. This essay, therefore, aims at looking at its growth and development between 1975 and 1985 (Janik, 2011, p.77). The choice of studying the history of Apple Inc. was informed by its humble beginnings to what is now the largest technological company regarding both revenue and total assets. It is also the second largest phone manufacturer in the world with a value of more than $700 billion. I am passionate about technology and innovation (Janik, 2011, p.77). Apple stands out as the best example of how one can build an idea into one of the most renowned companies in the world. The company has revolutionaries the technology industry and made tremendous impact on the lives of people all over the world. The key objectives of researching on the history of apple inc. are to learn how to build a company from scratch. Every successful story is as a result of overcoming the difficulties along the way. Consequently, I am keen to learn how the company navigated through the turbulence of start-up. Additionally, I want to enlighten myself on how one can continue re-inventing his or company to stay competitive and relevant in the market. Steve Jobs and Steve Wozniak dropped out of Reed and...
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...increases the likelihood that in the future, the organization will be in the right place at the right time. Strategic Management collects all activities and processes utilized by an organization in order to align resources and actions with mission, vision and strategy throughout the organization. When applied correctly, strategic management activities transform the vision into performance and enable the plan to evolve and grow as requirements and other circumstances change. Apple – Both sides of the fruit The right side In researching the Apple’s success, we can find a myriad of reports appreciating this fact. According to Denning in his Forbes’ article, in 2009, when retail sales declined around 2%, Apple’s retail sales rose roughly 7%. In 2010, Apple’s retail sales, excluding online, jumped 70% to $11.7 billion, or about 15% of its revenues of $76.3 billion, compared to the overall retail industry’s sales growth of 4.5%. In the Jobs’ era (1997 to 2011) it is very clear how relevant both – company...
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...Nathan Benson 04Mar15 Managerial Organizational Change Analyze and write about images of change in those organizations. Researching two publicly traded companies, and comparing and contrasting their methods of handling a significant change in their organizations The two companies that I will be analyzing on how they handled significant leadership change in their organization will be Microsoft and Apple. In the media lately, we learned Microsoft co-founder, Bill Gates, stepped down from the organization. Generally when organizations make changes, they risk a shift in employees, shareholders, and customers keeping the integrity in the organization. Microsoft handled the change in leadership wisely. This was accomplished when the announcement of Bill Gates was stepping down from his leadership position; they quickly announced the step up of his successor, the longtime executive Satya Nadella as its new CEO. “Knowing which type of change your organization is undergoing is critical to your success.” (Anderson, 2013) It is important for an organization to develop a correct strategy on how to handle organizational changes in the press. Microsoft made the transition in its leadership appear effortlessly. It was ingenious to announce his successor and all her qualifications such as her being a “respected internal candidate to lead the aging technology giant through a period of unprecedented change and challenges to its business”. (Bishop, 2014) The organization handled...
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...Introduction…………………………………………………………………………………….....2 Part I: the management style of Steve Jobs……………………………………………………….2 Part II: Steve Jobs' presentation style……………………………………………………………..6 Conclusion………………………………………………………………………………………...8 References……………………………………………………………………………………...…8 Abstract Steven Jobs and “Apple” are excellent examples to demonstrate the correlation between leadership and management. There are lots of different studies on how Steve Jobs, the “Apple’s” chief executive officer (CEO), is leading the company to success. However, the main purpose of our work is not to analyze each of them, but to see what explanation of the company’s success can be found in certain articles, literature reviews and what can be learnt from Jobs’ way of presenting a product. Results of some findings have proved that the management style of the “Apple” CEO makes the company successful. Then, as soon as the mentioned CEO starts to speak, his presentation informs, entertains and inspires, capturing the audience. The simple techniques he uses can be borrowed by anyone for any kind of presentation. The value of this report is in depicting the management and leadership related issues when Steve Jobs is taken as a role model. Introduction “Innovation distinguishes between a leader and a follower” * Steve Jobs By now “Apple” is one of the most well known brands in the world. The rising of the company has started in 1997 when Steven Jobs becomes its leader. To start, the first half of this report...
