...and the process responses. Last, the Design of Experiment approach requires less time than other approaches such as the OFAAT and the haphazard approach (Hoerl & Snee, 2012). In reference to the case study, Improving E-Mail Marketing Response the company will use the Design of Experiment approach to determine answers to the following questions: What variables increase the response rate in email advertisement? Which variables interact with one another? Which combination of variables yields the best results for the company’s success? Analysis of Design of Experiment In the following case study, the company used three factors to improve its response rate to advertisement e-mails: a generic or detailed e-mail heading, the openness and closeness of the e-mail, and last, whether the email body was text or HTML. The data also included randomization and replication. According to Hoerl and Snee (2012) randomization reduces bias data, and replication increases sensitivity of the experiment enabling one to identify smaller differences. After plotting the first set of data, one was able to conclude that the e-mail body produced the highest number of responses; whereas, the heading had the least effect on the response rate. However, knowing the factor that produces the highest effect isn’t enough information to make a decision. One must expand the data to identify if any of the factors interact with one another; if so do the factors increase or decrease the response rate. Hoerl and...
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...Dear Ronald Fryer I have read you’re an article about some different initiatives you have implemented at the New York Schools. I think there must be other ways to change the pupil will to study. Incentives as money and cell phones must only be a temporarily solution to the problem. I do not think it will work because we are talking so small amount of money the pupil will earn on studying hard. It is much more tempting to sell drugs or steel because the money is so much bigger. Instead I believe the problem must be solved where it all began to go wrong. It is within the families the problem lies. It is the way they raise their kids or the lack of it that creates these immense problems with crime and will to study even a bit. When the families live in ghettoes and the parents or the parent lack raising their kids they learn everything from the street. And on the street nobody cares about going to school or getting an education. I think the authorities should step in and try to split up the ghettoes so that blacks better can adapt to society. Social workers should be sent into the ghettoes and try to help the families with guidance to how to become a better family and maybe move away from the ghettoes. If their kids are raised in another and better environment the chance of blacks raised better and achieving success will be more likely. From day one in the schools the teacher have to teach that it is okay to study hard and trying to become something. Crime only leads to more...
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...Task1: Writing an email To: Craig_Jenkins@macville.com.au From: Pat@macville.com.au Subject: The responses to the incident, Gary King’s case Dear Craig Jenkins, I am writing this email to outlining the organization response to the incident of Gary King. The maintenance manager took Gary to the company doctor when Gary complained of an onset of severe lower back pain while undertaking repairs to machines in the workshop. Subsequently, Gary was given four days off work by the doctor. Statements made by Gary: He had a chronic look back condition for over 25 years but he has learned to live with it. He uses a range of strategies to manage it while maintaining espresso machines. He usually follow a self-pacing approach, vary his work tasks, take short rest breaks and change his posture and position as required. He must push it a bit hard on the day of incident. Comments that Gary made concerning his work environment: • The work bench is a bit too high to work on easily • There are two person lift rules but with many staff on customer visits there are not always two people left in the work shop. • Repair tools are stored under the bench, which makes it hard to reach them easily. • The seat in the repair van is uncomfortable to sit in for long periods of time. After discussing the incident with the maintenance manager to discover that Gary (like other technicians) has been given some very repetitive tasks that need to be performed for long periods in a standing position...
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...regards, Message 2 Reply Sender: ---- To: Margaret Harris, HR Manager Date: October 1, 20xx Subject: Important Policy Change: Vacation Schedule Message: Good morning! Thank you for the email explain the change to the vacation policy, but I do have a few questions. 1) Is the new policy for vacations of a specific length? And if so what is that length. 2) Is the vacation that has already been approved still scheduled, or do we need to submit the requests again? 3) Are requests subject to seniority? 4) Does unused vacation time rollover into the next year, and lastly 5) What is the balance of my vacation days available Thank you, for answering these questions. Best regards, Message 3 Reply Sender: ---- To: Michael Jones, Quality Foods Subject: Today's Conference Call Message: Michael, I apologize for missing this morning's conference call with Chef Bill. I had the call scheduled in my calendar for 1:30PM this afternoon. There will be 450 people attending the luncheon, but would like to reschedule the conference call with Chef Bill to discuss the menu. I am available anytime this afternoon, as well as any time before 2:00PM tomorrow. Please advise with if the conference call can be rescheduled or if I should email menu ideas. Once again, my apologies for missing the call, Message 4 Reply Sender: ----...
