Research Proposal
Research Proposal
2012

MBA701: Business Research
12/10/2012

Current situation

We all know the need for youth people to discharge their energy out of their bodies , that’s why the soapy football game is one of these game which enhance not only the energetic side to come out but also to have a kind of entertainment .
The soapy football was first know in Brazil where is this game took place and fulfilled success ,the Brazilian youth people enjoyed the game and had entertainment through this soapy play yard made of puffed balloons so the participants can slip easily over the soapy wet ground without any injuries , which lead other Arabian countries to transfer the idea of this game to their countries such as Kuwait , Egypt , Lebanon and many other to add such interesting and enjoyable game for the sake of youth enjoyment .
For the absence of variety entertainment games in Jordan we decided to introduce this soapy football entertainment game in Jordan to be the first leading company in this field willing to meet the customers’ needs and expectations. Our questioning is: * Dose the youth people in Jordan need new idea of entertainment game? * Purpose of the Research

Purpose of the Research

Is the idea of soapy football game is going to be appealing for youth Jordanian market?

The purpose of this research is to assess the Jordanian market’s need for a new entertainment game and the acceptance level of this idea amongst Jordanians.

Main objectives: 1. To identify youth trends and habits. 2. To identify key competitors like climbat Amman,Amman waves,
Al wadi, cycling etc. 3. To determine youth’s opinion for this new idea. 4. To identify the average spend of Jordanians on entertaining games. 5. To determine whether Soapy soccer is appealing to Jordanian’s.

Research Design
Research Design
The survey research method will be the basic research design. The respondents will be interviewed in different environments; work, colleges/schools, coffee shops, malls, etc…
Each respondent is expected to fill the survey in 7-10 minutes.
Some sample questions that will be asked are:
Do you think there is enough entertainment places for youth in Jordan?
□ Yes
□ No

Where do you usually go for sports entertainment? Select up to 3 answers:
□ Climbat Amman
□ Amman waves
□ Al Wadi
□ Cycling
□ King Hussein Park
□ Other …………………………………………………..

How often do you go for those places?
□ Every day
□ 2-3 times a week
□ Once a week
□ Twice a month
□ Once a month
□ Less than once a month
□ Never

Which of the following sports have you ever tried?
□ Basketball.
□ Swimming.
□ Tennis.
□ Football
□ Bowling.
□ Cycling.
□ Volleyball.
□ Handball.
□ Horse-riding.
□ Other ……………………………………………………..

Have you ever tried to play football on soapy field before?
□ Yes
□ No

How much are you willing to pay for one hour sports entertainment?
□ 2 – < 3 JD
□ 3 – <4 JD
Sample design

Sample design

□ 4- <5 JD
□ >5 JD
Data Gathering
Data Gathering
A survey of approximately 300 individuals located throughout Amman will provide the database of this study. The sample will be selected on a random basis from different environments; work, colleges/schools, coffee shops, malls. We will target Youth (15 – 30 years old) from both genders.

Group members will conduct interviews.

Standard editing and coding procedures will be utilized. Simple tabulation will be utilized to analyze data.
Data Processing and analysis
Data Processing and analysis

Report Preparation
Report Preparation
A written report will be prepared by the team, and an oral presentation of the findings will be made by team.

Budget and Time Schedule

Budget and Time Schedule

Time estimation

Budget Estimation

ID | Item | Budget (JD) | 1 | Printing and photocopying | 40 | 2 | Transportation | 60 | Total | 100 |