Compare and contrast how two aspects or theories of consumer behaviour as discussed in Schiffman applies to China and how it differs from that in Australia. Show how this may provide a marketing opportunity for an Australian exporter.

Introduction
This report aims to discuss and provide information on how Maslow's hierarchy of needs and Trait theory has manifested throughout the market and consumer both China and Australia, accommodating an increasing amount of liberty for Australian exporters.
According to Abraham Maslow's hierarchy of needs which is often wrought in the form of a pyramid and suggests five interdependent levels of basic human needs that must be satisfied in an order by satisfying lower and primary needs first also scout to meet the needs sequentially as needs are expressed in a hierarchy.
In Abraham Maslow's theory Physiological needs are considered to be the first and the most important level of needs because they are the literal requirement for the survival of humans. This is the stage where the absolute necessity of life is considered, such as food, water, air and shelter and therefore manager in both countries (Australia & China) responsibly tackle the levels of needs by distributing wages to employees acceptable to afford their primary necessities.
When Physiological needs have been fulfilled, safety and security are then taken into consideration as the next step in the Maslow's hierarchy of needs. This is the desire for a safe and secure environment. According to Schiffman (2011, pp. 59) this includes such aspects like order, stability, routine, familiarity, control over our wellbeing and the environment.
The third level in the hierarchy of need suggests when the need for Physiological and safety has been fulfilled; the need for love, affection and belongingness emerges. The marketing scheme of club memberships in both countries