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...IMPROVING E-MAIL MARKETING RESPONSE 5 0 0 1 68 1 1 0 25 0 1 0 22 1 0 0 21 0 0 0 19 1 1 1 38 0 1 1 38 1 0 1 59 0 0 1 80 1 1 0 27 0 1 0 32 1 0 0 23 0 0 0 33 3. Recommend the main actions that the company could take in order to increase the response rate of its email advertising. Provide a rationale for your response. The regression analysis data shows that the body has the highest impact. Text the response rate is so much more 27 times more. Open email has a reduced rate. Email is negatively impacted. Heading response rate is negative. Response rate increases when you have text. SUMMARY OUTPUT Regression Stascs Mul/ple R 0.849151719 R Square 0.721058642 Adjusted R Square 0.651323302 Standard Error 10.75968556 Observa/ons 16 ANOVA df SS MS F Signicance F Regression 3 3591.1875 1197.0625 10.33993162 0.001204731 Residual 12 1389.25 115.7708333 Total 15 4980.4375 Coecients Standard Error t Stat P-value Lower 95% Upper 95% IMPROVING E-MAIL MARKETING RESPONSE 6 Intercept 33.25 5.37984278 6.180478011 4.72359E-05 21.52832953 44.97167047 Heading -3.875 5.37984278 -0.720281272 0.485146217 - 15.59667047 7.84667047 email open -12.125 5.37984278 -2.253783335 0.043698121 - 23.84667047 -0.40332953 body 27.125 5.37984278 5.041968903 0.000288356 15.40332953 38.84667047 4. Propose one (1) overall strategy for developing a process model for this company that will increase the response rate of its email advertising and obtain...
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...the Modular Grants Application Process Outcome Study. More specifically, this paper is divided into three sections that describe the sampling, data collection, and response rates for the five stakeholder groups involved in the outcome study. The five stakeholder groups are: 1) principal investigators, 2) peer reviewers, 3) NIH scientific review administrators, 4) NIH program and grants management staff, and institutional officials. The first section includes information on the size and origin of the sampling frames (population files), the sample sizes, sampling methods, and margins of error (confidence intervals) around the population estimates. The second section describes the data collection procedures and the last section provides the study response rates and calculations. 2. Sampling 1. Population The size and origin of each of the sampling frames, or population files, is described in detail below. 1. Principal Investigators In March 2004, NIH provided Westat with a population file that consisted of all people who had applied for a modular grant since its inception in June 1999. The population file contained a flag indicating whether or not the individual had ever been awarded a modular grant. The file also contained the principal investigators’ mailing address, telephone number, and email address. The size of these files was as follows: for individuals that had applied for but never received a modular grant, N=17,001 and for those that had applied for...
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... Or Visit Our Website Visit : http://www.homeworkregency.com Email Us : homeworkregency@gmail.com BUS 631 Week 5 Assignment Risk Management and the Supply Chain Risk Management and the Supply Chain. Discuss an example of how an unknown-unknown risk proved damaging to a supply chain. You are free to utilize any example and any organization of your choosing. Explain specifically how each of the following might have mitigated this risk: Invest in redundancy Increase velocity in sensing and responding Create an adaptive supply chain community Present your response in the form of a three to four page, APA-style paper. BUS 631 Week 5 Assignment Risk Management and the Supply Chain To Buy this Class Copy & paste below link in your Brower http://www.homeworkregency.com/downloads/bus-631-week-5-assignment-risk-management-supply-chain/ Or Visit Our Website Visit : http://www.homeworkregency.com Email Us : homeworkregency@gmail.com BUS 631 Week 5 Assignment Risk Management and the Supply Chain Risk Management and the Supply Chain. Discuss an example of how an unknown-unknown risk proved damaging to a supply chain. You are free to utilize any example and any organization of your choosing. Explain specifically how each of the following might have mitigated this risk: Invest in redundancy Increase velocity in sensing and responding Create an adaptive supply chain community Present your response in the form of a three to four page, APA-style paper. BUS 631...
