Chapter I
EXECUTIVE SUMMARY

This study encourages the researchers to come up with the study entitled “The Restobar Industry at ______________ and ____________: An analysis” because of the fast- growing and profitable business such as restobars in the provinces.
Wherein, restobar industry is essentially retailer of prepared foods, prepared drinks and its operating performance is influenced by many of the same factors that affect traditional retail stores. For the most part, restobar has business models that are relatively easy to understand. Nonetheless, there are a number of unique factors to consider when making investment decisions regarding this large and segmented industry.
Competition between restobars is intense, since dining and leisurely drinking options abound. And, while there are certainly dominant players in this industry (especially among fast-food purveyors and large fast- food chains that offers to drink and dine), no one company has the market cornered. Indeed, virtually every restobar location must compete not only against other publicly traded chains, but also with a wide array of small, local establishments with a touch of marketing strategies and advance advantages. Competitors include everything from advance technology lighting, romantic atmosphere and ambiences to boldly flavored drinks to fine- dining and drinking style. Furthermore, it is relatively easy to forgo to prepared foods and drinks which is usually a less expensive option.
Statement of the Problem
This part of the study has two parts.
First Part: Owner Respondents This study was conducted to analyze and determine the Restobar owner’s marketing strategies and the profitability of their chosen path of business in _____________ and ____________.
1. What is the respondents’ profile in terms of:
1.1 Sex
1.2 Age
1.3 Status
2. What form of business do restobar owners