Peacock (2004, p43) states "Many people, however, with such characteristics do not start a business because they never feel ready to do so, and/or distractions and obligations hold them back. Other people with similar characteristics have certain periods in their life cycle when a window of opportunity opens to start a business, because they perceive that their capacity (readiness) to start exceeds any restraints operating against them."

Discuss whether readiness and restraint factors are likely to be more relevant in influencing the start-up decision of a potential small business owner more than the other characteristics Peacock (2004) is discussing.

There are numerous opportunities and choices in a life cycle which each individuals face to make their own decision. Some are significantly influential and some are less influential to their life. In order to make up the decision, there are many factors you consider within yourself. Starting up an own business could be one of the choices people encounter when they discover a window of opportunity in their life cycle. The result of deciding whether to start up or not is significantly important as it can affect the living of ones current and future. Therefore unlike other choices, there are prioritized factors that are considered. These are the readiness and restraint factors.

Peacock (2004, p43) states that high need for achievement and general self confidence are required to try something new and uncertain. However in my opinion, readiness and restraint factors are likely to be more relevant in influencing the start up decision of a potential small business