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...and product line II. Some figures III. Apple as part of the Globalization process A. Benefits of outsourcing B. Inconvenient C. Final consequences on the American Economy Conclusion Reference ------------------------------------------------- Introduction Apple Inc. is an American high-tech multinational corporation engaged in researching, designing and producing electronic technology products. Apple Inc. is popular for its unique innovation and mind-boggling development rate. The products include the Mac line of computers, the Apple TV device, the iPhone smartphone, the iPod music player, the iPad tablet and the iWatch smartwatch. In addition, Apple Inc. has developed over 850,000 kinds of unique App software. In recent years, Apple has been a hot topic of concentration for people all over the world. It will be analyzed why and how Apple has become a successful media institution through analysis of the globalization and ideology of Apple. Furthermore, it will be discussed the situation of Apple in China. I. History and product line Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop and sell personal computers. It was incorporated as Apple Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9, 2007. Apple employs 72,800 permanent full-time employees, maintains 437 retail stores in fifteen countries,[6] and operates the online Apple Store and iTunes Store, the latter...
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...BA 380 Case #9 APPLE INC. IN 2011: CAN IT PROSPER WITHOUT STEVE JOBS? INTRODUCTION It is not a secret that for 2009-2011 the United States had had poor economic conditions and it was barely possible to succeed for any businesses under these circumstances in the market. However, Apple Inc. had dared to celebrate its record quarterly revenues for 2011 that its stock price boomed to a level where Apple Inc. became the most valuable and demanded company by market capitalization worldwide. The growth revenues and profits came primarily from increased sales of iPhones and iPads, which increased by 142 percent and 183 percent from the same period in 2010. In addition, the sales of Mac computers increased by 14 percent from third quarter 2010 and reached a record of 3.95 million units. Steve Wozniak and Steve Jobs founded Apple Computer in 1976 and started selling them under the name the Apple I to computer enthusiasts. Two years later they produced their first major personal computer (PC) and named it the Apple II, and the sales for this new product became to be more than 10, 000 units. However, their next product line, the Macintosh (Mac), had changed personal computing history through graphical user interface (GUI) which was user-friendly and allowed users to interact more with screen images rather than regular typing text commands. In spite of the fact that the Macintosh introduced in 1984 became crucial in the personal computing history, because of speed limit and the...
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...complex-strategic-integration (CSI) capability through Intel and Apple Inc. case study reviews. Keywords: Innovation challenges in established firms, Intel and Apple Case Studies, Learning organizations Conclusion: Innovation Challenges in Established Firms Introduction In accordance with the Module 8 reading requirements and the textbook coverage’s from Strategic Management in Technology Innovation, Part Five on pages 1108 -1182. This research document will address specific questions that derived from these learning objectives which will conclude the term’s research on the study of technology and innovation by considering the innovation challenges facing established companies through examining the Apple Computer and Intel case studies. After researching online at various sites offering commentary on customer loyalty for the Apple’s products I found a Forbes’ articles on “If...
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...Assignment 1: Corporate Responsibility and Marketing Strategies BUS 508 Shandust Duff Monday April 27, 2015 Dr. Ann Pohira-Vieth Assignment 1: Corporate Responsibility and Marketing Strategies This case study will discuss corporate responsibility and marketing strategies within the Apple Corporation. Ronald Wayne, Steve Jobs, and Steve Wozniak founded Apple on April 1, 1976 (Chun R. 2011). In this assignment you will read about the Apple Corporations current position and reputation regarding ethical and social responsibility as well as the strategies that are used to market its products (Chun R. 2011). Apple Inc. is an American multinational corporation as well as the worlds second largest information technology company; their designs develop and sell consumer electronics, computer software, and personal computers. Apple’s successful journey is a combination of many factors including corporate culture, enthusiasm and innovation as well as the outstanding leadership of the late CEO Steve Jobs (2011), and the high performance products for which Apple Inc. is know for. Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two examples that support your position. Companies have to demonstrate the importance of ethics and social responsibility. Business ethics refers to the standards of conduct and moral values involving right and wrong actions arising...
