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Responsible Business

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Business is carried out by a company through the exchange of goods and services for profits. Profits are important for a business to be carried on. However, profits shall not override other responsibilities of a business. If the business is to be considered as a responsible business, it means that it also focuses on the welfare of the environment and their stakeholders such as employees, suppliers and customers. Business should behave ethically to contribute to the development of the economy and improve the living quality of the society.

There are principles of a responsible business. First of all, the business must minimize the impact of their activities on the environment. For example, Apple Inc. has done great job in reducing environment impact. Their products are PVC-free, brominated flame retardant – free and the power adapters are outperform strictest global energy efficiency standards. Besides, Apple Inc. comes out with recycling program to offer environmental friendly disposal of those old Apple products.

Secondly, the business must also concentrate of the welfare of its stakeholders. For examples, the company must take care of the welfare of their employees, as they are assets of the company. Google offers benefits to their employees such as on-site physicians and nurses, convenient medical services and comprehensive health care coverage to keep their employees healthy and happy. Besides, Google’s employees are covered with travel insurance even in personal vacations.

A responsible business will also emphasize the relationship with the consumers and society. After - sales customer service should be offered to assist consumers in using the products. Products should be covered by warranty. Customer’s satisfaction should be considered as one of the goal of a business besides profits. For society, Apple Inc. donated $50million yuan to help victims of Sichuan earthquake in 2013. Besides, Apple Inc. had also come out with “Product Red” which Apple Inc. will give portion of the purchase price to the Global Fund to fight Aids In Africa.

Transparency is one of the important principles of a responsible business. Financial information of the business is needed to be clear and available to all of the stakeholders. The information must be accurate and give a true and fair view of the business. Failure to comply this principle may lead the business to fall into bankruptcy such as Enron. Enron made its financial records and accounts as opaque as possible with the Byzantine financial structure of off-balance-sheet special –purpose entities. Huge profits were shown in their financial statements but this did not reflect the real financial status of the business which was going to fall into bankruptcy. At the end, employees suffered losses as the directors of Enron encouraged their employees to purchase stocks of Enron. On the other hand, directors sold off the stocks and it was reported that top 140 executives pocketed $680million.

In conclusion. a responsible business will behave ethically in carrying out business activities. Beside profits, they are also concerned about their corporate social responsibilities. They will ensure that their behaviors are complied with law, ethical standard, national or international norms. They will consider the impact on the environment and the welfare of society in making any business decision. Consumer right will also be considered by a responsible business. Consumers have right to safety, right to information, right to choice, right to be heard, right to consumer education and right to redress.

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