Part A 1. Coupons
Coupons are the promotional tools that can be redeemed for discounts when purchasing goods and services. Normally the manufacturers, wholesalers, or retailers issue coupons to their customers through several ways like direct mail, email, and messages. By placing coupons in magazines or newspapers, the company can attract the potential customers to try its product, and they will continue to buy it if the customers like it. Current customers are delighted when they receive the coupons and the gift of savings from company of a product that they buy regularly.
Coupons are the special offer and inexpensive form of marketing to persuade consumers to purchase the specific goods and services from specific companies. Due to these facts, the majority of companies would like to use some type of coupon program although competitors are doing it. Besides that, well-designed coupon programs help company to gain the competitive advantages and create brand awareness.
For example, Tesco will send the coupons through email or attach in the newspaper to customers. Customers only need to print out or cut out, and present to the cashier when paying the discounted products. (Left) Tesco coupon sample

2. Rebates
Rebates, like coupons, offer value to purchase typically by lowering the customer’s final cost for getting the product. Rebate is a type of sales promotion that marketers use primarily as incentives to product sales. Consumers benefit from the lower price, while companies benefit since not every consumer will redeem the offer. Rebates have some differences and similarities with coupons.
Rebates often request the customers to submit personal data in order to obtain the rebate, such as customer name, address and contact information. Besides that, the company may ask those seeking a rebate to provide additional data like indicating the reason for