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...engaged in researching, designing and producing electronic technology devices and solutions. The sensational success and tremendous profit of Apple Inc. are created through globalizing its businesses. According to Corteau and Milan (2011), globalization usually involves a series of interrelated activities such as internationalization of finance and trades. The company has realized significant globalization through extension in the global market. In the first half year of 2013, Apple’s revenue amounted to $98.115 billion. Only less than 35% of this revenue was generated in the US market. The global market was the source of over 65% of Apple’s revenue. This article intends to explain Apple’s globalization through analyzing one of Apple’s key creations: iPod. Special attention is given to the jobs and profits around the world generated by iPod, disparity in income and employment, and employee composition. Analysis of impacts of globalization on Apple Inc. since Jobs’ return Apple Inc. has undergone the golden time for business development and globalization from 2007 to 2011 under the leadership of Steve Jobs. The company was then on the verge of bankruptcy in 2007 when Steve Jobs returned to Apple. In order to save the company from bankruptcy, Steve Jobs took a series of restructuring and rebooting measures with a focus on innovation and internationalization. As a result, Apple Inc. returns to glory and grows to the greatest corporate all over the world. Steve Job led Apple...
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...was very rewarding allowing the company to put out very successful movies such as WALL-E, Up, and Bolt. They both have high expectations including plans for twice-yearly films. This was not possible before the merger. Disney has been able to give Pixar a boost in the field of advertising, marketing plugs, and merchandising. Disney is the best in the business when it comes to marketing to children. Disney spent $ 7.4 billion to acquire Pixar from Apple’s head Steve Jobs (Monica, 2006). The strategy behind this merger is to continue creating innovative stories, characters, and films that pleases viewers worldwide (Monica, 2006). The acquisition improved Disney’s animation which helps stimulates its growth throughout its businesses. This was a very smart strategic deal that will benefit its theme parks, consumer products, and cable. Disney also obtained ownership of the world’s most famous computer animation studio and its resources. They also have a more personal relationship with Apple’s technology because of Steve Jobs owning Pixar. For the corporation that has not been involved in any mergers or acquisitions, identify one (1) company...
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...by brothers Mac and Dick Donald’s in California. McDonald’s team of experienced managers, high ranking operating system is one of the well-recognized brand names in the world. McDonalds have more than 69 million costumers each day; McDonalds target their market by having low prices emphasise unique selling point of providing food under a set time limit. Whereas Apple is a multinational company known for producing innovative technology such as; Macs, Mobiles devices (iPhone), iPods, iPads and many more. Apple is known for its innovative and proprietary hardware and software and has made great achievements in recent years. Apple have 444 stores in 16 countries and they posted quarterly revenue of $42.1 billion in October 2014. I will be researching, comparing and evaluating these two companies through their ownership, type, size, strategical approaches to the business. As well as looking at the culture internally in the business and evaluating their values and beliefs. In terms of size both Apple and McDonalds are very similar as they are in the Forbes top 10 most valuable company list. Although McDonald’s have over 32,000 restaurants worldwide apple still manages to make more profit with only having 444 stores worldwide, they manage to do this as they make a large percentage of their sales online, whereas McDonald’s cannot. McDonalds also has over 440,000 employees which is a massive amount...
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...Iphone Marketin MIX When it comes to Apple Corporation, I always expect something new, something sensational, something transformational. They made Mac that realized Graphic User Interface before Microsoft’s Windows and actually enabled us to call personal computer from just computer. They made the iPod which not only boost sales and shares of Apple and saved from the crisis but also put Steve Jobs at the center of attention. Facing 35% shares down and softened consumption that probably caused by sub prime mortgage, Can iPhone be killer product for Apple? I am going to approach iPhone’s marketing plan from the business perspective. PRODUCT ”The iPhone is like the Mac for mobile.” says Jakob Nielsen. Indeed, iPhone’s major appeal might be the function as a tiny Mac computer. iPhone has capability to operate a various software and it has touch screen only interface. People can have videoconference and get the latest information as they wish through the iPhone. PRICE Researching ebay, I found that iPhone 8GB is being sold with around $430. Even though Apple built the premium image and has a number of loyal customers, considering current softened consumption and competition model, Blackberry, the price $430 seems to be way too expensive. I think $370 is proper price point. PLACE You can get iPhone in the AT&T or Apple store. However, I couldn’t find iPhone in Walmart and BestBuy’s web page. They sell iPhone’s accessory but iPhone. However, I don’t think that the limited...