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... Or Visit Our Website Visit : http://www.homeworkregency.com Email Us : homeworkregency@gmail.com BUS 631 Week 5 Assignment Risk Management and the Supply Chain Risk Management and the Supply Chain. Discuss an example of how an unknown-unknown risk proved damaging to a supply chain. You are free to utilize any example and any organization of your choosing. Explain specifically how each of the following might have mitigated this risk: Invest in redundancy Increase velocity in sensing and responding Create an adaptive supply chain community Present your response in the form of a three to four page, APA-style paper. BUS 631 Week 5 Assignment Risk Management and the Supply Chain To Buy this Class Copy & paste below link in your Brower http://www.homeworkregency.com/downloads/bus-631-week-5-assignment-risk-management-supply-chain/ Or Visit Our Website Visit : http://www.homeworkregency.com Email Us : homeworkregency@gmail.com BUS 631 Week 5 Assignment Risk Management and the Supply Chain Risk Management and the Supply Chain. Discuss an example of how an unknown-unknown risk proved damaging to a supply chain. You are free to utilize any example and any organization of your choosing. Explain specifically how each of the following might have mitigated this risk: Invest in redundancy Increase velocity in sensing and responding Create an adaptive supply chain community Present your response in the form of a three to four page, APA-style paper. BUS 631...
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...library resources, research the activity-based costing method. Use your research and/or your experiences as a working professional to complete this assignment. Respond to the following: If you have utilized an activity-based costing system in your former or current employment, describe how this system had been used. In your response, be sure to include your experience and position on the effectiveness of the activity-based costing system. Support your ideas by drawing on your readings and scholarly articles. If you have not encountered this type of system in your work experience, assume a company needs to switch to an ABC system. Describe the common cost drivers that could be used. How would the organization identify the cost drivers? How would the organization use them in the implementation of this system? You may use your former or current company for the analysis. Write your initial response in 3–4 paragraphs. Apply APA standards to citation of sources. By Saturday, June 21, 2014, post your response to the appropriate Discussion Area. Through Wednesday, June 25, 2014, review and comment on at least two peers’ responses. Do the following when responding to your peers: Read all posts from your peers. Explain how their experiences differ from yours. Provide substantive comments by contributing new, relevant information or quotes from course readings, Web sites, or other...
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...message? The GSP was requesting an urgent shipment in short notice What channel was used to send the message? Email What was the misunderstanding that occurred? When the GSP made the request, the Transportation coordinator was very short in his response. His email came across rude as if he was being interrupted and burdened. He demanded information from the GSP, instead of asking nicely. The GSP felt like he was out of line for requesting an urgent shipment. He felt as if his request would not get executed on time and felt stressed about the impact it may have on his job, financially and to the patients who needed the drugs. Since the shipment was urgent and stressful, the GSP’s response was very defensive since he felt attacked. How could the misunderstanding have been avoided? The transportation coordinator should have been more helpful and understanding in his response. By not doing so, it added a lot of unneeded stress and tension to the situation. It could have been avoided if they worked together and provided each other with the information needed to successfully ship the drugs. 1. What did you learn about the communication process from this activity? It is very important to be sensitive when communicating. It is already difficult to read tone in an email, so when they are poorly written it’s easy for someone to sense negativity or hostility from an email. When both sender and receiver are open to working with each other, it can only result in in accomplishing the...
