The convenience store that we are choosing is 7-eleven. It is the world’s largest convenience store chain with more than 53,000 stores in 16 countries, of which more than 10,400 are in North America, and the company has more outlets than any other retailer or food service provider. 7-eleven was founded in 1927 in Dallas, Texas and it pioneered the convenience store concept during its first years of operation as an ice company when its retail outlets began selling milk, bread and eggs as a convenience to guests (7-eleven.com).

Back then, in 1927, “Uncle Johnny” Jefferson Green, an enterprising Southland Ice Company employee, began to offer milk, bread and eggs from the ice house. He quickly notice a need to carry these items for customers who were out of these everyday staples. The items has been sold a lot on Sundays and evenings when grocery stores were closed. Realizing the possibilities of Uncle Johnny’s idea to provide customers what they wanted and when they needed it, Joe C. Thompson, Jr., one of the founders and later president and chairman of The Southland Corporation, began selling the product line at other ice-dock locations. At the time, the company had eight ice plants and 21 retail ice docks . Thus convenience retailing was born. More and more customers caught on to this new idea, and the company increased to 60 Southland-owned retail ice docks within a decade . In April 28,1999, the name of the convenience store was changed from The Southland Corporation to 7-eleven, Inc after approval by shareholders (7-eleven.com). 7-Eleven was the first to operate 24 hours a day. They are selling fresh-brewed coffee in to-go cups, have a self-serve soda fountain and offers super-size fountain drinks too. Moreover, it was aired in the first television advertising by any convenience store, and the animated commercial featuring a singing owl and rooster ran in