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...Nowdays, Apple incorporate (Inc.) is a very reputable company in the manufacture of a technology. Apple Computer first came to the company in 1976 where Steve Jobs and Steve Wozniak released the product and was located in Cupertino, California (The Apple Fan Site 2013). Both of them left their colleges and interested to make a technology under their garage because they make technologies that are needed by many people and are very useful for others. As a result, iPhone, Ipad, iPod are their mainstay technology that can be used as a trendsetter for other technology brands. Apple Inc. since then becomes one of the richest, powerful and famous around the world. However, Apple Inc. should be aware that there are very strong competitors to drop it. Hence, the apple must respond to several issues such as labor issues. Public opinion is a collection of various opinions by many persons which opinions are combined and viewed from different angles every person (Britannica 2013). Public opinion also has become a belief then became a habit for all the people in their lives. With public opinion, everyone can act carefully when he or she wants to perform an action that has a lot of risk or less. Public opinion, which Apple Inc. has obtained, is the opinion that contains a negative opinion. As one of the leading companies today, it should be investigated how Apple Inc. could get benefit such a way (Forbes 2013). Apple Inc. got a great benefit because it gives small salaries to employees and...
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...A Critical Assessment Of �Apple Inc.� Table of Contents Page A. Company History, Overview of Primary Business Operations, and Its Fortune 500 Ranking 3 B. Assessment of Apple Inc.�s Vision, Mission and Strategic Goals/Objectives 5 C. SWOT Analysis and Assessment of Apple Inc. 7 D. Value Chain Analysis of Apple�s iPhone 10 E. BGC Matrix for the Macintosh Computer and iTunes 12 F. Overview Analysis of Apple Inc. and Investment Recommendation 16 G. References 18 A. Company History, Overview of Primary Business Operations, and Its Fortune 500 Ranking Apple Computer Inc. was founded in April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne in order to sell hand built personal computer kits called the Apple I. By today�s standards, Apple I would be considered a motherboard, which was marketed at $666.66 and included the CPU, RAM and basic textual video chips. On April 16, 1977, the Apple II was introduced with color graphics, and the introduction of the five-quarter-inch floppy disk drive. In the late 1970s, the Apple II took off due to its compatibility with the latest spreadsheet program at the time, the VisiCalc. In May 1980, the Apple III was introduced to compete in the market along side IBM and Microsoft.[1] In 1983, Apple successfully introduced the first personal computer with a Graphical User Interface (GUI) called the �Lisa� (Local Integrated Software Architecture)...
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...performance is by conducting a swot analysis; and by so doing, one can access the strengths, weaknesses, opportunities and threats facing the company. The company I will like to look at is Apple Corporation. Upon researching this company, I came up with the following swot analysis Strengths Apple has a very smart marketing strategy and capitalizes on the shortcomings of other similar software company’s products by offering other hardware programs to resolve such frustrations encountered by users. Apple’s products set high standards for the market as a whole, these they do achieve by focusing much on their product development. Also the brand name (Apple), is a powerful source of identity. In one word, the Apple brand name conveyed the exact same values as those which had driven them to revolutionize computer science. Clearly, the brand name had in itself all the necessary ingredients to produce a major breakthrough and establish a new norm. Lastly the product designs are shapened in a way that best suites consumers’ lifestyle. Example is the iPhone having a few buttons and fits perfectly into the palm. The products sleekness and simplified functions gives Apple an edge over its competitors. Weaknesses. I researched and read a biography about the company’s CEO Steve Jobs and realized that he is being described as a very demanding and controlling individual. The company is very proprietary and controlling, not giving opportunities to other hardware developers to create hardware...
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