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...Please notice the running head. Technology Plan and Effective Online Communication Skills Michael E. Dudley Walden University September 11, 2013 Assignment Template Summary This template includes spaces for you to respond to each required part of the Week 2 Application. It also includes excerpts from the Discussion and Response Rubric and the Application 2 rubric that your instructor will use to grade your work. Specifically, you will complete: 1) Part 1: Personal Technology Contingency Plan a) Technology Back-up Plan b) Communication Plan c) Back-up Computers and Contacts Information 2) Part 2: Effective Online Communication d) Your Sample Post: Definition of email etiquette e) Evaluation of Your Sample Post This template also contains other important information: * Excerpt from the Discussion and Response Rubric – the complete rubric can be found in your classroom. Your instructor will use this rubric to assess your discussion posts each week. You will use the rubric elements and criteria to evaluate your work in Part 2 of this assignment. * Excerpt from the Week 2 Application Rubric – the complete rubric can be found in your classroom. Your instructor will use the Week 2 Application Rubric to assess your work for this assignment, completed in the following pages. * Information about how to save a file to your computer is found at the end of this template. Proceed to the next page to begin your work. ...
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...and the changing market. Chile’s market was expanding and Global Multi-Products was losing its share of that growing market. The Head Quarters wanted Bob to improve the Chile Multi-Products office. The office would have to change roles, responsibilities, programs, customer service, training, supply train and much more to compete with the large super store competitors. Despite the fact Multi-Products had more to offer Bob had to find a way to get the products on the shelves and a cheaper price than they were accustomed too and implement all the changes to make it happen. “We don’t sale just products anymore, we sell solutions.” The main issue is getting the Chilean’s sales people to think team. Van den Bosch’s Intention for sending the Email In light of the unpleasant exchange that Johannes Van Den Bosch had with his client, he feels justified to find out from his partner the reason of the delay in progress and communication. We realize that Johannes prides himself and the company’s image as...
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...marketingPremiums Prizes | Promotional media | Printing Publication BroadcastingOut-of-home advertising InternetPoint of sale Merchandise Digital marketing In-game advertising Product demonstration Word-of-mouth Brand ambassadorDrip marketing Visual merchandising | v t e | | Wikibooks has a book on the topic ofMarketing | Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. Direct marketing messages emphasize a focus on the customer, data, and accountability. Characteristics that distinguish direct marketing are: Marketing messages are addressed directly to customers. Direct marketing relies on being able to address the members of a target market. Addressability comes in a variety of forms including email addresses, mobile phone numbers, Web browser cookies, fax numbers and United States and international postal addresses....
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...Systems,” as the official policy for the risk management, incident response for DDoS attacks. The following subsections outline the Contingency Planning standards that constitute iPremier’s policy. Each iPremier Business System, including third-party service providers, is then bound to this policy, and must develop or adhere to a program plan which demonstrates compliance with the policy related the standards documented. Business Impact Analysis Preliminary System Information Organization: iPremier Date BIA Completed: System Name: Customer’s Web...
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...audience read emails from their mobile devices. However, the design for the ShopWSS.com emails was not responsive to the device. See how the marketers took their active cart abandonment email and optimized it for mobile, and how through A/B split testing, achieved an 8% lift in conversions from responsive emails. by Courtney Eckerle, Manager of Editorial Content CHALLENGE ShopWSS.com, the e-commerce arm of WSS — the new name for Warehouse Shoe Sale, a 62-store chain mostly located in Southern California — has only been up and producing measurable revenue for about the past three years, according to Erica Forrette, Senior Manager of Digital Marketing, ShopWSS.com. "There was a re-platforming at the time … I joined the company about a year-and-a-half ago and my role is to drive traffic and sales through online channels and mobile channels," she said. Because of that transition, the team began harvesting more insights into email subscribers, particularly what devices they were using to read WSS emails. "We found that a really high percentage, close to 70% of people, were using mobile devices to read our emails, so it became pretty clear that we needed to optimize our email creative," she said, adding that around 50% of site visitors are viewing on a mobile device. The team was aware of the percentage of mobile visitors to the main website, but "email was a whole different story," she said. The team wasn't doing anything for mobile email subscribers, and...
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